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Xiao Meiling saw that Zhao Xu looked serious, not like she was joking, or casually asked.

She was just about to say what she thought.

If Zhao Xu just asked casually, Xiao Meiling would definitely not say these things to Zhao Xu.

Xiao Meiling asked Zhao Xu: “Zhao Xu, before your product went on the market, you must have done market research?” You should have a general understanding of the country’s demographics, right? ”

Market research this piece.

It has always been Ning Ran who is arranging for people to do it.

Zhao Xu also knows some data.

Of course, this is only rough data, not very detailed.

Therefore, Zhao Xu told Xiao Meiling.

“Xiao Dong, market research has been done, but it is not very detailed in terms of data, there is only a general research data.”

Zhao Xu did not hide from Xiao Meiling.

There is nothing to hide.

To really grasp the detailed data of the cosmetics market.

Unless it’s a specialized research institute to do this.

Or powerful large companies spend a lot of manpower to investigate.

Otherwise, the average company will not be able to obtain the most accurate market data.

At this point, Zhao Xu’s company still lacks such strength.

Therefore, it is not surprising that Zhao Xu cannot obtain the most detailed market data.

“As for the domestic population structure, we have also learned about it on the government’s official website, all of which are some official data, a rough one.”

For Zhao Xu’s answer.

Xiao Meiling was not surprised at all, but she expected it.

She has been in this line of business for so many years.

It is very difficult to obtain a complete picture of the cosmetics market.

They also spent a lot of time on Mei Ai Group.

Only then did I understand the industry dynamics and consumption level of the cosmetics market.

Ordinary companies really don’t have this strength.

Therefore, she said to Zhao Xu.

“Since Zhao Xu knows the approximate data of our domestic population structure, then you should know that in the total population of the country, the total number of mature women is between four and five hundred million, and among them, the female population who often uses cosmetics is conservatively estimated at about 300 million.”

Speaking of this, Xiao Meiling also made a special look.

“I’m talking about conservative estimates, actually, this amount.”

Listen to Xiao Meiling’s analysis.

Zhao Xu nodded: “Well, this data should be relatively accurate.” ”

Although Li Wanjun’s Four Seas Group is not involved in the cosmetics industry, she is also interested in this aspect.

After listening to Xiao Meiling’s words, she also nodded: “Sister Meiling, the data you said is not much different from the data obtained by our group’s previous market research, which is more realistic.” ”

Xiao Meiling smiled: “This data can only be an approximate, because no research agency or company can obtain 100% of this data, only about 90% of the data, but this data is close to the real data, and the remaining 10% floating data is also within an acceptable range.” ”

What Xiao Meiling said, Zhao Xu also agreed: “Mr. Xiao, you continue.” ”

“That’s all I have to say.”

Xiao Meiling told Zhao Xu.

“Let’s take face masks as an example, many women in 300 million women have the habit of applying masks, we don’t say once a day, let’s say once in three days, so what is the average daily mask consumption? That is also to start with 100 million, this consumption is still a conservative estimate, the actual will be more. ”

Li Wanjun added next to her: “Sister Meiling, in fact, many men also wear face masks, and there are quite a few of them, which cannot be ignored. ”

“That’s right, that’s true.”

Xiao Meiling nodded, looked at Zhao Xu and smiled.

“So, after Zhao Xu knows this data, will you still think that your company’s daily production capacity of more than 10 million can meet the needs of the market?”

I have to say that the data given by Xiao Meiling is indeed huge.

If you calculate according to this data, the number of facial masks consumed daily in the country is nine figures.

And Zhao Xu’s company.

Counting the capacity of the old and new factories, it is only one-tenth of this consumption, which is really a bit big.

However, Zhao Xu also has his own opinion.

“Xiao Dong, I agree with what you said, but you also know that there are too many types of cosmetics on the market now, leaving aside the share of large international brands, there are countless domestic brands, so that this cake is almost divided.”

“Zhao Xu, I think you are still not confident enough.”

Seeing Zhao Xu say this, Xiao Meiling smiled and said.

“Although I am not a professional, as a practitioner in the cosmetics industry for several years, the quality of your products exceeds about 90% of the products on the market.”

“Let’s estimate it conservatively, not to mention ninety percent or fifty percent, at least thirty percent of the market volume should belong to you, but for now, you are afraid that you can’t even occupy one percent of the market volume.”

“If you don’t increase your strength, this white flower silver can go into someone else’s pocket, which is a great loss.”

Li Wanjun thought about it and said something for Zhao Xu.

“Sister Meiling, what you said is more reasonable, but Zhao Xu’s company has just started, it is already very good to have this result, and you can’t rush it, right.”

“I know this, because it is just beginning, it is even more important to seize the time to expand production capacity and seize the market as soon as possible.” Xiao Meiling warned Zhao Xu: “Zhao Xu, this market is updating too quickly, if you take a step, you will lag behind others by many steps, and by the time you react, I’m afraid it’s too late.” ”

Xiao Meiling said seriously: “Aren’t you preparing to plan a new factory?” Why not buy a piece underground and plan a few new factories at once? Even if the market is saturated in the future, something else can be produced? ”

“In this industry, as long as you are willing to invest, the return is absolutely rich, depending on whether you have this courage.”

After listening to Xiao Meiling’s analysis, Zhao Xu was also a little moved.

I feel that those previous ideas are too conservative.

Indeed, it is time to change the concept of development.

Since you want to do it, then you must be bigger and stronger, how can you achieve great things?

However, Zhao Xu is now facing another problem.

There is no extra land in hand.

If there is no extra land, how can a new factory be built?

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