The Pioneer of the Rebirth Era

After talking about the matter, Li Yihang and Zhu Hengyi went to discuss with the people who wanted to establish a private island in a joint venture, and Yang Dongxu and Wei Fei went out together.

"Bai Feng's acquisition of Thai Red Bull is basically completed and is about to come back. How long do you think the acquisition of domestic Red Bull will take?" Wei Fei couldn't help but ask.

The acquisition of Red Bull can be said to be a major plan for Baifeng to enter the beverage industry. After Red Bull uses this brand as an affiliate, the products of the beverage company established by Baifeng can use mature Red Bull offline channels to complete the nationwide instant distribution of goods.

And it has also opened up channels to enter the international beverage market. In short, as long as the Red Bull pass is taken, everything after that is basically flat.

Before encountering international giants to encircle and suppress, Bai Feng could encroach on the land if his horse was fast enough. What Unity, what Master Kong, or the current Wahaha.

After all, Red Bull is sold all over the world. Not to mention the domestic Red Bull company, it can compete with Red Bull in Thailand. In the end, the performance is still rising year after year.

Taking down this Niubi brand and sales channels, as long as Bai Feng is not brainstorming to turn the product into a defective product, basically she has a place in the beverage industry, and it is still the seat of the kind of bigwig.

"Thailand Red Bull cannot buy China Red Bull forcibly. One is because the bid is too low. When the investment is made, a peach sapling is given. When it is necessary to pay back, it wants to dig out the fruiting peach tree and give it to the planter. money.

The second is that Red Bull shares too much in the China market, and it is impossible for officials to watch foreign capital so easily squeeze wool.

Now these two problems basically disappeared after Baifeng acquired the Thai Red Bull and took the brand. It is impossible for the Ministry of Commerce to prevent the merger and acquisition of domestic and domestic enterprises.

Moreover, everything is regulated and it is not illegal operation. So when the acquisition of China Red Bull can succeed and completely gain a foothold in the beverage industry, it depends on whether Bai Feng is willing to pay more after returning to China.

If the price is in place, the purchase contract can be signed at any time. If the price is not allowed to be too much, it will take a period of time to grind slowly. "Yang Dongxu said.

"Are you very optimistic about the market for this functional beverage?" Wei Fei couldn't help but ask when the two got into the car.

"It's not that I see this market very much, but with the development of the domestic economy, when food and clothing are no longer a problem. The direction of the consumer market will definitely change.

In the future, the main market for men's consumption will definitely have aphrodisiac products, while women will make up, skin care, and whitening products. Elderly health care products want to live longer, not to mention children. They just gave birth to powdered milk and are diapers and grow up. After playing various children's clothing.

This will all become the main force in the consumer market in the future. Therefore, there must be a lot of functional beverages in the beverage market, and then natural mineral water, coupled with the current main health scented tea, the foundation of the basic dish is considered stable.

As for whether the beverage company will focus on food, such as convenience, egg yolk pie, biscuits, and other aspects, it depends on the company's development strategy. "

"When you say that, the beverage company is not just a beverage company. You are developing towards a comprehensive group." Wei Fei looked at Yang Dongxu with a little surprise, but he didn't expect that he was so optimistic about the future development of the beverage company.

"If you can develop to this point, why not? Not only develop into retail food, but also expand into grain and oil, and then link with other agricultural products, and a large agricultural-based food group will take shape.

When expanding into grain and oil, you can also find the country to seek support for the development of local agricultural companies' subsidy policies. The above must be happy to see the emergence of such a powerful food company in China.

After linking up with agriculture, it will develop into meat products, such as ham sausage, beef jerky, and braised food. The development market here is huge, don't feel that the ordinary retail food generation is only a few dollars inconspicuous, and the output value of 100 billion will increase. "Yang Dongxu said with a smile.

"After you expand into food, the farms you invest in will have a market, right?" Wei Fei joked. He felt that Yang Dongxu's pie painting was a bit big.

"It seems that after taking the Red Bull brand, you don't ask me to get some Chinese herbal ingredients, and the scented tea does not require me to provide raw materials." Yang Xu shrugged indifferently.

In fact, he is not simply running a train to give Wei Fei cakes, but if Bai Feng really wants to deepen his career in this industry, a large-scale comprehensive agricultural company is definitely the inevitable way.

If the food is ready, then it is not impossible to develop seeds and engage in fertilizers. Many international giants do this. This is the development direction of this type of company.

There are only two cases in which development is good and the branch line is not well developed. The main line can only be maintained if the development is not good. Foreign agricultural giants have already drawn all the direction arrows. It is definitely right to follow this path.

And you said that retail products such as bread and beef gang are nothing. As long as Baifeng can withstand bulk commodities such as grains and oils, the country will definitely give policy support.

There is no reason for foreign capital to step in and get a share of the companies that are closely related to people's lives.

In addition, the height of Baifeng Station is sufficient, and the strength is also strong. There will be no situations where people wear small shoes or are coerced into being acquired by foreign capital. The strength is simply not too strong, as long as it is really no one can take her.

There is policy support at the top, and the bottom is not afraid of competition from any competitors, so is it surprising that such a company develops?

This is not because the patents of high-tech industries have been blocked by others. As long as they are strong enough, there are basically no barriers above them, and the future can be said to be unlimited.

Of course, this line does not seem to have the upper limit of being stuck, but it is not so easy to develop.

For example, Coca-Cola and Pepsi have never increased their prices, which is a very good industry barrier. For ordinary people to enter this industry, you really can't handle this barrier to occupying market share and small profits but quick turnover.

And the products in the food and beverage industry are basically the same. Before the instant noodles, 4 yuan a bowl of food companies made a lot of money.

When everyone realized that the industry wanted to make money coming in, the mineral water was changed to two yuan and three yuan for packaging, and instant noodles were still 4 yuan a bowl.

If the instant noodle food company that used to cost 4 yuan a bowl can make two yuan, as the economy develops, the currency depreciates, and now the cost is 3.5 yuan, and people make 50 cents.

Everyone has mature sales channels, UU reading www. uukanshu.com has an average profit of 50 cents.

You just entered this industry, and you opened factories to buy production lines, and you asked celebrities to advertise. The cost went straight to 5 yuan.

In this way, if you want to compete with others, a bucket of instant noodles can only sell for three bucks. But how many can afford to burn money like this?

Even if you burned money in the early stage to occupy the market, when you want to make a profit, do you have to raise the price back to 4 yuan and make a profit of 50 cents?

Consumers have become accustomed to your price of three and five dollars. Now that the price has suddenly increased, how much can you hold on the market share that you used to occupy?

In the end, if you didn’t hold on to it, was it a waste of money to spend on marketing before?

Therefore, seemingly simple markets with very low thresholds are actually more difficult to survive than those with technical content.

Good progress! But hard to live!

But these human bodies are obviously not a problem for Bai Feng, which is a bit invincible.