The Pioneer of the Rebirth Era
Vol 2 Chapter 1650: 1 angle prepared in advance
The time comes to the end of December 2007, and it is almost the Gregorian calendar year, and China Land has gradually begun to have a New Year atmosphere.
The noisy candidates for next year’s Olympic performances were also completely settled, and the restless entertainment circle suddenly quieted down.
Many celebrities have begun to enter the holiday even if they did not participate in the Olympic performances. Because next year from the beginning of the year to the end of the Olympics, it can be foreseen that all topics will definitely be detonated by the Olympics.
So many entertainment companies have pushed their own big movies, big projects and so on to the second half of the year. The first half of the year was the kind of small project that made a surprise, and it didn't matter if it didn't.
The celebrity is idle, but Yang Dongxu is extremely busy, unlike his previous run at various companies at the end of each year. At the end of this year, Yang Dongxu also ran continuous meetings in various companies.
However, the company that ran this year has one more Dafeng Logistics that has not paid much attention to in previous years.
This made Miao Shan a little flattered, wondering if something happened, the big boss was worried about him.
" " has nothing to do with your careful thoughts about a dime. So this year, we will make a big difference in the logistics system of Dafeng Logistics, and we are also preparing for some emergency measures.
The main reason is that we are one of the cargo operators of the Olympic Games next year and we must prepare in advance. The other is that the end of the year is about to come, so I don’t need to remind me of the pressure of the New Year.
There is another one. Next year will be the explosive period of e-commerce. Now, except for the boss of the postal industry, other logistics companies are ready to bite their teeth and burn money to seize the market.
We are not afraid of burning money, they want to burn money with them. But while burning money, the key factor of infrastructure, which is related to its own rigidity, must be consolidated. Otherwise, it will be inflated to grab the market and the bubble will burst accidentally. "
Looking at Miaoshan, who was fidgeting in front of him, Yang Dongxu explained with a smile.
is just the bottom of the eyes that cannot be seen in Miaoshan, with a solemnity that cannot be dissolved.
Although the reasons he said are solid and without flaws, only he knows in his heart that these reasons are actually excuses.
Only check Dafeng Logistics for the next year's chassis, constantly emphasize basic transportation, and even strengthen the management of Dafeng Logistics next year. It seems that there is a very legitimate reason for the position of the logistics boss besides the postal service.
But in fact these are all appearances, so I did this because of the catastrophe next year.
No one would have thought that this year of fulfilling their Olympic dreams in China was such a tragic year. There was a major earthquake in the first half of the year and a heavy snowstorm in the second half of the year.
The people of this year, the sorrow of the energy earthquake, the excitement of the Olympics, and the hardship of the heavy snowstorm, the whole year is like a roller coaster ride.
"Then why the main assault on mountain logistics?" Hearing Yang Dongxu's words, Miao Shan, who was completely relieved, raised his own question.
"We have almost built the logistics of the transportation area, which means that we have enough troops on the main battlefield, and investment and promotion are limited.
The mountainous area is different, except for the fact that it is too difficult for herders to express delivery like Inner Mongolia, and the importance can only be ranked to the end.
Excluding plains and metropolitan areas with developed traffic, areas with underdeveloped traffic, especially mountainous areas, have become the second battlefield captured by express companies.
So now that the layout of our first battlefield has been completed, it is natural to take advantage of the other express companies that are still laying out the first battlefield and put the initiative of the second battlefield in their hands.
Although our logistics extension in the secondary market has reached towns and villages, the logistics points are too small and the vehicles are too few. Due to the outbreak of online shopping in the second half of this year, transportation to these places has begun to be stretched for both personnel and vehicles. "
"This is, I didn't expect such a strong purchasing power to burst out in remote mountainous areas." Miao Shan couldn't help nodding.
Although the express delivery in remote mountainous areas cannot be delivered to your doorstep like the city, it is usually delivered to the logistics point of the township, so that the online shoppers can pick it up by themselves.
However, the personnel at the logistics point and the vehicles that deliver express delivery from the outside to the mountainous towns and towns are really nervous in the second half of the year, and they need to expand to solve the problem.
"The main reason is the popularity of smart phones. For some third- and fourth-tier cities, and even rural residents, many families buy a computer for several thousand dollars and pull a network cable for more than one hundred dollars a month. Maybe you need to think carefully. .
can buy a smart phone of more than 1,000 yuan, with a package of tens of dollars a month, this burden is reduced by more than half for them all at once.
Basically, a family now has a smart phone, and the development of online shopping has become more and more popular in recent years. Whether it is Ali or Jingdong.
has broken the people's distrust of virtual online shopping, and the trust of the market has been cultivated. This purchase volume naturally began to skyrocket. "
"Yes, the popularity of smart phones has indeed accelerated the development of the online shopping market. I think it is troublesome to open a computer when I want to buy things at night. It is too convenient to buy things with just one click on my phone.
Especially with the development of logistics, it took more than a week for things to be received in remote villages and towns. Now it takes only four or five days, which has increased the desire of customers to shop online. "Miao Shan said with some emotion.
A few years ago, who would have thought that a small mobile phone could bring such great convenience to people, and who would have thought that the basic terminals that would promote the development of the Internet of Things were computers and broadband.
As a result, mobile phones and mobile communications have sprung up, directly occupying half of the terminal market.
"So we continue to speed up the primary market, and differentiate the service and speed from those logistics companies that are ready to burn money. The secondary market will expand as soon as possible before the start of the new year. We will take the high ground in the secondary market as soon as possible, let’s take a look. How to plan the tertiary market?" Yang Dongxu said.
Miao Shan nodded.
But after agreeing, he still has his own question, "Is it too extravagant to use air transportation in the secondary market, and the cost is too high."
"If it is possible to use cheaper land transportation, I would like to use the cheapest water transportation. But isn't this condition absent?
Although the construction of national highways is accelerating, when highways are spread all over the country, I don’t know how many years will come.
The water in the mountains is on the mountains, and you can’t go boating. So after deliberation, instead of letting a large truck driver drive a large truck with a full load on a narrow winding road, the risk factor is high.
Air transportation has become the best choice. We have logistics parks in big cities like Chongqing and Chengdu, and the road from the airport to the logistics park is smooth.
The goods outside the mountain are directly flown to the airport in the mountain, and then the airport is transferred to the logistics park with large trucks, and the logistics park is used to divert the flow of small trucks to the small towns below.
In this way, the cost of transportation by air will be higher, but it is more convenient and efficient. And don’t you think that the cost is higher and the threshold will be higher? "
"This is true." Miao Shan couldn't help but agree.
It is true that the cost of transportation by air will be high, but it is also profitable.
Of course, the premise of profit is that you have enough goods, so that the high cost is diluted to every piece of goods, and this high cost is not unacceptable.
Now Dafeng Logistics is the leader of domestic logistics companies, and it has undertaken the main online shopping cargo transportation business of Dibao and Jingdong, as well as its own bulk cargo transportation orders.
In short, Dafeng Logistics does not lack enough transportation orders, and there are enough goods to dilute the high cost of air transportation. But other logistics companies do not have this advantage.
Although Dafeng Logistics uses air transportation to increase operating costs, it can still make money.
If other logistics companies use air transportation to increase transportation costs, they are really burning money.
The difference between in and out is double the gap, which is definitely enough for these logistics companies to drink a pot.
As for you, you don’t need air transportation.
Using Dafeng logistics to transport goods must arrive within four or five days even in mountainous areas. Other logistics companies that do not have air transportation will arrive online for about a week or even ten days.
If you are a customer, when you shop online, which logistics company will you designate to transport your goods?
At the same time, whether it is Baobao or Jingdong, the payment method is to wait for the customer to get the goods without objection, and the merchant can receive the money after the payment is confirmed.
In order to pay back quickly, which logistics company do you think they would choose?
So once the competition starts, air transportation is not a question of whether you need to consider the cost of transportation, but you must use it. Otherwise you will not be able to enter the first echelon competition.
"Jingdong seems to be preparing for his own logistics system." After discussing his company's affairs, Miao Shan brought the topic to Jingdong.
Because it is about to burn money and start to enter the logistics industry, Jingdong’s body shape can definitely be ranked in the top three. More importantly, the major shareholder of this company is his own big boss, and the boss of two companies is the owner of this matter. , A serious waste of resources.
"The big strong son did have this plan. This is the development route he planned for Jingdong. I also agree. Financing funds are also in place."
"But if he wants to do logistics, Dafeng Logistics is here..." Miao Shan didn't know what to say for a while.
"It’s different, pure e-commerce is not the main theme of Jingdong. Logistics integration is the core of Jingdong. Otherwise, he is the second Ali, UU reading www.uukansshu.com instead of the exclusive Jingdong.
Therefore, the logistics system of Jingdong must be developed. If there is no logistics system, Jingdong is not Jingdong. The big strong son sees this very clearly.
As for the two companies in your opinion, I am the boss's waste of resources, this will not be enough. Because Jingdong's logistics only transports its own things.
And Dafeng Logistics is all-industry-oriented, so the online shopping flow and transportation will be very popular in the future. But if Dafeng Logistics wants to develop further.
In addition to the online shopping flow, you also have to speed up your exploration of physical enterprises. For example, the transportation of goods in beverage factories and the transportation of goods in machinery factories are large and stable contract orders. "
"These have already been expanded, and I also plan to buy some heavy-duty high-end trucks to transport precision instruments and medical equipment.
Dafeng is responsible for the shipment of Honor phones. In addition, I have also won the logistics and transportation orders for the other three best-selling smartphones. "
"You see, this is very good. So even if Jingdong Logistics is very strong in the future, they will mainly serve themselves, and there will be no conflict with Dafeng in a short time. Focus on the same attributes as Dafeng Logistics The logistics company is the focus."
"understood."
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