The Pioneer of the Rebirth Era

Hallyu can be said to be a hot topic in the entertainment industry in recent years, with the decline of the Hong Kong entertainment industry. Although veteran kings such as Huazai still have the ability to harvest the Asian entertainment market.

But it has to be said that in the cultivation of a new generation of cash cows, Hallyu can be said to be far ahead.

Since China entered 2000, except for the SHE fire, it is considered an Asian group. The twins are almost meaningless, but they barely make their debut.

Even the super female voice can play a dozen, and the super male voice is almost meaningless.

Therefore, the Chinese entertainment industry is always a little less interesting in the training of a new generation of men's or women's groups. Although the grassroots singers led by Dao Lang counterattacked.

Combinations like Legend of Phoenix are also very popular, but they always feel like they're a little bit when it comes to harvesting leeks as a cash cow. Looking at the entire entertainment industry this year, apart from the popular online singers and songs, Jay Chou is also the leader in a single category.

In other respects, compared with South Korea's men's and women's teams, the reputation may not be bad, but in terms of earning ability, it is not so good.

For example, Han Geng, who made his debut from South Korea in the past few years, has already approached the veteran kings such as Hua Zai in terms of endorsements and various business appearance fees.

The legend of Phoenix is ​​also popular all over the country, with singing wafting in the streets and alleys. But the direct ability of both parties to attract gold is not at the same level.

Renhong and Gehong are not very profitable. Renhong songs are not popular or they are not popular nor make money. This has always been a strange phenomenon that plagues newcomers in the domestic entertainment industry.

For example, Daolang is now on fire and has composed songs for Principal Tan. The songs have always been the top spot on the hot song chart and are very popular. Everyone knows him, and he has the ability to attract money. You always feel that he is a bar resident singing and making money thief.

According to the popularity of the songs and the popularity of the people, Daolang's popularity songs are definitely the first-line level, or the top rankings in the first-line.

But whether it is the appearance fee, the income of the song, or the endorsement of the advertisement, except for the income of the original song, he is not as good as a third-rate singer.

There are many such phenomena in domestic entertainment circles, such as Pang Long and Zheng Yuan. Obviously Mingge is very popular and well-known, but it feels that there is an unbreakable gap with first-line celebrities.

This is not the case in the Korean entertainment industry, or even if it does, it is very rare, and this very rare phenomenon can also attract a lot of money.

If a song is a big hit in Korea, then the person who sings and writes the song, whether it is a grassroots or an online singer.

They will be packed up by the brokerage company team for the first time, and then all kinds of people will be set up. Obviously, there is a big gap between young and established artists, but the glamorous appearance that comes out of the package can attract gold, and it is still a lot of gold.

So don't look at the last glory of the Hong Kong entertainment industry, the mainland entertainment industry is developing rapidly. In the past few years, in terms of the earning power of entertainment companies, South Korea’s BS has recognized it as the first. In addition to Hainer Entertainment, the country has to stand aside.

Domestic xiaohua and xiaosheng seem to be very lively but their fame is at most in the second and third tiers, and they do not reach the first tier.

South Korea’s men’s and women’s groups, although their debut time may be short, after all sorts of divine manipulation and hype, a business performance is always millions and big names.

All kinds of fashion generations, big-name endorsements continue, attracting gold may be called horror.

So looking at the various meat-eaters of the next-door subsidiary, he obviously has so many good resources but eats all kinds of soil, which makes Liu Zongsheng's mind moved.

"Then what are your thoughts?"

"I want to second a star-making team from BS, and package it for those people in China who are obviously very hot but always unable to sell the price." Liu Zongsheng said.

But let’s not say that this proposal has high execution power. After all, compared to the newcomers in Korea, all kinds of stand-ups, all kinds of hype, obviously songs are just like that, they are about to be hyped.

The resources of some domestic singers and artists are really good, the songs are very popular, and the popularity of the people is not low. The worst is the monetization ability, and the Korean team is undoubtedly uncomfortable in terms of the singer-artist monetization ability.

"It's easy to follow the route of setting up people." Yang Dongxu rubbed his chin.

Obviously the song is hotter than the opponent, and the popularity is higher than that of the opponent. But at first sight, he was a noble son, and various girls screamed.

My own appearance here is like a greasy uncle, and all kinds of big guys pick up the plane.

In this comparison, everyone feels that violent violent things are simply a shameful waste, or that this person is not capable, and such a good resource can't be operated to make money for the company.

But everything has advantages and disadvantages. It seems that the South Korean men's and women's teams are very advanced, and their ability to attract gold is very good. But those who come and go quickly, just like the generations of gods in future LOL games.

It seems that the Korean men's and women's groups, which have the horrible ability to attract gold, have gone from the fire to disappearing faster than the meteors.

Three years can be considered long, and often one or two years when fans are still immersed in their idols and unable to extricate themselves, suddenly their idols are inexplicably cold, and no one can be found.

On the other hand, Huaxia's down-to-earth singers, five years later, Daolang will still be Daolang, and Zheng Yuan will still be Zheng Yuan. At the same time, the South Korean girl group, which was more popular than them and had too strong gold absorbing ability, had long since disappeared.

Therefore, the Korean boy and girl group feels like a disposable sickle. After cutting the most plump stalk of leeks, you can’t use it there.

After the leeks grew again, a new disposable leek knife came to harvest so back and forth.

Therefore, throughout the history of the development of the Hallyu boom, from beginning to end, there have been a lot of men's and women's groups and celebrity artists.

But after three or five years, the only ones who can still be active on the screen are just chatting with a few familiar faces.

There is a fundamental difference between the Korean men's and women's groups that Yang Dongxu personally guarded at the beginning and the male and female celebrities who held them up.

The Korean artists he picked up, even if the team is disbanded, their personal development is still good, and now they are still very well-known. For example, Kim Hee Sun and others are not comparable to the one-off men's and women's groups in the past two years.

Therefore, the Korean entertainment industry is now moving closer to the previous generation of artists.

Behind the seemingly beautiful women's group, 99.99% of the profits of the huge amount of money are from the economic company, and the artists can only get the bottom of the novice contract.

When the novice contract ends and the celebrity artist feels confident that he wants to increase his revenue share. I'm sorry you go play it yourself, and you can keep going on fortune telling.

The company has begun to take the position of the newcomer, and continue to get 99.99% of the income in accordance with the newcomer contract. You are no longer in the position.

Of course, Liu Zongsheng obviously didn't want to follow this model, using celebrities as cash cows, and then pulling out seedlings to help cut a stubble of leeks and throw them away, and then cultivate the next wave.

This is contrary to the goal of Hainer Entertainment that does not rely on star artists to **** blood, but strives to build a large platform belonging to the entertainment circle.

What Liu Zongsheng wants to do is to find a team to plan a career path for those domestic grassroots and online singers who are already popular among domestic singers, to engage in personal design and to mention the benefits, so that both parties will mutually benefit and generate income for the company.

Ready-made resources and on-site teams, if you don't use them to synthesize and increase the company's profits, it is not obvious that his general manager is unqualified.

"Just pack it a little bit and make the commercial performances, songs, and other things smooth. It doesn't have to reach the height of attracting money from the hyped men's and women's groups.

Just make use of these ready-to-use things. After all, these things are wasteful. It won't be like the Korean BS.

But what I have to say is that in recent years, the BS side has been really slippery. Had it not been for Heiner to have its own clear development direction, and have been developing a good income, I would like to use a small sickle to cut leeks like BS. "Liu Zongsheng said half-jokingly.

But the joke is a joke, Hallyu is really profitable, and it really makes some entertainment companies eye-catching.

Compared with the long growth cycle of Huaxia Artists, and the slowly increasing income route.

The cultivation, formation, launch, hype, and harvesting of Hallyu are really too slippery.

First select a batch of good seedlings, train them with a conscience for one or two years, and make their debut in one year of anxious training. Then all kinds of propaganda and hype keep up, and the ability to harvest first-line stars can be achieved in an instant.

And step-by-step growth, unless luck is against the sky, what is popular and what is popular. Otherwise, if you want to reach the front line, if you want to achieve the ability of Tiantuan to attract gold, don't even think about it for three or five years. It is also common in the entertainment circle to get out of hardship for ten or eight years.

But what about Hallyu?

It can take up to two years to bring it to the market and make a lot of money, because the foundation is too weak to last, it doesn't matter. This team can't get cold, and the next team will soon be added, fully carrying forward the inferior nature of men and women who love the new and dislike the old.

Wave after wave of the small sickle, which is really making money.

"You go and say hello to Mr. Li, and then talk to someone on the BS side, take your measure, don't go too far, Heiner doesn't lack the money, and the loss is not worth the loss." Yang Dongxu said in a deep voice.

Just like Liu Zongsheng said, it is a waste of such a good resource not to be used in front of it.

And this is not all bad for artists. They can make more money, which is mutually beneficial.

Of course, although he agreed to Liu Zongsheng's proposal, UU read www.uukanshu.com, but Yang Dongxu reminded him, "This is just a sideline, so it should be used to give benefits to company personnel.

Don't be distracted by fundamental development. At the same time, you must accelerate the advancement of original intellectual property rights. After all, if we want to build a world-class platform like Hollywood.

Some basic rules should be clearly divided from the beginning without hesitation, and no gaps should be left. Otherwise it will be too troublesome to make up later. "

"Well, I have been doing this seriously. I also communicated with the State Intellectual Property Office at the beginning of this year.

Prepare to crack down on plagiarism in the entertainment market, such as songs and movies. It's just that it was postponed because of the severe crackdown in the disaster. These days, we are actively preparing for it, and it can start next month at most.

At that time, I will invite several entertainment industry bosses from Xiangjiang to participate in this crackdown. It just so happens that you want to rectify the entertainment circle on the Xiangjiang River, and you can save time by killing two birds with one stone. "

"You can tell the priority." Yang Dongxu nodded in satisfaction.