The Pioneer of the Rebirth Era

Change brand? "In a high-end restaurant, looking at Zhuo Qinger and Yang Yao sitting across from him, he couldn't help but stunned.

"To be precise, it is the establishment of an independent brand of Hua Embroidery abroad. I think the name is Qianyi, and the English ThousndYI is abbreviated as TY."

"I can't do the export to domestic sales?" Yang Dongxu understood a little when he heard that the branch was established abroad.

"Are you really stupid as a Chinese? Don't say it, just say that now there are more and more wealthy people, and many people choose to travel abroad.

As a result, when I see a brand store abroad that is not Armani or Versace, what will people think if there is no our brand at all? "Zhu Qing'er rolled her eyes.

"Does Hua Embroidery have flagship stores abroad? I heard that the sales volume is pretty good." Yang Dongxu said.

“It’s strange that things are strange here. The endorsements of the big-name celebrities that Huaxiu invites are really good. The sales are very good whether in the European and American markets, or in the Japanese and Korean markets.

But after doing statistics, I was surprised to find that for a Hua embroidery clothing brand with abundant Chinese elements, more than 70% of customers are foreigners. They like these clothes with Chinese elements very much, and even make some evening dresses with cheongsam elements.

But the Chinese embroidered garments that are closer to the Chinese, but the Chinese don't like it. Chinese people prefer things that are full of Western elements, and they seem to feel so more advanced. "Zhuo Qing'er was somewhat helpless to say it.

"So you are going to get a foreign brand out?"

"What can I do if I don't figure it out? As long as you are not blind, you can see that in the future, China will be a battlefield for all kinds of luxury goods and even various industries.

But Huaxiu's current clothing brands are blooming all over the world, but the Chinese people don't buy it, and the effect of letting those big-name celebrities endorse is mediocre. We can only make the clothing brand foreign, then take the route of being a foreigner, and then counterattack at home. "

Speaking of Zhuo Qing'er, she was also full of helplessness. She studied so hard and desperately wanted to get a big domestic brand. As a result, foreigners feel that this brand can be trusted and has entered the threshold of luxury goods, but Chinese people do not eat this set.

On the contrary, for those American popular brands that have entered the country, the fake luxury goods that are casually packaged are rushed. Even ice cream feels that Haagen-Dazs is very good. I don’t know that Haagen-Dazs abroad is also a domestic roadside stall freezer. In the old freezer.

Therefore, domestic consumers are very busy in consumption and only recognize foreign brands. At the same time these people can be roughly divided into two categories.

One type is the real and tasteful wealthy. People have seen the world know what is the real luxury and what kind of things are really worth buying.

The other category is the group of people who have just become rich. They seem to be very eager to get rid of their mud-legged status.

So even if you borrow money, you have to wear all kinds of big names on yourself, especially those foreign brands that seem to be able to improve the standard by wearing them.

In short, in their opinion, the expensive and foreign brand is good and high-end. Wearing it on your body can completely isolate yourself from the identity of the former moving bricks and eating dirt.

After all, there are only a small number of people who really understand luxury goods, and since they know how to consume, they will obviously become more sensible, and more importantly, such a small group of people.

Instead, those with little knowledge and want to package themselves are the main force in luxury consumption. Although a lot of heat is to save money and spend more than half a year to bite the bullet and afford a bag of the lowest style.

I can't bear such a large number of people, so personal consumption of such a group of people is not good, but group consumption accounts for about 90% of the entire luxury industry. It is simply the best leek.

So watching the waves of such leeks being harvested by popular brands casually packaged by foreigners, more importantly, Zhuo Qinger can't stand still to squeeze his own market share.

"Did you tell Mr. Bao about this matter?"

"That said, she has agreed. In fact, I have been doing all things about the brand in these years. And Mr. Bao pays more attention to the overall situation of the textile industry.

The clothing industry is only a branch of the textile industry, not the entire textile industry. Therefore, Mr. Bao always wanted to be the leader of the textile industry, not the leader of the clothing industry, although we are now. Zhuo Qinger said.

"Then do it if you want." Yang Dongxu said, "How can I help me by telling me this alone?"

Still that sentence, even if you don’t make this money, the money will still be earned by foreigners. So since it’s not illegal, but it’s legal and taxable, there is no reason not to do it.

"Heiner is at the Hollywood branch, a star artist who has just become popular in the past two years. There is also the 76ers and Barcelona. These are players who have just made achievements in recent years and have market expansion prospects.

Qianyi is a newly established brand, and many old celebrities and players basically have many brand marks on them. So I only want promising newcomers.

And in the next three to five years, I will continue to expand stores abroad to establish my own luxury image like the previous Hua Embroidery. In the next few years, you basically don't want to get profits from me. "

"Understood, there is not enough money to say that I will invest some more for you here." Yang Dongxu nodded.

There are two ways to establish a brand. One is to spend time and increase one's own heritage, and finally to gain a reputation as a century-old store brand.

One is to spend money, continue to spend money and spend big money, whoever invites to endorsement. That designer won the grand prize and invited that designer to design new clothes.

The former requires patience, while the latter is a shortcut. Taking shortcuts is generally easy to get into trouble, but as long as the quality is in place and Yang Dongxu is a big backer behind, Zhuo Qinger basically has no risk of crashing, so it’s okay to take a shortcut. Maybe it can be a surprise A dark horse came out.

"I won’t be polite to you when you need it, and when the general framework is ready for actual implementation, I hope you get a few celebrity banquets, and then let those rich wives or celebrities appear at the banquet in Qianyi’s evening dress And make the headlines of tomorrow’s newspaper."

The atmosphere can lead, especially for many people who can't get in touch with the real upper class. The favorite thing many people do is to imitate the clothes of the rich.

No way, whether it is a villa or a luxury car, or a yacht. They don't have the ability to imitate these things, so they can only work **** their own limited clothing. Therefore, when some rich people start to lead the trend, the effect is often better than the star effect.

After all, celebrities are simply acting, and they only endorse money with money, and they also endorse many other things. Rich people are really rich people. Since rich people choose this thing, then this thing is obviously really good, and it's not as utilitarian as celebrities use endorsements.

"You know I don't like these things." Yang Dongxu raised his eyebrows.

He didn't even want to attend many so-called celebrity gatherings, and it was even more impossible to organize it himself. Now his meals are basically acquaintances, and the places where everyone goes are not necessarily very high-end, and it doesn't even matter if they are on the side of the road. In short, what is important is friendship, not everyone in those gatherings talking in masks.

"Just one or two times, this will help me a lot." Zhuo Qinger put down the tableware in her hand and reached out to help Yang Dongxu serve a bowl of soup.

"Well, if my friend superstar has a party, if they don't have any taboos about reporting to the newspaper, you can let you try."

"Is the grade enough?" Zhuo Qinger asked.

This time it's Yang Dongxu's turn to roll his eyes and pick and choose for you. But thinking that this is also my own business, this unhappy seems a bit untenable.

"Don't worry, it must be high grade, for example, is the Kennedy family banquet high enough?"

"Really?" Zhuo Qing'er looked shocked.

Yang Dongxu instantly had a refreshing sense of vanity and great satisfaction.

"You are busy with your business first, and you are ready to tell me. I will discuss with the Kennedy family. I have a friend named Dai Er, you can also let her buy a share, she is a British aristocratic socialite to promote the clothing brand Not small."

In the United States, many rich and powerful people don't make much news. After all, it is the big fish that is hidden in the deep water. For example, many people know that there are consortia in the United States, but they do not know anything about the core members of the chaebol except for a few spokespersons who have been introduced by these families to face the public.

However, the politician group is just the opposite of these chaebols. They need a certain amount of exposure to attract votes. So this incident was a smooth move for the Kennedy family, and I am very grateful to Zhuo Qinger for spending money to get them in the newspaper.

"The British nobleman who worked with Bai Qian?" Zhuo Qinger asked.

Yang Dongxu looked at him, and instantly wanted to slap himself. I wanted to push this thing out because I was afraid of trouble, but I didn't even think about it and forgot it.

"Don’t care who it is, it’s useful to you. By the way, you and I are going to buy Hedong Garden. Then your sister-in-law may have a housewarming celebration. At that time, many celebrities in Hong Kong will come back. You can arrange it and give it to you. This new brand hits the front station." Yang Dongxu forced the topic aside.

Zhuo Qinger didn't speak~www.readwn.com~ reached out and put the vegetables in the bowl for him.

Compared to Baiqian, Li Fuzhen and Chen Xin are women. Zhuo Qing'er is undoubtedly an existence that can appear next to Zhou Ya. However, although it is normal for two people to meet, it will not be embarrassing. But Zhou Ya is an absolute big room, so some things Zhuo Qinger will consciously constrain.

"Sister Zhou Ya and you only plan to have one child?"

"It is so decided for the time being, and I want to have another one later, preferably a girl. But this is not in the plan, it's just my idea, your sister does not agree with me."

Yang Dongxu nodded. Although Zhuo Qinger no longer mentioned Zhou Ya's affairs, he still had a headache. Because Bai Qian was pregnant suddenly, these women who were originally close to each other in this life could not be separated, undoubtedly had a thought in her heart.

But although Baiqian was pregnant, Zhou Ya didn't say anything, but Yang Dongxu was guilty. If several other women are also pregnant, he dare not go home.

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