The Pioneer of the Rebirth Era

I met in the morning to read the documents, and took more than ten minutes to eat at noon, then listened to Huang Ying to report the current financial situation of the company. In the afternoon, Yang Dongxu drove to BMW Motors.

The share transfer agreement has already been signed on Yanjing’s side, so today is the first BMW shareholders’ meeting. His big shareholder will definitely be present, not only Wu Aibing.

When holding a shareholders meeting, clarify the development plan of the automobile company, listen to the opinions of these new shareholders Lai Tianqing, and take these new shareholders to take a look at their own company's automobile production line, as well as to understand the development of new cars and so on.

The shareholders' meeting is actually just a form. The company's planning has already been done and there have been no problems. Lai Tianqing's newly-joined shareholders will naturally not be fooled. At least for now, they will not. Then I will say something else.

The main purpose of coming to Modu is to take a look at the production line of the automobile company, although I don't know much about technology. But take a look at the very advanced production line to understand how a car can be changed from a screw and a part into a car.

Then after seeing what the car production line looks like, spraying paint to make the interior look, and then look at the rows of new off-line cars. After testing, they were pulled into trucks and shipped to all parts of the country. Great sense of accomplishment.

"Several newly developed models, like the previous market positioning route, basically aim at the mid-to-high-end market. The government car mainly reflects the strong spirit, which is very good for the BMW A4.

Therefore, a new generation of cars is going to be upgraded on the A4, and the general framework remains unchanged. However, the development of a new generation of A6 has begun, but A6 is a comprehensive upgrade and innovation, so it takes a little more time.

The mid-range market focuses on the Mercedes-Benz series of commercial vehicles. The stylish atmosphere is called the boss car. There are two new models, one is a mid-range model with a mid-range price of about 500,000, and the other is a high-end 100. 10,000-level luxury car, followed by the high-end city and Maserati series of sports cars..."

Outside the R&D room, Yang Dongxu pointed out some of the concept maps on display and the models that had been scheduled for production to introduce to Lai Tianqing and others.

"I like this luxury business car. Could you give an internal price when you buy it as a company shareholder?" Zhu Hengyi looked at the fixed-size Mercedes-Benz luxury car and asked with a smile.

"If you order 10 such models, you don't need to say that the sales department will take the initiative to lower your prices." Yang Dongxu shrugged with a smile.

BMW Motors is different from other car companies in terms of management. Other car companies are basically a general manager in charge of production and sales.

This is not the case with BMW Motors, where production and sales are separated. To be precise, company management and sales are also separate. The current general manager of BMW is a foreigner transferred from Italy.

Looking for a foreigner to be the general manager, Yang Dongxu mainly absorbed foreign advanced management experience of the company. However, his general manager manages the employees of the company and the employees on the production line, but he does not care about sales.

Sales is a separate department of BMW Motors. They are directly linked to after-sales and are only responsible for car sales and after-sales service. Except for finance, the management part is not included in the company's overall management and operation.

Responsible for the sales department is the professional manager Yang Dongxu looks for in China, removes the name of some bluffs, and highly educated. In fact, it is more appropriate to sell in China, or foreigners, foreigners can’t play domestic relations at all. set.

"I like this sports car." Qian Liang pointed to the silver-gray Maserati sports car and said.

3200GT This year's new sports car is the main car of Maserati. The road of the Maserati series of sports cars has always been low-key luxury. It seems that the ordinary is not as exaggerated as other sports cars. It can feel so noble when parked with other sports cars.

The GT series sports car is a perfect combination of sports elements and king style, after blending excellent car performance. Yang Dongxu is full of expectations for this new sports car.

"It looks really good." Lai Tianqing could not help nodding.

In fact, in general, the main positioning of sports cars is young people. Of course, this is divided according to the habits of mainlanders. The rich generation in the mainland does not show off the old men like foreigners. They like to drive around in a sports car.

Therefore, in order to do business, the luxury Mercedes-Benz business car is the favorite of these rich generations. The atmosphere is stable and the luxurious and restrained design is in line with the aesthetics of successful people.

The second generation of rich people naturally like sports cars. In terms of publicity and visual impact, it is true that Yang Dongxu really has no good way to go through Porsche and Ferrari. There is no way Maserati is the queen of sports cars. She is also the queen of fashion and Isn't the king?

With the same historical background, the same advanced car design concepts and technical reserves, people are better than you at the beginning. If you imitate the trend, you will definitely be played.

So Yang Dongxu has always insisted on taking the style of Maserati's noble queen. Although it does not look so public, it will definitely lose some young users with publicity, but it can definitely lock the girl’s heart. Fashion girls like it, but the king’s overbearing is not a girl. , And the queen is definitely what every girl dreams of.

Therefore, the main goal of this model is a somewhat restrained male rich second generation, and all young women who like luxury sports cars. In China, don’t underestimate the consumption power of a woman and the ability of a woman to make a man pay.

"Silver gray is made for men, and the target customers of red and sapphire blue are women. In fact, blue men are also good for driving, and red is a bit burned, but it is also okay if you want to open."

"When it comes to burning red sports car, what is your Yanjing car?" Bai Fengding said.

Yang Dongxu smiled and didn't succumb. The lady didn't know why it was a bit wrong recently and always gave him a feeling of looking for stubbornness.

"The government uses the car in accordance with our previous cooperation, but the commission will not be in accordance with the previous standard, but if you get enough orders, I guarantee that the dividend at the end of the year and the due commission will definitely satisfy you.

My suggestion for business cars is to present one for each boss of my boss. If you change the public car above the manager level of your company or the business reception car to a luxury version of Mercedes-Benz, it will be even better. .

In sports cars, you have a way to help you run. If there is no way, let the sales department formulate a sales plan. The main focus is on government cars and business cars. Yang Dongxu clapped his hands to draw everyone's attention and said.

Naturally, he did not have any opinion on the person present. As a shareholder of the automobile company, these things are indeed what they should do, but there are some doubts about the use of this luxury version of Baifeng for public cars.

"Is it too obvious to use this?"

"For such a luxury car for public utilities, it will definitely be stained, but did you just say that, you can become a reception car? For example, telecommunications companies have not been actively engaged in technical cooperation with foreign telecommunications companies recently, and these international companies The cooperation ushered in must not be a bit of a card?" Yang Dongxu blinked with a smile.

Lai Tianqing laughed and sneered. As long as the car is bought in the company, it is completely used for business reception, or the boss drives it by himself. This is obviously flexible. After all, the car is bought back. Let him idle waste?

And with these big bosses who have identity and capital, the cars of the domestic companies that are facing the facade will definitely be upgraded by a grade.

There is no way who can make China a good face is an important thing. If you want to do business and look at the facade, you must support it. Can you open a big talk to talk about the contract and the same as starting a bicycle?

As long as this model starts to appear in the market, and appears in several reception news that can be published in the newspaper. If you don’t use Tianqing and others to run, you will have a lot of bosses to buy a car. If you can’t afford the luxury version, you will also buy a mid-end brace.

After visiting the car company, it was already 5pm. Yang Dongxu had dinner at night, so I didn’t invite a few people to Tianqing for dinner. All the acquaintances also have their own work arrangements. Come and see the car company. Everyone started to do their own thing, and several people left Modu that night.

In the evening, dinner will naturally not be at the conspicuous Oriental Pearl TV Tower~www.readwn.com~ but at the Yang family banquet, which has become a habit of Yang Dongxu. As long as there is a business in the place where there is a Yang family banquet, he will definitely choose to eat dinner Yang family feast instead of choosing other places.

Qian Liangcai’s position has not been improved for a while, and if he remembers correctly, it will be another few years when the government changes. In front of him, the high-ranking official of the magic capital stepped on the center of Qingyun.

For such a government official in Fengjiang, one of the powers of the future Supreme Power Center, since he has contacts with Yang Dongxu, he must manage this relationship with the greatest respect and the greatest kindness.

"I heard that your car company is going to build a branch in Shenzhen, why is the investment environment not good enough?" After sitting down, Qian Liangcai didn't politely eat a few dishes and asked directly.

"It has nothing to do with the excellent investment environment. The investment environment of Modu and Shenzhen has its own advantages and disadvantages. It is not good or bad. The successful development of the two cities also proves that you are taking the right route.

Investing in a branch in Shenzhen is entirely due to the transportation needs of automobile production and sales. At present, domestic land transportation is a big problem. Although marine loading and unloading have not gone abroad, there are many security checks.

It is not as convenient to build a branch there. In this way, the cars produced by the factory on the side of the Modu transport radiation to the north, and the radiation range there can be saved to Shenzhen to save a lot of trouble. "

"Land transportation is indeed a problem, and the cost is still high, but the country has now improved its funds. And your market division has made the demons suffer a bit. Everyone knows that the southern consumer power is stronger than the north." Qian Liang Only half jokingly said.

"Haha, this is not necessarily the case, although the South is richer, but the northerners' ability to consume high-end cars is not at all ambiguous."