The Pioneer of the Rebirth Era
Vol 2 Chapter 1649: Anchor One. Zero Era
Latest website: Live streaming has been very popular recently. Of course, this fire is only relative, after all, it is relative to the era of national live broadcasts in later generations. The current live broadcast is only on the live broadcast website, and the performance talent attracts fans as the main source and supplemented by the goods.
Instead of directly opening a live broadcast of the goods as later generations do. It's a bit similar to moving the speechless commercials like 98 as long as 98 on TV to the Internet live broadcast platform for product sales.
The live broadcast of this era is still very simple, that is, the big anchor sees that he has a lot of fans, so he opens a Taobao shop to sell clothes and snacks.
Or maybe the game anchor sells mouse, keyboard, computer peripherals or something, like bird's nest in sugar water, XO with 9 yuan and 9 free shipping, and now everyone still has a bottom line that is not so outrageous.
"How's the target screening?" Yu Feihong, who was drinking tea, saw the assistant come in and asked, Qian Liang was sitting beside him.
When I talked about e-sports with Qian Liang, Li Yihang and others before, when I talked about network anchors, these people were all interested, but most of them were still waiting and watching.
After all, they don't know that R live broadcast is Yang Dongxu, although they know that Yang Dongxu is vigorously promoting the development of e-sports.
But how to combine live broadcast to make e-sports star players a cash cow is not so clear.
Especially when they have a deep understanding of the anchor reward mechanism, their wait-and-see attitude becomes more determined.
After all, the current anchor mechanism for making money is much like a line from Ge You in "Let the Bullets Fly": Let the gentry take the lead in donating money, and then the people can donate.
After the fundraising was over, the gentry's money was returned in full, and the money donated by the people was divided between seven and seven. And it is the seventh gentry and the third bandit played by Jiang Wen.
The big anchor seems to be very lively and rewards hundreds of thousands of PKs every day, which is roughly what it means. The eldest brother took the lead in rewarding. After the PK was over, the eldest brother's money was refunded, and the money of the tourists was divided into three to seven.
After understanding this internal, Li Yihang and others naturally question the ability of the Internet celebrity economy to attract money. After all, it is still a golden age for celebrities to attract gold.
Fancy a big beautiful girl throwing money to make her popular. In the end, not only do you need to spend money on this woman, but after she becomes famous, she can become your cash cow. It’s not too cool.
And don't say that even now, even in later generations, the age of Internet celebrities everywhere. The so-called big Internet celebrities with tens of millions of fans always feel like they are almost as good as the celebrities.
Even if a lot of capital consciously promotes Internet celebrities to participate in various variety shows, they even spend money to make movies and TV shows.
But that kind of gap between Internet celebrities and celebrities has always existed. Even if many celebrities personally end the live broadcast to bring the goods, they still feel that their status is higher than that of the Internet celebrities.
However, some people hesitate, and naturally some people act. Yu Feihong is an actionist, and Qian Liang followed in to play. Anyway, it doesn't matter if you lose a little pocket money.
Yu Feihong began to place bets, and even started to set up a live broadcast guild, and began to screen Internet celebrities with a goal to test the waters. More than half of the reason was that he knew that R live broadcast was Yang Dongxu's.
After so many years, Yu Feihong understood very well, regardless of whether he could read Yang Dongxu's operations. As long as Yang Dongxu does what he does, he is right.
What's more, whether it is investing in e-sports teams or investing in live broadcast guilds to dig internet celebrities. For Yu Feihong, the expenses are drizzle, and failure will not hurt his nerves and bones, and naturally there is no worries about the future.
"Five male anchors were screened out. Two of them have good voices to sing, one looks good and sings love songs, one plays rap bbox, and the remaining three are game anchors, one dream anchor, and two sail anchors. .
Seven female anchors were selected. All three of them looked good and had good voices, so they performed singing and personal talents.
The remaining 4 are also game anchors. One is sailing, two dreams, and the other is the love of the swordsman.
At present, R Live has basically obtained the anchor rights of all popular games in China, so the game anchors still have great potential to be tapped, which can basically cover all games. "
"What is the cost of digging these anchors?" Yu Feihong asked.
"At present, the popular hosts on R Live are basically cultivated by R Live. Although R Live is relatively fair to private anchors, it is certain to give priority to their own people.
Therefore, 80% of the people we dig are anchors who have signed a contract with R Live Broadcasting, and the amount of liquidated damages for digging is not small.
The remaining 20%, some belonged to other guilds, and some of them took advantage of the fact that now everyone is not too good at live broadcast. "The assistant said.
"With so many people digging R live, will they have any opinions?" Yu Feihong raised his brows.
Others don't know, but he knows that R live broadcast is Yang Dongxu's industry, digging into Yang Dongxu's corner...He is not so courageous yet. Besides, the two are very good friends, how could he do something to dig a friend's corner.
"There is roughly no problem. R Live does not seem to have the intention of developing its own live broadcast team. Before training anchors, it is more to give people who do not understand live broadcasts a sample, so that others can understand how to play live broadcasts.
Rather than tying up the anchor, the bosses of R Live seem to want to build a platform. A platform to accommodate all major guilds. Instead of closing the door and eating alone.
So as long as they are willing to pay liquidated damages, the basic problem is not big, and although the liquidated damages of the anchor we are looking for are not low, it is not too high, and at most it is a little painful.
However, it is okay to pay liquidated damages to dig people, but there is a competition agreement in the terms of these anchor contracts. That is, after we dig these anchors, we cannot bring them to non-R live broadcast platforms, and other live broadcast platforms to live broadcast.
And for this R live broadcast, the anchors who have signed the competition agreement are compensated by the competition agreement in addition to their personal salary and rewards.
So if we take these anchors to other live broadcast platforms, the competition agreement can not only block these anchors. In addition, a large sum of money must be compensated, which is several times the liquidated damages. "
"It's full of Yang Dongxu's taste." Yu Feihong muttered in his heart and said, "The competition agreement is understandable. After all, there are still several companies that have live broadcast platforms.
How could R Live agree to let his hard-trained anchors, with huge traffic, go live on other live broadcast platforms. You should know that the anchor used to be not himself, but a large number of fans and tourists.
At the same time, R Live is now the largest live broadcast platform in China, with the most daily active users. We don't want to be a live broadcast platform, and dig a few big anchors to bring traffic. So the competition agreement is the competition agreement. "
"Understood." The assistant nodded.
"How about the streaming data of the selected anchors?"
It was Qian Liang who asked the question, preparing to place a bet relative to Yu Feihong. Qian Liang mainly felt that the industry was new, so he followed suit.
As for the future see profit, or will not set up their own guild, or get a sailing team or something, this needs to be discussed later to see if you are excited.
Because he invested money, Qian Liang is also a shareholder of Yu Feihong's Live Broadcast Association, so he naturally has the right to ask about more private data.
"Female anchors have the most objective profitability. The anchor named Ziyuan has the most profit. The highest live broadcast received 700,000 rewards, and hundreds of thousands were credited in one day.
In addition to female anchors, male anchors who can chat with funny game technology are more popular, and again, they are men with a little talent and good looks.
As for the talented ones who look ordinary, or even a bit ugly, no matter how talented they are, the rewards in the live broadcast room are still not available. However, occasionally a big brother will directly give a wave when he is happy, but this is an accidental event and is not used as a reference.
At the same time... this is only online income. As for offline, it means that income can't be counted by various means. So if the boss signs a contract with the anchor, perhaps he can do some contract constraints in this regard. "
"Never mind offline, what I want is the traffic of the anchor to help me do things, and I don't want to be a chicken head to get a rake." Yu Feihong rolled his eyes.
Even if his Yu Feihong goes bankrupt and his family decays, it is impossible to be a chicken head, impossible in this life.
"Yes, yes." The assistant nodded and said yes.
Qian Liang next to him swiftly blinked at Yu Feihong, and Yu Feihong rolled his eyes in return.
"Don't just patronize the digging anchor, dig a few operation directors back. No matter how many anchors, no matter how good they are, it will be a mess without a good commander."
"The best operation director is definitely the R Live staff. This is not easy to dig. Moreover, it is not just us, but several companies that have started to bet on the live broadcast platform are also digging for the R Live staff."
"Tsk tusk tusk, Tang Seng meat, from top to bottom, I want to eat that piece of meat, monsters and ghosts."
Qian Liang looked at Yu Feihong's face a little bit ridiculing and a bit of schadenfreude, with a puzzled expression on his face, "Does Yu Feihong know the boss of R Live?"
However, he didn't ask about this guess, after all, since Yu Feihong didn't say it, there were naturally reasons why he didn't say it. If he asks on his own initiative, wouldn't both of them be embarrassed?
So after taking a look at Yu Feihong, he made up his knife and said, "You seem to be a member of the monsters."
"Fuck off." Yu Feihong glared at each other speechlessly, how could there be such a teardown.
Ninjun, the assistant next to him, not only tried to control the expression on his face.
"Management personnel dig from other live broadcast guilds or game guilds. There are also talents in the private sector. In addition to the head coach of the game team, there are also star players who have performed relatively well during this period. UU看书www.uukanshu.com
Or maybe there is no exciting operation, but there are good potential players, or folk game masters. If you collect any information, please contact me.
When the head coach is in place, I will pull these people over for trial training. Now that I am ready to do this. This year’s championship is basically hopeless, but it will definitely be won next year, so you don’t have to be stingy with spending money. Even if it’s smashed, you have to win a championship. "
"I'm in favor of this with both hands. In the quarter-finals, the endorsement fee is softened by Xuri Technology. This year, it is only a common sense to expand the business sector and it has been so successful.
Next year, if nothing goes wrong, it will definitely take off. At that time, no matter how much traffic is brought by a champion, a few star players will earn it back by picking up a few endorsements. "Qian Liang added.
Although he was new to this industry, he was really eager to see the gold absorbing ability of the sailing economic game.
Before that, who would have thought that playing a battle game for you for free and not selling equipment and props for profit could turn into such a great cash cow.
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