The rise of heroes begins with Hong Kong movies

Time flew by, and soon the second day came.

Tsim Tsui Tsui is a famous commercial area on Hong Kong Island, and today is Saturday, weekends, and Yunshui Street is crowded with people.

Originally, it could have opened yesterday, but Huo Wenyao wanted to make a good start, so he postponed it for one day.

Although it did not open yesterday, warm-up work has begun.

Huo Wenyao used all the publicity strategies of later generations, and since yesterday, Tianci employees have distributed leaflets throughout the Tsim Tsui East, each leaflet is worth 100 coupons, and the use period is seven days.

In addition to acting as a coupon, the flyer is of course a publicity channel, which is lined with relevant information such as styles and prices of major brands.

This is a relatively primitive propaganda strategy, simple, but very effective!

In fact, the preparation time is still too short, even if Huo Wenyao does A goods, he takes the mid-end route, not the low-end, an 800-piece Versace shirt, even if it is used with coupons and discounts, it will cost five or six hundred.

The people at the bottom simply can't afford it, and they can actually afford it by gritting their teeth, but they still can't bear it.

Huo Wenyao's target group is actually a white-collar class with a reasonable income, and they can buy genuine products with their teeth, let alone A goods. Moreover, unlike the people at the bottom, they also have this consumer demand.

The largest number of white-collar workers is still in the Central and Western District, Wan Chai, that is, the island.

If time permits, Huo Wenyao will order people to distribute leaflets there in advance and warm up for three or four days, which can not only increase the sales of the store, but also increase the popularity, and even bring Hot Yunshui Street.

When Yunshui Street catches fire and more and more vendors are willing to participate, then Huo Wenyao's plan to transform the entire street into a clothing street can be implemented.

......

It was noon, 12:08.

Lucky with four stores opening at the same time!

Four shops, each with countless flower baskets in front of it, and a long line of firecrackers.

In addition, the four shops were all crowded with people, some of them were watching the liveliness, and when they saw that there were many people here, they gathered around curiously, most of them held leaflets in their hands, and some even took two or three sheets.

Of course, leaflets are equivalent to coupons, but how to use them is also particular, each product can only use one, you want to use them all, then how many leaflets, how many goods to buy.

Moreover, in addition to coupons, there is also a 20% discount for the whole scene, and the priority order is to reduce the coupon first, and then make 8% off.

The order is different, and the money that needs to be spent is naturally different.

In front of one of the shops, Huo Wenyao, Jiang Meifeng, Zhan Mi and others all arrived, seeing this scene in front of him, Jiang Meifeng's face bloomed with a smile, and said to Huo Wenyao: "A Yao, with such popularity, there must be some earnings." "

Huo Wenyao smiled, glanced at everyone, and found that most of them were dressed brightly, obviously engaged in white-collar work, which seemed to be similar to what he had expected.

The target group of middle-end A goods is the white-collar class.

Cut the ribbon, set off firecrackers, sell it!!

When the doors of the four shops opened, the impatient customers who had been waiting for a long time rushed in, almost not crowding the shops.

The clerks of the four stores are not newbies, either trained or poached from other malls, used to be 1500 a month, now give her 2000, sell well, and have performance rewards every month.

Even if it is a newly opened store, it is dug over, and money is king.

The clerks had already begun to guide in an orderly manner, and the chaos was quickly stopped, and outside the four stores, the little brother of Tianci also paid close attention, his nerves were highly tense, and on the first day of opening, no accidents were allowed.

They must not only prevent trouble, but also be wary of stealing, and even see that many people think that there is a bargain to take advantage of, and they will run away if they rob it.

Huo Wenyao, Jiang Meifeng, Zhan Mi and the others have left the scene automatically, leaving the stage to the salesmen of the four stores, and they will be the ones who sing next.

Street.

Jiang Meifeng's brain was also flexible, and she was still thinking while she was happy, and asked: "Ah Yao, I don't know much about business, you open four stores at a time, and the ghosts know that the boss is the same person?

Huo Wenyao said, "Zhanmi, you answer." "

Zhan Mi said with a smile: "Aunt Feng, four stores can not only earn more, but more importantly, they can form a scale." We sell A goods, there are Louis Vuitton, Gucci, Hermès, Prada, Versace, Armani and a dozen other famous brands, these brands can't always be in one store, right?"

"Four stores, each with four or five models, you can't buy this one that suits your heart's content, so you can always go to the other one? "

"Secondly, the four stores can also try the market scale a little, if all four stores sell out, then it proves that the entire A goods market is extremely huge, we can increase investment, here can sell out, what about the island?"

"Don't think about it, you can definitely do it, but our focus is still on the East of Tsim." After all, it is our territory, and everything is easy to control. "

Jiang Meifeng nodded when she heard this, and said, "I lose it! I just said, even if it is not simple to do business, not only is it not simple, but it is also difficult!"

After Zhanmi answered Jiang Meifeng, he frowned and looked at Huo Wenyao again, and said, "Brother Yao, in fact, I thought of something else, once the A goods sold out, it would be the same as a magazine." What I know is that some people have already begun to prepare to follow our "Wind Moon" and make salty and wet magazines. "

Huo Wenyao smiled and said, "They reacted quite quickly. "

Zhan Mi shook his head and said, "There is no way, just like a movie, a movie is on fire, and countless shoddy follow-up movies appear." The same is true for other businesses, and I'm not worried about magazines. "

"Because they didn't follow the trend to the essence, they didn't care about it, they still sucked, they went low-end, relying on the amount of money, and our positioning of "Wind and Moon" from the beginning was high-end." Although those follow-up magazines can have a certain impact on our magazines, the impact is not very large. "

"But A goods are different, as long as it is easy to earn, it won't be long before many people will follow, by then, where are our advantages?"

This guy Zhanmi, who is really his own henchman, has just made money and began to think about this.

Huo Wenyao was very happy and said, "Then have you thought of a solution?

Zhanmi said: "The solution has not yet been expected, but there are advantages." Compared with other A goods, Fuxing Garment Factory is our biggest advantage!

"Good. "

Huo Wenyao nodded and said, "In the next few months, some bold traders will follow up, and the real big fishermen will not enter the market easily, they will do a detailed investigation first." So, you still have a lot of time to think about how to respond. "

"Business is like this, there will be a lot of problems, it's okay to encounter problems, don't be afraid, don't be in a hurry, as long as it can be solved, then it's not a problem." "

"Think slowly, if you can figure it out, you can be on your own. "

Zhan Mi was encouraged by Huo Wenyao and nodded seriously: "Brother Yao, I will try to think about it." "