The Pioneer of the Rebirth Era

In the office of the chairman of Yanjing Millennium Supermarket, Yang Dongxu watched the progress of various projects in front of him. The original domestic expansion has been completed, and the foreign expansion is difficult.

Many senior executives of the Millennium Supermarket who have turned into turtles lying still and preparing for retirement. Stimulated by the expansion of Yang Dongxu's group's territory and the blueprint of the business empire.

One by one seems to have changed his hair for the second spring, and doing things is like being beaten by chicken blood, which is called an active person.

Of course, the main driving force for the positive is that the pension in the future may be doubled directly, even several times and dozens of times, if you seize this opportunity, can you not be positive?

After all, even if it fails in the end, there is a big boss who will not reduce the current pension. There is nothing to lose if you succeed and earn blood and fail. If you don't work hard, you will have a problem with your brain.

"The next step is to focus on the best alcohol. First of all, beer brands must follow a big brand strategy, that is to say, if a brand expands across the country, it can get more beer styles, but the brand can only use one to make it bigger and stronger.

As for liquor, it is divided into regions and regions to make small wines. And stick to raw grain brewing. This can be linked to the second step of basic agriculture. You can contract land, or invest in farms abroad to grow sorghum, wheat and other raw materials for brewing.

It happens that the first step and the second step are linked together. While taking the first step, it can also lay the foundation for the second step, so that the second step will be much easier to walk. "

"How do you understand that Baijiu is going to be a small wine?"

It’s easy to understand that beer takes the big brand route, because it is difficult for small brands of beer to survive in the market. Finally, the big brand route is used to distribute goods around the world, and even go abroad to form a scale, in order to stabilize the market position.

Can understand that beer should go the big brand route, but Hu Dashan can't understand why liquor should go the small wine route. After all, no matter what product it is, it must be a big brand that is more valuable and easier to occupy market share. What's the use of having a small brand stuck in a corner?

"Literally, it means to take the small wine route." Yang Dongxu said, "Although there are various fermented wines similar to liquor in various countries, the main force of the pure liquor consumption market is only in China.

Others are just some sporadic markets. As for the vodka in the north, the sake of the books, and the liquor such as Korean soju, they are actually not the same type as Huaxia liquor.

However, the pattern of the domestic liquor market must have been known by understanding the liquor market during this period of time. "

"The four major brands occupy the high-end market, and other small wines can only survive locally." Hu Dashan nodded. His work attitude has always been very correct. Since he wants to enter the wine market, he will naturally do his homework in advance.

As far as the current liquor market is concerned, Maotai, Wuliangye, Jiannanchun and Luzhou Laojiao are the top four. This is a brand that occupies the high-end liquor market and sells well all over the country.

The remaining brands of wine, such as Liuyang River, which was advertised a few years ago, were very popular for a while, but as time goes by, although they can also be seen in tobacco hotels across the country, they are the main consumers. However, the army is still trapped in the local area, and there is no way to think that the top four brands will sell well in the country.

"Then when do you think we will be able to beat them when we compete with these four major brands of liquor. Or take a step back and say what price we have to pay to compete with them in order to occupy a certain market share."

"This..." Hu Dashan couldn't answer for a while, because he hadn't thought about it yet. But even a rough estimate makes it clear that this is a tough competition.

Because these are the famous big brothers in the liquor market, the strength behind them is also very strong. And they are all national brands.

Competing with them is fundamentally different from competing with big foreign companies. Whether it is fighting hard power or playing the banner of a national enterprise, you have a family and a family. As for various support and preferential policies, you may have more families than you.

"So beer can be unified into a big brand, and then make various types of beer under this brand. If you want to build a big brand of liquor, the investment and income are not proportional, it is better to break it into zero from the beginning, this will also Can avoid head-to-head competition with these big brothers.

After all, the muscles of these big brothers are stronger than each other, which is really not good. "Yang Dongxu said with a helpless smile.

"Will it be divided into parts and managed in a unified manner?" Hu Dashan seemed to have understood something.

"That's right!" Yang Dongxu snapped his fingers, "Compared to confronting these big brothers head on, breaking them into pieces is the best way out.

There is a saying in the liquor industry that you should have heard of "the east does not enter Anhui, the west enters Sichuan". It means that the local liquor in these two places is too powerful.

Take my home province of Anhui as an example. The famous ones are Gujing tribute wine, Kouzijiao, Yingjia tribute wine, Jinseed, Jinjar, and Blast furnace wine. In short, there are more than ten kinds of liquors that people in Anhui are familiar with.

Not to mention the smaller brands and bulk wines that aren't as well known. In the past two years, due to the invasion of foreign wines, the domestic liquor business has not been easy to do, so some small wineries have been forced to close down.

And if we acquire this small winery, it is actually equivalent to acquiring local market share. At the same time, because the market share of small wines is not large, we go the original wine route and add a connecting point weight. "

"You mean, we don't use one brand of baijiu to compete for the national market share. Instead, we break it down into pieces, and a small wine species occupies a small place.

Dozens or even hundreds of small wines were produced all over the country, and through the market share of fragments, they were then spliced ​​into a territory of the liquor market. "Hu Dashan's eyes suddenly lit up and instantly understood what Yang Dongxu meant.

"That's right, that's it." Yang Dongxu nodded with a smile, "Don't mention market share, just think of those high-end brands. The number of small and inconspicuous markets is also very influential."

"But is it a bit risky to go the original brewing route? After all, everyone is now making blended wines. It's a fact that liquor blended according to people's tastes is actually more popular."

"Then brew the original brewed liquor that meets the customer's taste. UU Kanshu www.uukanshu.com is exactly what everyone is going the route of blending wine, and there are a lot of raw materials in the ingredient list.

We only have a way out by going the single original route. Otherwise, you are a small wine breeder, and you are still walking the same road as others, so how can you compete with each other?

More importantly, the original wine is in line with human health, and with the development of the economy, more and more attention is paid to health. Consumers drink a wine, in addition to the taste of drinking, if they get drunk the night before, will they feel uncomfortable or have a headache the next day?

These can affect the word of mouth of consumers, and now the blended wine is so prosperous. That is, everyone makes blended wine. Consumers have no choice but to drink blended wine.

With a choice, only who is good and who is bad, consumers naturally have their own judgments. Otherwise, how can Sanbai, which is not even a small wine brand in some small places, be sought after by the locals, even if it is a famous wine?

Good things can cultivate the taste of consumers, so take a long-term view. That boutique product creates a loyal customer base that will outlast any sales that follow the crowd. "

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