The Pentium Era - South to North
Chapter 2066 The wolf is coming
Sister Guihua and Liu Ligan said that now, I have sealed off all the communities under "Jinxiu Service", but I called and asked other property companies, and they have all signed agreements with each other, starting next week , we are about to start installing the fresh-keeping cabinets. It is said that on the 15th of this month, it will be officially launched and we will start taking orders from outside.
Today is already the 9th, which means that in six days, another "Zhai Xian Delivery" will appear in Hangzhou and Shanghai at the same time.
"How big is the scale of their display?" Liu Yun asked Sister Guihua.
Sister Guihua said: "It's very big. Basically, wherever there are Beibei's cabinets, there will be their cabinets. Several properties I called and asked about have signed agreements with them. Also, our place can block it for a period of time." , but it’s impossible to keep them from being installed.”
"Why?" Xiaofang asked.
"I heard that they are doing the work of the owners' committee. If the owners' committee gets things done and they ask for installation, our property management will not be able to stop it." Sister Guihua said, "Otherwise the conflict will intensify."
Everyone understood it. On the one hand, they felt that Sister Guihua was right. On the other hand, they also felt that the energy of this company seemed to be quite large, and it seemed that everyone was connected.
Zhou Ruoyi's phone rang. She looked at it and quickly picked it up. Everyone in the conference room became quiet, listening to her humming, okay, okay, thank you Uncle Liu, that's it.
Zhou Ruoyi put down the phone and Wu Huan quickly asked: "Do you understand clearly, who owns this company? Is it a new company?"
"No." Zhou Ruoyi said, "The company is a new company, but the shareholders are not new at all..."
"Who is it?" Tan Shuzhen asked.
"Dabao Net."
Zhou Ruoyi said that everyone felt that the matter was serious now, and they were not afraid of competitors. The problem was that this competitor was the giant Diobao.com, which would be troublesome. If nothing else, they were just from Diobao.com. It’s hard to say how much traffic Baowang diverts to this “Daily Fresh” store.
And over the years, everyone has become accustomed to shopping on Dibao. Don’t underestimate this habit. This is the customer stickiness they have cultivated, and it is also a barrier that prevents the development of other similar shopping websites.
No matter what new shopping website it is, it has invested a lot of publicity funds and attracted a certain amount of traffic. These attracted consumers will log in to your website curiously and see something they like. They will not download it immediately. Instead, it will open Dibao.com and enter the same product to search.
If the price of your website is not as good as the price of Dibao.com, I’m sorry, consumers will immediately scold you, screw you, it’s not as cheap as Dibao.com, and then delete your APP, but you are just a little bit cheaper than Dibao. People still think that it is better to go shopping at Dabao than in your place for peace of mind and convenience, so they will still go to Dabao, not to mention that they are still wearing flower shells.
"'Daily Fresh' has a total of five shareholders. Four of them are investment companies and industrial companies. I haven't heard their names. Only Wu Huan, your old employer, is the real boss, accounting for 70% of the shares. ." Zhou Ruoyi continued.
"Perhaps those four companies are all their own, or they are held on behalf of some people. Yes, this is a well-established treasure-collecting system." Xiaofang said.
"This Teacher Ma, is he going to cut off other people's paths and smash all their jobs? Are you not afraid of looking too ugly?" Liu Ligan cursed.
"Tch, there's nothing to fear from being ugly, as long as you can make money, don't look at what dreams this guy is fooling about every day, what entrepreneurs' social responsibilities and corporate values are. In fact, it's all Brother Kong Fang's calculations." Zhang Chen said.
"It's useless to say anything else now. It all depends on the price when they go online. If we have an advantage in price, we're not afraid," Tan Shuzhen said.
Tan Shuzhen is right. Among the current customers of "Zhai Xianshui", all of them are not members of Dabao. They will see the entrance of "Daily Fresh" on Dabao.com, and even if they are curious, they will click on it. Try placing an order at "Daily Fresh", or compare the prices with "Zhaixian Delivery" before placing an order.
If the price of Dibao.com is more expensive than that of "Zhaixianshui", "Zhaixianshui" will still have opportunities due to its price advantage. Just like Pinduoduo and Dibao.com are competing against each other, the only thing that can make Pinduoduo survive is The advantage is the price.
On the contrary, if the price of "Zhai Xian Delivery" is more expensive than that of Dibao.com, it will be troublesome. Many customers may turn around and place orders on Di Bao.com. The price of "Zhai Xian Delivery" is similar to that of farmers' markets. It has advantages, but everyone is not sure how it will compare with Dibao.com.
"Wu Huan, do you think you have any advantage in terms of price?" Tan Shuzhen asked.
Wu Huan looked at Zhang Xiangbei. Zhang Xiangbei lowered his head. He was spreading the fingers of his two hands apart and then crossing them together, concentrating on it.
Wu Huan said: "Now, one-third of our vegetables are directly supplied by our own vegetable base, and the other two-thirds are also directly supplied by professional vegetable planting companies, cooperatives, and families that have cooperative relationships with us. The price purchased from the farm is cheaper than the local wholesale market, so we should have an advantage in terms of price.”
Wu Huan looked at everyone and then said:
"Also, we purchase imported food directly ourselves. Their purchase prices cannot be lower than ours, they can only be higher. Our current ultra-low purchase prices are due to our bombardment of batches of large orders. They just made it, so they couldn't get the price.
"Pork comes directly from the slaughterhouse. The price at the slaughterhouse is the same. They also pay the same price. Here at the dry goods and seasonings in the north and south, we have signed agreements with various general agents. The agreement stipulates that the goods provided to us must be It’s the lowest price in the market, and even if they get it, they’ll be the same as us at most.
"But we have an advantage in vegetables. Taken together, their prices cannot be lower than ours."
"Teacher Ma and others, don't they also purchase directly from the place of production?" Tan Shuzhen asked.
Wu Huan thought for a while and said:
"I don't think it's possible. If there is, it's only a small part, and the purchasing location will be near Hangzhou and Shanghai. Purchase in large quantities, and then send these vegetables to Hangzhou and Shanghai through long-distance logistics every day. This Like us, we have a very large procurement and logistics team.
"This job is too hard. Liu Qiangdong may be able to do such a hard thing, but Lao Ma won't do it. No, it's because he doesn't know how to do it in the first place, but he may think that he will ask his subordinates to do it, but he will Those people will act out of shape."
"Why?" Tan Shuzhen asked.
"I said, it's too hard. How can I make money so hard all the time? What is their style like? They will go to the big vegetable growers, sign an agreement with them, and then let them directly Food is delivered to their warehouse. This is their style. They are used to making easy money. The whole company has this style.
"I'm not bragging. Among their department managers, you have to find someone like our Xiang Evian and Andy Lau. He is still in the vegetable field in the middle of the night, leading people to weigh and load cars, and then goes back to sleep after the cars are shipped. In the morning, The general manager got up before daylight and ran to other vegetable fields, watching people cutting vegetables. They didn't have any. How could they endure this hardship?
"Even if you work overtime day and night every day, it is in a clean office with air conditioning. Who would go to the vegetable field and work like that with mud on their feet and sweat all over? They are a city company, unlike We joke to ourselves that we are a production team, and when their people come out, they feel like the coquettish people of this city, we are half workers and half farmers."
As Wu Huan spoke, Tan Shuzhen, Zhang Chen, and Liu Ligan all heaved a sigh of relief. It seemed that Wu Huan was still familiar with her old employer and her original unit. As long as the vegetable prices on Dabao.com were more expensive than those at "Zhaixianxian", " There is still a chance for "fresh delivery at home".
Xiaofang and Liu Yun looked at each other, and both of them thought of a problem. They felt that things were not that simple, and Teacher Ma was not that stupid. He came so aggressively this time, so he must have been prepared. He wanted to attack the "house freshmen" "Send", from the hands of "Zhaixianshou", he will definitely use his trump card to win over all the customers.
That's dumping.
He will use his strong platform and financial advantages to start price dumping. Even if the purchase price of all their products is more expensive than "Zhaixian Delivery", so what? The prices of the dishes on "Daily Fresh" will still be cheaper than those on "Zhaixian", and they will also be accompanied by various discounts.
Now that he has taken action, Mr. Ma will turn his financial advantage into a price advantage and use low prices to fight against the "fresh home delivery" customers. Two days a day, two weeks a week, he will cause the "fresh home delivery" customers to A large amount of loss makes it impossible for you to survive until you fall down. He occupies the top of the mountain and calls himself the king alone, and then raises the price step by step.
He will exchange money for space. After this space belongs to him, he can start to take and take away. By that time, when consumers realize why the current food prices are so expensive, they will have no choice. " "Zhai Xian Sen" is just a brilliant flower in their memory.
Liu Yun and Xiaofang both thought of this, but neither of them said it out loud. They just shook their heads slightly at each other.
In the conference room, everyone was chatting. Zhang Xiangbei never participated in their conversation. He just lowered his head and played with his fingers. At this time, Zhang Xiangbei raised his head and said :
"Wu Huan, ask your old colleagues to find out where the warehouse and production workshop of 'Daily Fresh' are in Hangzhou. There must be a place."
Wu Huan said yes, I will inquire immediately.
As Wu Huan spoke, he picked up his mobile phone, opened WeChat, found someone, and sent a line of text. Within two minutes, the other party responded. Wu Huan and Zhang Xiangbei said:
"We have the address. It's not far from here, in Haining."
"Send it to me." Zhang Xiangbei said, and Wu Huan nodded.
"Master, let's go to this place and have a look." Zhang Xiangbei and Xiao Wu said, "Let's first find out what's going on with the other party. If we guess here, we can't figure out the reason."
Zhang Xiangbei smiled at everyone: "It's okay, what is supposed to come will come. I thought that today would happen from the first day. However, I didn't expect it would be so slow. You can still give me a year." Yes, I didn’t expect it to be a treasure hunt, I thought it would be JD.com.”
Xiaofang looked at Zhang Xiangbei and felt a little sorry for him. She knew that Zhang Xiangbei must be forcing a smile at this time. What Xiaofang did not expect was that Zheng Huihong had not come to see her again for a year. It turned out that they This meant that the acquisition failed and she had to do it herself. Xiaofang remembered that Zheng Huihong seemed to have threatened her in this way.
As for not going online until now, it is very simple. If it were not for skilled manufacturers like Shentu Hongyan and others, it would take six or seven months to produce such a large number of fresh-keeping cabinets in Shanghai and Hangcheng. Teacher Ma and himself Thinking of going together, he also knew that there was no point in making small fuss about fresh food delivery.
As for why JD.com didn’t get involved, Xiaofang knew that it was probably her senior who played a role. It wasn’t that the senior didn’t want JD.com to get involved in similar projects, but that he had analyzed it, including the shareholders of “Half Acre Field”, including her, Liu Yun and Xiaohu. I have learned about the financial strength of Zhang Xiangbei and "Zhaixiangsong", and I know that if the battle starts, I am not completely sure of winning yet.
The senior is too cautious.
Now, since Taobao has entered the battle, JD.com will not enter the market for the time being. They will sit on the mountain and watch the fight between tigers and wait for a good show to see who will stand in the end between "Daily Fresh" and "Zhai Xian Delivery".
Thank you for the monthly votes of four plus one equals five, zpengyong1, and Tamagotchi! Thanks for all the votes and reading! Have a good evening everyone!
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