The leisurely life of a reborn dad

Halfway through March, almost a month has passed since the start of work after the Spring Festival. In the Xuemeng Food Factory, Guan Boyong looked at the assistant's recent statistics on the number of orders for each sales office and each business section of the company, and compared it with the data for the same period last year. After comparison, he found that the sales volume showed an obvious downward trend.

And the decline was more than 15%.

Even if it was because of the Spring Festival when we first started work at the beginning of the year, more than 20 days have passed and sales have still not improved. This has nothing to do with the Spring Festival.

And in addition to offline sales, online sales have also been significantly affected.

Unfortunately, their current advertising budget has not been reduced much.

Guan Boyong also understands what this situation means. Their product market has indeed shrunk.

Now Guan Boyong only hopes that the market will not shrink too seriously. Under the current situation, he feels that it is not even better than last year. As long as the sales volume can finally equal last year's sales at the end of the year, it will be considered a great success.

There is no way, special times, special treatment, this is normal.

After reading the summarized report, Guan Boyong thought that he must report the latest situation to his boss.

At this time, Guan Boyong was thinking about the last time his boss came to him alone and asked him what was the difference between the current shipment and the same period in previous years. At that time, he attributed the problem to the Spring Festival that had just passed. What should he say now?

It is obvious that there is a systemic problem, but he has been in the position of sales manager, and his acuity is not as good as that of the boss, which shows that he is not doing his job well.

"You have to talk to the boss quickly." Guan Boyong thought to himself.

I couldn't care about anything else at the moment, and I didn't dare to delay any longer. I took the report and went to Cao Shujie's office.

When he came over, he realized that the boss hadn't come yet. He went to the boss' assistant He Ruijia and asked her: "Assistant He, will the boss come today?"

"Manager Guan, I have to call to confirm." He Ruijia said.

Guan Boyong came to Cao Shujie this time because he really had something urgent. He said, "Ask Assistant He, please call me quickly. I'm really urgent."

He Ruijia didn't dare to show off in front of Guan Boyong. She quickly called Cao Shujie, but Cao Shujie didn't get through the first time.

He Ruijia called Guan Boyong, and then made a second call. After Cao Shujie got through, He Ruijia talked about the situation here.

After putting down the phone, she told Guan Boyong: "Manager Guan, the boss said he will be here later."

"Okay, I'll wait. If the boss comes, I have to ask Assistant He to send me a message." Guan Boyong hurried downstairs with the report and went to his office.

He Ruijia looked at Guan Boyong's irritable look. She understood that Guan Boyong was really in a hurry this time, but she couldn't figure out what could make Manager Guan so panicked?

"Could it be that something big happened in the sales department again?" He Ruijia immediately thought of the former purchasing manager Xiang Zhengyan. She figured that the sales department wouldn't have to do it again.

"If this is the case, the boss won't be able to blow it up." He Ruijia said to herself.

Wang Ting, a colleague next to her, asked her: "Ruijia, what are you talking about? I didn't hear it clearly."

"Tingting, it's okay. Just hurry up and get busy. The boss will be here later." He Ruijia said.

When she said that the boss was coming, no one dared to chat anymore, so everyone quickly got to work.

Cao Shujie arrived very quickly, and the distance from Caojiazhuang to Qingshi Town was not that far in the first place. In less than 20 minutes, Wang Yueqiang drove him to the company.

Wang Yueqiang thought Cao Shujie would go to his own office, but Cao Shujie did not go. Instead, he came to the sales department office area, knocked directly on the door and entered the office of Guan Boyong, the senior manager of the sales department.

At this time, Guan Boyong looked at the computer screen over and over again, refreshing the computer data.

Cao Shujie pushed the door open and asked him, "Manager Guan, were you looking for me just now?"

When he saw Cao Shujie, Guan Boyong stood up directly and said, "Boss, I have to tell you something."

"What's the matter, tell me." Cao Shujie asked him.

He Ruijia had already told him that Guan Boyong was in a hurry when he called him just now. Cao Shujie also asked Wang Yueqiang to come over as quickly as possible on the way.

Cao Shujie also understood that this matter might not be clear through a simple phone call, otherwise Guan Boyong would have called him directly.

Sure enough, Guan Boyong first handed the report to Cao Shujie, then turned the computer screen to face Cao Shujie: "Boss, this is the last time you came to me and asked me to pay attention to the recent sales data. I just asked the assistant below to summarize the data. Again, there really is a difference.”

"Is it very different from the same period last year?" Cao Shujie asked him directly.

He understood that if the difference was not big, Guan Boyong would not come to him.

Sure enough, Guan Boyong pointed to the content in the report and told Cao Shujie that compared with the same time period this year, it had dropped by more than 15%.

"Is this difference happening to all customers, or is it happening to large customers or other retail and wholesalers?" Cao Shujie then asked.

Before Guan Boyong could say anything, Cao Shujie asked him another question: "How is online sales now? Has there been any significant decline in sales?"

Guan Boyong nodded, and he told Cao Shujie one by one about the sales decline in several aspects.

Whether it is chain supermarket big customers such as RT-Mart, Wal-Mart, Jiajiayue Supermarket, or retail and wholesale dealers in various regions, sales have declined to varying degrees.

According to Guan Boyong, the decline in big customers is more obvious than the decline in retail and wholesale.

Only the online sales side has not seen a significant decline in sales due to frequent promotions, but Guan Boyong said that Chen Hong also gave him feedback that online sales also had a significant downward trend compared to the same period.

"So it is all-round, right?" Cao Shujie asked.

Seeing Guan Boyong nod, Cao Shujie pondered for a while and said to him: "Manager Guan, do you have any ideas?"

"Boss, you are right. The current situation is not good in all aspects, and a chain reaction has occurred. In this case, people's willingness to consume is not strong, especially the willingness to consume snack products has declined rapidly. I think we should cooperate with big customers or retail and wholesale in various regions to carry out promotions and speed up our product sales." Guan Boyong said.

After saying a lot of things, there is only one key core, which is to reduce prices in disguised form through promotions to encourage consumers to buy.

Because Guan Boyong also knows that the ultimate victim of a direct price reduction is the company, and the company's profits are reduced, resulting in a passive situation. As a member of the company, they can't benefit.

Moreover, if a single product is directly reduced in price, it will be difficult to raise the price later, which will be a fatal blow to the company.

Xuemeng Food Factory is not like other food processing companies.

Other companies can purchase some inferior fruits or even rotten fruits against their conscience, but Xuemeng Food Factory has purchased the best quality fruit raw materials from the beginning.

Needless to say, the price of such fruits is much more expensive.

"It's okay to do promotions." Cao Shujie also knows how much harm it will cause to their company once a price war begins?

He didn't dare to say this easily, but he also said to Guan Boyong: "Manager Guan, you organize people to discuss how much the product price reduction is reasonable."

"Boss, you must think twice about the price reduction." Guan Boyong advised him.

Cao Shujie also knows the seriousness of this problem, but he also knows that the company must survive in the long run.

This is what Guan Boyong didn't expect.

"Let's do it this way. First, we will promote sales with customers from all over the country. If we still can't make a breakthrough, we can consider reducing the price of individual products." Cao Shujie concluded.

Coming out of Guan Boyong's office and returning to his own office, He Ruijia saw him coming and told him about Manager Guan from the sales department coming to see him just now.

"I know. I just came back from Manager Guan. Xiao He, please notify the managers of each department and tell them to hold an emergency meeting at 2 pm." Cao Shujie said to He Ruijia calmly.

He Ruijia nodded and went out to send the notice.

He Ruijia was also wondering if the boss asked her to send the notice at this time because of Manager Guan's visit to the boss?

However, because of her position, He Ruijia did know more about various things, but when it came to some details, she didn't know as much as the managers of each department.

When she came to her office, He Ruijia first sent a group email to the managers of each department, telling them about the management meeting in the conference room at 2 pm.

In order to prevent some managers from not being at their posts and not seeing the information, He Ruijia called them one by one and told them that the boss would call everyone for a meeting at 2 o'clock in the afternoon.

…

Cao Shujie was in the office thinking about what Guan Boyong had just told him. Cao Shujie had a premonition about the decline in sales.

In fact, when Cao Shuju first told him that the shipment volume had declined year-on-year, he had already realized this problem.

But he didn't expect the impact to come so quickly. From March to now, it has declined by about 15%.

This made Cao Shujie feel like a mountain of illness.

Too fast.

But Cao Shujie knew that this was just the beginning, and there would be more news that was unfavorable to the market. This year was destined to be uneasy.

While thinking, Cao Shujie wrote down the coping strategies he thought of in his notebook and prepared to discuss them with managers of various departments in the afternoon.

At noon, Cao Shujie went to the elementary school to pick up Mengmeng and had dinner together in the company restaurant.

In the afternoon, when Mengmeng woke up, Cao Shujie arranged for Wang Yueqiang to drive her to school, and Cao Shujie went to the meeting room himself.

Seeing him coming, assistant He Ruijia told him that managers from all departments had already arrived.

"Everyone, we have called you here urgently today because we have something very important to discuss with you." Cao Shujie said.

Cao Shujie's opening tone made the managers from all departments present nervous, and they also felt that the atmosphere was different.

But before they could speak, Cao Shujie continued, "Manager Guan, please tell us about the situation so that everyone knows it first."

Guan Boyong was not polite either. He stood up and took the report to share the key data with all the managers present.

After Guan Boyong finished speaking, Lian Qijian, Luo Changjin, Xu Cizong, Hu Youcai and others were stunned.

On the contrary, maintenance manager Shen Yongjun and product development manager Tang Jingsong reacted to this matter more slowly.

But they all understood what the data Guan Boyong just said meant?

It was just the beginning of the year, and the company's product sales had already dropped by 15%. Will it be better in the future?

All the people present now remember what Cao Shujie said at the company's general meeting after the New Year.

"This year is the worst year in the past 10 years, but it is also the best year in the next 10 years."

When they first heard this sentence, they were not impressed enough, but when Guan Boyong talked about the decline in the company's sales data, everyone present had a deeper understanding.

At the same time, they also had a strong sense of crisis.

"Why did the boss call them here today?" Everyone present began to think about this question.

The next moment, Cao Shujie asked them: "Now I ask everyone present to think about it. If the company's sales continue to decline, what should each department do?"

"Everyone should talk about their own opinions."

Hearing the question asked by Cao Shujie, the managers of various departments present began to think in their hearts.

Cao Shujie looked at the sales manager Guan Boyong and said to him: "Manager Guan, this matter is directly related to sales, you talk about it first."

Guan Boyong did not refuse, and stood up and said his thoughts again.

Including product promotions, including some necessary measures taken by the company in response to the sluggish market, and even mentioned the price reduction of single products.

After Guan Boyong mentioned these measures, the atmosphere in the conference room became tense.

In fact, everyone present understood that it was not easy to discuss the price reduction of the unit price of the product. They all understood that this was a very serious matter.

But Manager Guan mentioned the price reduction of single products at this time, which also meant that this was the last resort.

Shi Jingxiu, senior production manager of the production department, stood up and said: "Boss, Manager Guan, I don’t think we need to rush to reduce the price of products at present. We can compare the quality of our company’s products with the quality of other brands’ products, and focus on promoting the strict production standards and quality control of Xuemeng Food Factory."

Cao Shujie understood what she meant. She wanted to differentiate and make the products of Xuemeng Food Factory a kind of industry product standard.

But the problem is that when people in all industries begin to experience different degrees of income decline, and when more people realize that their lives must be downgraded, it is a joke to maintain high prices.

No one will buy so-called high-quality and high-priced products when they are tightening their belts. Even if it is 1 yuan higher, it may have an impact.

However, Xuemeng Food Factory cannot control the overall cost from the purchasing cost, and Cao Shujie will not allow Xuemeng Food Factory to abandon high-quality raw materials at this time and purchase raw materials of lower quality.

This matter is really tricky.

While Cao Shujie and others were discussing this issue here, Wang Qinghui was also holding a meeting in Quancheng to discuss the economic issues of the entire Dongshan Province. (End of this chapter)