The Young Lion

When the reporters were discussing, the reporter suddenly raised his hand and asked Yiwen: Excuse me, can our TV station broadcast this promotional video?

Yiwen immediately replied with a smile: Of course, any media platform can take it. We will broadcast it on the official TV station and official website, and the website also provides free downloads.

After getting this answer, the reporter nodded clearly.

This kind of eye-catching promotional video, although it is suspected of being an advertisement for Millwall, it can also increase the ratings at the same time. They will definitely not broadcast it alone. The program is for the audience to appreciate, with the help of promotional videos to increase the ratings of football programs.

Other TV stations such as itv naturally thought of this, but they didn't say anything. Anyway, it can be downloaded for free on the Internet, and Millwall doesn't need any copyright at all. This kind of promotional film is made for the largest spread, unless there are other ball If the team copied their promotional video, there would be a rights defense movement.

Yiwen gestured to everyone, and said with a smile: There is also a promotional video, please enjoy it.

The participants no longer used a perfunctory attitude, and calmed down to wait and see.

When the second promotional video started to play, everyone had an illusion.

Did Millwall get it wrong?

cartoon!

At the beginning of the promotional film, it is in the style of classical animation. A map of Europe is opened in the form of a scroll, and then the focus is narrowed from top to bottom, bringing together the UK, the Thames River southeast of London.

In a jungle, a cute blue lion cub sprang out, and the sun was shining brightly. Flowers and plants everywhere. It flutters the butterflies carefreely. Suddenly, it raised its neck and looked towards the east, as if it was attracted by something, and then began to run towards the east.

In the process of running, its young body began to grow, becoming bigger and bigger, and its running speed became faster and faster, and it set off a gust of wind. The camera turned and aimed at its firm eyes, and then zoomed in on the screen, entering its eyes. In the depths, a picture appeared in the darkness, which changed from small to large, and then occupied the entire screen.

That was Larsson scoring in Millwall's historic Champions League opener against PSV Eindhoven.

While Larsson scored a goal, passionate commentary lingered in his ears.

Larsson scored a landmark goal in Millwall's history! It's their Champions League debut.

It was also their first Champions League goal!

The screen switches to the goal against Dynamo Kyiv. The goals against Barcelona were all accompanied by the commentator's crazy commentary.

against Juventus.

Pirlo! Pirlo beat Juventus! Kill, kill!...

against Monaco.

Trezeguet helped the team open the scoring, and Millwall entered the final with one foot!

 …

After the passionate game scene is over, the scene returns to the animation scene, an endless sea is in front of you, the sun shines on the waves and waves, the scene is turned around, and the blue lion standing by the sea has grown from a cub Become majestic and mighty, with the domineering demeanor of the king of the jungle.

Facing this beautiful seascape, the blue lion continued to run forward. Suddenly, a crystal road appeared at its feet, and it was heading east. It kept running forward, and the sea road appeared in front of it. The castle on the sea, above the castle, there is a trophy that shines brightly in the sun!

European Championship Cup!

Just when the blue lion came to the gate of the castle and looked up at the trophy and showed a determined look in his eyes, the sky was suddenly covered by shadows, and a white giant appeared at the other end of the castle, facing the same challenge as the blue lion. The championship trophy is eyeing, the blue lion let out a loud roar and jumped high, and rushed towards the championship trophy. At the same time, the white giant stepped on the ground and made the world tremble. The moment the two were about to touch the trophy, the screen ended and a line Metallic large characters appeared in the center of the screen.

1998-5-20

Battle of Kings!

When the second promotional video ended, cheers erupted from the scene.

The reporters felt that the trip was worthwhile and that it was the right time.

All the thoughts of being tricked by Millwall before disappeared.

It has to be said that even the promotional videos made by Millwall based on cartoons are very shocking and wonderful.

And the meaning is clear.

Battle after battle made them grow up.

The Netherlands is due east of England, just across the sea.

Amsterdam is a water city, which is simply represented by a castle on the sea.

The white giant that appeared at the end must be an allusion to Real Madrid, but it did not use any elements of Real Madrid, such as the team logo, name, etc. Otherwise, Real Madrid may not agree with you to use it, but the effect of doing so is excellent. , everyone tacitly, and the animation did not have the slightest sense of disobedience.

After watching this promotional video, I can't help but look forward to the final on May 20.

As for why Millwall made such a promotional film in the form of an animation, it is very simple, to capture children's fans.

In 1994, the cartoon The Lion King was deeply loved by a generation of teenagers, and it had a profound influence. Millwall drew lessons from this model. When some football-loving children saw such an animated promotional film, they would naturally have some feelings for Millwall. Watch out, they won't be kids forever, Millwall planted the seed in their hearts when they were young, maybe not every kid who watched the promo will become a Millwall fan in the future, but sure It will be more than the fan growth without such publicity.

The number of fans is one of the important criteria to measure the influence of a football club, which in turn becomes commercial influence.

In the Aldridge era, although Millwall has a new look, it is difficult to change the older generation of football fans who have firm beliefs in football. He can only plunder the new generation of fans and neutral fans as much as possible, just like he built the team. His gaze was fixed on the star player. But he only loves the superstars of tomorrow. It's not that he doesn't want to be a star player. It is forced by reality, which is the same as the plight of the fan market.

But he is young, so he has patience. He will occupy the market as much as possible in this streaming media era, which has just begun to mature, especially the online market. Mainly over there.

After enjoying two wonderful promotional videos. Yiwen then announced a big news to the reporters.

Starting from this summer, Millwall will hold a one-month Junior Football Championship Charity Cup every year. The participating teams are not limited to the composition of the team. Participants cannot be over 15 years old. The city is the point, and the city champion will be determined by region. The champions of each district will be selected, and then the champions of each district will have a final in London. The city champion will have a prize of 2,000 pounds, the regional champion will get 3,000 pounds, and the final champion will get 10,000 pounds. The runner-up will get 5,000 pounds. Finally. In the name of the team, donate 500,000 pounds to the Children's Charity Fund! The amount of prize money and donations will increase in the future depending on the situation. The organization of the event will be borne by the Football Association, and the cost of the event will be borne by the three sponsors.

Reporters at the scene took the lead in applauding, and others followed suit.

In any case, Millwall doing charity in the name of the club is an act that can win applause.

You know, they are still burdened with debts of hundreds of millions of pounds!

This move created a precedent, and at the same time, it can further wash away the negative influence of Millwall's past football hooligans on the club.

The plan for this charity cup was discussed with Adam last summer by Aldridge, and it took half a year before it was formally finalized.

The first is the FA side. At first they just held the attitude of bystanders, but Kelly soon realized that this would be an image project!

The FA must step in to get a piece of the pie.

Millwall has to spend money to improve its public image and influence, but money is not enough, you need people and time.

How the game is arranged, who is in charge of the referee, and the coordination of the game schedule, all these cannot be done by the Millwall Club alone.

But the FA can. They organize the games and referees. As for these expenses, Millwall has hired three of its business partners to be responsible.

Although this is a non-professional football game for u15, it has something to do with charity. Sponsors are flocking to it. Anyway, the sponsorship fee does not need to be too high. There are stadiums in various cities in the UK. It costs nothing to organize a group of teenagers to play football. Well, the referees of the FA must be amateurs. Only in the finals in London, some well-known referees may show their faces and gain both fame and fortune.

Millwall is happy to be the shopkeeper. Although the charity money is donated in the name of the championship team, everyone knows that the money is actually paid by Millwall. In addition to the sponsorship event, it will get the most money from the beginning to the end. The popularity income, Aldridge also has a layer of meaning in it, hoping to try his luck through the annual competition, like a draft, whether he can meet good seedlings and then poach Millwall.

The competition system of this charity cup has been finalized, and the schedule is also placed in the summer of each year. Even if it crashes with the competition year, it doesn’t matter. They are all played by a group of teenagers under the age of 15. It is absolutely impossible for them to have the slightest relationship with the national team.

Millwall, on the other hand, used the promotion of this cup to attract people's hearts and improve their image in major urban areas in England. At least in the UK, they have already begun to compete with Manchester United for the number one fan market, although they have only just started. .

The press conference held by Millwall in the middle of the week without a game ended perfectly, and reporters from all walks of life left contentedly.

That night, a football program began to play Millwall's promotional videos. At that time, the most popular films in England were the two promotional videos of Millwall.

And these two promotional films cost the club a budget of nearly one million pounds. Although the promotional films are not long, the two together do not exceed 8 minutes, but the special effects can be done so well, the production team behind the scenes The cost is also sky-high, and it was completed in a short period of time with overtime work.

The popularity of these two promotional videos has set off an upsurge of neutral fans pursuing Millwall, and at the same time, it has also triggered criticism from some conservative fans.

They believe that Millwall, like Manchester United, has embarked on a path of complete commercialization, which is completely contrary to traditional football!

Are you playing football or making movies?

The little girl who whitewashed the image of the club like a flowery branch is eye-catching, isn't it for making money?

Aldridge didn’t care about the attacks from the ultra-conservative fans. Whether he was right or wrong in doing so, time will tell the answer, or in other words, when the number of Millwall fans surged again, the answer would have appeared up. (to be continued..) ()