The Pioneer of the Rebirth Era
Chapter 777: Banner
In the office of the Millennium Supermarket, Yang Dongxu and Hu Dashan sat on the side, while they sat across from a man with glasses in Sven. The man had a slim suit, but he didn't wear a tie. The buttons of the shirt inside were also loosened. It seemed to be strictly casual.
Looking at the man sitting opposite, Hu Dashan was very contradictory. He realized a long time ago that as the ship of the Millennium Supermarket grew bigger and bigger, he became more and more difficult to control.
But he still sits on his best efforts. He spends more than half of his time in the country on a business trip, trying his best to do what he can.
But some things are not just hard work, the gap in talent, the accumulation of knowledge, and the narrowness of his vision, so that he can barely be regarded as a half-brainer, and the rest is used to make up for the lack of talent. .
However, with the further development of the domestic economic environment, Yang Dongxu's industry has been steadily starting from the beginning, and the people who executed the order have changed to stabilize the domestic market and march towards the international market.
It may be no problem to manage the traceable logistics with his ability, and then take charge of the millennium ship that prepares for Yang Fan. Even if Yang Dongxu guides the general direction, he has encountered difficulties, obstacles and even touched the reef along the way. He has no ability In processing.
"What do you think of the current situation of the Millennium Supermarket?" Yang Dongxu leaned back in his chair and looked at the opposite Zhang Tianming.
This is the talent that Li Ji helped him choose after thousands of elections, a graduate of Oxford University Economics, an assistant to the president before Tesco, and later a general manager of the Hong Kong division.
Originally Tesco also optimistic about the domestic retail market, preparing to enter the mainland, he was nominated as the president of the China Division. As a result, Tesco, the world’s third-largest retailer, has some operational problems.
Coupled with the current aggressive Carrefour and the domestic retail industry in China, the opportunity to enter the mainland market is good, but the cost of fierce competition has also increased rapidly.
So Tesco intends to slowly attack the mainland plan, let Zhang Tianming tentatively open several Tesco supermarkets in major cities in the mainland to be bridgeheads.
So Zhang Tianming, the general manager of Tesco in Hong Kong, became the president of the China Division with only two or three kittens. But he is very optimistic about the mainland market, so everything is difficult at the beginning, he is full of warfare instead of frustration.
But when he was ready to flex his muscles to consolidate the limited resources in his hands, and when he was ready to stabilize, the Tesco senior changed a ceo. The other party was pessimistic about entering the mainland market, so it was proposed to withdraw the plan at the shareholders' meeting. Instead, it thought of a small Southeast Asian country that Wal-Mart Carrefour did not notice at present.
This proposal was supported by some shareholders, so the investment fund of China Mainland began to decrease sharply. Then Zhang Tianming was transferred back to the headquarters to wait for other appointments.
Because the general manager of the Hong Kong Division has been appointed, he has no place temporarily since Hua Xia left and can only be freed up first.
Tossing back and forth like this, his general manager in Hong Kong was gone, the position of the president of the China Division was gone, and after working hard for decades, he was transferred back to the headquarters and became the assistant to the president. How could he endure this breath.
It happened that Li Ji found Yang Dongxu when he was looking for a talent in the retail industry. After deep understanding, he decisively chipped in the annual salary of one million plus 1% of the shares of Millennium Supermarket Options,
Zhang Tianming has been in the Millennium Supermarket for one month now, but he has not officially taken office. Instead, he has been assigned a deputy general position to run around the country to understand all the conditions of the Millennium Supermarket and combine himself with Tesco to enter the mainland market. Market research and preparation, so today officially began to return to Yang Dongxu.
"The current situation of the Millennium Supermarket is very good, and it makes me feel a little wasted." Zhang Tianming said, holding his glasses open.
This is not a compliment, nor is it a bragging to show your superior ability when you come up. Rather, it's stating the facts, because it's surprising that Millennium's business is really good.
He is also an old man in the retail industry. He is proficient in the methods and methods of retail market expansion. Whether he is looking for a local government to find a large policy, a spokesperson, or a franchisee, these methods are familiar to him.
How can the Millennium Supermarket expand? All the facades of all supermarkets were bought, and there was no direct investment for the facades in direct cooperation with the construction of Hurricane Building.
has a large number of suppliers' purchase contracts, long-term contracts for four large-scale farmer vegetable plantations, and long-term purchase contracts for 10 pig farms across the country, plus some electrical appliances and daily necessities. Seafood and so on.
The products that can be put on shelves at Millennium Supermarket are simply rich without any shortcomings, and they are all from first-hand sources, and the price has an absolute advantage.
And so laid the foundation of the same step by step, the Millennium debt ratio did not exceed 10%. After seeing this statistic, he thought he was dazzled.
Such a foundation, such a capital, he was confused by Carrefour's impact, so he felt that the boss of this enterprise was not a pig's head, and nothing else could play Carrefour with a price war alone.
Even if you don’t play with price, play with suppliers, play with logistics system, and play with product price/performance ratio, which one is not the advantage? What's more, Millennium Supermarket has a stable of 3 million loyal members. You’re all armed with machine guns and cannons, but you can’t do anything with a kitchen knife. Isn’t that stupid or something?
Not waiting for him to have a deeper understanding of the Millennium Supermarket, and then accidentally listening to Hu Dashan introduce his big boss's worth and business, he instantly changed from looking down to looking up or even respecting.
It’s not that my boss is too stupid, but that his boss doesn’t have much time to pay attention to things in the retail industry. People have big things to be busy with.
In his opinion, it is enough to rectify the domestic market and the Millennium supermarket that is marching towards the world's retail industry. In the company of the big boss, it is not even ranked in the top three. What can he say besides giving his knee?
"What do you think of the aggressive Carrefour?" Yang Dongxu asked.
"Straight to the bottom." Zhang Tianming said firmly.
"Oh?" Yang Dongxu looked at him with a smile, with a gesture willing to hear the details.
"Price war!" Zhang Tianming said.
"There is a hint above that I don't want to leave a bad impression on foreign companies in this regard." Hu Dashan said.
"Is it just a hint, isn't it? A hint means that we understand, we can do it if we want to. If we don't understand, then we don't know, don't you know what to do, don't you?"
"This..." Hu Dashan frowned and said that it was a bit of a shame, if he put it elsewhere, he felt nothing. But playing rogue with the government, he felt that Zhang Tianming was not a fool.
Or even though this foreign monk was good at chanting in front of the big boss, he did not understand the domestic situation at all. In China, you make the government unhappy that you will have good fruit.
"Continue." Yang Dongxu said without changing his expression.
"According to my survey, the domestic support for local companies is actually supported, and even some policies are very supportive. Not only are there preferential treatments for foreign companies, but also for domestic private companies. And if they are related, you can get greater discounts.
There is only the illusion that domestic enterprises are squeezed into living space by foreign enterprises, and it seems that the state gives preferential treatment to foreign enterprises, but does not give preferential treatment to domestic enterprises.
is because of the problems of domestic enterprises, whether it is technology, management, or development prospects. The difference between domestic enterprises and foreign enterprises is not one-and-a-half point, but the state still supports local enterprises and even willing to borrow for development.
From this point, we can see that the state still supports local enterprises. Otherwise, no tariffs will be enacted to protect local products.
So this suggestion is just that some leaders do not have a clear understanding of Millennium Supermarket. Previously, in their impression, local enterprises were low-tech enterprises, and they could only earn a wave of hard work. No matter in terms of political performance or long-term planning, they were not as direct as foreign capital.
But this does not apply to the Millennium Supermarket. Although the Millennium Supermarket is only a domestic retail industry, it has not yet entered the international market. But our capital, management, and applicable technology are not worse than the international retail industry.
So naturally we can dominate the retail market. Why should we ignore the hints that we haven't seen clearly? The price war in the retail market is the most direct and effective way. We have no problem with a strong capital loss for a year or two. But whether it is Carrefour or Wal-Mart, as a multinational company, their quarterly loss stocks will fall. "
"Tell me about your specific method." Yang Dongxu nodded, although the price war is a move that hurts the enemy by 1,000 and damages by 800.
But it's hard to say that this trick is very useful now. The foundation of the Millennium Supermarket is so good. A wave of blood loss is the most thin, but Carrefour will collapse if it fails. So if this trick is used well, it can be said to be a nirvana.
Of course, if Carrefour gritted its teeth with strong capital and millennium stiffness, it would be another matter. After all, as the world's second largest retail giant, it would not be possible for Millenium to survive if it was launched. But Millennium couldn't be his big boss and he had strong capital, so Zhang Tianming was confident to win this battle.
And more importantly, as he said, it is still a bit sad for Millennium Supermarket to lose one or two years. If Carrefour loses for a quarter, the estimated value of the financial statements will fall. If the stock has been losing for half a year without a crash, Carrefour will not be better than having to adjust its strategic focus to let investors see hope.
"National Brand!" Zhang Tianming said with a little excitement.
"Huh?" Yang Dongxu froze for a moment and then pondered a little taste.
"Let's start a press conference and let Millennium Supermarket fully acquire the equity of Hong Kong-owned shares. Turn Millennium Supermarket from a joint venture into a sole proprietorship, and then raise the banner of a national brand to take up the first right.
At this time, whether it is the above hint or those who want to find fault, they will stand on the opposite side of the nation~www.readwn.com~ The advantages of foreign-funded enterprises have become disadvantages. The transformation of offense and defense has made those leaders who are not optimistic dare not optimistic about us. Not optimistic we are traitors. "
"Your idea is really..." Yang Dongxu looked at the gentle Wentian Zhang Tianming, and the more he looked, the more he felt under the appearance of the gentleman in front of him, it was hiding a rogue soul.
First was the price war of the rogue, and then came to bind the morality. This method is undoubtedly a bit of a rash, but you have to say that this method of scoring three blues is very useful, and Yang Dongxu can't help but feel a little excited.
I like that you can’t see me and can’t kill me. Foreign capital is not more able to increase the halo above your head. Do you have to bring in to suppress the local companies that have capital for the sake of halo?
That line, Lao Tzu turned this aura for you. As a local company, if you do not have an advantage, you must establish a national brand so that you must give support policies and you must give full support. What's more, Millennium Supermarket has strong capital, which is no worse than foreign capital.
At this time, if you want to get close to foreign investment and suppress the millennium, that is to be a traitor. How do you let people see you, and how do you let your leaders see you? If you want to promote your leader, do you have to think about your reputation, you are all traitors, do I promote you to join in the same way?
In short, this signboard is established, and it is hard to make a three-pointer regardless of reason, not to mention that Millennium still stands still. So this attention is very rogue, but very useful, directly to the millennium with red and blue buff plus Vajra body protection.
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