The Pioneer of the Rebirth Era

Yanjing Guomao Haina Entertainment Office was placed in a company that could come to such a high-end office building five or six years ago, especially if it is a company with a two-storey office building, which is definitely a leading company.

　　The company with such an office scale is also a big company. After all, the rent on the International Trade is not cheap. But the current scale seems a bit shabby for Haina headquarters.

　　In the past two years, Heiner has been working on developing overseas markets. While entering Hollywood, he is still cultivating Japan and South Korea, as well as Southeast Asian markets.

　　 Therefore, if it is not the time of the annual meeting, Haina stars gather together in Yanjing, and the rest of the time is scattered around the world, the company looks like the office area is still a little narrow, let alone the time of the annual meeting.

　　After Chen Hong's retreat behind the scenes, Haina found a new CEO Liu Zongsheng. Coupled with the major development resources invested in foreign countries over the past few years, Yang Dongxu came to Haina less and less.

But today, the employees of Heiner felt that something big might happen to the company, because the big boss who hadn’t seen for a long time came to the company. Chen Hong, who became more and more mysterious, also came, and now the general manager Liu Zongsheng, plus Li Zongsheng, the person in charge of the Shanghai Recording Department, started a secret meeting in the chairman's office.

　　 "This is the data currently investigated. At this stage, the other party's sudden compensation has taken the limelight out of Haina. After all, although Haina has made some achievements abroad, these have not been able to effectively feed back to the country.

　　 For domestic audiences and some laymen, Heiner has been step by step in recent years and has no highlights. Haina, who had been invincible in the country before, seemed to be declining. "Liu Zongsheng put the material in his hand in front of Yang Dongxu."

　　 As the ceo of Heiner, although he said that Heinen was declining, there was no intersection on his face, even though the decayed wind seemed to be blowing after he took office.

　　 looked at the information in front of him, Yang Dongxu raised his eyebrows, "The person who came is not good."

In front of him is the investigation report of Huayi Brothers Entertainment Company. This company, which was established in 1994, has been lukewarm in previous years.

　　Until I found the director Feng Xiaogang to join, first in 97 years, through the "Party B" fired the signboard of his New Year film.

After 　　, Huayi invested in Feng Xiaogang’s new year signboard every year and began to gain fame, while earning a lot of money. In the past two years, Heiner's main film investment has been placed in Hollywood, although it has already begun to make a profit.

　　 However, because Hollywood movies still need to go through many levels of review in China, the channels have not been completely opened. Therefore, there are occasional reports on how much money Heiner made in Hollywood.

　　 is just a report, after all, the audience on the other side of the earth has not been baptized by Hollywood movies. So after seeing the report, it was just ‘wow, I made so much money’, and... there was no more.

　　After all, except for a cry, the movie audience can't see it. Naturally, it cannot be as simple and intuitive as Feng Xiaogang's New Year's card. Therefore, in recent years, with the help of Feng Xiaogang's New Year's card, Huayi can be said to have emerged.

　　 Originally the domestic film market was Heiner, the background of the Chinese film, and the unsuccessful but always strong support of flying entertainment. Now Feiyang Entertainment basically can't see the shadow, after all, since Wei Fei withdrew, the remaining second generation is a bit difficult to support.

　　 Therefore, the influence of Flying Entertainment in recent years has been continuously divided by other newly established entertainment companies. But most of the time in the domestic film market, there is a meaning that Haina and the deep background of China Film said. This is the first time that Huayi has overwhelmed the two.

　　 And only during this period, Huayi was in the limelight, mainly because of a big news some time ago. Wang Jinghua, known as the first domestic agent, led a large number of celebrity artists to join Huayi directly as partners. The stars under her leadership include domestic stars such as Chen Daoming, Carina Lau and Hu Jun.

In an instant, the original Huayi, which was already in the limelight, instantly became bright with stars, attracting the attention of everyone in the area and the recent release of several major movies. The establishment of the project is even more attractive. Attention.

　　 "Are there any countermeasures?" Putting himself in front Yang Dongxu looked at Liu Zongsheng, the Haina helm he had chosen himself.

　　Although now Haina is almost divided into three, the Haina company in Hollywood counts one, the Haina in charge of the Southeast Asian market counts, and then the Haina in charge of the domestic market.

　　 However, no matter how the domestic Haina company is headquartered, Liu Zongsheng, the general manager, still has a lot of power. It's just that resources think about the tilt of the Southeast Asian market and the Hollywood market. It was the development plan of Haina Company that Yang Dongxu had done well before he took office.

　　 So after he took office, the CEO of this headquarters was a bit of a scapegoat. Over the past few years, Heiner Entertainment's reputation in China has been declining a little, and he has been accused of many.

"From the perspective of the market response in recent years, the domestic entertainment market has become increasingly active, especially the film market has ushered in a period of rapid development. From the increasing number of movie box offices in recent years, it can be seen that the domestic film market has Stepped into the fast lane of development.

　　 Therefore, I propose to increase the investment of resources in the domestic film market, and cultivate a group of film stars that belong to me. Of course, if we can cooperate with Hollywood and cultivate domestic film stars into international stars, it would be better. "Liu Zongsheng said in a moment.

　　Yang Dongxu watched Liu Zongsheng's fingers tap on the table, and then spoke a few seconds later: "This proposal is very pertinent, but you have to know that although Heiner has a higher proportion of resources abroad than domestic in recent years.

　　 However, the domestic market has not given up. Of course, compared with the predominance of dominating the domestic box office market in the past few years, the investment of domestic films in Haina does seem to have declined somewhat in recent years.

　　As the company's CEO, you should know that this is just a superficial phenomenon. The increasing movie box office of Haina every year has shown that our movies are very profitable. The film box office of a company in Haina still accounts for one-third of the total domestic box office. "

　　 "I know this. I used to dominate a few hundred million yuan a year, but now it only occupies more than a billion yuan a year, even though it only accounts for one third. It seems that the influence has declined, but in fact Haina has become stronger.

　　 And as the domestic entertainment industry develops more and more formal, ushered in the era of blooming flowers. Our ability to occupy one-third of the market has already demonstrated our heritage.

　　 is available at the box office and word of mouth, but our star has not progressed with the development. At present, those who are active on the screen are still those who used to be. For several years, we have not won a front-line movie star.

　　 And whether it was a movie star or a singer, it was basically dug from other companies. In other words, the superficial Haina actually has a problem on its own talent training ladder. You can only make up blood from the outside, but you cannot make blood yourself. "

　　Liu Zongsheng dared to speak, and his speech was also very sharp. He hit the current weakness of Heiner in one word.

　　 Actually this weakness has always been there, but it was only covered under the strong muscles of the heyday Heina, and now when the light of Heina is slightly covered by the outside world, this hidden weakness begins to risk exposure.

　　 "This is indeed a problem." Yang Dongxu touched his chin. Instead of embarrassing himself because he was a big boss, he began to think with a trace of dignity on his face.

　　 In fact, he has seen this problem long ago, but he has not solved it. One is because Haina developed too fast before, and there were no effective personnel at all. Li Zongsheng, the director of the record department, was almost split in half, not to mention the person in charge in other positions.

　　 Coupled with the bug that he has memories of later generations, digging people and digging a quasi, step-by-step training of their own talents, there is a simple rudeness that directly robs the stars trained by others. So this problem has been left unsolved.

　　 And now this problem has reached a point where it has to be solved, after all, with the development of Haina and the constant digging of the corners over the years. As long as it is not a fool, everyone will be optimistic about their artists.

　　At the same time, with the development of the domestic entertainment industry, many things are becoming more and more mature. I want to wave money to dig people before, although it is still a great weapon, but the cost paid is getting higher and higher.

　　 At this time, compared with digging people and training their own talents, the cost of the former is skyrocketing, while the cost of the latter is quietly decreasing. Coupled with who can be famous for the bug, it can still be used when training new people. Naturally, it is necessary to adjust the strategy.

　　 "Do you have any suggestions?" Yang Dongxu asked after half-sounding.

　　 Liu Zongsheng glanced at Li Zongsheng and Chen Hong next to him, and then said, "I want to set up a company's freshman practice department to recruit trainees from 15 to 20 years old.

　　 Then borrow the experience of the current branch in South Korea~www.readwn.com~ These trainees first formed a team to sing and debut, and then started acting in movies or TV series after becoming famous. If you really meet a particularly good seedling, you can do it directly in a movie or TV series. "

　　 This suggestion was obviously not conceived by Liu Zongsheng at the time, but was well thought out. This is actually the mainstream of the development of future entertainment companies. In addition to aiming at major art schools, trainees occupy half of the entertainment circle in later generations, and even the small fresh meat that almost dominates network traffic are basically trainees.

　　Singer who doesn't want to be an actor is not a good director. This phrase seems to make no sense, but actually interprets the direction of the development of the entertainment industry in later generations.

　　 Formed a male or female group debut, accumulating fame by singing, and to a certain extent began acting. And when actors reach a certain height, they start to be directors. These things can be said to be commonplace in later generations.

　　 But basically acting and optimizing has led to many big directors, such as Xu Zheng, for example, Chen Sicheng, who has been hated by all men in the Mainland for his wife's hatred, is actually one of the best.

　　 and the men’s or women’s group became famous after their debut. This hand played very well in Korea. Domestic... Anyway, the small fresh meat is scolded more often than it is praised.