The Pioneer of the Rebirth Era

BMW Motors is currently the leading joint venture company in China. Although Yang Dongxu always wanted to focus on national brands and wanted to bring the R&D center to the country, in the current domestic market, national brands are at risk in the low-end market, and it is a fool's dream to occupy the domestic mid- and high-end auto market.

Aside from the argument that the moon is foreigner than China’s circle, whether it is an engine or a gearbox, whether it is a wheel or a bearing, in the automotive field, in addition to imitating the liberation of the Soviet Union’s silly and crude materials, and the mystery that remains unsolved until later generations. Horizontal bar roaring tractors, in other respects, domestic auto companies have indeed been completely exploded abroad.

After all, technology accumulation is not an overnight matter, although domestic technology in the automotive field is catching up. However, the competition in the entire automobile industry is quite fierce. Everyone has strove to move forward, and it is not difficult to get a later position.

And at present, while major international auto companies are blocking the domestic auto industry, they are suppressing all kinds of things. For example, if a certain component technology in China comes up, the price of this component in the entire automotive field will drop rapidly.

It seems that this part is produced in China, so the production is greater than the demand and the price drops. But in fact, the major auto companies are bad at heart, and want to use this targeted attack method to make China's auto research and development unable to recover costs.

Such continuous back-and-forth technology blockade and various targeted suppressions have made the development of domestic automobiles difficult, and slowly began to become the foundry of world automobile companies, and even some automobile companies have begun to abandon their own research and development.

Yang Dongxu really wanted to pull the automobile manufacturing industry, but he was really helpless and could only sigh and work hard to develop himself. So that the domestic auto industry will not be completely reduced to the target of foreign pig giants to kill pigs.

In the meeting room of BMW Motors, Yang Dongxu listened to the following report, as well as the planning of BMW Motors in the next few years, he could not help but sigh.

After last year's financing, BMW car sales can be said to have brought a jaw-dropping growth. The major shareholders use their own resources to endorse BMW Motor Company.

In this way, whether it is the Audi series of official vehicles, the Mercedes-Benz series of business vehicles, or the BMW series that is soon called the car of Xiaosaner, they have been sold, and the production of Maserati’s core sports cars has hit a record. most.

The BMW car company in the high-end automotive sector in the domestic market can be said to be unique, and it is the best among many joint venture brands. Only the German Volkswagen, which also has a share of official cars, can barely keep up with the BMW car company.

But this can only keep up with the sales of business vehicles due to the influence of official vehicles. Other aspects are still being played.

This year's sales of BMW Motors have further increased, especially after the introduction of imported models for both official and business vehicles overseas.

Yang Dongxu wanted to tell Volkswagen the so-called imported cars. In fact, both the engine and the gearbox production technology are the same, only one is produced in a foreign country and the other is affixed with different labels in domestic production. Even many parts are marked as domestic production.

People who buy cars don’t seem to listen to them at all, and even if someone tells them, they don’t believe it. I'd rather spend more money on imported cars, and even pay a deposit for a few months, but I don't want to make domestic ones.

So if Yang Dongxu discarded the BMW joint venture sign at this time and completely localized the automobile company, it would be a disastrous consequence for the company's mid-to-high-end market.

So sometimes things are not something he doesn’t want to do but can’t do it. Even if he is a traverser, domestic consumption concepts for these high-end products are displayed here, and he thinks that foreign cattle and imported cars have a face.

"Three requirements. First, official vehicles are currently prevalent. This year, we must win more official vehicles. Second, commercial vehicles. Spending money on advertising must further increase fame.

Don’t let customers feel that cars are just a transportation tool. Let cars be a luxury in their hands. It’s the capital they can show off. The boss who can drive a Mercedes-Benz business car is the rich boss.

This concept must penetrate into the hearts of every consumer through advertising and operations. Third, we have participated in F1 for several years and it is time to win. "After listening to the discussion between the report and the shareholders, Yang Dongxu made three requirements.

For these three points, everyone naturally has no opinion, especially the precise positioning of the business car is even more stunning. Although this is not the first initiative, it definitely takes the consumer's heart to death.

As for F1 racing, most of the branch in Italy needs to be completed. Yang Dongxu took Maserati out of the package. In addition to clearing the top management of some companies, the structure of other companies was basically retained. He even sent researchers from the Soviet Union to supplement the engine laboratory.

At present, the Maserati series of sports cars are only partially manufactured in China, and are not produced in China. All are imported from Italy after being produced by Italy.

This is the case in the domestic market. As long as imports remove tariffs and still make a lot of money, he does not do anything, but others do it. For the company's development, he can't live with the money.

Participating in F1 and winning the championship is not only his obsession, but also the old employees of Maserati, and even Maserati attaches great importance to fans, and his loyal desire for his loyal elegant and noble queen.

If you say that in the country, the queen always feels worse than the past, but the queen appears more than once after the end. Even now many of the current royal families are also queens. The most famous is the Queen of England, plus the prime minister. It is not rare abroad.

So even though the queen is not weaker than the king of Ferrari in the minds of male customers, some people even feel that the queen is very inspirational to kill the king.

Now Maserati, with Yang Dongxu's generous support for technology and money, some poor queens have been dressed up. The only thing missing is the champion of the F1 car to crown their crown, so this must be taken down.

Perhaps playing sports cars in China is famous, playing with various high prices and fashion sense. With Maserati’s current fame in the world, although it is overwhelmed by Ferrari, it is basically the same in domestic consumer psychology, because the prices of the two are similar.

But in the eyes of foreign consumers, in addition to Maserati and Ferrari, they have other sports cars to choose from. The sports car market is not as hot as the domestic market. People have already played culture and grades. Therefore, those who want to compete with Ferrari in the international market are full of gold.

After the meeting, the senior shareholders of the company had a dinner together, which was a reserved item after every major meeting of the shareholders. I didn't choose a revolving restaurant that is now very popular, but asked for a luxurious box directly at the Yang Family Banquet.

"How much will the big boss lower to another point?" Bai Feng at the dinner table looked at Yang Dongxu with a glass of wine smiling.

In addition to the general direction of the meeting today, there is a resolution that shareholders try to promote the use of BMW cars in their own companies.

A few years later, a big sister said to a domestic car company quite heartily, "Your own car is not sold and sold to consumers..."

In a word, all domestic auto company bosses are tied together with a KO. These bosses have no room for resistance. Yang Dongxu did not want to be tied to a KO a few years later, so he implemented this policy early.

Anyway, whether it is fame, quality or design, BMW Motors is second to none, and there is no reason not to promote it within the company.

Compared with being silent for a while after being released from prison, Bai Feng now can be said to be full of enthusiasm, but also has the style of slamming Fang Yun's head in Hainan.

After the opening of the year, PHS put down the other three major telecommunications operators very ugly, backward technology does not require any funds for research and development, as long as these technologies are thoroughly applied.

No big investment is needed to build a base station, because people are constantly walking the edge of the fixed line and using the fixed signal band.

Although the market often shows the phenomenon of ‘Hey Hey, I’m Fucking’ with bad signals, it can’t hold people cheap. The cost of your mobile number is almost equal to two others.

"Where are the production costs, and you have a few points of profit. And in order to maintain the brand image, this is not a question of preferential or non-concessional, but it must be this price, the lowest discount is this." Yang Dongxu stared blankly at Bai Feng. .

The head of the big-hearted elder sister seemed to be very uncomfortable in the past few years. He was turned over by the serf some time ago, and he was uncomfortable looking down on the singing of hundreds of houses. The dinner table was always waiting for her and Bai Qian.

Because Bai Qian's ability to rise up her matchmaking played a vital role ~www.readwn.com~, she was even more upset, and she would not let go of Yang Dongxu, the creator.

In fact, this matter Yang Dongxu expressed his desire, and the person did introduce himself. But people's vision is so good that he directly took the cable technology and other high-tech technologies and suddenly turned over. He really did not expect that Bai Feng was really wrong for him.

But when he was wrong and Bai Feng was angry, he always had some guts to do it, especially when Bai Xi was sitting beside him.

"Don't mess with Bai Feng." Lai Tianqing, the eldest brother, spoke.

Although in this circle, Yang Dongxu is the most profitable, and he can take them to make money. He has a heavy say, even in many cases, others can only listen.

But the current boss in the circle is coming to Tianqing. Whether it is age, background, or capital, they come one after another. After all, Yang Dongxu is right to make money. He can’t bear the mines in his family. More than one mine.

Bai Feng pouted and gave his boss the faceless face. Although several peer competitors turned out to be members of a circle, it was a bit strange, but the majority of the competition was when the benefits of their cooperation were abundant and abundant. Therefore, it is not uncommon to have huge profits in such a rarity.

"I have no opinion on using my company's car, but it is still the kind I mentioned before. In the city, it is better to run to the mine, or other places with poor road conditions are still off-road vehicles." After stopping Baifeng, he came to Tianqing. Said.

Yang Dongxu said that he nodded his head clearly. BMW Motor Company of the off-road vehicle series has already begun to be included in the research object, and is now looking for foreign-owned off-road vehicle companies with good technology but poor management to prepare for the acquisition to accelerate this process.

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