The Pentium Era - South to North

Zhang Xiangbei's "Suishou Help" activity is also at full capacity and developing rapidly. As more and more farmers are assisted, and the entire impoverished countryside and impoverished villages are assisted, the influence of their activity is also increasing. As time went by, CCTV and People's Daily sent reporters to Hangzhou to interview Zhang Xiangbei and Wu Huan.

Then, the reporters went to all parts of the country to interview the farmers in need and poor villages who were helped by them. Wherever they went, facing the reporters, the farmers who were helped, the local township governments, and the village committees expressed their opinions on the "fresh food delivered to home". "The "Suishoubang" activities have been highly affirmed.

After the reporters returned, a series of reports on the "Suishuibang" activities began to appear continuously on CCTV and "People's Daily", with editor's notes on the concept and purpose of the "Zhaixianxian" and "Suishuibang" activities. Highly praise them for combining charity activities with the company's business and doing their best to help poor farmers.

“If all the enterprises and individuals in our society can extend your hands and help the vast number of rural areas and farmers, our rural issues and poverty alleviation will not be difficult to solve. We must work hard for this kind of real, Instead of giving applause for poverty alleviation activities that are just arrogant and complete tasks!”

CCTV said this in the editor's note of their series of reports.

These reports and affirmations have made "Zhaixianxian" famous. For them, it is not only a timely help, but also the icing on the cake.

At the same time, the Wu opera written by Lao Tuo and based on their "Suishui Bang" activities was also performed by Xiangnan and others in various districts and counties in Hangzhou. The news media in Hangzhou, at the request of the Propaganda Department of the Municipal Party Committee, followed up and reported on this After a performance event, all of a sudden, if you open the newspapers or TV in Hangzhou, you can hear and see the words "Suishibang" almost every day.

Appearing together with "Suishui Gang" is naturally "Zhai Xian Delivery". Central-level media have already started a series of reports, and the local media in Hangzhou must spare no effort.

As the "Zhai Xian Delivery" and "Suishui Bang" activities have become famous, many people have left messages on Zhang Xiangbei's official Weibo account of "Zhai Xian Delivery" and their personal Weibo, criticizing their behavior. Appreciated.

It is said that they are a conscientious enterprise with moral blood flowing in their veins.

There are also many people who visit their "Home Fresh Delivery" website and post long speeches in the community of the website. There are also some old comrades who, after watching TV or putting down the newspaper, cannot restrain their excitement, pick up the phone and call their 800 customer service number. Telephone.

These calls are not to order food, but to praise them and say that they want to get it off their chests. This has increased their customer service workload a lot.

There has been a significant increase in the number of people who have signed up to participate in their "Suishou Help" activity, which requires them to pair up with poor farmers, or donate directly to the activity.

At the same time, many people also flocked to the official WeChat account of "Daily Fresh" or left messages on their platform, scolding them and asking:

"Zhaixianshui is doing Suishuibang. Besides stealing other people's patents, what else can you do?"

"What does 'earlier than better' mean? Tell me, how are you better than 'fresh delivery'? You're shameless!"

Someone else asked: "Can you not sell next-day vegetables? Huh, I guess you don't dare."

"Do you dare to tell me, which one of your dishes is fresher than that of 'Zhai Xian Delivery'?"

"Daily Fresh" seemed to wake up overnight, feeling that he was suffering from an unforeseen disaster. All the arrows were shot at him, turning them into a big sieve, riddled with holes, and no matter how hurriedly he tried to deal with it, it was too late.

What's all this?

The owner of an advertising company that does elevator advertising called Zhou Ruoyi and told her that there had been several cases where someone in the elevator directly used a marker to make a big cross on the "Daily Fresh" advertisement, and someone else wrote " The word "liar" has never been used in our elevator advertisements over the years.

During this period, Mr. Ma was in the limelight. When he returned to Hangzhou after giving lectures around the world, he suddenly realized that their "Daily Fresh" was in the center of the whirlpool, with two companies competing with each other. , one family amidst flowers and applause, one family has become the target of public criticism.

After calming down and thinking about it, he discovered that the seemingly unrelated actions of "Zhai Xian Delivery" had actually turned into an invisible net, tightly trapping "Daily Fresh".

A former colleague who had a good relationship called Wu Huan and told him that Lao Ma lost his temper and called several meetings to let everyone think of ways to deal with it. But in the end, there was no way. "Zhai Xian Delivery" except for the infringement In the lawsuit, nothing was done against their "Daily Fresh", and "Daily Fresh" cannot directly fight back against "Zhaixianshu".

In that case, even if the "Zhai Xiansu" did not respond and ignored them, their behavior would arouse public anger and attract more curses. I don't know when the "Zhai Xiansu" became untouchable. No, there is a huge public opinion behind it. If you disobey public opinion, you are seeking death.

At the end of the discussion, the only thing they could do was to end the lawsuit as soon as possible and try to win the case.

Wu Huan held the phone and kept sneering in his heart, can you still win this lawsuit? The common people have already made a judgment that you have plagiarized. The common people's judgment cannot be reversed by a few judges and a piece of judgment.

Besides, if you want it to end as soon as possible, just end it as soon as possible? Does Lawyer Yu agree? He also wants to make this case his classic lesson plan. He will chase you and fight. After the first trial, there will be a second trial, so take your time.

Good news came one after another. First, Wu Huan's former colleagues secretly told Wu Huan that the group's HR had issued an order to stop all recruitment work at "Daily Fresh".

Wu Huan knew what this meant. It meant that they were looking for a way out and were preparing to shrink their front. Lao Ma had probably dissected the two companies as carefully as a sparrow. He discovered and foreseen that in terms of fresh food delivery, "Zhaixianshui" has too many advantages that "Daixianxian" cannot surpass. "Zhaixianxian" is not only about distribution, but also production.

This is a battle they are destined to win.

In other words, the more Mr. Ma dissects, the more determined he is to keep the "home delivery" in his pocket. This idea makes his appetite swell, and at the same time he has no desire to fight.

Then Wu Yue and Li Wei told Zhang Xiangbei and Wu Huan that our personal customers in Hangzhou and Shanghai are picking up, and the trend is becoming more and more obvious. Now we have returned to 278%, and we will get it soon. regain one-third of the market share.

Zhang Xiangbei and Wu Huan breathed a sigh of relief. After a month of hard work, they finally saw the dawn of victory.

Zhang Xiangbei understands that once the trend line comes out, the upward trend will continue to increase, and sometimes the rise will accelerate. These customers who come back are like returning prodigal sons who cannot change their money. Once they come back, they will never come back again. Away, "Daily Fresh" has completely lost them.

"Where are the institutional users?" Zhang Xiangbei said.

"It's still a stalemate." Wu Yue said.

Most of these departing unit users are small restaurants, hotels, and small and medium-sized private enterprises and private companies. The bosses of these units are the most practical and price-sensitive. On the contrary, they do not have such high requirements for the quality of vegetables. , as long as the price of "Daily Fresh" is not adjusted, they are destined to be the last batch to return.

"It doesn't matter." Wu Huan and Zhang Xiangbei said, "Now is the most difficult and difficult time for Daily Fresh. It is also the time when people at Daily Fresh are the most frightened. Once Lao Ma decides to give up the project , he will not allow them to continue to burn money, but will have a requirement to make a profit. By then, their prices must be adjusted even if they are not adjusted."

Zhang Xiangbei nodded.

…

Sister Guihua's "Jinxiu Service" company, the communities and office buildings they manage in Hangzhou and Shanghai are all high-end communities and 5A office buildings.

In these communities and office buildings, the "Zhaixianxian" customers have the lowest turnover rate. Many of them tried to place an order once or twice when "Daixianxian" came out. After receiving the dishes, they He made a judgment immediately, and then went back to "Zhai Xian Delivery" to buy groceries.

When customers begin to return, it is the customers in these communities and office buildings who return the fastest and have the highest proportion.

Sister Guihua often goes to the community below to have a look. When she gets to the community, she will definitely go to the "Zhai Xianshui" and "Daily Fresh" fresh-keeping cabinets. When she discovers the use of the "Zhai Xian Delivery" fresh-keeping cabinets When the quantity greatly exceeded that of "Daily Fresh", Sister Guihua was secretly happy, and at the same time she fired the first shot at "Daily Fresh".

She ordered the property management companies of all the communities below to tell them that the "Daily Fresh" fresh-keeping cabinets were being used too little and taking up too much space. They should notify them to remove them, or to keep only one or two spots in each community. They concentrated all their customers there and withdrew all the others.

The people below know in their hearts that the boss is obviously trying to control "Daily Fresh". When the vacancy rate of the fresh-keeping cabinets of "Zhai Xian Delivery" was very high, the group company did not issue such an order. Isn't it obvious?

However, everyone also knows the relationship between "Zhaixiansu" and their company, including the boss of "Zhaixianshui" and Director Tan. His boss is showing it to Director Tan. The general manager of each property company, Of course, they should take action immediately, they need to show it to the boss.

They all understood it wrong. When Sister Guihua did this, she really had no intention of showing it to Tan Shuzhen. She was sincerely trying to help Zhang Xiangbei. Zhang Xiangbei was Xiao Zhao's son. Sister Guihua looked at him. It feels like my own child, always wanting to take care of it.

During the days when "Zhai Xianshui" and "Daily Fresh" were at war, Sister Guihua went to the community below and saw that fewer and fewer people were using the fresh-keeping cabinets of "Zhai Xianshui", which made her heart twitch. , I am very worried for Zhang Xiangbei. Now that she has this opportunity, why won’t she take action immediately?

Sister Guihua's move can be said to be a heavy blow to "Daily Fresh", not in terms of business. Business is already declining anyway, and everyone is not surprised by the decline every day.

Rather, it caused quite a shock in people's hearts and among the employees of their "Daily Fresh". They were almost kicked out. No one knew what would happen next, and people began to panic below.

Then, other communities began to follow the example of "Splendid Service" and began to clean out the "Daily Fresh" fresh-keeping cabinets and concentrate them in one or two locations.

It's hard to tell whether this is their own behavior or the result of the efforts of Ding Mianli, Zhou Ruoyi, Wu Huan and Li Wei.

In this way, when a customer orders food, the fresh-keeping cabinet is originally downstairs and can be picked up by taking the elevator downstairs. Now, only the "Zhai Xian Delivery" fresh-keeping cabinets are still there, and the "Daily Fresh" fresh-keeping cabinets have been centralized. , they had to walk downstairs to another building to get the food, which was so inconvenient that many people simply returned to the "home delivery" service.

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