, price announced! So delicious!
“Our Euler Black Cat has three versions in total. The basic version has a cruising range of 400 kilometers and is priced at…”
“28,000!”
“The upgraded version has a cruising range of 450 kilometers and is priced at 39,000.”
“The top-end version has a cruising range of 530 kilometers and a price of 46,000.”
The reason why the cruising range of the Black Cat is divided in this way is to maximize the benefits of the model.
The starting price of a small car is only 28,000. If it is equipped with a range of 530 kilometers, the high-end version will not be sold at all.
so,
After thinking about it for a long time, Li Hao separated the cruising range of the low-end and mid-end versions.
The purpose of this is to increase the sales of high-end models, because when selling cars, only high-end models have the highest profit margins.
The low-end version of the Black Cat is a model that Li Hao designed purely for volume and to quickly earn system points.
So to be honest, the profit from selling one of this car is less than 1,000 yuan.
Purely, it is equivalent to giving benefits, allowing Li Hao to quickly earn a large number of system points in a short period of time.
Because of the three Euler cars, the real moneymakers are Haomao and Lightning Cat.
The net profit margin of both cars can reach more than 30%.
so,
As soon as the price of Black Cat came out, all netizens said it was too conscientious.
“Damn it, the starting price is really 28,000 yuan! That’s awesome!”
“Great Wall, you are trying to force Wuling Hongguang Mini to its death!”
“It’s so bad that you did this to my Hongguang Mini, but I like it.”
“Although the low-end version only has a range of 400 kilometers, it is cheap. The price is too good.”
“This price, let’s not talk about it, I, a newly graduated college student, have the courage to buy it!”
“I hope you, Great Wall, can be kind and give us a 0-interest loan for our newly graduated college students!”
People who buy cars, no matter how cheap the car is, like to take out a loan to buy it.
In this way, the funds in hand can be maximized.
When H6 was first launched, Li Hao had not had time to talk to the bank about the loan.
This time when the Euler brand was launched, Li Hao went to talk to the bank. He was not looking for the four major banks, but Tiannan Bank, the largest local bank in Tiannan.
Although it is not one of the four major banks for workers, peasants, construction and recruitment.
But the scale of Tiannan Bank is no smaller than that of the four major banks.
So before Li Hao went to negotiate the loan interest rate with the other party, he specifically said hello to Wang Jianguo.
Then,
For Great Wall customers, we got a historically low interest rate.
1.3 interest rate.
As we all know,
When buying a car, unless it is the car company’s own corporate finance, the general loan interest rate is 3.99.
Very few interest rates can reach 2.9,
“In order to make it easier for our Great Wall customers to purchase car loans, we have specially launched the lowest interest rate in history!”
“As long as users buy new cars from Great Wall, they can enjoy a loan interest rate of 1.3%!”
“Whether it is the Euler brand or our Great Wall brand, you can enjoy this interest rate.”
“And, in order to take care of the financial situation of our young people, our Black Cat model can be driven home directly for 0 yuan!”
As soon as this statement came out.
The users in the live broadcast room were instantly excited.
“Damn it, you can drive it home for 0 yuan? Is it true?”
“It’s so conscientious. You can drive it home for 0 yuan. If you pay off the 28,000 car in two years, it’s more than 1,000 points a month. This is so cool.”
“It’s so conscientious. I can’t wait anymore. I can’t wait any longer.”
The audience was very surprised and excited about Great Wall’s financial policy.
Those consumers who are ready to buy a car can’t wait.
“Next comes the price of a good cat.Sorry, this car is our main family car, so we sacrificed its performance for the sake of mileage. ”
“The basic version of Haomao has a cruising range of 1,500 kilometers and is priced at 98,000.”
“The high-end version of Haomao has a cruising range of 2,000 kilometers and is priced at 138,000.”
The purpose of the existence of the Haomao car is to focus on household use.
So for the sake of mileage, there are two versions of it, both with a single motor.
But even a single motor has a power of 180KW and a torque of 360 Nm.
It accelerates to 100 kilometers in 5.9 seconds.
Enough for home use.
As soon as this price came out, netizens who like good cats immediately became excited.
but,
What people care about most is the Lightning Cat.
After all, it is a car that focuses on performance.
The price of Lightning Cat is what many people are most concerned about.
Yan Ran did not disappoint them, after announcing the price of intact cats.
The price of Lightning Cat was revealed.
“The single-motor basic version of Lightning Cat is priced at: 198,000!”
“The upgraded version of Lightning Cat with dual motors is priced at: 219,000!”
·· ·······Ask for flowers·· ····
“The ultimate version of the Lightning Cat with three motors is priced at: 258,800!”
“Moreover, our Lightning Cat models have more than 200 optional configurations. You can download the Great Wall APP and wait until the Euler brand is launched.”
“You can place an order immediately on the APP and choose your favorite car model and configuration.”
If you make money selling cars, then the optional configurations are much more profitable than the cars you sell.
Black Cat and Good Cat are mainly for household use and are cheap, so not many people choose them.
Li Hao simply did not provide optional configuration services for these two cars.
But Lightning Cat is different.
This is an electric car that pursues ultimate performance and technology.
For it, Li Hao asked Lin Qingyu and Yan Ran to design more than 200 optional configurations.
……… … 0
The price of these configurations ranges from a few hundred yuan to several thousand yuan, or even tens of thousands of yuan.
But the profit margin of these configurations can reach a terrifying 300%!
This is the horror of vehicle options.
After all the prices of the three cars are made public.
Yan Ran then announced the launch date of the three Euler cars.
“Our three Euler brand cars will be launched at the Zhongzhou Auto Show in one month’s time. We hope that customers across the country who like the Euler brand can go to the Zhongzhou Auto Show to experience it for themselves if they have the conditions. ”
“Users from other places who can’t get to Zhongzhou don’t need to worry.”
“After the auto show, existing cars will arrive at our Great Wall service stations in every city across the country for users to experience and drive.”
“Okay, that’s it.”
After saying that, Yan Ran waved and walked off the stage.
Xiao Sa, on the other hand, walked up again and continued to host.
“Are you nervous?”
Under the stage, Li Hao watched Yan Ran come down, handed her a bottle of water, and asked with a smile.
“It’s okay. It’s the first live broadcast. I just looked at the screen in front of me. Tens of millions of people were watching it!”
Yan Ran patted his chest and took a sip of water, very surprised.
“This is live broadcast by CCTV and Tiannan TV. It has tens of millions of viewers. It’s a piece of cake.”
Li Hao laughed and was about to say something when Su Xiaoxiao came over in a hurry.
“Li Hao, someone from BYD just contacted me and said that their chairman personally brought BYD’s senior management team to our factory for an on-site inspection.”
“They have already boarded the plane. Mr. Wang asked me to inform you.” Yu.
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