The rise began in the seventies!
Chapter 109
After Toyota passed the approvals, it finally set up the first cooperative direct-operated 4S store in the Magic City of China.
At this time, the Magic City is the best economic region in the whole of China.
And it is in the Pudong area.
Ye Zhao's former cultural tourism city project.
Under the operation of Lu Qing, Volkswagen's direct-operated 4S store was opened.
Moreover, the reputation has been completely established.
Toyota and others expected that they would cut prices and become popular at once, but they did not do it at all.
They invited a lot of media reporters to promote it that day.
In the end, the sales were only tepid.
However, Volkswagen seemed to have become the favorite car brand of Chinese people.
Driving a Volkswagen out, these small bosses felt that they had face.
Toyota was directly defeated in the first battle.
As for Volkswagen, it has begun to enter the Southeast Asian market through the market that it is very familiar with, that is, He Mingwei.
The main market is still four markets.
Dai, Singapore, Hong Kong, and Taiwan.
Under He Mingwei's unremitting promotion, it became popular at once.
Singapore is not bad.
Although Volkswagen looks good, Singapore is too small.
And there are no mountains in the country.
So people in Singapore prefer small and exquisite ones.
But even so, it instantly became the second best-selling product in the Singapore market.
But in Dai Country, it was bought crazily.
The reason was that the Dai military felt that Volkswagen's car was of high quality.
And the mountain performance was extremely superior.
The price was also very affordable.
The military directly purchased it.
Not only Dai Country, but also Myanmar, Laowo, and Yuenan were also importing it.
They used it as a military vehicle.
This was something that He Mingwei and even Ye Zhao had not thought of.
But Ye Zhao thought about it and figured it out.
These countries, more or less, still have some civil unrest, or have just been in a state of truce.
Volkswagen 0 is really suitable.
Not only that, even Asan is frequently contacting He Mingwei.
Some people even went directly to China and wanted to talk directly with Volkswagen.
Ye Zhao immediately made adjustments to the market decision.
Focus on third world countries.
These countries do not have so many requirements for the appearance of the car.
What is required is that it is affordable and durable.
In this way, even Africa will be a good dumping ground.
Although the people in Africa are poor, the local warlords are still rich.
There are also those chiefs.
There are battlefields of fighting everywhere over there, and this kind of vehicle is simply the first choice of these warlords and chiefs.
However, in terms of price, it is cheaper than the cars of Eagle Sauce and Chicken.
Therefore, after Ye Zhao and his team adjusted their strategy, they entered the African market and sold very well.
It opened up the market faster than BMW's motorcycles and bicycles in Africa.
Even some local warlords said that as long as Volkswagen is willing to invest and build a factory in Africa, they will definitely ensure the safety here.
This proposal made Ye Zhao very excited.
As a thing that can be regarded as a strategic material for these small countries, even if one warlord fails, other warlords will not easily destroy it.
Moreover, there is the name of China behind it.
In this land of Africa, the name of China still has a lot of effect.
But after thinking about it, Ye Zhao still chose South Africa.
There is no other reason.
The industrial system in other countries is too poor.
The cost of investing in building a factory and then putting it into production is too high.
But there is no such concern in South Africa.
South Africa is developing well now, and the industrial system is still okay.
It is not that difficult to do.
However, Zhao Zhigang, who is in charge of BMW's motorcycle and bicycle business in Africa, became anxious.
After all, he came here several years in advance.
Why does he feel that he will be surpassed by the new business all of a sudden? He frequently organized motorcycle and bicycle competitions last year and this year.
From small city competitions, multi-city leagues, national leagues, and multi-national leagues, he did it all.
And there are a lot of prize money.
It attracted many professional riders to come.
In addition, many professional riders in South Africa have appeared.
BMW motorcycles have completely made a name for themselves.
It is precisely because of this.
So at the beginning of the year, Zhaoshen Group had just started to operate.
Some foreign riders came to the BMW factory to request customization.
And the Daqin series and Fengshen series in the African market were sold out directly.
This month, it directly became the sales No.
1 in South Africa.
And it left the second place far behind.
Sales in countries surrounding South Africa are also surging rapidly.
But this is the result of Zhao Zhigang's management for several years.
Volkswagen has become popular in Africa.
If the boss knows about this, won't he say that he is not working hard enough in Africa? At the same time, he set up his own research department in Africa.
He madly recruited local South African technicians.
He also transferred a group of people from China.
He constantly adjusted the models according to the competition.
"How is our Datang 83 doing?"
Zhao Zhigang asked the R&D staff at the conference table.
"The trial phase has been fully passed"
"In terms of displacement, it reaches 2400cc"
"But this price may discourage many riders!" said the researcher.
Such a top motorcycle costs a lot.
Even now, the BMW Datang series has only attracted many people's love in a niche range.
In the final analysis, it is because the BMW Datang series has not yet entered the sight of top motorcyclists.
It also has a certain degree of popularity in Europe. It is also only in a small circle of third- and fourth-rate people.
However, this time Zhao Zhigang was anxious.
He said directly:"You should contact international competitions as soon as possible"
"Didn't they plan to hold the World Motorcycle Championship next year?"
"Drag them over here, we have to do it this year!"
"Spend money, I want our BMW Datang series to be famous in the world of motorcycle riders!"
Zhao Zhigang slammed the table.
What if the boss thinks he is not working hard enough and keeps him in Africa?
If it weren't for the fact that there are many white people in South Africa, looking at those black people, he doesn't know how he should get here.
That black girl is really hard to get off.
But even so, he still thinks Chinese girls are good.
Make achievements early and go back early.
Isn't it good for him to stay in China?
Even if he spends money, he has to get the World Motorcycle Championship together in advance.
Because the World Motorcycle Championship has always been a relatively cold project.
At this time, there are not so many professional racers.
The organizers may not have enough money.
Spending money is a good way
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