The Pentium Era - South to North

As soon as April arrives, Liu Ligan and Tan Shuzhen become very busy, mainly because they have three important things to do in April. One is to participate in the first commercial housing trade fair in Hangzhou City from April 6 to 10. That is, Hangzhou's "Real Estate Fair", and the second is to participate in the Hangzhou state-owned land auction on April 18.

Putting the land auction after the housing fair, with only one week in between, Liu Ligan said to the Municipal Urban Construction Bureau, Housing Management Bureau, and Director Chu of the Land Acquisition and Storage Center when he was having dinner, you are too cruel. The money from the sale of the house was kept in our pockets for just one week, and it has not yet warmed up, and it has gone into your pockets, Director Chu.

Say, is this what you meant by arranging it this way?

Director Chu said that if the leadership arranges well, we will listen to the leadership. Wherever the leadership points, we will fight.

Everyone present from the relevant departments laughed and looked at Liu Ligan. No one gave him a clear answer. Even Liu Chengcheng smiled and did not answer.

This meal was invited by Liu Chengcheng on behalf of the city government. He called the top leaders of relevant departments to attend, and also invited several major developers in Hangzhou. The purpose was to discuss how to successfully host the first Hangzhou Real Estate Fair. .

This housing fair opened against the background of the State Council’s “accelerating the reform of the housing system and initiating the growth of consumer demand”, so everyone from top to bottom attached great importance to it.

The Hangzhou City Government must of course organize and carry out this housing fair well, and the cooperation of real estate companies is indispensable for the success of the housing fair.

Liu Chengcheng asked Liu Ligan what suggestions he had for the Housing Fair. Liu Ligan said, I feel that the name "Housing Fair" is not nice. It is too straightforward and does not match the temperament of our city, Hangzhou. We should change it. A more elegant name.

Liu Chengcheng asked: "Mr. Liu, what good ideas do you have?"

Liu Ligan looked at everyone present and said:

"My suggestion is to change it to the first Best Human Settlements Environment Exhibition in Hangzhou. Doesn't the United Nations also have World Habitat Day and World Habitat Awards? Our houses in Hangzhou should not only be well built, but also be built well. To create a national reputation, the environment of the community must also be good. I think the human settlement environment exhibition sounds like a public opinion guide, not just a commercial housing transaction."

As soon as Liu Ligan said it, Liu Chengcheng immediately agreed. Mr. Liu still has many ideas, so let's call it "Hangcheng's First Best Living Environment Exhibition."

The urban construction director said, "However, we have already done all the publicity and there are only two days left before the exhibition. I'm afraid it's too late to change the name."

"Then change it, we are not the first one. This first time is allowed to have some ill-considered things, but the name of this exhibition is too important. Think about it, what does this first time mean? The first time is a once-in-a-lifetime event. , the name is set for the first time, and if you want to change it in the middle, it will be difficult, so we must change it now.”

Liu Chengcheng said this, and everyone agreed. Although the housing fair has been promoted enthusiastically in major media, when it officially debuted at the World Trade Center in Huanglong, it still had its own official name. , the official name: "Hangcheng's First Best Living Environment Exhibition".

Such a loud and beautiful name was plastered on the red inflatable arch of the World Trade Center. It was a bit difficult to read in the announcer's mouth, but it was quickly dismissed by the crowds of people pouring in. The truth is, no matter what kind of sheep head you are hanging, it depends on what kind of dog meat you are selling, so we still call it a real estate fair.

An exhibition has two names. It’s okay if everyone is used to it and knows that one is the other.

Moreover, a jingle spread immediately, meaning that once the annual housing fair begins, housing prices in Hangzhou will rise accordingly.

This is indeed the case. From now on, the annual real estate fair has become an assistant in pushing up housing prices in Hangzhou. Even at the first real estate fair, Liu Ligan and his house prices in the center of Hangzhou were also raised by helicopter. The opening day was April 6th. It was 11,180 yuan per square meter. By the end of April 10th, it was already 16,080 yuan per square meter, with an average increase of 1,000 yuan per day.

Those who came to buy a house were filled with resentment. Some people scolded that they went back yesterday to raise money. The money was raised, and they were ready to buy it today, but the money was not enough.

This real estate fair attracted a large number of people from Yiwu, Taizhou and Shaoxing, Zhejiang who had already become wealthy. At this real estate fair, an army was officially formed, and the one who showed their name was the famous "Wenzhou Real Estate Speculator Group". They often After this battle, he became famous in one battle, and then quickly spread out of Hangzhou, Zhejiang, and across the country, making developers across the country rejoice and homebuyers frightened.

As soon as the first Best Living Environment Exhibition in Hangzhou opened, all the media inside and outside the province regarded this as a major news hot spot and took the opportunity to hype it up.

The site of the real estate fair was crowded with people, and promotional materials for various real estate projects were snatched up. Tan Shuzhen kept calling and asking the company to send information about "City in the Sky", but every time it was delivered, the information was still there. After being sold out, Liu Ligan had to call Qu Tianlin to help him urgently print 20,000 more copies.

The developers participating in the exhibition were all as happy as if they were celebrating a holiday. Most of their houses were sold out in the first two days, and all subsequent houses needed to be booked, often with thousands of reservations.

Properties like Liu Ligan's "City in the Sky", which are still on paper, have been booked out of 10,000 units, and more than 12,000 units have been booked. The people who made reservations almost didn't even know where "City in the Sky" is. , haven’t figured it out yet.

No one cares about the location of the room he booked in the "City in the Sky". He just looked at their building information and felt that the entire "City in the Sky" is very beautiful. We will then negotiate with the developer to determine which building and which floor it will be. Everyone has this mentality.

At the same time, those who speculated on real estate numbers were also aroused. Many people wanted more than ten or twenty numbers at a time.

The prices of the few properties that are still available for sale, such as Liu Ligan's house in Hangcheng Center, will rise almost every day during the short housing fair period, almost faster than the tide of the Qianjiang River.

After this housing fair was held, all the participating real estate developers were as if they were drunk, shouting that they were enjoying themselves. But on April 18, the day of the land auction, it was still at the World Trade Center, still at the same venue. Everyone was poured cold water on their heads and were dumbfounded.

The starting prices of almost every piece of the seven pieces of land launched this time are in the same area. Last year's transaction price, Liu Ligan and Director Chu said, it can't be more fierce than you. How can our house increase? How can we eat the money? , when it comes to you, it will be spit out again.

Director Chu patted Liu Ligan on the shoulder and told him, you can focus on participating, but I'm afraid that you can't hold it in, we'll see.

The developers looked at each other and said with a wry smile, "We are shooting ourselves in the foot. By raising the house prices, we have given them room to increase prices."

As expected, Director Chu guessed Liu Ligan correctly. For this auction, Liu Ligan and the others had made capital reserves at the end of last year. With this wave of real estate fair sales, their pockets were bulging. They took all the money in one go. Six of the seven pieces of land were bought, and for the last one, the other party was shouting the price while constantly handing over Liu Ligan and the others to beg for mercy, shouting for mercy.

Kill, kill, kill until he leaves no trace of his armor! Meng Ping shouted from the side.

Zhang Chen said from the side, "That's it, pole. If you continue, you will make people angry."

Liu Ligan thought about it, then stopped bidding, and told the other party that it's yours.

The other party quickly handed over: concession, concession.

Otherwise, Liu Ligan would have won all seven pieces of land this time.

"Oops!" Meng Ping sighed and cursed: "Why did you just give up the pole?"

Zhang Chen looked at Meng Ping and said, "You really don't care about the excitement. Why are you doing the same thing in Nanjing?"

Liu Ligan laughed, and Liu Ligan said: "He can't do anything in Nanjing. Those old ladies are in charge of him. He is not even qualified to hold the placards. Ye Yilan and Qian Fang are the ones holding them."

Zhang Chen smiled and said: "Meng Ping, then you just come here to experience eye and mouth addiction?"

Meng Ping chuckled.

The third thing Liu Ligan and the others had to do in April was to participate in the land auction in Shanghai on April 26. At this auction, their Zhejiang Splendid Land shocked Shanghai, and they bought six pieces of land in one fell swoop. Four of the land parcels were auctioned, and at a floor price of 7,280 per square meter, the “King of Land” for residential land in Shanghai was auctioned.

Domestic financial media contacted Liu Ligan and Tan Shuzhen one after another. They collectively called the Shanghai land auction, together with Liu Ligan and their recent performance at the Hangzhou land auction and real estate fair, the "Splendid Land Phenomenon." , made a very detailed analysis report.

This made Liu Ligan and Tan Shuzhen quickly become "celebrities" in the domestic real estate industry. Almost all land auctions in cities would send them invitations to participate.

The money in the company's accounts is shrinking rapidly, and cash is really flowing out like running water, but Tan Shuzhen no longer has that panic mentality. She feels that as long as she takes out a random project and launches it, the cash will flow back like running water. that's the truth.

And it's not that they don't have any projects that can be launched, but they are reluctant to sell them and want to keep housing prices rising for a while.

Tan Shuzhen also calculated it carefully. The cash lying on the account is depreciating every day, but if the cash is turned into land, it will appreciate every day. It comes and goes, which is a lot of money. There is still Is it necessary to leave more cash in the account?

Zhejiang Jinxiu Dadi Real Estate Co., Ltd. has become a first-class real estate company in the country. The company's assets are increasing rapidly and soon exceeded 20 billion. At that time, it was a giant company.

Tan Shuzhen looked at Zhang Chen and said with a bitter smile:

"Zhang Chen, we look very prosperous now, but in fact we are very poor. We are a large-scale poor company. Do you know that the cash in my company's account at the least is only more than 20 million, which is not enough to pay for the entire company. With three months' salary, we now have more than 2,600 employees across the country."

"You deserve it. If you continue to toss, you'd better ask me to borrow money to pay wages." Zhang Chen scolded, "Tan Shuzhen, I thought this guy was crazy enough, but I didn't expect you to be so crazy."

Tan Shuzhen smiled and said: "Zhang Chen, you don't know, sitting there and holding up the cards is really exciting and enjoyable."

Liu Ligan laughed on the side, and Zhang Chen cursed: "Unreasonable!"

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