The straight man in the entertainment circle

After lunch, Lin Li and others chatted for a long time. After seeing that it was almost time, they started to return to the Yoku headquarters building.

The eighteen sponsors were all seated at this moment, and many people from advertising companies were also on standby. Most of them looked quite confident, but when Lin Li and others came in, their eyes changed. Gotta be vigilant.

They had no idea where the group of people from Linjianxi Advertising Building had gone. In short, the conference room at Linjianxi Advertising Building had been empty. No one saw them discussing the content of the copy. Everyone was confused about this. Several young people from Yan University are somewhat unpredictable.

This time, TusCorp was still the last to enter the scene. He Maozhong and Xiao Miao were chatting with smiles on their faces, and they didn't seem worried.

This is normal. TusPark has done millions or even tens of millions of advertisements, so naturally it doesn’t take these hundreds of thousands of advertising copy seriously.

The time was about to reach three o'clock in the afternoon, and Qiu Tian took the card and walked onto the stage.

"Okay, everyone is here. They must have prepared their own copywriting. Our time has also come, so let's start our program today!"

"Let's start from back to front. The first one is Weijing Paper Tissues. The advertising fee is 38,000. There is only one bidder, Chuangmei Advertising Company. Then please Chuangmei Advertising Company to show your copywriting."

After Qiu Tian finished speaking, the copy written by Chuangmei Advertising was displayed on the big screen.

The large screen can directly display the computer screen of Chuangmei Advertising Company, and the copywriting of Chuangmei Advertising Company will be displayed on the screen.

Copywriting: She comes from nature, Wei Jing tissue.

Qiu Tian read the copy once, and then said: "Well, it is consistent with Weijing Tissue's requirement that the copy should be natural and fresh. I wonder if the CEO of Weijing Tissue Company is satisfied?"

The CEO of Weijing Tissue Company, who was sitting in the back seat, picked up the topic, savored it, and said, "I think it's okay."

Spending more than 30,000 yuan to buy a copywriter is not a disadvantage for them, and the copywriter is not bad, at least qualified.

If Weijing Tissues doesn't choose, there will be no way to get into this show if they add 50% of the advertising fee for the next issue. The show is so popular, the sponsor's fees will definitely go up, so for them, copywriting That's pretty much it.

After the CEO of Weijing Tissues agreed, several people from Chuangmei Advertising cheered. They were also a newly founded advertising company. Although the advertising fee for Weijing Tissues was not much, they still got it anyway.

"Okay, congratulations to everyone at Chuangmei Advertising, and thank you for your strong support from Weijing Tissue Paper. Let's continue. The following is the SNG massager. There are three advertising companies bidding..."

There are more than a dozen sponsors, with as few as one or two bidding, and as many as seven or eight bidding. Generally speaking, the copywriting of these people is pretty good, at least they have a good grasp of the direction required by the sponsors.

But it’s just good. There are only one or two that are really good. There is no amazing copywriting at all.

Except for three of the more than ten sponsors who were not satisfied with the final copywriting, no deal was concluded. The other sponsors finally chose their own copywriting.

And this beautiful advertisement actually won three yuan in a row!

Their strategy is to find sponsors with low advertising fees and high requirements. There are no competitors every time, so they won the copywriting from three companies.

This also makes many people in advertising agencies regret not adopting the same strategy as them.

After more than a dozen announcements were made, it took more than an hour to finally arrive at the sixth one.

"Next is the dynamic gym. The copywriting fee is 74,000 yuan. The requirements are to highlight the benefits of fitness. The copywriting is catchy and makes people willing to enter the store after reading the copywriting. The requirements are very straightforward. Let's look at the advertising companies we want to bid for. There are four in total, Linjianxi Advertising Company, Meijia Advertising Company, Aoxing Advertising Company, and Fenghui Media Advertising Company. Let’s take a look at the copywriting provided by these four advertising companies.”

After Qiu Tian finished speaking, the copywriting of the four advertising companies was displayed on the big screen.

Qiu Tian read them one by one. Boss Ye, who was sitting in the dynamic gym at the end of the field, followed Qiu Tian and read the four copywritings.

"Copywriting from Meijia Advertising Company: Dynamic gym, boldly create yourself!"

Boss Ye said: "This is not catchy enough."

"Let's take a look at the copy of Aoxing Advertising Building: Beautiful life, love with health."

Boss Ye recited it silently in his mind and said, "This is okay, but it's just not interesting."

"Let's continue reading. The copy given by Fenghui Media Advertising Company is: God creates life, and movement creates form!"

Boss Ye felt that the copywriting was not good enough, but he did not say anything and just nodded perfunctorily.

"Next is the copywriting for our Linjianxi advertising building." When talking about the Linjianxi advertising building, Qiu Tian's voice obviously became a little softer, and she said: "Enter the dynamic, come out sexy. "

Boss Ye's eyes lit up and he read out: "Go into the dynamic, come out of the sexy..."

All the people in the advertising agency were a little surprised when they saw this copy of the Linjianxi Advertising Building. They didn't expect that Lin Li and others didn't discuss the copy at noon. How did the copy come out so well? !

This copy not only mentions the dynamic name of the gym, but also captures the most important psychology of customers, which is to become beautiful and sexy!

The customers that gyms want to attract are actually not those fitness experts, because those people will definitely know how to exercise. What a gym wants is to draw potential users who are still hesitant into the gym. This is why dynamic gyms will “It makes people want to go to the gym” is included in the copywriting requirements.

Everyone just read the copywriting of the other three companies. Even if they can praise it, it is difficult to have the urge to go in. However, the copywriting of the Linjianxi advertising building may make those who are hesitant to go. Enter the gym!

The people from Tus Advertising Company looked at the copy and looked at each other.

"This copy is good."

"Well, we may not be able to write better in such a short time."

"This word "get sexy" is a pun. It can be understood that after walking out of this dynamic gym, your body becomes sexy. It can also be understood that only by walking into the dynamic gym can you have a sexy figure, and other gyms cannot."

…………

Even the people from Qidi Advertising Company were full of praises, which made He Maozhong a little upset. He said to the group of people behind him: "Okay, stop talking!"

Those people seemed a little angry when they saw He Maozhong, and they all shut up and did not dare to say anything more.

Qiu Tian didn't understand advertising and wouldn't think as much as other advertisers, but in her heart she felt that the copywriting of the Linjianxi advertising building was the best, but the decision-making power still rested with Boss Ye of the dynamic gym.

"Okay, Boss Ye, I've given out the copywriters for the four advertising agencies. Do you like any of them?"

Boss Na Ye said without hesitation: "This is the last one, the copywriter for the advertising building in the creek in the forest."

Qiu Tian was stunned and asked, "Is this going to be finalized?"

"deal!"

Many people in the audience applauded, and the people at the advertising building in the forest creek even hugged each other excitedly. They looked at Lin Li standing in front, and felt completely relieved despite being ashamed.

It was impossible for them to write better about Lin Li's copywriting in half a day. As expected, An Xiaoxi was right, just believe in Lin Li.

"Okay, then we congratulate the guests at Linjianxi Advertising Building. I would like to ask Boss Ye, why did you choose their copywriting?"

Boss Na Ye said: "I don't know anything about advertising, but I know what we need. Of these four copywritings, it is obvious that the copywriting for the advertising building in the creek in the forest is what I want. It is easy to remember and has a good meaning!"

After Boss Ye finished speaking, Qiu Tian said: "Well, thank you Boss Ye for supporting our program. Let's look at the next sponsor."

"Fifth place, home real estate, copywriting fee: 76,000 yuan, copywriting requirements: literary, warm, making people want to have a home after reading it. Let's take a look at the bidding advertising companies, there are five in total, Forest Creek Advertisement Lou, Luo Ming Advertising Company, Feixin Media, Tengwei Advertising, Donghui Advertising Company.”

"The person here today is Mr. Yang from Home Real Estate. We welcome him."

A middle-aged man stood up and everyone applauded.

Qiu Tian said to Mr. Yang: "Mr. Yang, let's take a look at each company's copywriting one by one."

Mr. Yang nodded and sat down.

The first thing Qiu Tian clicked was Feixin Media's copy. The big screen showed that Feixin Media's copy turned out to be a long copy.

Advertising slogans are mostly one sentence in order to be easy to remember, but home real estate copywriting requires literary and artistic speech, so Feixin Media wrote a long copy to show that it is different and artistic.

This copywriting is similar to writing for an exam. You have to stick to the topic, but if you want the examiner to give you a high score, you have to come up with something different from others.

After Qiu Tian finished reading Fei New Media's copy, she looked at Mr. Yang. He smiled and nodded without comment.

On this occasion, everyone knew that Mr. Yang's expression, although he didn't say it was bad, definitely meant that he wanted to see it again.

Qiu Tian continued to read the copywriting of the next few companies, and Mr. Yang treated them the same way, just smiling and nodding without making any comments.

"Okay, let's take a final look at the copywriting of the advertising building of the creek in the forest."

As soon as Qiu Tian finished speaking, the copywriting of the Forest Creek advertising building was displayed on the big screen.

Don't let this city retain your youth but not your people.

When they saw this sentence on the big screen, everyone on and off the stage couldn't help but take a breath.

After looking at it, Mr. Yang, who was always elegant in the audience, shouted: "Okay! This is good!"

Other sponsors also nodded and said, "This copywriting is amazing!"

"Oh, why didn't we choose this advertising building in the forest creek? It would be great to give us some copywriting like this!"

"This fucking money is well spent!"

…………

The sponsors praised it one after another, and the advertising people present were naturally impressed by the copywriting.

"This advertising building in the creek in the forest is worthy of being owned by Yan University. We can't write the copy."

"Yes, these words are so powerful!"

"Next time, we must not collide with the advertising building in the forest creek. At their level, we will die if we meet!"

"I don't think Tus Advertising Company can write such excellent copywriting in such a short period of time."

"Definitely not. Look at them, their faces are all green!"

…………

At this time, the people at Tus Advertising Company looked at the copy of the Linjianxi advertising building, and they really looked bad, but He Maozhong didn't let them comment, so no one said anything.

Even Xiao Miao was a little embarrassed following them.

An Xiaoxi read the advertisement, gently pushed Lin Li's arm with her elbow, and said, "Your copywriting is so good! It's amazing!"

"Yeah, I can't think of such a literary and artistic copywriting."

“After reading this copy, I immediately wanted to buy a house in this city!”

"Wake up, you have no money!"

"Haha, it's okay. With Lin Li here, we are not afraid of running out of business in the future. When the time comes, we will buy a big villa!"

…………

The guest seats at the advertising building in the forest creek were full of joy.

After reading this short sentence, Qiu Tian felt a little sad in her heart. Buying a house is not a trivial matter, and it is unlikely to be like going to the gym. A copy may trigger consumption impulses.

But the copywriting of the Forest Creek advertising building, even if it doesn't make people buy a house immediately, will definitely make people's hearts tremble and they will remember this copywriting.

How many people struggle all their lives in the city, but in the end they don’t even have a place to stay!

Qiu Tian looked at Mr. Yang of Anju Real Estate and asked, "Mr. Yang, have you made a decision now?"

Then Mr. Yang said: "Of course, it's the copywriting of the Forest Creek advertising building!"

Mr. Yang was quite happy in his heart. For this copy, it was worth even 176,000, not to mention 76,000!

"Okay, congratulations again to the Linjianxi Advertising Building. So far, you have successfully won two bids."

The sponsors applauded one after another, and the people from the advertising company also applauded perfunctorily, but they were still worried more, because originally they thought that Enlightenment was here and they were only here to compete for second place, but now it seems that they can only compete for third place. !

"Okay, let's continue..."

Next, it was the turn of Tus Advertising Company to bid for sponsors.

The fourth-highest advertising fee of 80,000 yuan and the second-highest advertising fee of 88,000 yuan were both won by TusHoldings, but the copywriting of TusPark was at a pretty good level, far inferior to the two copywriting works of the Linjianxi advertising building. Outstanding.

"Okay, all my friends in the audience, the last sponsor's copy has not yet been revealed, which is our Nanshan Insurance! At the end of this round, our rankings for today will be out."

Qiu Tian didn't have the information at hand, so she naturally didn't know the current results. The program team would only make statistics after the last sponsor's copy was finalized.

But Qiu Tian's words still aroused the curiosity of some people, especially the advertising company that had won several copywriters.

"What's going on now, where are we ranked?"

"Our current advertising fee is 123,000, I don't know where it is."

"It should be the number one advertising building in Forest Creek now, right?"

"No, the first one should be Qidi Advertising Company."

"Oh, yes, enlightenment seems to be higher."

"Haha, the two of them finally bid together. Let's see who can win the copywriting, whoever will be the winner."

"Junfeng Advertising and Zhengyi Advertising have already won another sponsor. If they win the copywriting of Nanshan Insurance, they can overtake them and become the number one."

…………

Qidi Advertising Company has entered two cities in a row, which makes the people at Linjianxi Advertising Building a little nervous. They all know that among the four advertising buildings in the final round, whoever wins the copywriting of Nanshan Insurance will get this copy. First in the issue!

People from the four advertising companies are very nervous, especially the people from Junfeng Advertising Company and Zhengyi Advertising Company. They feel that if they really defeat Linjianxi Advertising Building and Qidi, even if it is only one issue, it will be huge. Guarantee!

Even a figure like He Maozhong seemed a little uneasy at this time.

Although An Xiaoxi was much better than the person behind her, Lin Li could tell that she was also a little nervous.

Only Lin Li was relatively calm.

"Let's first take a look at the top-ranked Nanshan Insurance companies bidding for copywriting this time. There are four companies in total, Tus Advertising Company, Linjianxi Advertising Company, Junfeng Advertising Company, and Zhengyi Advertising Company. Let's see, Nanshan Insurance's Mr. Cui, you are here to choose, which one should you look at first?"

Naturally, the person with the highest advertising fee will be treated differently, so the program team decided to let the representative of Nanshan Insurance choose and watch.

Mr. Cui, who was sitting in the middle of the audience, picked up the microphone, looked at the four advertising companies, and said, "Then let's go to Zhengyi Advertising Company."

"Okay, let's take a look at the copywriting provided by Zhengyi Advertising Company this time."

The large screen displayed the copywriting of Zhengyi Advertising Company: Insurance can be hesitant, but risks are never practiced.

Mr. Cui nodded and said, "It's not bad. Let's take a look at Qidi Advertising Company."

When the people at Zhengyi Advertising Company heard what Mr. Cui said, they were a little frustrated, knowing that their chances were slim.

"Okay, let's take a look at the copy prepared by Tus Advertising Company this time."

Displayed on the big screen: If you don’t have money to buy insurance, do you have money to get sick?

Mr. Cui nodded and said: "As expected of a benchmark in the industry, this copywriting is great!"

After hearing this, people from other advertising companies also nodded.

This is a rhetorical question. Most people will think about the answer in their hearts when they see such copywriting, and the answer is naturally no. Unless they are rich and wealthy, ordinary people really cannot afford to get sick.

After denying this answer, everyone will naturally realize the importance of insurance.

In comparison, buying insurance seems more affordable.

When everyone heard that Mr. Cui was so sure about the copywriting of Tus Advertising Company, they all knew that Tus Advertising Company was probably stable this time!

Qiu Tian was naturally biased. She said, "Mr. Cui, we have two more companies. We will make a decision after reading them."

Mr. Cui nodded and said, "Then let's take a look at the copywriting from Junfeng Advertising Company."

"Okay, let's take a look at the copywriting from Junfeng Advertising Company this time."

The big screen showed: You can never escape the risk, but you can afford insurance.

Mr. Cui did not nod this time. This copy was similar to that of Zhengyi Advertising Company. It was almost the same as the insurance copy in the industry. It was all talking about insurance and risks. At first, this kind of copy might be good, but after the customer reads it too much, they no longer feel it. , and even a feeling of being threatened.

Mr. Cui made no comment, smiled and said, "Look at the advertising building in the creek in the forest."

Regarding the copywriting of Linjianxi Advertising Building, Mr. Cui personally still had some expectations, but because of the copywriting from Tus Advertising Company, he felt that the copywriting of Linjianxi Advertising Building would be difficult to surpass.

Qiu Tian was also full of expectations and said: "Let's take a look at the copywriting of the Forest Creek advertising building this time."

Everyone at the scene was very curious to see whether this time it was the big brother like TusCorp who taught the younger brother like Linjianxi Advertising Building how to behave, or whether the Linjianxi Advertising Building overturned the big brother’s desk!

At this time, five big words were displayed on the big screen: It's so dangerous, there is Nanshan!

…………