The Pentium Era - South to North

"Awesome!" Sun Xiangyang shouted, "Zhang Xiangbei, if you can defeat them, I will carry your shoes."

"I'll go too. As long as you don't let me see those ancient coins with green fur, I can do anything. Damn it, Zhang Xiangbei, please save me." Zhou Ruoyi also shouted.

"Okay." Zhang Xiangbei looked at the two of them, laughed, and said, "But I haven't thought about it myself yet."

"Why didn't you think about it well? Didn't you just think about it well and you were about to defeat Jack Ma and Liu Qiangdong?" Sun Xiangyang said.

"Yes, I have planned to defeat them, but I haven't figured out how to do it. Now, I just know that their direction is wrong, and there is a lot of space inside." Zhang Xiangbei said.

"What do you mean?" Zhou Ruoyi asked.

Zhou Ruoyi and Sun Xiangyang were questioning Zhang Xiangbei, as if they had really made up their minds to follow Zhang Xiangbei. The other three people sat there and watched them go back and forth. At this time, Ding Yousong laughed.

"Are you laughing so hard, little four-eyes?" Zhou Ruoyi glanced at him and cursed.

"I laughed at you two for being so childish. Zhang Xiangbei drew a pie and you immediately believed it. One of them, the police didn't want to do it anymore, and the other one wanted to kick the museum down because of that." Ding Yousong said with a smile. .

"I'm serious, I just got into trouble with their family, no matter what." Zhou Ruoyi said, "At that time, I said I would follow Xiang Nan, damn she doesn't want me, now, I will catch her husband ”

The other people laughed and stretched out their hands to twist her. Zhou Ruoyi shouted: "Stop, use your words but not your hands. Please let her go."

Zhang Xiangbei looked at them and said to them:

"Let me tell you, this is really not a pancake. The space inside is too big. If I make it, I won't be like them. Do you know, through them, what is the order of the dish? At least it is the third. Four steps, peeling the skin layer by layer in the middle, the Chinese cabbage that costs two cents a pound, in your hands, has become more than two pieces, are you cruel?"

"You can't say that. There are also shipping costs and so on." Xiang Nan said.

"The freight is actually very cheap, fresh agricultural products, the country has green channels, and highway tolls are reduced or exempted. When it is spread out per kilogram of vegetables, it is not much money."

Zhang Xiangbei raised his cup, and the others also raised it. Before he could drink, Zhang Xiangbei put his cup down again. Obviously, he was still eager to speak.

Zhang Xiangbei continued:

"The most important thing is that the middlemen make money, so you see on the Internet that farmers shed tears when their tomatoes are unsalable, and their cabbage rots in the ground. But in fact, the prices of vegetables in the market are not It’s cheap because there is no profit at all in the intermediate links, and the actual cost of vegetables accounts for too small a proportion of the vegetables we buy.”

"Why is this happening?" Yin Tao asked.

"Take Hangzhou as an example. All the vegetables in the farmer's market are purchased from the Nongdu Wholesale Market. The vegetables in Nongdu are all shipped from Shandong, Henan, Anhui, and Hainan. Here, The farmers who grow vegetables sell the vegetables to buyers. This is the first step. The buyers transport these vegetables to Hangzhou and sell them to wholesalers in the agricultural capital. The wholesalers make another profit.

"This is still good. Some vegetables are still monopolized by a few companies when they arrive in Hangzhou. They must go through them and then go to the wholesalers. This means that in the agricultural capital, this batch of vegetables will be sold twice, and then they will be sold to wholesalers. At the farmer's market, vegetable sellers are making another profit, and the prices are going up one level at a time, including pork. Pork that costs seven or eight yuan per pound becomes more than ten or twenty yuan at the vegetable market."

"What about in the supermarket?" Zhou Ruoyi asked.

“What’s more, in supermarkets, the vegetables in supermarkets are supplied by specialized companies. They want to make money, and their vegetables are also wholesaled from farmers.

"When you get to the supermarket, you have to add the supermarket's deductions, so the vegetables in the supermarket will be more expensive than the farmers' market. For this reason, it is equivalent to one more dish. And for those websites that sell vegetables, their vegetables are all from farmers' markets. If they come from markets and supermarkets, and they add another one, wouldn’t the price go up again?” Zhang Xiangbei said.

"Then what are you going to do?" Sun Xiangyang asked, trying hard to remember what Zhang Xiangbei said. He still had to report to Uncle Zhang Chen.

"I will remove all the intermediate links, from farmers' fields to consumers' doorsteps. This is the real end-to-end. In this way, not only will the stopover time be shorter, but the price will also be cheaper. "If my vegetables are fresher and cheaper than farmers' markets and supermarkets, do you think everyone will come to buy my vegetables?" Zhang Xiangbei said.

"The ideal is very fulfilling, but it must be very difficult. Are you going to the farmers to purchase it yourself?" Zhou Ruoyi asked.

"Yes, direct procurement and direct delivery." Zhang Xiangbei said, "On the other end, I purchase it directly from farmers. In this way, the purchase price can be appropriately higher, and farmers can also maintain quality and quantity. On this end, I purchase it directly from farmers. If all the intermediate links are gone and the profits from the original intermediate links are released, can we achieve a win-win situation for farmers, us and consumers?"

Everyone listened and thought Zhang Xiangbei's idea was very good. If so many intermediate links could be eliminated, the price of this dish could really be reduced. If the price of the dish was cheaper than farmers' markets and supermarkets, and it was Who would go to farmers’ markets and supermarkets to buy groceries when they are delivered to your doorstep?

Moreover, if this market can be developed, it will be really big, even bigger than Dabao.com. It can take ten days and a half to buy a piece of clothing, but which family can't buy food?

For an average family, these necessary expenses account for the bulk of household expenses.

"Okay, Zhang Xiangbei, let's do it," Sun Xiangyang said.

"It can't be done. Fresh food delivery also has a ceiling and a floor. It can't be broken through, at least not yet. This is what worries me every day." Zhang Xiangbei said.

"What kind of ceiling and floor does this have?" Ding Yousong asked, "You just give it away if someone buys it. What's the difficulty?"

"This, especially for the majority of office workers, their needs are concentrated." Zhang Xiangbei said, "For example, generally between 10 and 12 noon, and between 6 and 8 pm, everyone The demand for food all bursts out at two points in time. If you deliver it too late, they won't want it. You can't say that you won't receive your food until nine o'clock and have dinner at ten o'clock, right?

“It’s too early, most people haven’t gotten off work yet, and there’s not even anyone to collect your food.

"Also, what matters about fresh food is freshness. Those who say it will be delivered the next day are just fooling around. Is it still fresh after one night? Of course, the order is placed today, the stock is prepared today, and it will be delivered today. Da." Zhang Xiangbei said.

"Then just pick these two time points for delivery." Xiang Nan said, "Let consumers choose the delivery time."

"Of course it can be done like this when there are few customers. For example, if I deliver a thousand or ten thousand pieces a day, that's fine. No problem. I can deliver them on time." Zhang Xiangbei said, "But if we really make it big, I have to deliver it a day." , in a city like Hangzhou, I want to deliver hundreds of thousands or millions of items? Can I still deliver?

“To ensure that such a large amount of goods is delivered on time in such a short period of time, how many people and vehicles do I need?

"This touches the floor again, that is, the cost of labor. What will happen in the end? That is, the price of your vegetables may be a little cheaper, but the delivery standard is higher. If it is lower than this standard, it will be It cannot be delivered, and there is an additional delivery fee, otherwise you will not be able to bear the cost.

"It's normal for people to buy food for thirty yuan at a time. If you charge them four or five yuan for delivery, isn't their actual expenditure high? But if you rely entirely on human flesh, you really can't reduce this delivery fee. Come on, how many homes can one person deliver in just one or two hours? If there is no delivery fee, where is his income?"

Zhang Xiangbei said, and everyone nodded, thinking that he was right. This is just like those food delivery apps and taxi-hailing apps. They are very cheap when you first use them, but in the end they become more and more expensive. The platform feels that it is not making enough money. In order to meet the basic profit margin, they can only squeeze the merchants, and the result is that the quality becomes worse and worse.

"Then there's no solution?" Zhou Ruoyi sighed.

"There will definitely be a way." Zhang Xiangbei said, "Actually, to jump to the topic, what I have to do is two things. One is how to deliver the food at the time requested by the consumer so that he can get the food he bought after get off work. , and the second is that the dishes he got are the freshest. As long as these two points are solved, this matter can be done."

"I've been talking for a long time, but it's nonsense." Yin Tao said, "Aren't these two points the most difficult to solve?"

"Yes, but if this is solved, it will be a dagger." Zhang Xiangbei said.

"What do you mean?" Sun Xiangyang asked.

"It directly penetrates into the heart of Diabao and JD.com." Zhang Xiangbei said with a smile, "Dabao.com looks cool to you, but it is actually separated from customers by one layer. Diabao.com does not directly face customers. , both collection and delivery need to go through express companies. They are just trying to save effort and make quick and easy money, but the last mile is not connected.

“If I can deliver food to thousands of households, I’ll get through the last mile. In fact, it’s the last mile that is my trump card.

"Think about it, if I buy food for you every day, will you also buy other things from me? The food I provide you is fresh and cheap. Will I, invisibly, establish a reputation among consumers? My reputation? After everyone gets used to logging in to our website every day, at this time, I only need to do one more thing, and I can basically say goodbye to consumers."

"What are you doing?" Zhou Ruoyi asked.

"Since vegetables can go directly from the farm to the consumer's doorstep, can't clothes go directly from the garment factory to the consumer's hands? Can't other things be done? Our company has become a big company in itself. Group purchasers, can I get the same thing at a cheaper price than at Dibao?

"As long as the last mile is cleared, there are so many things that can be done. For example, I can become the largest advertiser in the country, and my ads can be truly targeted. A new KFC store opens, and his ads , if I want to cover several surrounding communities, I can ask him to cover which communities, and it is door-to-door. Who among other advertising companies can do this?

"I just need to put the advertisement in the food basket, or I publish a shopping guide every week, which is full of advertisements and various coupons. It goes directly to people's homes together with the food, and people won't pick it up and read it. Do you have any coupons you need? No matter how powerful you are at Focus Media, you can only put your ads in elevators, but you can’t do it in other people’s homes, right?"

Zhang Xiangbei kept talking, and several other people were a little dumbfounded. After Zhang Xiangbei finished speaking, Zhou Ruoyi looked at him and asked:

"Zhang Xiangbei, are you thinking too much, or are you too drunk?"

Zhang Xiangbei laughed loudly and said: "I just lack a key now, a key that can unlock the confusion in my mind. As long as I find this key, I will make them tremble."

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