The Pioneer of the Rebirth Era

"Pioneer of the Rebirth Era (

At the beginning of the evening film festival awards ceremony, as a brand designer Zhuo Qinger can bring his team into the awards ceremony, and Chen Hong will join in the fun.

Although I feel that it is not necessary to walk on the red carpet, I am full of curiosity about the good things of such an international film festival. I also want to see the difference between live and live TV.

Yang Dongxu obviously didn't have much curiosity about such occasions, so he didn't accompany the two women. And came directly to Maserati Motor Company.

Carlo Rossi looked at the young and overly young boss sitting in front of him, and it was true that he had been working for Maserati for so many years.

Every time he sees his big boss, he always has an unreal feeling. It is unimaginable that such a young person is in control of a large company with a market value of tens of billions.

"Can't the price be lowered?" Yang Dongxu asked after closing the document in his hand.

"I guess it won't work. They are very fond of this brand. Although the company has encountered some difficulties for the time being, they can apply for government loans. With Yafit's size, this must be a loan, but it will definitely be approved.

After all, the above do not want to see so many people unemployed at the same time, and Mr. President cannot afford such a responsibility. "Carlo said helplessly.

Yang Dongxu rubbed his chin.

This time he did a little bit of effort not to hang out with Chen Hong, but to do business, a big deal.

In recent years, China BMW’s car sales have continued to rise, after all, whether it is the halo blessing of official vehicles or the fashion sense of those commercial vehicles.

China BMW has asked about the top three positions of China's luxury brands, Mercedes-Benz, BMW, and Volkswagen's Audi.

However, in the field of sports cars, a Maserati is a bit difficult to support. Maserati still has a place in the middle and upper-class sports cars, but the real top sports cars have always been nothing like China BMW.

That is the world of brands such as Ferrari and Porsche.

Yang Dongxu's goal in Italy this time is Ferrari. In fact, it stands to reason that such a great brand will not be traded as long as the Fiat management has no brains.

But now Fiat has a little problem with its operation, which gives Yang Dongxu such a small opportunity.

The auto industry alliance, which was established in 2000 under the leadership of Fiat, disbanded this year.

In addition, the Italian economic market has been sluggish in recent years, and Fiat’s operations have also experienced some problems, so they plan to cut off some of the company's less important businesses and reduce the burden.

Of course, high-quality industries like Ferrari are definitely not within the scope of reduction, but cutting down other sluggish industries is just to reduce the burden, and there is no way to help Fiat tide over the difficulties.

As for selling Ferrari, Fiat will be rich in an instant, so after Yang Dongxu asked Carlo to try the offer, the other party resolutely refused at first, but later when the purchase price reached 6.3 billion US dollars, they had to hesitate.

After all, they only spent hundreds of millions of dollars when they won Ferrari. At the same time, although the auto industry is booming, it is becoming more and more competitive.

German Volkswagen's Porsche has been keeping abreast with Ferrari. In recent years, another Lamborghini has been prepared to attack Ferrari on both sides.

Fiat does not have the energy and money to develop other sports car brands, and they have always paid more attention to their own automobile industry.

Ferrari is an independently operated subsidiary. Although this subsidiary has been very competitive in the past few years to help make money, it is undoubtedly an illegitimate child, and no matter how good the performance is, it is not as favored as the prostitute.

Therefore, the Fiat executives, who had not sold the Ferrari business before, couldn't help but become distracted after they received Carlo's 6.3 billion US dollars, which is much higher than the current market value of Ferrari.

In addition, at this time, the government assistance loan they applied for was delayed, and the voice of selling Ferrari in exchange for a large amount of money to tide over the difficulties gradually became louder among the company's top management.

In fact, everyone knows that the bailout loan will only happen sooner or later, and Fiat cannot go bankrupt. Because no one of those politicians can bear the burden of losing Fiat if Fiat goes bankrupt.

But the loan and the money that Ferrari said are undoubtedly two concepts. After all, the loan is a rescue loan, so it can only be used for the company's operations, and there is no way to pack it into one's own pockets.

The money earned from selling Ferraris...It’s really exciting to think about it. Fiat’s business has been sluggish in the past few years, and the auto industry alliance finally got a breather. As a result, it took less than five years. Disbanded.

Now there is a mess that needs to be cleaned up. How long has it been since shareholders have paid a large dividend?

If this is to sell Ferrari, shareholders can put more money into their pockets than the sum of dividends in the past, which could not help but make them uneasy.

"What do you think is their final price?"

"7 billion US dollars, this price is too high, in fact, the current price..." Carlo did not finish.

But Yang Dongxu has already understood what he meant. Let alone the 7 billion US dollars, the 6.3 billion US dollars currently offered are a bit outrageous.

After all, the sales in the China market are so good. After the opening of the European and American markets through Dell, the sales volume of China BMW is now only 10.3 billion US dollars.

And the independent and already good Maserati sports car brand, now the market value is only 1.8 billion US dollars, a Ferrari is worth three and a half Maserati?

As the person in charge of Maserati's sports car subsidiary, Carlo felt that this acquisition made him very frustrated.

I didn't see the situation in Fiat's business. The other car companies that had also asked about the price, after hearing the 6.3 billion quotation of Maserati, all cried away like a fool?

"I know that the price is too high, but people won't sell it? After all, as long as those Fiat shareholders are not greedy, they can easily survive the government's relief funds.

So now is our best opportunity to win Ferrari, purely in terms of commercial vehicles or fashion vehicles. Now we have a certain right to speak even in the European and American markets.

But this sports car..." Yang Dongxu didn't finish.

Carlo obviously understood what his big boss meant. Although he was still a little unconvinced, he couldn't say anything to refute.

After all, it occupies a market that has soared rapidly year by year. The sales of Maserati sports cars are still being sold by Ferrari, and Porsche is far behind.

Even in terms of branding, it is clear that Ferrari is the king and Maserati is the queen. However, Porsche was successfully overtaken by the coquettish little bitch. The sports cars of other car brands have also begun to rise in the past two years, squeezing the market that is not enough. Maserati sports car business thief is uncomfortable.

"Official vehicles, business vehicles, SUVs, plus the Maserati coupe business that is currently being developed, we have fighters in every model.

But only the sports car is a short board, you have also seen how the China market has prospered in recent years. Volkswagen's Audi was also an official car in China, and then Porsche first logged in to Hong Kong and then entered the mainland with very good results.

With our strong local advantages, we have also boosted the sales of Maserati sports cars in China. But this kind of market is obviously very unstable.

Now many people are starting to notice the cake of sports cars. Obviously with Porsche, in 1998, Volkswagen still spent a lot of money to win sports car brands such as Lamborghini and Bugatti.

After these years of brewing, these two sports car brands have become very well-known and are sharpening their swords to enter the Chinese market.

Regardless of other sports car brands, just a German Volkswagen and three sports car brands, do you think that a Maserati alone can withstand it? "

"This..." Carlo's shoulders began to collapse, a little unassuming.

German Volkswagen has always been the strongest competitor of Huaxia BMW in the China market. Carlo knows very well that Huaxia BMW has official vehicles, and Volkswagen’s Audi has become an official vehicle earlier.

Huaxia BMW has developed Mercedes-Benz high-end business vehicles. Volkswagen has the top Bentley. SUV Huaxia BMW has emerged. Volkswagen Audi Q series SUV has always been a hot spot in the market.

Sports car...not to mention that compared with Porsche, Maserati also compares with the Bugatti and Lamborghini, which have just been acquired and are not mature for five or six years. But it's just a comparison now, in a few years...

"So the top sports car must come up with a brand that can be sold, and it can't be the same as in previous years.

Otherwise, the brand of Huaxia BMW will always make people feel that they are almost inferior to these car brand companies such as Volkswagen and Mercedes-Benz. If the price cannot be sold, sales will also be affected.

You don’t want to be pointed at your nose and say, Masati is inferior to Audi, such as Mercedes-Benz, is it inferior to BMW?

At the same time, Volkswagen has FAW-Volkswagen in the low-end market, SAIC-Volkswagen and other companies in the low-end market. These mid-to-low-end market people and Japanese companies have come back and forth.

So now we have no room for decline in the mid-to-high-end market. If we can't take some share of the top market, our brand effect will be extremely embarrassing in the future. "

"I understand." Carlo took a deep breath and nodded.

Although he is only in charge of the sports car business, he is in charge of the European market, not the China market. But Huaxia BMW is Maserati's parent company, and he knows the truth that everything will be lost.

"Get it as soon as possible, and the purchase amount can be opened to 6.5 billion. This is the final price. If it doesn't work, forget it. And when you negotiate with the other party's high-level, you can hint as long as the deal is concluded.

Maserati can connect here and let them go to China to invest in parts foundry. And is willing to help them get the relief fund loan smoothly. "

"what do you mean?"

It's nothing to go to Huaxia to invest in foundries. Now some powerful companies all over the world are doing this. My big boss is very strong in China, so this promise is normal.

But this helps to apply for the relief fund...

If you buy Ferrari in a package, Fiat obviously doesn't need a rescue fund.

"Relief fund, there must be interest-free, low-interest and various welfare clauses. You can first sign a contract to buy Ferrari, and then announce it after the loan. And as long as the contract is completed, we can pay half of the purchase price first, and the rest Cleared within three years."

"This..." Carlo's eyes flickered.

Understand the meaning of my big boss, the rescue fund is to help the company, and the money from the sale of Ferrari can be put into my own pocket. The two seem to...not conflict!