The straight man in the entertainment circle
Chapter 521 How did he come up with such a wicked advertisement!
Lin Li received a call from An Xiaoxi early that morning.
"Lin Li, it's not good. You were reported by those history professors and became a hot topic. This happened for several days, and it suddenly came out today. It must have been a hot topic for Tus Advertising Company to find someone to buy it."
Li Bi and a group of history professors complained about Lin Li's advertisement. It had happened a long time ago and it didn't attract much attention. It didn't seem to have been published online. It was just a reminder to Ruyi Xiaoyuyi to pay more attention in the future. It was regarded as a warning to Li Bi. Waiting for a reply.
But this incident suddenly became a hot topic, which is so unusual.
It's different when it becomes a hot search. If the impact is too bad, the superior department may order Lin Li Advertising to make rectifications or fine him. In this way, not only Lin Li himself, but also the image and even business of Linjian Xiaoxi Advertising Building will be affected. Influence.
When Lin Li was recording the program yesterday, he heard the chats between He Maozhong and others, and knew that something like this would happen, so he was not surprised at all.
"I know."
"You are really not in a hurry. You don't know that the hot search is full of trolls, and the number one comment is from IU's mobile phone."
"Oh? What did he say?"
"They didn't say anything to you. They just commented on the bottom that Tus Advertising Company had used it and said it was good! Isn't this a clear endorsement of Tus Advertising Company and implying that your advertising is not good! It pissed me off! I now seriously doubt He Maozhong When I plagiarized your copywriting, IU Mobile knew about it!"
The biggest competitor of IU Mobile is Dahua Mobile, which is endorsed by Lin Li. If Lin Li becomes infamous, it will have some negative impact on Dahua Mobile. IU Mobile is naturally willing to let Lin Li bear such negative news, and even go so far as to personally lead the charge.
For them, this is killing two birds with one stone. It not only establishes a good relationship with Tus Advertising Company, but also defeats its competitors.
Lin Li smiled and said, "Don't worry, it's still early, there's still a good show today."
An Xiaoxi was stunned and confused, and asked: "Ah, what's the show?"
"Just wait and see, it won't be interesting if you say it." Lin Li said with a smile.
"You are always so mysterious and unpredictable. Hey, I'm just not happy that they say bad things about you. I want to complain to you. Doesn't it affect you?"
Lin Lida said: "Do you think I am someone who will be influenced by you?"
An Xiaoxi couldn't laugh or cry after hearing this, and said, "It seems that I am really not important to you."
"No way." Lin Li said.
"Is that important?" An Xiaoxi asked.
"Well, it's quite important...Senior."
An Xiaoxi smiled and said, "You don't need to say the last two words."
After hanging up the phone, An Xiaoxi went to the advertising building.
As soon as they entered the advertising building, Zhang Ning, who was in the late stage, came over and said, "Xiao Xi, the advertisement that Lin Li sent to Suifeng Express Company yesterday has been promoted."
An Xiaoxi said: "It's so fast."
"It was a small matter, but now the Internet has exploded."
"Huh? What do you mean?"
"Come on, let me show you."
Zhang Ning took out his IU mobile phone and opened the advertising video Lin Li shot for Suifeng Express.
But at the end of the commercial, Lin Li shouted: "Hey, how about Suifeng Express Company?"
Zhang Ning's cell phone suddenly entered the voice recognition system, and then began to answer: "Hello, Master, Suifeng Express is the leading express delivery company in China. It has good service, fast speed, first-class safety, and door-to-door delivery. As of the beginning of this year, …”
When An Xiaoxi saw this, she suddenly understood the intention of Lin Li's advertisement.
"Haha, it's interesting. IU's phone is probably going to piss her off."
"Not only IU mobile phones, but also people with IU speakers and IU TVs in their homes will do this if they see this ad!"
IU Group and Tus Advertising are in-depth partners, so An Xiaoxi naturally has no good impression of them. Hearing what Zhang Ning said made him even happier.
"No wonder Lin Li said there was a good show today. I wonder how much publicity budget Suifeng Express Company has invested in this advertisement."
"There seem to be quite a few. I've seen them all on Youku, Penguin Video, Weibo, Douyin, and Kiwi Video."
An Xiaoxi smiled and said: "No wonder you said that the Internet is exploding, but the IU smart system can be turned off on this IU phone, right?"
"Okay, I just want to show you, go and turn it off now."
An Xiaoxi knew that if many people turned off the IU intelligent system, it would cause a big headache for the IU Group.
"Let's all go to work and treat everyone to a big dinner at noon!"
There were cheers of joy in the advertising building.
An Xiaoxi returned to her office, opened Weibo, and found that the hot search for Lin Li's advertisement was still there.
The most searched piece of information, the first comment below was a comment about IU’s mobile phone.
IU Mobile: "I would like to give a call to IU Mobile's partner Tus Advertising Company. I would like to use Tus Advertising Company's advertisements!"
IU Mobile deliberately commented on the news about Lin Li Advertising being reported, and also praised Linjianxixi Advertising Building’s competitors, which was obviously a deliberate attempt to set the tone.
The second comment was to report Lin Li's favorite history professor Li Bi.
Li Bi: "I took the lead in initiating this matter. Thanks to all my friends and fans who supported me. We have achieved some results now, but they are far from enough. We are firmly opposed to Lin Li's advertising that is irresponsible to history." , in order to prevent Lin Li from having this kind of problem in the future, we are already working hard to ask the superior departments to restrict Lin Li's participation in advertising production. At least we cannot allow Lin Li to taint history, especially by linking history to things like Ruyi Little Raincoat. Under the influence generation!"
There are many trolls in the comments below, all supporting Li Bi, scolding Linjianxi Advertising Building and Lin Li's advertisements as vulgar, saying that their advertisements are just for curiosity and following evil ways, and that advertisements like those of Tus Advertising Company are recognized by the market. , and also in line with public aesthetics.
However, many people who liked Lin Li's advertisements also poured in and tried to defend Lin Li's name.
An Xiaoxi had seen this hot search in the morning, but at this moment, she was more concerned about another online hot spot.
An Xiaoxi looked at the hot search list on Weibo, and it seemed that it was not on the list yet.
So An Xiaoxi directly searched Lin Li Suifeng Express advertisement on Weibo.
This search revealed countless Weibo posts that were published very close to each other.
"Lin Li Sui Feng Express advertisement, what the hell kind of advertisement is this? I was watching a video on the bus in the morning and this ad popped up. As a result, I activated the voice system on my phone and introduced me to a lot of information about Sui Feng Express. I was speechless..."
"Let me go. My child wanted to watch a cartoon and saw this advertisement for Suifeng Express. Oh my goodness, the TV, speakers, and mobile phones were all reading Suifeng Express's company information. The child was so scared that he cried!"
"Hahaha, I saw a kid like this on Douyin. As soon as Lin Li's commercial came out, the whole family's IU smart voice system rang, and then the kid started crying. Comments said it was Lin Li who scared the kid to tears. He laughed so hard. Me!"
"Lin Li's advertisement...I accept it!"
"Many people around me have encountered this situation. Fortunately, I don't use IU's mobile phone. Now I can laugh at them as much as I want."
"Hahaha, let me tell you a secret. The IU intelligent voice system can be turned off. Just follow my tutorial below and turn it off."
"Lin Li and Suifeng Express have made their presence felt so powerfully!"
"I turned off all the IU smart voice systems in my house!"
“I’m so tired of it, there are so many ads!”
"I think the most annoying thing right now is probably the IU Group. With Lin Li doing this, their intelligent voice system is probably going to collapse!"
"Lin Li is causing trouble again! Move to the bench to see what happens next, haha, Lin Li never disappoints me every time!"
"Lin Li is the spokesperson of Dahua Mobile. Dahua Mobile will probably laugh to death by causing trouble for IU Mobile like this. This spokesperson is so considerate!"
An Xiaoxi saw the wailing on Weibo and was actually a little happy.
There are also some videos on Weibo. Many of them were taken by netizens when they or others were playing games with IU phones. Lin Li was teased by this video, and then the person playing the game was in the middle of playing, and suddenly the phone popped up. The voice interface was simply crazy, and he looked like he was dying, which made the onlookers laugh.
For a while, it seemed that no one was that tired of the advertisement, and instead regarded it as a means of teasing and pranking others.
And those who own IU smartphones, especially IU smartphones, are out of luck.
When An Xiaoxi read one page and then jumped to the second page, she found that the page was refreshed, and with this refresh, she saw countless netizens wailing about the advertisement on the first page.
The page that An Xiaoxi was looking at earlier disappeared.
An Xiaoxi refreshed it deliberately again, and sure enough, the page she just refreshed disappeared somewhere.
It seems that the Internet is starting to get popular.
The good show Lin Li said was really good to watch. An Xiaoxi raised the corners of her mouth slightly when she thought of Lin Li.
At this time, He Maozhong from Tus Advertising Company was holding an in-depth cooperation discussion meeting with their senior executives at IU Mobile Phone Company. After the meeting, the rest of the crowd left, and only a few senior executives who met on the program yesterday were left in the conference room.
The leader is Chen Han, who is in charge of the mobile phone business of IU Group, and is about the same age as He Maozhong.
Chen Han smiled at He Maozhong and said, "Old He, when I came to the company in the morning, I saw that the news about Lin Li's advertisement being reported was on the hot search."
"Well, we saw it too." The other two bosses also laughed.
He Maozhong said: "A friend in need is a friend indeed. We will never forget the kindness you showed us to our PR company. We will definitely create better advertisements for you in the future to repay you."
"Hey, our two families have been cooperating for nearly ten years. I have known you since I was the supervisor. Let's not say such polite words. Besides, Lin Li is the spokesperson of Dahua Mobile. We hope something happens to him. Woolen cloth."
They were the only ones in the conference room, so Chen Han didn't shy away from speaking.
"Now, Lin Li and the Linjianxi advertising building are probably in a mess, right?"
"Hahaha, sure. Maybe Dahua is also having a meeting on whether to cancel the cooperation with Lin Li."
The more they chatted, the happier they became.
Suddenly, a person rushed in. The person who came was the director of the technical department, named Zhao Chunliang.
Chen Han looked a little unhappy because of Zhao Chunliang's sudden intrusion and asked, "What's wrong with you? Is there something wrong?"
Zhao Chunliang said in a panic: "Mr. Chen...well...I have something to tell you, that is...Lin Li's advertisement has been a hot search."
"That's it?" Chen Han was obviously even more unhappy.
The other two laughed and said, "We already know this, why are you panicking?"
Zhao Chunliang was also stunned, wondering why they could be so calm now that they knew.
"Mr. Chen, it's like this... Our data monitoring found that many of our users have turned off the smart systems on their mobile phones today."
The development strategy of IU Group is to build a nationwide smart home, and the basis for all this lies in mobile phones.
Their strategy is to bundle all home appliances with mobile phones and achieve unification of the home appliance and mobile phone industries.
There will be various APPs for their own home appliances on the IU mobile phone. By opening it on the mobile phone, you can control all the home appliances at home from thousands of miles away.
And if the smart voice system in IU's mobile phone is turned off, it will greatly affect the bundling and dependence between their major appliances.
This is an extremely serious matter for them.
"How many?" Chen Han asked.
"More than five million users...still...still increasing..."
Chen Han suddenly panicked. The number of users was too much. He asked, "Why?!"
Zhao Chunliang was stunned by the question and thought, shouldn't they know?
"Because... there are so many advertisements."
Chen Han, He Maozhong and others also looked confused: "What does this have to do with Lin Li's advertising!!"
Zhao Chunliang had no choice but to take out his mobile phone and found Lin Li's ad for Suifeng on the Internet and played it for them.
After the commercial was played, Zhao Chunliang's phone jumped out of the voice system and began to broadcast information about Suifeng Express Company.
Zhao Chunliang turned off his mobile phone, and then said: "Now...this advertisement is everywhere. Many people are annoyed and turn off our smart system..."
Chen Han, He Maozhong and the other two bosses were all dumbfounded at this time. While they were still plotting against Lin Li, they didn't expect Lin Li's big ax to chop him down!
"How did he come up with such a wicked advertisement?" Chen Han said angrily.
"Ask our company's legal advisor, can we sue him?" asked another CEO.
Zhao Chunliang said: "After asking, they said there is basically no hope. Moreover, Lin Li's lawyer is well-known in the industry and has basically never failed. They do not recommend that we sue him."
Chen Han: "..."
At this time, another person hurriedly walked over and said to Zhao Chunliang: "Boss, it's already 6 million now. Think of a solution quickly."
The impact was so fast that Chen Han and others started to get scared and asked: "Chunliang, is there any way?"
Zhao Chunliang did not dare to delay, and immediately said: "There are two options. One is that we immediately modify the command to call out the intelligent system. That is, shouting the two words "Ouch" will not activate our intelligent system. Let's change the password."
Chen Han said: "This is the password we have been using for so many years, because Lin Li's advertisement should be done immediately. Wouldn't it make colleagues laugh to death?"
Another boss said: "Many of our loyal users may not be used to changing their tune for a while. Is there any other plan?"
"Another plan is to...technically distinguish Lin Li's timbre and block his timbre. That means Lin Li can't call out our intelligent system no matter how loud he shouts, but he is a star, so we do this..."
"That's it, get it for me right away!" Chen Han didn't care about that and gave the order directly.
Zhao Chunliang felt more at ease after receiving the instructions from his superiors, so he left immediately and started to do it.
Chen Han and others stayed in the conference room. At this time, several people looked at each other, feeling awkward.
Just now they were laughing at Lin Li for being unlucky, saying that they were going to be in a mess, but now it seems that they are the ones who are in trouble!
Chen Han opened Weibo and took a look. The time for them to buy hot searches had passed, and the hot search for which Linli's advertisement had been reported had disappeared.
Instead, the Suifeng Express advertisement shot by Lin Li became a hot search!
Only then did Chen Han truly understand the hard work of legends in the entertainment industry!
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