The rise began in the seventies!

Generally speaking, the concepts in communication are broad and general.

There are few concrete words to express them.

Of course, with the research of communication, specific nouns will gradually be defined.

But now, there are relatively few.

For example, the concept of"setting the agenda" mentioned by Ye Zhao before is also used in practice.

In fact, it is just a very basic and entry-level concept.

The specific explanation can be to create a certain image or impression for the public.

In fact, no matter whether it is a person or a thing, there will be some deviations.

When this deviation occurs, it will naturally cause a conflict with the established image of"setting the agenda".

Naturally, contradictions begin to arise.

The mass media cannot tell you what you should think.

But it can always tell the recipient of information how to think, which will have a very good effect.

In fact, a large comprehensive social experiment can be set up for verification.

But in the end, it was rejected by Ye Zhao.

With the eyes of the future, it is easy for him to see the things mentioned by Su Mei.

He can also understand it.

But such a large social experiment will have a great impact on the participants.

However, Su Mei's derivation process began to circulate within Zhaoshen Group.

So it caused everyone to fear the public relations department.

Among them, the concept of setting the agenda is used freely and skillfully.

There are also a series of communication concepts that are used without bloodshed.

Take the example of Su Mei using the chicken in the foot basin as an example.

Reality affirms the historical figures of the chicken in the foot basin to a certain extent.

Then pick out their shortcomings on the historical figures.

Gradually magnify this shortcoming and leave a fixed impression in the minds of all the chicken in the foot basin.

Once such an impression is formed

, the evaluation of historical figures will naturally change.

In traditional media, most ordinary people are just information receivers, so the result is more obvious.

Of course, it is precisely because it is only a traditional media.

It can also be strictly controlled by the international side.

So everything must not be very conspicuous.

Step by step, imperceptible influence is the most critical.

In 1979, when the country opened up, chicken in the foot basin, Eagle sauce, Europe and the United States, actually had similar operations carried out within China.

In fact, Su Mei's operation is to gradually stain these historical figures of the chicken in the foot basin with black spots.

These black spots do not need to exist in reality.

It is better if they exist in reality, and if not, they can be completely fabricated.

From ancient historical figures to modern historical figures, let these people gradually know about some wrong events in history.

In fact, the final result is to offset the rising populism in China to boycott Chinese products.

Let more ordinary people accept Chinese things.

Of course, if we do it more deeply, let them accept the established fact that they made mistakes in history.

But it is very difficult to achieve this goal.

It can't be done in a day or two.

"And according to your Internet, everyone is a recipient of information"

"Everyone is also a publisher and disseminator of information."

"As a result, the control of traditional media has been completely destroyed."

"In other words, this will be a whole new battlefield."

"In other words, our efforts will become more obscure and difficult for people to know."

"Using the trap of consumerism, advocating various things, tampering with established impressions, formative interpretations, etc."

Su Mei said thoughtfully.

This is a brand new proposition, which is more complicated than the knowledge she has been exposed to before.

"To put it lightly, we have only temporarily changed the impression of the fans on our 1984 car, so that it can sell better."

"To put it more deeply, we are actually tampering with their memory’"

Su Mei said again. It is precisely because of this that Su Mei deduced that all the people in the foot basin chicken market think that technology is the only thing.

It is because their products are good that they can do this.

It has nothing to do with history.

Or, change the attitude towards China, and subtly recognize China's products in the foot basin chicken market.

Standing at the height of Ye Zhao, or even Zhaoshen Group, or the entire China.

They are doing a just thing.

For foot basin chicken, it is an extremely terrifying thing.

As for Su Mei, she can't wait to see the results of Ye Zhao's Internet

……

Star City!

National University of Defense Technology

"Currently, the Internet has built nine domestic dedicated servers"

"One of them is our mother server here"

"The other two are the military channel and the official channel"

"Six of them, your people have been sent to receive them."

"In addition, the state will prepare six server routes, which will be under the Ministry of Communications."

The person in charge of the Internet R&D Center said to Ye Zhao.

Ye Zhao nodded.

The group of people he brought back from George this time was just enough to be used.

However, this project is relatively large. The construction of servers in six locations across the country requires special maintenance personnel.

Among them, several servers in the central and western regions only need to maintain operation for a period of time. They can even be shut down.

Because most of the current microcomputer users are in cities such as the Imperial Capital, the Magic Capital, and the Guangcheng.

So Ye Zhao's plan is to open three server routes first.

That is, the Magic Capital, the Imperial Capital, and the Shenzhen City.

Then, the entire structure will be developed for civilian use.

"The use of programs on the Internet will be a big driver"

"For example, instant messaging, online shopping, listening to music, watching videos, etc."

Ye Zhao said

"If, according to your estimate, the speed of Internet development will be far beyond our imagination"

"The country also needs to start planning on this as soon as possible."

Su Mei said thoughtfully.

She could imagine how horrible the experience would be when the number of Internet users expanded to 100 million.

The traditional media's understanding ability would not work at all.

In traditional media, there are always official means to intervene.

They can also be called gatekeepers.

However, once such an Internet situation occurs, it is equivalent to that every person who can speak online needs to be equipped with a gatekeeper.

Such a workload is too huge.