The Pioneer of the Rebirth Era

When Yang Dongxu had another round of targeted operations in the United States, he had a headache. Others, especially those in the entertainment industry, were talking about Michael's concert.

After all, this superstar is not a household name, and it is not an exaggeration to say that the superstar among the international superstars. Therefore, being able to participate in his concert, even if it is just to show a scene, is a rare opportunity for many star artists.

Not only in the Chinese entertainment industry, but even all Hollywood entertainers in the European and American entertainment circles will be proud to receive invitations to Michael's concert. This is the gap between superstars and superstars, and the entire entertainment industry in the world can also have it. There are only two or three people with such influence, and Michael is one of them.

So at this moment, it is not only the domestic entertainment circles and the delusional people like Guo Yue, the Hong Kong and Taiwan entertainment circles, the Asian entertainment circles, and even the entire global entertainment circle are paying attention and hotly discussing this matter.

Michael's agent Gutavo felt that Michael's coming to China to hold a concert would add another ray of light to Michael's superstar aura.

Because among the people with such great influence in the entertainment industry so far, only Michael has become the first person to come to China to eat crabs, and the crab that is visible to the naked eye is very plump.

Therefore, for some foreign star artists, participating in Michael's concert is not only the benefit of showing up at the concert, which can raise their price and improve their reputation.

You can also use the influence of this superstar to come and explore the way yourself. Let's see what this eastern country, which is very mysterious to many foreign stars, is like, and whether this huge market can take a share of the pie.

In fact, not only in the entertainment industry, but also domestic officials attach great importance to this matter. Of course, what is important is not the concert, nor the foreigner Michael, but the global live broadcast or rebroadcast of the concert.

As China, which has just held the Olympic Games, it has shown to the world a wave of its own form, which has begun to revive the oriental dragon.

Now that such an influential concert is encountered, it is either live or broadcast globally. It can also consolidate and consolidate this impression in the hearts of these foreign friends.

At the same time, it can also be mixed with some cultural output. This is the main purpose. Compared with other cultural output that is time-consuming and labor-intensive, the effect is not satisfactory.

This concert is really suitable. It does not require much effort and does not cost much, and it has achieved the purpose of re-impressing China in the hearts of foreign friends.

Don't think that this kind of cultural export is kneeling and licking foreigners. It's enough for Huaxia to know it. It's okay to care about those foreigners who don't understand anything.

In fact, in addition to national defense and military strength, the international influence of a country is also one of the important indicators of cultural output. Especially now that the world environment is still peaceful, and it is impossible to go to war between major powers holding "nuclear peace".

Therefore, hard power is necessary, but most of the time, it is a soft knife to cut the meat. This time reflects the importance of cultural output.

For example, Benben's comics are a good example. Some seemingly inconspicuous book styles in comics, book life habits, and even the book names of those characters in the comics are very common at first glance, but in fact they are all culturally spoken invisibly.

When a foreigner enters a Huaxia restaurant, he will be curious about this and that, and even scream because of the names of the dishes such as husband and wife lung slices and saliva chicken.

But when you come to a bookstore, as long as you are a European and American who likes comics, even if you come to a Japanese restaurant for the first time, you will be relatively calm.

While I am curious about the Japanese food store, I will also confirm the Benben dishes and Benben culture that appear in the comics. Even many comic fans have changed their concept of Benben because of comics, and even fell in love with the Benben culture.

To say some darker words, when you like something, you become the leek that is about to be harvested invisibly.

Therefore, in addition to the influence that can be seen on the surface, cultural output can also cultivate countless leeks. The models of Marvel in the United States and the figures of various comics in the books are all cutting leeks after the successful cultural export.

Therefore, even if you don't value international influence, and you just want to make more money, you must insist on cultural export. It is much easier to use a familiar culture with one's own advantages as a sickle than to spend time and effort to integrate into the culture of other countries and then think about harvesting.

Yang Dongxu has been insisting on exporting various Chinese-style novels for so many years. Earlier, he said that using a few mature IPs to do things was also an act of cutting leeks after the successful export of culture.

Therefore, because of the global live broadcast or broadcast of Michael's concert, it became a matter of course to attract the attention of officials.

"There's no need to be so exaggerated, right?" Looking at the dozen documents in his hand, and then at Liu Zongsheng, who was sitting across from him, it didn't seem like he was joking, Yang Dongxu was speechless.

According to Liu Zongsheng's plan, this is a concert that is almost in time for the US President's visit to China.

But from another point of view, perhaps Michael's concert is more influential than the US President's visit to China, or more accurately, more famous.

After all, when the President of the United States visits that country, not many people pay attention to it except those who care about politics and international relations. Even if they saw the news in the newspapers, most of the people would have swept it away.

But Michael's concert is different, this is the carnival of Michael fans around the world. And Michael's fans are undoubtedly far higher than the US president.

"Actually these plans..." Liu Zongsheng seemed a little unhappy when he saw his big boss and wanted to explain.

But he was interrupted by Yang Dongxu before he could speak, "It's alright, don't make all those bells and whistles, just do three important things.

The first is law and order. This law and order is not only the law and order when a concert is held. At that time, the fans are too crazy to faint and the ambulance will also be counted.

The second issue is that the whole country and the world flock to the reception of fans coming to China. There is no need to engage in Olympic specifications, and market management should be done well. At that time, hotels and restaurants should not increase prices indiscriminately.

It's just a group of foreign fans who came to watch the concert, just like ordinary tourists and do the basic protection. If there is really trouble, the one who should be beaten should be beaten and the one who should be caught should not be used to it.

When facing the global live broadcast, it is not only that we do not want to cause problems, we are afraid that this matter will be amplified by those unscrupulous foreign media and affect the country's influence.

Michael's team didn't want to go wrong either, no one likes a blemish on the performance of such a super concert. So when I really meet those foreigners who regard themselves as uncles, we are responsible for the media and let Michael's team handle the security. The sensible media will shut up.

Third, take the opportunity to show the spiritual outlook of Huaxia, which requires strong support. At that time, some overhead shots of exterior scenes, or the cut-in of other shots during Michael's indirect break, the film will be prepared in advance.

Wherever a concert is held, the focus should be on the location of the city. Just give a few shots of the Great Wall and the Forbidden City, no need to focus on introduction. This Olympics has been introduced, and it was last year's event, and it would be offensive to repeat it.

On the contrary, the scenery that has not seen other people will make people even more strange. I personally check this, and let me remind you first, amateurs can appear in the camera, even passers-by. But it must not become a star, or someone who brushes the album with a sense of existence.

and also......"