The Pioneer of the Rebirth Era

Today, the city center of Jianggan District in Hangcheng is extremely lively, because there are two large supermarkets opening at the same time. What is more important is that these two large supermarkets are actually door to door. There are more than one shot, and the discount is more than one. , A lot of people watching the music.

　　Purchase in the supermarket, traffic jam outside the supermarket, in addition to the supermarket security, you also need traffic police to clear the wonders of the access road, so many people who come to buy things talk about it.

　　 Until 9 o'clock in the evening, the square in front of the supermarket is still crowded, as if all the citizens of Hangcheng have ran over.

　　After closing the door, many shelves have become empty, even some home appliances on the second floor that are not usually sold are sold for two thirds, and many brands are sold out.

　　Looking at a tired salesperson, Yang Dongxu clapped his hands to attract everyone's attention: "Everyone is working hard today, but they also made a good start, and today all employees double their salaries."

　　 "Oh, long live the boss," the tired sales staff who had been tired all day became instantly excited.

　　The salary of Millennium Supermarket is generally higher than that of other retail employees, and the benefits are also good. The people who come out to work are for the purpose of making money, so no one does not like to get double wages after a tired day.

"However, before you get paid, you still need to stand the last shift. After a while, the truck will arrive at the back door of the supermarket. Today, if you work overtime, first clean up the garbage inside the supermarket, especially the vegetables on the shelves on the other side of the vegetable area. Clean up.

　　Manage the salesperson on the merchandise area to get off work overtime and put the new product code on the shelf. The salesperson on the vegetable area clears the shelves to get off work early, but tomorrow you will arrive one hour before the door opens and put the fresh vegetables on the shelf tomorrow. Rest assured that whether you are going late or arriving early is considered double overtime pay. "

　　Originally I heard that I had to work overtime and clean up early. Many employees frowned, but I heard double the company. The smiling face instantly increased, and one by one, he began to actively do things in his hands.

"Has the turnover statistics come out?" After a brief mobilization meeting, Yang Dongxu came to the checkout counter. Due to the limitation of the store area, there is no special office in this supermarket, so the audit calculation account is a few accountants. Supermarket security guards stood by to prevent accidents.

"The specifics have not been calculated yet, but it should be about 700,000. Among them, electrical appliances account for a large part. Because electrical appliances are heavily discounted today, whether it is a VCD or a TV, not only in the store, the stocking on the side of the warehouse is reduced. A third. But..."

　　 said that Hu Dashan paused here, Yang Dongxu nodded and the two of them walked towards the door. When he walked to the door, Hu Dashan handed Yang Dongxu a cigarette, and he did not refuse to light them up and smoke them.

"In addition to the double wages of today's employees, the transportation costs we lost at the original price of the goods are sold, and the cost of the raffle prizes. It is roughly estimated that we lost about 100,000 yuan today, which is not counted as the rent of our supermarket and the electricity What?"

　　If only one supermarket is opened, then even sales will make money, because the discount is not too big and you can adopt a profit mode of small profits but quick turnover.

However, two large supermarkets obviously compete in the form of competition for passenger traffic. The selling price is basically at a loss, so when choosing to open on the same day, Yang Dongxu is best prepared to lose money, but I did not expect to lose so much in one day. .

　　Don’t look at him as a billionaire, 100,000 for him, but this is a protracted battle. Carrefour, who has just entered the country, aggressively wants to dominate the world.

　　 Today's opening of the ring is just the beginning. Carrefour's plan is to open at least 40 stores today. Although Millennium has now almost completed the national layout.

　　 But when Carrefour opened a big bargain, some old shops must also do some discounts to keep old customers. So not to mention that a supermarket loses 10 a day, even if it only loses 50,000.

　　40 stores are gone for 2 million a day, this is just the beginning of fighting against the money lost in a day. The price war in the retail industry is undoubtedly a protracted battle, ranging from a few months to more than a year. Although the price war will not be fought every day, but casually earning passenger traffic during the holiday season is a loss of 2 million a day, and the estimated loss for the half-year is at least 50 million.

　　This is just a conservative estimate. If you really kill the red eye bayonet and see the red, you don’t need half a year to do it every day, and even burn it without using 50 million a month.

　　 "The money is not enough, I have prepared in advance. Even if this year's Millennium supermarket is not profitable or even losing money, it will have to suppress the opponent's momentum.

　　In the retail industry, as long as the other party has a firm foothold, it will be difficult to get the market back in the future, so it is necessary to face the headache and seal the throat when they have not yet established their foothold. Yang Dongxu reached out and patted Hu Dashan's shoulder.

　　 also showed his determination to know that when the Millennium supermarket expanded fiercely last year, the profit of that store went to the next store, and the annual profit was 320 million.

　　 This year and this new store opened today, the total number of stores opened in Millennium Supermarkets across the country reached 136, basically completed the national layout, without tightening the belt to quickly open new stores. So this year's conservative estimates of earnings can also double.

　　 That is at least 620 million in income, and this number is only a lot. With so much money to fight against, and also ready to transfer more funds to join at any time, it can be seen that Yang Dongxu wants to hold up the determination of the domestic retail industry.

　　 "I'm afraid of the above..." Hu Dashan pointed at the night sky with smoke in his fingers.

　　 He has no doubt about Yang Dongxu's financial resources. Not to mention that a portion of the annual income of Haina alone is enough for all kinds of tossing in the Millennium supermarket, and it is said that Yang Dongxu has other industries in his hands.

　　He was not at all frightened by the price war, especially after Yang Dongxu gave him a guarantee that he would lose money. And since there are no problems with the capital chain, the only thing that can change the outcome is policy.

　　Keep in mind that from a general perspective, the country has said that it has liberalized most of the domestic market in order to introduce foreign capital and has introduced many preferential policies. At this time, Millennium is heading to work with Carrefour, or even squeezing Wal-Mart, the world's number one retail giant. This approach may not be liked.

"As long as you don't break the law, why do you let the market that I have occupied come out? Just do your own thing. If it's really yin, I will go directly to the court and point to those people's nose to ask the Mingming national brand to do Very well, why should they cooperate with them to sell their country?" Yang Dongxu sneered and showed his white teeth.

　　 If the two retail giants see the fatness of the cake in the Chinese market, they will compete with him regardless of cost. After that period of time, they may not be able to bear each other. Yang Dongxu may accept the possibility of sitting down and talking peacefully with the other party.

　　 But if it is because the other party is putting pressure on the government, intervene at the political level. He doesn't mind letting some people who speak up lose face.

　　Originally due to the introduction of foreign capital, Millennium Supermarket is weaker than these foreign-funded enterprises in terms of taxation and various subsidies. It can be sustained because he has sufficient funds in his hand, and now has a prototype logistics advantage.

　　We haven't asked the state for regional protection, it is already self-improvement. As a person who didn't help and wanted to turn his elbows out, he couldn't find a reasonable leader to help him to speak justice without belief.

　　 The country's liberalization of foreign investment into the country is for economic development, but it is not for the Chinese market economy to be dominated by foreign investment. It doesn't matter if you don't have the ability to swallow it. Who makes us inferior?

　　You who have an advantage have no advantage in shaping, but also help others to bully yourself? Yang Dongxu just wanted to give those who have no brains two words: Ha ha!

　　 "Dongxu Technology's supermarket membership card technology and system have been basically developed. During the final commissioning, it can be installed on the Millennium Supermarket in a maximum of half a month.

So for half a month, you don’t have to deal with anything. You can’t let a customer do it. After half a month, the membership card system goes online, we will directly put the customers who have applied for the membership card into their baskets. He gritted his teeth and insisted on talking about something else. "

　　 "OK." Hu Dashan nodded.

After so many years of retailing, he can be said to be full of expectations for the upcoming membership card system. This kind of free can be processed without any cost, and every purchase has the same consumption. There must be extra points stored, and the points can be redeemed Product design. As long as you think about it, you can expect the popularity of the launch.

And when a customer has more and more points in the membership card, when they buy the same value goods, their first tendency must be the supermarket that handles the membership card, because the same money can buy what they want at the same time. , And points can be taken.

"How about the staff recruiting the families of martyrs, active or retired, and the implementation of the families of disabled police officers and soldiers?" Yang Dongxu asked~www.readwn.com~ This regulation was set when the Millennium Supermarket opened. The Millennium Supermarket has been expanding rapidly for so many years, and it is still an expansion of loans, so the smooth sailing has to say that this decision has played a good supporting role.

　　 "At present, four-fifths of the employees in the Millennium supermarket are recruited from citizens within the scope of this regulation, and the supermarket conducts the inventory of goods every month.

　　 For some products that are about to expire, in addition to being sold at a discount, they will also give discounts to employees to pay benefits, or donate directly to the orphans and elderly people in welfare homes and nursing homes. Hearing this rule, Hu Dashan couldn't help but take a deep look at Yang Dongxu.

　　When Yang Dongxu proposed this rule at the beginning, Hu Dashan thought that Yang Dongxu was patting the country's **** in order to gain more benefits.

　　 But since the establishment of Millennium Supermarket, this rule has been consistently implemented. And every year more profits are made for charity assistance, and never take the initiative to let the media report Bo a good reputation, this approach at first seemed to be a sensation, but after you persevere, you have to admire.

"This item must be done well. If there are any unsolvable difficulties, tell me in time. The establishment of a corporate brand is not only a matter of its own product quality and service. Some of the utility of social responsibility is also a plus, and once done Well, it can add a lot of points."

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