The Young Lion

Aldrich's bombardment of the unfair selection of the Ballon d'Or immediately became the hottest topic in England.

Originally, the public opinion circle needs a confrontation of sharp opinions. If there are flowers and applause overwhelmingly, what's the point?

There is no authoritative organization to criticize whether there is controversy, but listening to different voices and detonating public opinion confrontation is exactly what the press needs most.

It's just that what Aldridge said offended some people, especially the fans who like La Liga, Ronaldo and Shearer.

But there are also those who support him. A few months ago, Brazil coach Zagallo said mercilessly: Personally, I hate the media's touting and hype about him. It's ridiculous that a big club like Barcelona should put all the responsibility on the shoulders of a 20-year-old.

Then he criticized it bluntly: It would be no good if he was always swaying. He still doesn't understand the importance and significance of teamwork. While Ronaldo is sure to become one of football's all-time greats, Pele was far more complete than he was at the age of 20.

Many celebrities and ball critics also supported Aldridge with rational views when commenting on the Golden Globes on the show.

Their debate is not whether Ronaldo and Shearer have the strength or whether they will succeed in the future. No one denies that if he continues to perform well, he will definitely become a great star.

But in a year that can be called nothing, such a player won the second and third place in the Golden Globe Award, and Ronaldo almost beat Summer to the Golden Globe throne, which seems too outrageous.

Where is the reason?

That is, he scored more goals. Nice goal.

Specifically compiled the goal highlights of Ronaldo and Shearer in the past year, and compared the goal highlights of Larson and Nedved.

A conclusion was drawn: Larson scored the most goals. As a midfielder, Nedved performed comprehensively, scoring and assisting double 20+, but Ronaldo's goals are the best. If Shearer does not have the European Cup Golden Boot, I am afraid that he will not even be able to enter the list.

Most of Millwall's goals came from teamwork and a fatal blow. Occasionally, a few goals from individual performances were not shocking. Players like Larson. In the penalty area, it only takes one movement to shake the angle and complete the goal, but Ronaldo's various long-distance attacks are astonishing, the perfect combination of body technology, dazzling movements, smart escape, fast speed, and the fast-moving alien are obviously It is easier to be sought after by the outside world.

The cliché is that football is a team sport. But the heroism complex in people's hearts seems to never disappear.

Aldridge returned to the club to hold a high-level meeting, and the selection of the Golden Globe made him realize a very serious problem.

That is, no matter how good Millwall's performance is, it always gives people a feeling that it is difficult to enter the room.

After all, they are used to it. According to the preconceived impression of the outside world, foreign media called Millwall a village, but places other than England did not pay attention to Millwall.

Specifically. If Milan wins five or six consecutive victories, it will definitely become the focus of the whole of Europe immediately. Barcelona Ronaldo scored a beautiful goal and it will be repeatedly broadcast on the media platforms of various countries, while Millwall won ten consecutive victories. There is a slight eyeball effect. After tying Real Madrid with 15 consecutive victories, it completely entered the attention of the whole of Europe. Moreover, the outside world is followed by doubts, thinking that the competitiveness of the Premier League is nothing more than that, and Millwall has won 16 consecutive victories, which is nothing more than the home of the devil.

Judging from this point of view, the Premier League is indeed not the top-ranked league among the five major leagues. The decline in European competitions in recent years has made it difficult to look at the Premier League. Last year, Blackburn’s last exit in the group stage became a laughing stock. This year is good. At this point, Manchester United escaped from the group stage in a thrilling manner. This is thanks to Juventus, who qualified early, for not letting Manchester United die in the final round.

Aldridge realized: This is not only an era of robbing talents, but also an era of robbing fans!

With the rapid development of TV broadcasting technology and the promotion and operation of business models, at this time, it is the most favorable stage for clubs to commercialize and seize the market.

This not only depends on success in the arena, but also bombards the nerves of fans through media propaganda. Whoever can get into the eyes of more fans first will get the most influence increase.

All the high-level members of the club were present, and Aldridge sat at the long table, listening to Adam's market development report.

In the past two years, Millwall, with East London as the center, has rapidly radiated to the surrounding areas and exerted influence. Last season's impressive record of two championships and one Asian championship also won them the love of a large number of neutral fans. Judging from the increase in sponsors figured out this.

But there are many factors that restrict Millwall. The first is their stadium, which has a small capacity. Neutral fans can't buy tickets if they want to watch the game. The image of the stadium itself does not conform to the image of a strong team.

Millwall is located in southeast London, and the surrounding environment is not as modern and prosperous as Stamford Bridge or Highbury. Most importantly, if their influence wants to go out of England, they must achieve something in the European war.

In this season's European Cup Winners' Cup, Millwall has already entered the quarterfinals, but their games are not watched at all. For example, when they advanced to the second round against the Swiss Sion team, if Aldridge was a foreign neutral fan, he would Not interested in.

Millwall vs Sion?

The opponents in the quarter-finals draw are also unattractive.

Nordic Bran.

On the contrary, tickets for the European Cup Winners Cup at Wembley sold well, with an average attendance of around 50,000 per game. However, many fans expressed a little disappointment, because many fans wanted to see Nedved, Larson, Trey Star players like Zeguet appear on the stage, instead of Ruud van Nistelrooy, Glenshire, Phillips, Lampard and other players.

Adam's report shows that Millwall's influence is increasing day by day, which can be seen through jersey sales, number of fans, enthusiasm for ticket grabbing, news exposure and so on.

But Aldrich felt that it was not enough, far from enough.

He is not demanding to reach the sky in one step, but at least he must realize that now is the beginning of a golden age of commercial communication.

Set up a new department. It is responsible for the brand promotion of Millwall. Commercial operations, Adam, you continue to work hard. In addition, I mentioned two projects, you go to improve the plan and implement it. First, establish a Millwall Millwall’s official TV station broadcasts programs related to Millwall 24 hours a day, game highlights, player interviews, and team training. The club produces the most eye-catching game programs, anyway, it is to let fans like Millwall and understand Millwall The second is to set up the official website of Millwall, and add website advertisements in the stadium, through TV broadcast, so that fans from all over the world are interested in landing on our website. At the same time, we can also develop sales channels and sell our souvenirs. Fan organizations can also be included in the content of the website. The content of the website includes news, publicity, and interaction. Fans can register as members and maintain regular email promotions. In short, we must be at the forefront of trends and not just focus on past promotions mode.

Aldrich's words made the participants look at each other in blank dismay. Someone asked: Boss, we set up a TV station. But we don't have broadcasting rights.

Aldridge replied: We don't broadcast, we just broadcast our past wonderful games, you can sort out some classic games, or interview some fans, celebrities, or make a player's performance throughout the season, I For example, take Nedved as an example. He came to Millwall in the summer of 1994. At that time, no one knew who he was, and the fans were also doubting his ability. His role in the team was not obvious at the beginning , but he has gradually grown, and through two seasons of hard work, he has become the star of the team. You can use clips from past games to show these, and create an inspirational inner spirit, and we can also promote our Football values, through the youth training base, winning the FA Youth Cup in 1996 is a good material, setting a record in 1995 and being promoted to the League One, the glory of last season, and the winning streak this season, not all can be used for publicity ?

Everyone nodded and understood the promotion idea of ​​this TV station.

What about the official website? I mean, should we start a website like the HM Treasury and listen to the fans?

The Internet developed rapidly in the 1990s, but it was still a novelty. After all, it was all based on hardware conditions. Governments of various countries established official websites one after another, and their role was not obvious, but it was a manifestation of advancing with the times.

Aldridge said patiently: We can publish the latest news on the official website, so that fans who follow us can use the website as one of the channels to obtain reliable information, for example, which player we renew, player transfer, player injury , where the team is going to play games, what activities the team has, ticket discounts, where the players go to do public welfare activities, what awards the players have won, interview records, excellent photography pictures, you can also set up a forum on the website, let Fans can discuss Millwall in it, and establish a platform to communicate with fan organizations. For example, Adam, who is in charge of transfer negotiations, can explain our signing policy, team building philosophy, including the prospect of players, or Create an exclusive forum for each player in the team, so that fans can express their support, and they can also discuss the performance of players with each other, score each game, organize activities regularly, even if it is an appointment time to talk to me, talk to players, as long as The parties agree that this is all right. The Internet is the most important media platform in the future. We must firmly grasp this trend, and make other media must pay attention to our official website, and post some important news on the website, which will force other media to So you have to log in to our website, and when Millwall fans from other countries have accumulated a certain number, you can cooperate to establish foreign fan websites, and so on. Anyway, you have to use your brains and use various ways to sell as much as possible Millwall Club.

Aldridge's words opened the eyes of the people present. Most of them thought that Aldridge was a shrewd businessman and an excellent coach, but they didn't expect him to have such a wonderful idea.

The current Internet technology is introducing new ones every year, and the development momentum is very rapid. For example, the coming streaming media era will further promote the Internet to enter thousands of households, resulting in a rapid increase in Internet users.

Aldrich just wanted them to broaden their thinking, and not just focus on one acre of land in the UK. In the past, it was really difficult to spread the propaganda abroad, either by European wars or by foreign stars, but the emergence of the Internet It is to make the sense of distance from reality more and more blurred. If Millwall, who has a poor and white background, does not seize this opportunity and wants to get a piece of the pie when the future market matures, it will be the leftovers left by others. . (To be continued. If you like this work, you are welcome to come to the starting point to vote for recommendations and monthly tickets. Your support is my biggest motivation. Mobile phone users, please go to m. to read.) (m)