The Pioneer of the Rebirth Era
Vol 2 Chapter 2031: simple common sense
Chapter 2056 Simple Common Sense
"Stop playing tricks here, what is the solution? Hurry up and tell me that I will treat you tonight." Zhu Hengyi said.
"Brother Zhu, it's agreed that the consumption here will be mine." Li Yihang, who was sitting not far away, answered the question.
In addition to the need to pay for raising horses here, other things such as storing wine and smoking cigars here are provided free of charge by the boss Li Yihang.
Of course, if you want to hold a banquet, or if you want something worth hundreds of thousands or millions of famous wines, you need to pay for this out of your own pocket, but Li Yihang will usually give it to you in such a situation.
"How many times have you told me to call me Brother Heng, or Brother Hengyi, but don't call me Brother Zhu. Want to treat you? Open a bottle of 50-year-old Moutai as a treat." Zhu Hengyi gave Li Yihang an annoyed look.
Li Yihang shrugged and said that he didn't hear this sentence, and turned around to continue chatting with Qian Liang as if it was nothing to do.
"Damn!" Zhu Hengyi snorted angrily.
Then turned to look at Yang Dongxu, Lai Tianqing also cast a curious look, wanting to know what trick Yang Dongxu has here.
"The main rival of MSG is Chicken Essence. The reason why MSG failed to recover and was surpassed by Chicken Essence is because there have been rumors that eating too much MSG will cause hair loss, gray hair, and even cancer.
Later, although these issues were all proved to be rumors, they even appeared on TV stations and newspapers to refute the rumors. The effect is minimal, because at this time, Chicken Essence took the opportunity to advertise its health.
In the minds of the public, eating MSG is unhealthy and eating chicken essence is healthy. It is very difficult to reverse this kind of cognition, so MSG directly dominated the market after a setback. "
"Is there a way to reverse this perception?" Zhu Hengyi pondered a little bit.
"of course!"
"What way?" Lai Tianqing couldn't help being curious.
This kind of thing that has formed public perception is difficult to reverse. Sometimes even if a breakthrough subversion is formed, it will take a long time to slowly reverse.
Seeing that Yang Dongxu was full of confidence and seemed to be able to turn the situation around at once, he was really curious.
"It's very simple, it can be done in one step, just let the public see the ingredient list."
"Huh?" Zhu Hengyi and Lai Tianqing had question marks all over their faces. Isn't there a list of ingredients for all foods?
What's the use of watching this?
If it is useful to see this, then MSG has turned defeat into victory not long ago.
Seeing the two people with blank faces, Yang Dongxu explained, "The list of ingredients has always existed, but only a small number of people actually look at it, and many people don't have the habit of reading the list of ingredients.
In the ingredient list of chicken essence, salt and monosodium glutamate are the main ingredients, and then other additives are added. The price of chicken essence can easily be five or ten yuan, while a pack of monosodium glutamate is only two or three yuan.
So as long as you let the public know, adding a small amount of MSG and adding salt will have the same effect as using chicken bouillon directly. Which one do you think the public will choose? "
"The main ingredients of chicken essence are salt and monosodium glutamate?" Zhu Hengyi and Lai Tianqing were both taken aback.
The two are even more confused now. Since the main ingredient of chicken essence is monosodium glutamate, why does monosodium glutamate fail due to various rumors, but chicken essence can dominate the market?
"If you don't believe me, go sell a pack of chicken essence and you'll know. The first two are salt and monosodium glutamate. As for why monosodium glutamate has collapsed due to rumors, chicken essence has not been affected.
I just said that the influence of rumors is too great, and many people don't read the ingredient list. I just heard that Essence of Chicken is more healthy. Everyone subconsciously thinks that Jiankang buys it without looking at anything. This is called conformity! "
"Your idea is to let the people who didn't read the ingredient list before read the ingredient list, so as to wake up the people?" Zhu Hengyi said.
"That's right, this is the first step, and then the second step is when everyone realizes that MSG is more affordable than MSG. It's time for a price war. If something is good and cheap, who can you say win?"
"What if the price of chicken essence goes down?" Lai Tianqing couldn't help asking.
"Then let's cut the price. It's better to fight a price war in this respect than to get a brand of chicken essence, find celebrity endorsements, and save money on publicity costs. And after such a wave of operations, can you finally put the brand Setting it up is also a problem.
There is absolutely no simple and direct way to start with MSG. And this trick is sure to make money and I am not familiar with it. If we win, we will use MSG to directly have the right to speak in the condiment market.
If you lose, the big deal is to change the monosodium glutamate factory into chicken essence. Anyway, the main raw material of chicken essence is monosodium glutamate. At that time, we will go to the advertising and publicity of celebrity endorsements. " Yang Dongxu said.
"Your way..." Zhu Hengyi didn't know how to praise Yang Dongxu for a while, so he could only give him a thumbs up. This method is simply too stupid. If you win, you will earn blood, but if you lose, you will have no loss.
He really wanted to break open Yang Dongxu's head to see how the melon seeds in his head grew so that he could get along with such a best-of-both-worlds solution.
If Yang Dongxu knew that Zhu Hengyi wanted to open his head to take a look, he would definitely roll his eyes, and then passed with a contemptuous look, "Boss, this is not some advanced knowledge, this is common sense in life. When you usually enter the kitchen, just take a look and think for a while." Just one click."
"Go to that pack of chicken essence and MSG." Lai Tianqing called out to Li Yihang.
Immediately, everyone in the small building looked at Lai Tianqing in amazement, and Li Yihang looked confused, wondering why Brother Lai suddenly wanted chicken essence and monosodium glutamate.
Do you want to barbecue?
No, shouldn't there be barbecue ingredients for barbecue? What is the operation of chicken essence and monosodium glutamate?
"Why are you standing there in a daze? Hurry up and order someone to buy it." Lai Tianqing said.
"Hey, good!" Although his head was dazed, he heard the words clearly. Li Yihang got up and prepared to order the people below to buy.
At this moment, Yang Dongxu called out to the other party, "You don't need to go out to buy it. Let someone go to the back kitchen of the villa to have a look. Just take a pack of chicken essence and monosodium glutamate. You have to bring the bag instead of putting it in the seasoning box."
"Hey, good!" Li Yihang responded and ordered the people below to get it, scratching his head as he walked, apparently unable to figure out why these big guys want chicken essence and monosodium glutamate~www.readwn.com~It's not just him Confused, the other people in the small building are also full of question marks.
"Brother Lai and Brother Zhu are going to enter the condiment industry, and chose chicken essence and monosodium glutamate as test points." Yang Dongxu explained.
The bewildered others nodded, as if they understood something, but they didn't seem to understand anything.
Two giants at the crocodile level enter the condiment industry?
This makes them feel unreal when they cannonball mosquitoes. Then you entered the chicken essence and monosodium glutamate industry, what are you doing with chicken essence and monosodium glutamate now?
See how others do it, and prepare to imitate it yourself?
don't know!
Totally clueless.
"Let Brother Lai and Brother Zhu explain to you, I'll go to the front. A friend is having a banquet over there, and I'll go say hello." Yang Dongxu got up and walked outside.
"Don't call me Brother Zhu!"
"Okay, Brother Zhu!"
"grass!"
(end of this chapter)
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