The Pioneer of the Rebirth Era

When Yang Dongxu arrived in the meeting room, the meeting had already arrived. Unexpectedly, Chen Xin also came.

In addition to being the head of the Rising Sun Technology Investment Department, Chen Xin is also a shareholder of BMW Motor Company and a deputy manager of the Finance Department.

However, her deputy manager is obviously on duty, but even if she has the power to do so, especially for some financial accounts of BMW Motors, she can basically check the audits in person.

There is already a precedent for the transparency of the company’s financial accounts to shareholders. Therefore, the company did not feel that it was inappropriate for Chen Xin, the new shareholder, to audit the company’s accounts.

Especially when he took office, it wasn't Han Jun, the general manager, who brought her to get acquainted with the company. It's Wu Aibing, the person in charge of the supervision department who doesn't work in the company but feels ubiquitous. This leaves many people with little opinion. There are many sensitive things that even actively choose to return.

"Currently, car sales in the new quarter are good, up 5.62 percentage points from the previous quarter. Among them, the number of imported cars continued to rise, and the sports car series that had not been very satisfactory in the past. The results in this quarter are also very gratifying."

At the beginning of the meeting, Han Jun made a report first. The report must definitely pick up the good things first. Of course, the company's top management knows Yang Dongxu's temper, so after talking about the good things that make people happy and happy. The next thing is naturally not very pleasant, this is the dry goods Yang Dongxu wants.

"Compared with the continued increase in sales of the A4, A6 and Mercedes-Benz S series, our newly launched SUV model. After spending the heat at the time of launch, the sales volume has dropped significantly.

There are three reasons for this result. One is that although the technology of the SUV is not mature, at the same time, the technical reserve and vehicle configuration of the new models are above, and some things can not keep up.

The second reason is that many car manufacturers have launched SUV models. In particular, the technical reserve is not worse than us, and even Volkswagen, BMW, Toyota, etc., which are even stronger than us, have also launched SUV models. Has a certain impact on our sales.

The third point is the fuel consumption problem of SUVs. We haven't been very dominant in this aspect of technology. After all, whether it is Audi series or Mercedes-Benz series.

While designing advanced fashion models, we also pay attention to German quality. Therefore, the weight of the car has always been one of the highest in the same model. Because of its own weight, other car parts have been simplified as much as possible, but the fuel consumption has not been able to come down. "Han Jun sat down after reporting, and the meeting room fell into silence.

Maserati started as a sports car, and those who drive sports cars care about fuel consumption, so at this point, BMW China Motors has this inherent shortcoming.

The Audi and Mercedes-Benz series that were subsequently launched, although aware of this and increased investment in research and development funds, have never achieved the desired results.

Coupled with the thick Audi series or the commercial Mercedes-Benz series, it does not matter if the fuel consumption is slightly larger. After all, where is the weight and weight of the vehicle?

And the quality has always been a reputation that BMW Motors has insisted on, so the fuel consumption is a bit larger than similar models, and consumers can accept it.

But the SUV is obviously different. First of all, the size and weight of the SUV model are placed, which has already raised the fuel consumption. Coupled with BMW’s high fuel consumption technology, the fuel consumption of this model will undoubtedly increase.

To sum up in this way, compared to the fuel consumption of Japanese cars that have always been advertised as fuel-efficient and energy-absorbing, it is really incomparable. It is even higher than that of a German car with a high fuel consumption, which has always had a problem with burning engine oil.

In this way, after spending a lot of time in the first place, consumers see the new energy of SUV which is off-road and new business model. It's like a man and a woman who have gone through the sweet period after marriage and started to enter the ordinary life.

Consumers are not stupid. Although hundreds of thousands of cars have been bought, many people feel how much it costs. But many customers care about this. Afterwards, it seems that the Internet shopping of later generations, hundreds of dollars, thousands of dollars of things bought casually, but just to get a dollar for the courier fee does not want to pay, all these things are unwilling to ask.

"The SUV market can be deeply cultivated, so the fuel consumption problem must be strengthened. It is impossible to reduce the weight of low-end and middle-end models under the premise of ensuring quality.

Since fuel consumption is our own shortcoming, many competitors use this to suppress us. Then try to avoid the shortcomings and highlight the advantages.

For example, the quality reputation we have accumulated over the years, and for example, the safety of our cars, and after-sales service. In short, this market must not be lost even if it is not profitable now. Yang Dongxu said in a moment.

The construction of road traffic in China is now advancing faster than the previous one. It is not impossible for cars to go to the countryside for up to three years, but compared to the roads in big cities, the roads in rural areas are undoubtedly bumpy.

Therefore, SUV has become the first choice for many rural people to buy a car, and rural people also feel that such a car atmosphere looks very face-saving.

Therefore, when the city began to shout energy saving and emission reduction, many office workers chose to buy a small car in order to save money. At least seven out of ten rural vehicles are SUVs.

Of course, BMW cars have always been on the mid-to-high-end route. Even if the Audi A4, the worst boss model at the moment, starts with more than 200,000 bases, it is common to make a little 300,000 bases.

The domestically-produced cars and joint-venture cars purchased in the low-end SUV market in later generations are the market leaders. But a few years later, one hundred people who bought SUVs in rural areas, and one who bought a BMW SUV is also an extremely huge market.

What's more, BMW's current SUV is still in the mid-to-high-end market in the city. Many business owners and the rich will include BMW's SUV into the scope of their own car purchase.

Speaking of which, Yang Dongxu paused, and continued to say: "The weight reduction of low-end and high-end models keeps the market share. Mid- and high-end models, especially high-end models, can be increased by a certain percentage.

For example, high-end models can take private customized and bullet-proof routes, the models may wish to approach large off-road vehicles such as Hummer. But the fashion elements must not be lacking.

In short, it is safe, stylish and looks better than other cars. A car can show the economic strength of the buyer, which is the point where high-end models must accurately grasp the unshakable. "

Speaking of this, Yang Dongxu couldn't help but think of the later Q5, Q7 and Mercedes-Benz's big G series. Especially the big G, really, even with the aesthetic vision of this life, the model of that car is still ugly.

No other Mercedes-Benz SUV that is two grades lower than it looks good. But the fixed price of millions of dollars, but cover the ugliness with money. Therefore, the operation mode of BMW's high-end SUV can go in this direction.

As long as the Kaida G is the concept of Niu Bai, it is attached to BMW's high-end SUV. That fuel consumption is not a problem at all. After all, Chinese people have always starved to death and have the greatest face.

There are a few small issues discussed next, basically all of them are in return. Yang Dongxu no longer expresses opinions, and everyone starts discussing.

After more than half an hour, when the meeting was about to end, Chen Xin, who had not spoken much, said: "I said a problem I knew recently.

In Hangzhou City, there was a customer rights protection incident at the West Lake BMW 4S point half a month ago. Pull the banner and sue the sales of our company's car 4S points to be sub-good, and use the accident car to charge new cars for sale. "

Chen Xin's words fell, and the entire meeting room was suddenly quiet. Everyone thought about Zhou Chengfeng sitting on the left side of the conference table, sitting in the middle. He is the general manager of the company's after-sales.

Such things are not uncommon in the automotive industry, such as soaking water trucks, old car code tables, using other car parts, replacing original parts when selling cars, selling money, and so on. There is a comparison between car sales and real estate sales nowadays, both of which are loved by uncles.

So this kind of problem was solved before the after-sales, and everyone remained silent. Now as a shareholder, Chen Xin, who is also related to Wu Aibing of the Supervision Department, suddenly proposed such a case. Obviously things are not that simple.

"This matter was dealt with a week ago. The troubled customer signed a settlement agreement, and the media also greeted it without causing excessive adverse consequences." Zhou Chengfeng said with a frown.

While thinking about this matter quickly in my head, I was also wondering whether I had offended Chen Xin. If something like this is really wrong. It is entirely possible to discuss this matter with him privately. There is absolutely no need to raise it directly at the big meeting where the big boss is there. This is definitely a face-slap.

"The treatment you mentioned does not seem to be the same as the treatment I know. It's true that the customer signed the settlement agreement, but was forced to sign it. Because the 4S point didn't know where to get a car test qualification report. New car.

And the shop is a big bully, using the name of our company to borrow the name of our company, and give the local law enforcement department, and even test the pressure of the customer's unit.

And to greet the media, it is not the 4S shop that came out to solve it, it still uses the company's resources. What's more important is that it was indeed an accident car~www.readwn.com~ I checked the vehicle sales records, and did not follow the company's new car sales process, which is a 4S point of self-sale. "

The last sentence fell, not just Zhou Chengfeng. Everyone in the meeting room changed his face, and Yang Dongxu, who was calm, raised his eyebrows.

This is undoubtedly the obvious 4S point below pulling the tiger skin of BMW Motors, and benefiting from the sub-charge. After eating the cake, he put the infamy on the company.

It stands to reason that the company and the 4S point, whether it is joining or direct management, can be regarded as a family. If the BMW company of Xiaochaobu is definitely on the 4S side.

But such a full-fledged private bag is undoubtedly beyond the bottom line. Obviously ruining the brand that BMW has finally established over the years, and then for their own personal gain.

"Let Manager Wu check this matter himself." Yang Dongxu said.

Then he got up and left the meeting room.

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