The Pioneer of the Rebirth Era

"Pioneer of the Rebirth Era (

Ran Feifei did not go back to her home or to the big courtyard house, but came to Baiqian in Chaoyang District.

"It's okay in the big evening, why are you running here? Isn't this obviously disturbing the harmonious life of our husband and wife?" Yang Dongxu, who was guarding the vacant room, was immediately unhappy when she heard Ran Feifei announce to sleep with Bai Qian at night.

"I'm happy to throw me out?" Ran Feifei squinted at him.

Yang Dongxu had to retreat and anger with an unreasonable woman. In the end, he must be injured internally.

Baiqian smiled and watched Yang Dongxu and Ran Feifei exchange each other, and put a plate of fruit in front of Yang Dongxu. Suddenly felt angry, Yang Dongxu took a piece of fruit to demonstrate and looked at Ran Feifei.

Such a childish action directly greeted Ran Feifei with a pair of eyes.

"I heard that Heina recently terminated a lot of artists?" Ran Feifei asked.

Ran Feifei, who was playing with Xiaowenwu, couldn't help looking at him.

"When the normal contract is terminated, people feel that the outside world is bigger and want to fly solo. Heiner got the liquidated damages stipulated in the contract. Not only did he not lose, he made a fortune."

"It's not a loss, I heard that two big names have gone?" Ran Feifei was a little unbelievable.

"Even if all the artists of Heina are gone, as long as Heina accompanies the breach of contract, Jin Heina will not lose money."

"Kill the chicken to get the eggs?"

"How can it be so exaggerated." Yang Dongxu put the cut apple into his mouth, "Although the superstar effect is still there in both TV and movies, it is far less exaggerated than before.

Hong Kong’s entertainment market is constantly being hit by the mainland is a good example. Although there is indeed a bit of chronology over there, there are certain reasons for it.

You can talk about superstars and influence. Xiangjiang has many Asian-level celebrities, queens, singers, and singers. On the other hand, in terms of real big names, the mainland is simply incomparable with others.

There is also a bit of a card for the first-level actors recognized by the state. The card face can belong to the card face, and the market belongs to the market. It is an indisputable fact that the market for the biggest names in Hong Kong still dominates the mainland.

But why are there so many top players in Asia, and the Hong Kong entertainment circle is so impacted by the mainland? This shows that the siphon effect of the big names is there, but it is not as exaggerated as expected.

The era of using works to speak is quietly approaching. There are many examples of a play or a good movie directly praising newcomers. On the other hand, the older generation of artists have been scolded by people for receiving too many bad films in recent years. "

"It seems that this is really the case. It's okay in reality. After all, reading the newspaper is a lively event. In the online post bar, or under the comments of movies and TV series, the curse is called a lively." Ran Feifei nodded.

"Haina has been using his works to speak since its inception, although he has also signed artists, directors, and even screenwriters. It's just because of the troubled times.

We follow the time to take away, but also lead this era. So as long as you have excellent works in your hand, the money you make from creating peripheral products is not comparable to the artist's salary and advertising.

Therefore, these people are not losing the contract to accompany the breach of contract. In the future, if they want to find actors for good works, they will directly release the wind. Some actors can choose, and there is no restriction. "Yang Dongxu shrugged and said very easily.

"Although this is true, there are not a few big names in control, who knows who you are?" Ran Feifei said.

Watching movies knowing stars but not big directors is the norm in this era. The director doesn't even know it, let alone the production company of the movie. At the beginning of the movie, the audience felt a little familiar with the logo of the film company.

"It doesn't matter. Anyway, Heiner is not ready to go public and make money. It is the same whether he is famous or not. Besides, Heiner does not only make money from these works, but also has a lot of money to invest.

Even if they don't have any fame, they are still the leaders in the industry. I don't want to look back at them for ten years. "Yang Dongxu said a little stinky.

Ran Feifei and Bai Qian rolled their eyes at him together, but Ran Feifei's eyes were obviously unhappy with her ass. But Bai Qian is a little admired.

"Why don't the companies under your hands operate and go public? Is the desire to control too strong?" Ran Feifei couldn't help asking.

Baiqian also became curious when looking at Yang Dongxu.

"Part of the reason is this, but it's not as dark as you think. It's just that you don't want to go public.

The company seeks to go public for two reasons. The first one lacked money to go public and cut a wave of leeks into his own pockets. The second one is what you also feel, those vain names. Big companies of billions, tens of billions, are just cries good. "

"Xu Tou Ba Nao's reputation is also very useful, right?"

"It works, but the expansion of the company under my hands doesn't seem to rely on such a reputation, right? You don't plan to let Yang Jiayan go public, don't you feel that hard power is here, can you still expand smoothly without playing these virtual ones? ?

So I have no shortage of money. For such a big company under my hand, I don’t even want the bank to line up to send me loans. The hard power is here to expand and does not need to be strong, so why should I go public and let others divide my money? The company's dividends are eaten all by yourself, isn't it fragrant? "

"You just have a strong desire for control, and you like to eat alone, what's your excuse?" Ran Feifei snorted.

Yang Dongxu shrugged and was too lazy to argue.

However, Ran Feifei also knows that it really doesn't matter to him whether to go public or not. Other companies go public for better development, and the listing of the company under Yang Dongxu's hands depends entirely on whether it is necessary.

In fact, Yang Dongxu didn't have to get an independent kingdom. It's just that it's not necessary to be simple, just like he said, isn't it delicious to pay dividends? Why do you find so many shareholders to divide your money?

There is a problem with your mind...

"The effect of your online news recommendation is pretty good. Now Yang Jiayan is being discussed online." It didn't make sense to continue the discussion, so Ran Feifei changed the topic.

"That's not it." Said Yang Dongxu couldn't help being a little arrogant. "There are a lot of people reading newspapers, but the growth rate of netizens is also terrifying. Besides, the current 361 browser covers 99% of the country's market share. It."

"I heard about this. Some entity news media seemed to have some opinions, and some people went to a high-level meeting to discuss it." Ran Feifei was a little worried. This was the fundamental reason why she started this topic.

"Discuss, discuss, anyway, the general trend of online news is irreversible, so we can come up with a charter as soon as possible to set up supervision over online news.

It is not the resistance of online news, but the motivation. The market can develop more orderly and healthy. "Yang Dongxu is not worried about the traditional media feeling that his cake is passive.

After all, the general trend lies here, not to mention that when portals led the Internet age before, the Internet market was still very rash and full of loopholes.

I haven't seen the traditional media put the portal website down.

The current 361 is more on track and more invulnerable, there is no reason to be suppressed by these people.

So no matter how the traditional media struggles, there is only one final result. That is the general trend is unstoppable. Either lie down and cooperate or be eliminated by the market. There is no third way to go.

Seeing that Yang Dongxu is full of confidence, Ran Feifei doesn't really understand what she doesn't say anymore, so she can't give any advice.

"How about my cosmetics being advertised online?" Bai Qian asked.

"It's still based on physical coal, and then you can buy commercials at the beginning of the movie or TV series that are broadcast on the Internet. However, it is best to look for the main drama for movies and TV series. Don't look for small productions during your lifetime, or try to find a few. A straw team made up of stars."

"Why?" Bai Qian was puzzled, Ran Feifei looked at him curiously.

"Because this is conducive to brand building, the physical media is still very authoritative. After all, online news is a bit messy and there are so many false information, and the main online announcement is a bit inferior.

This is not the same as Yang Jiayan. Yang Jiayan is not an advertisement, but a very hot topic. So the effect on the brand is positive.

If the advertisements for Dabao's new products are only put on the Internet, physical media are not available, or the advertisements are played at the end of the opening of some small dramas, the first impression is that this is a third-rate product.

Therefore, if you want to pack Dabao's new products to a higher end, you must spend money to find big stars, and then win some satellite TV, or even CCTV golden stage advertisements, even if the bleeding is worth it to get a superstar. "

Bai Qian nodded thoughtfully, and Ran Feifei also nodded, feeling very reasonable.

Although online news and advertisements now seem to have faster and better effects, they must also distinguish what kind of product advertisements are.

Just want to get a wave of popularity, then online advertising is definitely the first choice, a few recommended posts that are making a fight, UU reading www.uukānshu.com instantly aroused heated discussions among the majority of netizens.

If you can build a brand, traditional media is still the first choice. The audience's recognition of traditional media cannot be replaced by current online media.

Even if more than a decade later, the Internet will be super-developed for everyone, and in the area of ​​advertising authority, traditional media still occupy a certain position.

Of course, those small TV stations that sell fake drugs and 998 advertisements are not included, and those third-rate markets that are originally the lowest-end are not related to authority.

"I went back to have a meeting with the high-level executives. From now on, Yang Jiayan's advertisement will go online, and the traditional media will come with it." Ran Feifei said after a moment.

Yang Dongxu gave her a thumbs up, this understanding ability is super strong.

Yang Jiayan is a veteran catering giant. There are eight major cuisines, state banquet dishes, and imperial meals, which are tall at the first listen, and have a high reputation for national recognition.

There is no need to advertise in traditional media. Constantly making gimmicks in online media to increase public attention and let more people know about the existence of Yang Jiayan is what Yang Jiayan needs.

The situation of Baiqian's Dabao is different, although Dabao is a skin care product recognized by ordinary people. But the high-end market does not recognize it, so Baiqian wants to occupy a place in the high-end market, so that people feel that Dabao is a high-end luxury product of a big brand.

That can only use traditional media to throw money, a lot of money.

People who say that high-end product money is only its most vulgar expression, and that taste is its true meaning, are actually people who fart. If you don't have money to smash ads, the people don't know that you are a big brand, and you still have a fart.

Drink northwest wind you!

Or you only sell content, but the price is very close to the people, just try 9.98?

Money is the most direct manifestation, and everything else is nonsense.