The Pioneer of the Rebirth Era

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William was very excited. He felt like he had encountered a confidant. Nike, as a sports shoe brand, can be said to be a household name in the world, but because of its just started in clothing, it is not as famous as other international big names.

And for Nike's entry into the apparel industry, while other international big names remain vigilant and cautious, they are constantly stumbling in the dark. This makes Nike's increasing investment in apparel in recent years with little success.

Now several of Nike's shareholders have begun to question whether it is correct to enter the apparel industry, but William knows that to become an international giant, Nike is obviously not enough to make shoes, even if you make shoes the world's first market. It's that big.

And entering the apparel industry is different. You can not only make men's clothing, but also women's clothing, and even children's clothing. You can make socks, bags, etc. in the apparel industry.

Just sitting alone in the sports shoes market is tantamount to chronic suicide. Therefore, when many businessmen in the world, especially European and American businessmen, don't look at China, they can't find any good way and inspired William in other countries to lead the team to China.

When he first entered the exhibition space of Zhang Chamber of Commerce, he was instantly attracted by a variety of small commodities. Most small goods may only be thought of as clothes worn on the wrist and ankle. But in William's opinion, it can be used on clothes.

No matter how cheap the raw materials are, such as handicrafts, as long as it is a good finished product, it will instantly add a lot of artistic value. It is simply the first choice for some hangable accessories on clothes.

At the same time, he was not interested in cloth originally. After all, he has seen the world's top textiles, and he does not think that he will have any new discoveries in China in this regard. But when he saw the silk, he completely abandoned this idea.

Regardless of the feel, color, and the effect of being immortal after the finished product. William was like seeing a beautiful princess, a noble prince.

In short, using silk to make Nike's main product on clothing, even the highest level of luxury, the value can not be more appropriate. This is simply the hope God gave Nike.

What William did not expect was that one surprise he was very happy, and two surprises had made him ecstatic. Who ever thought there were three third surprises waiting.

And this third surprise made him even more overjoyed, feeling that the ray of dawn that Nike had seen on the development of clothing because of encountering silk suddenly turned into an open door.

Great, Wai Rui Gou's!

With such a design and noble silk, William believes that the Nike clothing strategy, which has been tepid, has already achieved great success. And if these designs can appear on the Paris fashion show, it can definitely make a splash in the world.

Watching the two'female designers' cut the cloth and start sewing quickly, the power has already begun to walk back and forth. Hurry up, hurry up, at this time he can't help the desire in his heart.

At last he saw the finished product that made his eyes shine. William, like a child, wandered around the window holding the toy, eager to reach for which toy, but he was a little hesitant about getting the toy dirty.

Suddenly, a hand reached over and took the black ink-colored, bright but extremely deep suit in his hand. William's eyes suddenly raised and he just wanted to talk, and he saw the young face that surprised himself.

Picking up the suit, Yang Dongxu waved his hand, and let the male model standing next to him who was still dazed to come over. The two female tailors just made clothes according to his size.

In William Flesh's feeling, this dress should be framed as a collectible. In the face of the Nike headquarters building, Yang Dongxu put the suit directly on the male model.

The model is the model, and the figure is nothing more. Both silk and westerners have a mysterious nobleness.

So when a suit made of silk is put on a model that was originally a clothes rack, the effect is naturally needless to say. Even the onlookers who don't understand clothing feel that the male model is more handsome in this outfit than just now.

When everyone was amazed that the suit was so handsome, Yang Dongxu frowned, but he seemed a little dissatisfied: "The shoulder should be fixed with a hard object, and the waist should be tightened by an inch and a half. ."

"Very good, already very good, it is simply a masterpiece of God." Yang Dongxu's words are spoken in English, so naturally he responded to William.

"It seems that you are very satisfied with this design and silk." Yang Dongxu said with a smile.

"Satisfied, very satisfied, this is simply God's guide." Watching William's suit on the model's body glowing, he felt that Nike had a magic weapon in the apparel industry.

"Then let's talk about the characteristics of silk now. It's comfortable to wear. Its silkiness is definitely the lowest among fiber materials. It is particularly good at absorbing and humidifying. It can retain a certain amount of moisture for the skin.

Can absorb sound, dust and flame retardant, you can experiment with this later. Then there is the anti-ultraviolet, you can also experiment by yourself. The last one is because it is a natural fibrin molecule containing 18 kinds of amino acids that the human body needs and has a certain health care effect. "

"Is this really a masterpiece of God?" William continued to sigh at Yang Dongxu's countless benefits of silk. However, while obsessed with silk costumes, William's eyes remained clear.

Obviously he is very satisfied with silk, he is more satisfied with silk dress. But as a businessman, a sensible adult, he can show something ecstatic about what he likes, but he will never become completely crazy and let him be slaughtered by it.

"Of course, in addition to these benefits, it also has certain disadvantages. For example, because it is silk fibroin, it will fade when exposed to sunlight for a long time, and because it can maintain humidity, it is easy to wash, and it is not strong enough to keep warm. , And wrinkles are easy to occur." Yang Dongxu said while picking up the silk next to it and folding it to William to demonstrate.

"This is not good news." William frowned.

It doesn't matter what you keep warm. What can you afford Nike still care about? If you want to keep your suit warm, you should buy a down jacket.

Wrinkles are easy to handle, at most, just ironing more. As for the suction, this is also easy to handle, just add another layer of lining inside the suit. Fading is a big problem.

"The most serious of these problems is fading, but there are several other solutions to this. Although it cannot be solved completely, the practicality can be greatly increased. There is also a solution that is once and for all, that is to modify the silk by the way of life, but This will affect the silk a bit."

"Can you tell me what is the solution?"

"We can talk about this later. In fact, I think the shortcoming of fading may not necessarily be the advantage." Yang Dongxu smiled, silk fading has been the case since ancient times, and the ancients could not wear faded silk clothes several times after fading Just throw it away, but the ancestors have summed up a lot of experience in this regard.

Although it is impossible to completely solve the problem of silk fading, it can greatly improve the delay of silk fading and greatly increase the practicality of silk.

"Oh..." William gave Yang Dongxu a deep look.

At first he thought that this young man was a genius of clothing design, but now it seems that the young and unspeakable face in front of him seems to have no less than his savvy.

"Luxury is all about its nobleness and rareness. If you buy wear-resistant, non-fading, and strong clothes. In fact, imitations do better than authentics in terms of durability?" Yang Dongxu said with a smile.

As a man who traverses from later generations and a younger sister who reads international news newspapers every day, understands the commercial market and studies major brands.

Yang Dongxu didn't say that he completely figured out the marketing routines of luxury goods, but he has definitely seen it in three points. And there will be a lot of news in later generations about the quality of luxury goods.

For example, a woman bought a Cartier watch with a leather strap. As a result, after I bought it back, I wore it without wearing it for a long time, so I went to the brand store where I bought the watch and asked them to repair it.

At that time, the store manager of the brand shop said: "Don't buy luxury goods without money, luxury goods don't let you have it every day."

This sentence is very angry, feeling that the store manager is cheating consumers. But the real fact is that although the manager's speech is not good, but the meaning is not wrong.

That is, the luxury item is not suitable for wearing on the body every day, and it must be worn and maintained. If you feel distressed after the purchase, then you better not buy luxury goods~www.readwn.com~ You can buy a fake product that can be displayed without maintenance and quality.

"Those methods you said can be maintained? Solve the customer's concerns about the fading of the clothes in a certain period of time?" William's eyes flashed Jingmang staring at Yang Dongxu.

"This can be done as long as the customer does not allow any damage to the clothes. And when selling this type of clothing, you can specifically indicate whether the customer decides whether to buy or not.

But because of its absolute nature, its price must be much higher. It is at least 50% more expensive than silk suits that do not fade after modification. "

"No, no, no..." William shook his head continuously after hearing Yang Dongxu's words: "I think that starting at least twice is enough to make it work magically."

"It seems that in terms of doing business, I still need to learn from you a lot." Yang Dongxu froze and stretched out his hand to William.

"Young people are indeed kind when doing things, which is a good thing." William reached out his hand.

The two held together and suddenly laughed. The onlooker next to the laugh was inexplicable, looking at the eyes of the two as if they were looking at the two fools.

The movements here attracted many people in the distance, especially after discovering that the person who laughed turned out to be William. Many foreign businessmen who were also in the manufacturing industry couldn't help but also came over.

Such actions of foreign businessmen attracted more people in an instant, which made the manufacturing exhibition space that was originally in a remote place instantly become the most lively place in the venue.

This allowed the organizer to stun for a while and then quickly sent a security guard to soothe the crowd, so as not to cause congestion and any accidents.

"Why is this kid always looking for trouble?" A leader standing on the second floor frowned when he saw the crowd laughing with foreigners in the crowd.

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