The Pioneer of the Rebirth Era

Sponsorship is definitely to sponsor, after all, Yang Dongxu knows that this is a very good channel for sponsorship success.

As to whether it will be boycotted by domestic parents, it is true that there are not many people paying attention to the arcade competitions in China, just in a small circle.

And because we don’t really understand the media, we haven’t promoted it online. So the people who know are just the handful of people who have the chance to watch the game while playing the arcade, and even most people who play the arcade do not know that such a game exists. Not to mention parents who are not interested in this aspect.

Therefore, this sponsorship ad mainly faces not domestic consumer groups, but expands its popularity abroad. Compared with domestic, foreign parents' knowledge of games is undoubtedly more rational.

Therefore, relying on this sponsorship channel to advertise Huaxiu's clothing or Dongxu's electronic products is really a good choice.

Regardless of whether the foreigners who see the advertisements accept or not accept these products, it is also good to confuse the trademark first. And don't underestimate the spending power of otaku playing games.

If a player conquers a player who loves this game, then the sales of his endorsements are definitely not low. After all, the otaku is so arrogant to spend money.

So at most it is hundreds of thousands and some clothing, electronic product gifts. But being able to make an advertisement in a group of foreign arcade players is actually a very good deal.

And compared with the endorsement of sports stars and movie stars, this game is undoubtedly still a virgin land that has not been developed. Yang Dongxu's favorite thing is to eat crabs first, not to mention that he can be sure that this crab is delicious.

"Legend", "Jianxian Love" and "Fantasy Westward Journey" Yang Dongxu quickly glanced over his own game and shook his head.

These three games do have the conditions for holding competitive games, but in a game that relies on equipment and panel attributes, it is undoubtedly a congenital deficiency to develop this game into a competitive game.

In the early days, everyone would watch it very lively, that big boy baby cattle break, how high the knife hurt the big guy, how much the clothes on the big guy are worth.

In short, it is easy for everyone to imagine these things if they have, and how arrogant their characters are to wear these things.

But such a fantasy has a timeline. For the first time, "Legend" cross-server PK can be said that all "Legend" servers, almost everyone hangs up to watch the game.

Swordsman's contests, fantasy battles, it's not an exaggeration to say that everyone is empty. If you want to know that online is the point card, but there are still many players who do not do anything online, just watch the game for hours.

But this kind of viewing can no longer last forever, because it is not uncommon for everyone to watch more. Especially those who can participate in official competitions are basically equal to RMB players.

When everyone is familiar with this mode, even if the game is officially launched to watch the game, there will be a game lottery to send a big gift package, not many people will waste point cards online to watch the game. Eye games.

So this game currently holds all kinds of competitions and the results are not bad, but it is brilliant in recent years. Because of congenital deficiencies, everyone will only be interested in the game tiles, and no longer care about these games.

"Qifan platform, the game that imitated Dota with the background of the Three Kingdoms and Wei recently?" Sun Yang looked at his big boss in the office of Xuri Technology Manager.

Today, I thought the boss would not come to the company, so he was busy with his business. Who would have thought that it would be almost four o'clock in the afternoon, and the boss suddenly came to the company and called him to the office to say the name of such a game.

"Well, that's the game. How about taking this platform and developing it into a competitive game?" Yang Dongxu asked.

"Compared to the three games in our hands, this game is indeed more suitable for economic competitions. After all, there are DOTA success stories ahead, but such competitions are a bit niche?" Sun Yang looked at his big boss puzzled.

Sun Fan, the fan platform, admits that this is a good game platform. The game mode with the Three Kingdoms as the background is basically derived from another game called "Dynasty Warriors" that is the same as the DOTA mode.

Only on the screen and operation, has been refined and developed, and has its own characteristics. There is now a dark horse in the game market.

However, this game also has inherent disadvantages, that is, the entire platform is currently operating at a loss, and no profit model suitable for the game has been found.

As for the charging problem, it is even more difficult. After all, this game is born out of "Dynasty Warriors". If you dare to charge, do you believe that players will go to "Dynasty Warriors" or DOTA in minutes?

Although the latter two pictures are sometimes not so comfortable for people to watch, they don’t need money and prostitutes, which overshadows all the advantages of sailing.

"The niche is because the publicity is not in place. "Dynasty Warriors" can be said to be a classic by many domestic players, not to mention global users. DOTA is definitely not comparable to other games at present.

This is actually a fertile land that has not been developed by anyone. Even all the game companies that developed these games before, just left with a hoe. "

"Sports games like this are indeed very marketable, and they also have a player base. But the profitability of such games is a problem, before CS can be said to be popular in the world.

When the competition was held, the advertising endorsement fee was higher than many international film and television tycoons. But it's hot. This year, there are indeed many players looking lively, but the advertising effect has not been very good.

In addition, there is no way to charge such a game itself, and it is impossible to sell some powerful props to circulate money, so the operation of the company has always been a problem.

When there were a lot of players before, the company's valuation was over 1 billion US dollars. As a result, due to the unsatisfactory business conversion in the later period, the entire game crashed instantly.

Especially after such games come to the country, there is no more market. No player spends money to buy a genuine game to download and play, basically playing free LAN. "

"What you said is indeed a problem, but it is not a problem here. Calling you to let you go, this Qifan acquisition, not to discuss the prospect of this game with you.

Let's arrange the acquisition, as for the questions you mentioned, wait for the game to be acquired. The game architecture uses the advanced server of Dongxu Technology, which can accept more players. In the process of preparing these things, I will give you the solution. "

"Got it." Sun Yang nodded seriously. This was not the first time he saw the boss's overbearing. I said those words just now because of my professional qualities and I must explain clearly the risks I know.

Since the boss has a solution, he naturally chooses to shut up and work hard. "After the acquisition, which game group will the game be operated by?"

Sun Yang couldn't help asking.

"This is a problem. At present, none of the games operated by our company are of this type. Many technical personnel can't prepare it in the first place."

Yang Dongxu couldn't help rubbing his chin: "Well, pack up the company Qifan and buy it. Of course, the administration and finance must be eliminated, and the executives have the ability to leave, and those who have no ability to do so.

The grass-roots technicians and middle-level people doing practical work are left behind. In short, after the purchase, make no mistakes in game operation and technology. I can make rectifications and edits immediately according to my plan, and other staff should leave it to their own discretion. "

"understood."

"By the way, I bought everything related to DOTA and "Dynasty Warriors". I plan to make this game the first domestic competitive game example, and it will even be promoted to the international market later. The constant bluffing of lawsuits affects the expansion of the game to the international market."

"If these two game companies do not sell it, especially DOTA, although they have no revenue in the country. But every time the version is updated, the sales of the game in foreign countries are very good. Is it possible to get authorization when negotiating? ?" Sun Yang asked.

Since joining Rising Sun, in addition to understanding his company's games and the domestic game market environment, he has also done some research on the international game market.

In fact, it’s not just him. Every ideal employee in Rising Sun Technology believes that his company can’t be limited to dominating the domestic game market. Sooner or later, he will rush to the world one day, so there’s nothing wrong with doing homework early.

"The authorization is blunt, that is, when you earn less than him, he asks for a piece of meat from you. If you make this into a big cake, that person is not just eating meat, drinking blood is light, even I want to swallow you up. So don’t authorize, you need copyright."

"What if they disagree?" Although for the time being there is no way to understand why the big boss values ​​the competitive games that are not ideal in China at all, and still has the confidence to be bigger and bigger. But this sounded very emotional, and even a little **** feeling ~www.readwn.com~ Then they bought their company. "Yang Dongxu said casually.

"This company is not so easy to acquire." Sun Yang said a little scratchy.

The predecessor of DOTA is Warcraft, which belongs to Blizzard Entertainment, the world's most powerful game company. This game company not only made the "Warcraft" series, but also "StarCraft" series, and "Dark Lord" series.

It can be said that it is the originator of many game templates and has been imitated and never surpassed.

What's more, last year, someone made an explosive version of "World of Warcraft". This game has suffered a certain impact on Dongxu Technology, which has dominated the country for several years. It can only temporarily avoid the edge.

So you have to buy this company with a good mouth. If you are not your own boss, you are really a good local tyrant. If you change to someone else, you must feel that Yang Dongxu is not awake.

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