The Pioneer of the Rebirth Era

The internal affairs of the Russians Yang Dongxu obviously won't intervene. He is now blended into this small body, and it is easy to be crushed by the powder.

However, the cooperation with Andrea can be considered. Without the country as the backing, some of the minerals and oil fields in Andri's hands are really troublesome to realize.

And the Yankee transaction is also a way, but in this regard, it is estimated that Andre has been in contact with it, and it must have been slaughtered too hard. So I think of Yang Dongxu who has not been a middleman for a long time, and there is a certain amount of operability in it. After all, it is relative to some mineral resources that have been delineated for political significance.

Private mineral resources do not seem so sensitive, of course, the premise is that you can’t exaggerate the quantity, otherwise disputes with the attitude of the European and American countries to block China resources are inevitable.

After spending nearly half a month in the United States, Yang Dongxu flew to Modena, Italy, the industrial center and engine capital of northern Italy, after holding the company and various investments.

In fact, if calculated according to history, China is an ancient civilization. If you want to see some historical sites and Kudat architecture, Huaxia should be the first choice.

But the development of today's world is indeed diametrically opposite. The Chinese cities with many historical sites are modernized day by day. In contrast, the cities in Europe and the United States are extremely developed in the eyes of Chinese people. The buildings of developed countries in the world are getting older and better.

Some people say that foreign countries maintain the classical architectural style, which is the characteristics of others, and has historical culture. It seems that the history and culture of China is worse than others.

To put it bluntly, it's actually inferiority complex. I'm obviously very good, but I still feel a little short compared with other people's poor things. The foreign air is sweet and there are not a few people.

Modena came to Italy naturally because of Maserati Motor Company, BMW wants to finance listing, naturally can not bypass the parent company Maserati.

Although Modena has been focusing on the design and production of sports cars over the years, the brand value of Maserati's sports car always feels a little worse than that of Ferrari, the king.

Regardless of the promotion channel or brand value, compared with other supercars, it is slightly inadequate. Therefore, this financing is not only the financing of BMW. Yang Dongxu also wants to promote Maserati sports cars to the world.

Compared to Ford, GM, Toyota, Volkswagen, these world corporate giants Maserati can only be regarded as a younger brother. But with the addition of BMW Motors, Maserati has become the prototype of the world's auto giant.

For example, although Maserati is focused on sports cars, the Mercedes-Benz and Audi series that BMW has launched are very popular in China, which affects a small country with a good relationship with China. It also has a certain market.

Although one of the world's most important markets is the European and American markets, there are not many shadows of Mercedes-Benz and Audi series cars, but Maserati sports cars still have a certain market share.

Therefore, although the brand value of Maserati is a little worse than that of giants, it is indeed better than other ordinary brands. With such a rich model series to enter the market customer group with different requirements, it is not too difficult to operate the rise of Maserati.

After coming to Modena, I have been in a meeting. The financing and re-listing have been approved by the company's senior management. Therefore, everyone should be clear about the information issues and the focus of the discussion before the meeting.

But even if the meeting was held for three consecutive days, the framework was roughly set, and some of the content still needs a short period of time.

There is no way to count the Maserati sports car series. This is very simple. After all, the data is very complete. Everyone has a number of hearts in mind. You can directly find a venture capital company and sit down and start talking.

But with the addition of BMW Motors, it is different, especially the mainland market is more complicated, and it is also a huge emerging market. It's no exaggeration to add those network resources in the hands of Yang Dongxu when evaluating.

What’s more, the purpose of this financing is second, after all, neither the Maserati headquarters nor the BMW branch is now a lack of money. The main purpose of financing is to use the network resources to build European and American sales channels after listing, these advantages Some intangible values ​​cannot be measured clearly, so it is troublesome to sort them out.

"Do you have any suggestions on the choice of financing target?" After the meeting, Yang Dongxu left the current Maserati President Carlo Rossi in the office.

Since the acquisition of Maserati, the president of the headquarters and the CEO of the domestic BMW branch have changed no less than five. Carlo is currently the best one, so he obtained Maserati stock options, once the capital is listed, this moment can become a working emperor and join the billionaire club.

"If we simply look at the automotive industry, those venture capitalists in the United States are not the first choice. First of all, many of their own funds come from local rich people, and there is no shortage of people in the automotive industry.

They won't do the stupid thing of creating an opponent for themselves. After all, Maserati is no ordinary car company, as long as we unlock the shackles, we can compete with any car giant. Carlo said.

Yang Dongxu nodded his head. Automobile production was one of the main driving forces during the rise of the United States. Therefore, the current wealthy Americans, or international venture capital companies, are more or less involved in this industry. Even if they have never invested in an automobile company, many VC shareholders have the automobile giant behind them.

"So this is the UK's first choice." Carlo continued.

"Well? Why is it the UK, not other countries? As far as I know, there are many car brands in the UK, and this is also a country on the wheel like the United States. The influence seems to be greater than that in the US." Yang Dongxu asked with some curiosity.

"It is undoubtedly that the UK is an automobile powerhouse, and now many R&D centers of automobile brands are still set up in the UK. However, compared with the development of the automobile industry in a large automobile country like the United States and Germany.

The development of British cars is somewhat deformed. They basically take the high-end car route. Such a choice cannot be said to be wrong, but the ability to resist risks is very low. So when the economy declined before the UK, they almost did not sell all cars. Brand.

For example, in 1997, Bentley was sold to German Volkswagen, Rolls-Royce was sold to BMW in Germany, and Aston Martin became Ford's toy. There are Jaguar Land Rover and so on, except for McLaren, they have sold almost all of the world's well-known luxury car brands. Carlo said.

Yang Dongxu nodded: "Continue."

"And these acquired brands are selling well internationally, which is directly related to the strong wages behind the acquisition of these brands, but the resources of the UK that these brands have packaged and acquired cannot be ignored.

For example, the previous BOSS acquisition of Maserati seems to be just a brand and an automobile company, but the technology, team and channels acquired behind it are also the key to Maserati's reappearance. "

"I agree with this point, but there seems to be no suitable car brand in the UK. Let us borrow chicken eggs and buy again?" Yang Dongxu rubbed his chin.

"The brand is gone, but the people who built these brands are still there, and these people still hold the car resources we need."

"But you have to be clear. Although these people hold huge resources in the automotive industry, they may have become shareholders of BMW, Volkswagen or Ford when the brand was acquired. As shareholders, you think they will give themselves Establish an enemy?" Yang Dongxu said, and the question undoubtedly returned to its original point.

"They will be willing." Carlo said very surely.

"Oh? Talk about it." Yang Dongxu felt like continuing.

"No one wants to distribute their cakes to others. The acquisition is to stabilize the value of the brand and sales channels, as well as various resources. Perhaps these acquired car companies will give a large sum of money to the British, or even Some shares.

But this has been a matter of a few years ago, and after these years of digestion, these brands have not only greatly improved their value, but also those resources and channels have been digested into their own things. So now that all hidden dangers have been eliminated, auto companies can no longer be willing to pay this money, not to mention that this is still a lot of money after the brand upgrade.

So the resources in their hands are already very cheap for these auto giants. The British do not think that the things in their hands are already cheap, but there is a contradiction in those who accept reduced prices. "

"This may indeed be very large, but since some of them have become shareholders of the automobile company, they have a dividend."

"Then it depends on the nature of this shareholder. For example, Land Rover was acquired by India. Because of the influence of the United Kingdom, this shareholder has done very well and can continue to enjoy the benefits of Land Rover. But the United States and Germany are digesting After finishing his acquisition, it was not India. The huge profits did not give face, and the British could not help." Carlo said with a smile.

Yang Dongxu could not help nodding, the benefits and strength above the mall are eternal. Britain can continue to profit from the Indians, but from the Americans and Germans, they do not have good teeth.

"Tell your specific thoughts."

"First contact with the British Automobile Association. Since the purpose of our financing is not funds but channels, resources that have become cheap and depreciated and can be sold at a high price again, I think many British people are willing to cooperate with us.

And they are in conflict with us, at most it is an Indian market that can control and continue to bring them huge profits. But do we have any plans to enter India? What we need is the European and American markets. This is where they have contradictions. "Carlo's eyes shone brilliantly.

"OK, you can operate this matter. I will give you the most autonomy. The proportion of financing this time is between 20% and 25%. The valuation is up, and they can pay it without using the resource channels in their hands.

After the success of the company's financing and listing, they are allowed to cash out. Even if I do not cash out, I am still the largest shareholder. There should be no less of your share. Yang Dongxu made the decision very decisively.

Carlo's eyes lighted up instantly, and even his breathing became a bit heavy even when he tried to control it as much as possible. If Maserati went public, he would become a billionaire.

And Yang Dongxu's promise makes his assets may continue to overturn after listing. If Maserati becomes a world-class auto giant, then he is the CEO of this corporate giant, whether it is famous or altruistic, it will be instantly owned, and A huge amount of possession.

"I have some investment in the UK, um...exactly, I have a Russian friend who is planning to acquire a giant team in the Premier League. I will give you the contact information. You can use some of these external forces to negotiate when the time comes. "Yang Dongxu continued.

Seemingly to help him negotiate, he instantly calmed Carlo down a little, because this is also a warning that he should not be bored.

The rich man who can play the rich team is definitely not the offense that his working rich man can offend. Besides, the energy of the big boss in front of him, he knows a little.