The Pentium Era - South to North

Xiang Nan and Ding Yousong and Yin Tao sent Zhang Xiangbei to the company and turned around to return to Yongcheng. Ma Lin and Wu Yue were already waiting for Zhang Xiangbei at the company. The two of them were sitting in the large office area outside when they saw Zhang Xiangbei coming. Wu Huan was also there. She had already gotten off work. She heard Wu Yue say that Zhang Xiangbei was coming to the company and came to wait for him.

Seeing Zhang Xiangbei, Wu Huan said before he could say anything:

"I just came to take a look and didn't ask any questions."

Zhang Xiangbei smiled and said, "It's not that mysterious."

The three of them followed Zhang Xiangbei into the corridor and into Zhang Xiangbei's office. Wu Huan went to sit down on the sofa, really pretending to listen to what you talk about.

Zhang Xiangbei looked at Wu Huan and smiled. He went to sit behind the desk. Ma Lin and Wu Yue sat down opposite him.

Zhang Xiangbei asked Wu Yue about the situation in the past two days. Wu Yue said: "It should have bottomed out. It didn't drop again today. We still have 178% of individual customers."

"It's miserable enough. Where are the corporate customers?" Zhang Xiangbei asked.

"Through the visits to big customers these days, it seems to be working. Big customers are still placing orders. The biggest change is in small customers. The loss of small customers is about 70%, which is better than individual customers. "Wu Yue said.

Zhang Xiangbei asked Ma Lin and Wu Yue to calculate the daily loss of "Daily Fresh" in Hangzhou and Shanghai based on the latest data. He then calculated how much his company would lose in Hangzhou and Shanghai even if the current order volume was maintained. If Shanghai does not lay off employees, will it still be profitable?

Ma Lin said: "After you explained the losses at 'Daily Fresh' last time, we have made statistics every day based on the approximate changes in their orders and combined with their preferential measures. If we take it as today, they should be losing money." Seven thousand five hundred to eight million a day.

"Because the big customers are still here in Hangzhou and Shanghai, we can still maintain a profit level. I need to carefully calculate how much profit we can make."

Zhang Xiangbei said yes, and he asked Wu Yue: "How are the customers who participated in the 'Suishoubang' activity?"

"Solid as a rock, I have said before that they are our die-hard fans." Wu Yue said.

"Not only that." Zhang Xiangbei said, "Another reason is that the customers who participated in the 'Suishui Help' activity have already paid in advance, and they still have to wait for us to deliver the goods to them. If they leave us, they will help in pairs. The products of farmers cannot reach their homes, and there is no way to confirm settlement. 'Daily Fresh' does not have this business."

"It makes sense." Wu Yue nodded.

"Give me another data, that is, for customers like this, who participate in the 'Suishui Help' activity, in addition to helping farmers in need, how much additional purchases do they make from us every month, deducting the free delivery we help them with? Regarding the delivery fees of paired farmers, our company will still make a profit when calculating the general ledger from their daily consumption.

"In addition, how many customers have signed up to participate in the 'Suishui Help' activity, but have not yet been paired with farmers in need? Give me some data on the attrition of these people."

Zhang Xiangbei and Wu Yue Ma Lin said that they both agreed to stand up and go out.

Zhang Xiangbei stood up, walked over, sat down on the sofa, and teased Wu Huan:

"You really don't want to hear what I think?"

Wu Huan said: "If I didn't want to hear it, I wouldn't stay with you."

Zhang Xiangbei laughed.

After Zhang Xiangbei told Wu Huan his thoughts, Wu Huan said: "This is a risky move."

Zhang Xiangbei was right, "It is also a spiritual war and a war of attrition. According to the data from Ma Lin, if we still have capital to spend with them, we will spend it. In fact, I only figured out a truth this morning, 'Daily Fresh 'In fact, from the beginning, they didn't push us into a corner, they pushed themselves into a corner. We had no way to retreat, and they had no way to retreat."

Wu Huan nodded.

When all the data Zhang Xiangbei needed came out, the two of them looked at it and breathed a sigh of relief. Wu Huan said, "That's it, let's do it."

Zhang Xiangbei said yes.

It was already past two o'clock in the morning. Wu Huan and Wu Yue Ma Lin went back. Zhang Xiangbei said, I have to think about it again, and I will deal with it here on the sofa tonight.

Zhang Xiangbei didn't fall asleep until it was dark outside. At half past eight, Wu Huan knocked on the door. Zhang Xiangbei walked over and opened the door. Wu Huan came in with Zhang Xiangbei's breakfast. She saw the look in Zhang Xiangbei's eyes. They were all bloodshot. Tell him:

"Wash up and eat something. They're almost here."

"Where's Xiaohu?" Zhang Xiangbei asked.

"I asked Fatty to pick him up when he comes, and he should have been picked up by now." Wu Huan said.

Wu Huan walked to his office. When Zhang Xiangbei saw the breakfast on the coffee table, he felt really hungry and wolfed it down. After eating, he went to the bathroom to wash up.

Before nine o'clock, Zhang Chen, Xiaofang, Liu Yun, Sun Xiangyang and Xiaohu all arrived one after another. Everyone went to the conference room. Everyone sat down. Xiao Cao was still helping everyone pour water. Liu Yun got straight to the point and asked Zhang Xiangbei:

"Beibei, have you made up your mind?"

"Think about it." Zhang Xiangbei said, "I think we have forgotten all the texts we learned in the junior high school textbooks."

Xiaofang smiled and said: "I remember it very well, Beibei, what do you think we forgot?"

"Tian Ji is racing." Zhang Xiangbei said.

"Tian Ji horse racing? We also learned about it when we were in junior high school and have never forgotten it." Xiaohu said, "Isn't it just using one's own strengths to attack the other's weaknesses?"

"Yes, I haven't forgotten the text. Sun Bin's 'Today the king's subordinates are compared with the other's superior horses, to take the king's superior horses to the other's middle horses, to take the king's middle horses to be compared with his inferior subordinates.' Everyone may still remember it." Zhang Xiangbei Said, "But the essence and thought of using one's own strengths to attack the other's weaknesses have probably been forgotten, at least before this morning, I had forgotten them."

"Be specific, Beibei." Liu Yun said with a smile.

"To be specific, when 'Daily Fresh' started a price war, we panicked and wanted to follow up. If we follow up, should we use our own strengths to attack each other's weaknesses? It's completely based on our own We want to attack the enemy's strengths, but we still have money to spend to get the treasure. Isn't this playing into their hands?

"Of course, thank you godmother, Xiaohu, Aunt Xiaofang and dad. You have also prepared 24 billion for us. We don't seem to be short of money, but if 20 billion is not their limit, Dad Ma will pay Crazy, he will never give up until he achieves his goal. After burning 20 billion, he will burn another 40 or 80 billion? Should we follow suit?

"This may be an extreme statement, but it cannot be said that extreme things cannot happen. It really has to be compared with the trillions of dollars in the fresh food market every year. If you think about it clearly, you will burn 100 billion to get the throne. It is also cost-effective. It cannot be said that this possibility is absolutely impossible, and don't ignore Dad Ma's ability to deceive. He has a way to convince shareholders.

"If something like this happens, we are likely to fall into a trap. In the end, we will burn out all the money, and at the same time, everything in our company will be involved. When the two sides start to fight against each other and start to burn money like crazy, who will be responsible? It won't look good either. In the eyes of the public, they all look hideous, and we have also staked our reputation on 'fresh food at home'.

"This is the end result of using one's own shortcomings to attack the other's strengths."

Several people looked at each other and nodded secretly, feeling that what Zhang Xiangbei said made sense and that this possibility would really happen.

Liu Yun and Xiaofang thought about it. At that point, "fresh food delivered to home" is not impossible. There is still a way, that is, they have to enter the financing channel immediately and conduct rounds of financing to obtain more and "everyone". "Japan" has resources to compete with, and high-frequency financing will definitely require a lot of things that you don't want to pay easily.

"Beibei, tell me what you think." Liu Yun said.

"My idea is very simple, that is to return to using one's own strengths to attack the other's weaknesses."

Zhang Xiangbei looked at everyone and said firmly:

"Now that the war has started, we certainly cannot be afraid of war, nor can we avoid war, but the battlefield is not opened by them, nor is the development of the war decided by them, and we cannot let them lead the way.

"On the contrary, we must change from passive to active and take the initiative of the war into our own hands. This sounds like a very empty statement, but if we use what we have to fight what the other side does not have, then this statement will not be empty. , it’s like the other party launched a price war, we got out of the way, but at the same time opened up another battlefield, forcing the other party to jump down and fight us, even if he doesn’t want to come in.”

Everyone in the conference room looked at Zhang Xiangbei. Xiaofang originally wanted to ask Zhang Xiangbei what we had and what the other party didn't have. Xiaofang thought about it and didn't ask, and let Zhang Xiangbei continue along his train of thought. Go on.

Others in the conference room also saw that at this time, Zhang Xiangbei's thoughts were like a wild horse that was running wild, and he couldn't hold it back even if he wanted to.

Very good, that's it, so everyone remained silent and waited for Zhang Xiangbei to continue.

"What do we have that the other side doesn't have?" Zhang Xiangbei continued, "Next, I want to do a few things. What I want to do is what we have but the other side doesn't have. The other side can only challenge it. There was no possibility of a challenge.

"The first thing is, I want to sue Da Bao and Teacher Ma..."

Everyone in the conference room was shocked. Liu Yun couldn't help it anymore and asked:

"Suing Da Bao? Beibei, what are you suing them for? Is it about commercial bribery? There is no evidence for that, and the person they want to poach is actually still in our company..."

"No, godmother, what I want to sue them for is not this, but something else." Zhang Xiangbei said, "Don't forget that our fresh-keeping cabinets and production lines are patented. I want to sue them for their patents." Infringement and plagiarism of our patented products."

"But Beibei, those are all utility model patents. Utility model patents are almost equal to non-existent. If someone makes slight changes, it is not considered infringement. The possibility of winning this kind of lawsuit is very low." Xiaofang said.

"I know, but my goal is not to win the lawsuit." Zhang Xiangbei said with a smile.

Even Zhang Chen couldn't help it anymore and asked: "Then what do you want to do?"

"Lead the wind." Zhang Xiangbei said, "If our 'Zhaixianshui' sues Taobao.com, it will definitely be a big news, not big news. It shouldn't be difficult to make it a big news, right? The fact is, The assembly line and fresh-keeping cabinet are indeed our original creations. The fresh-keeping cabinet and assembly line of 'Daily Fresh' are imitated by us. This is definitely true.

"In terms of time, we are in front and they are behind. They cannot deny this. As long as we sue, the court will definitely accept it. When the time comes, we only need to present the patent certificate in court.

"On the other hand, if Da Bao wants to say that he did not plagiarize, he needs to provide evidence. No matter how he provides evidence or defends himself, once the matter is revealed, even if we don't win the lawsuit, the public's eyes are still sharp. Who plagiarized whom, they will It is very clear that even if Da Bao won the lawsuit, he would not be able to defend himself. It would be difficult to wash away the suspicion of plagiarism. It can be said that although we did not win the lawsuit..."

"But we have already stood on the moral high ground, and the image of Taobao as a 'evil man' cannot be shaken off," Liu Yun said.

Zhang Xiangbei nodded: "We are suing Taobao itself. According to the simple concept of ordinary people, they always think that the party suing is justified and the party being sued is shameful. In fact, it is the same.

"Why does the American jury system exclude professional elites and select ordinary people as jurors? There will be no law professors and professional lawyers appearing on the jury box. It is to use the intuition and emotions of ordinary people. Rather than using professional legal knowledge to make a presumption of guilt or innocence.

"We are the same. We must know that whether it is 'Zhai Xian Delivery' or 'Daily Fresh', more than 90% of our customers are ordinary people. They use their intuition and simple emotions to identify 'Daily Fresh' They are evil people, and when they are guilty, they will make these customers hesitate when choosing which website to place an order on."

"Okay, I think this is worth doing, and the prosecution itself won't cost much." Xiaohu said, and several other shareholders nodded.

"We will also declare in advance that if we win the lawsuit, all the compensation received will be transferred to the special account of 'Suishoubang' to help more poor farmers. 'Zhaixianshui' will not keep a single point. We will donate the same amount together," Zhang Xiangbei said.

Everyone in the conference room laughed, feeling that Zhang Xiangbei's heart was Sima Zhao's heart.

"This is one piece. Are there any more, Beibei?" Liu Yun asked.

Zhang Xiangbei nodded and said yes.

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