The King of Variety Entertainment

The most famous snack in Hongfeng is in Menlou Street. It is rare for Lu Xun and Li Xintong to come here. This time recording the program, both of them worked too hard. Yang An must do his best to be a landlord. Considering that everyone is a public figure, he deliberately The location is reserved one day in advance, private and safe, and will not be separated from the lively atmosphere of Menlou Snack Street, which makes the guests very satisfied.

Just after sitting down, Song Xiaomei came over with her mobile phone: Director Yang, that sponsor called again and said he wanted to see you.

Yang An said: I want to drink with Teacher Lu and Sister Xintong. If he really wants to talk about business, he will go to the company to find me tomorrow.

Song Xiaomei was about to leave, but Lu Xun stopped her, and said with a smile, Yang An, the sponsor is the parents of food and clothing, so why don't you refuse?

Li Xintong also laughed: You can tell that Director Yang has no experience in this field!

Yang An said awkwardly: Sister Xintong is right. Jianghu Joke has not had a sponsor for several months, and the funds have long been exhausted. I haven't started talking about sponsorship since I took over. Why, what's so important about meeting customers? ?”

Lu Xun laughed loudly: Of course it's important! Xiaomei, go tell that client and introduce us to him. He will understand as soon as he hears it, and he will definitely come and pay the bill.

Song Xiaomei pursed her lips and left with a mobile phone.

Sponsors should use it like this!

Lu Xun chuckled: I'll teach you a few more tricks, how to ask for more money back.

When Mu Jianmin rushed to Menlou Snack Street, he saw two folk artists standing at Yang An's table, performing the local folk art drum of Hongfeng.

The big drum group is very distinctive. One person sings with a waist drum, and the other plays strings to accompany the accompaniment. They use the local dialect, but foreigners can understand most of them. , a little bit of colorful bisexual jokes, sung after artistic processing, this kind of art form can't be heard outside of Hongfeng City.

Mu Jianmin noticed that Yang An took the lead in applauding, and several guests next to him applauded. A beautiful little girl stood up and gave a tip to the folk artist, which should be a bit too much. The two artists were full of joy. I made up a toast song to make the atmosphere very lively.

Director Yang, you're so elegant! Mu Jianmin stepped forward and extended his hand to Yang An: I, Mu Jianmin, just talked on the phone!

Yang An stood up and said enthusiastically: Come here, Mr. Mu, please, let me introduce a few friends to you. This is Teacher Lu Xunlu, this is Sister Xintong, and this is Feifei... ...

Mu Jianmin usually doesn't care much about the entertainment industry, but he just watched the Mid-Autumn Festival Gala the day before yesterday, and he was no stranger to these faces. He shook hands with them overjoyed, handed out their bronzing business cards, and said flatteringly: I have admired you for a long time, my sire Mu Jianmin , Here is my business card! My wife really likes the songs of all the teachers, can I ask some of you for some autographs on her behalf?

Lu Xun felt that Mu Jianmin had a good face, not like a cunning person.

And just now Song Xiaomei carefully introduced this Mu Hei Ya Food Co., Ltd., Mu Jianmin is a local star entrepreneur, with assets of hundreds of millions in his early thirties, this person is worth making friends with, and has a bright future.

Lu Xun smiled slightly: Mr. Mu, what you are doing is wrong. What are you waiting for? Hurry up and call your wife and ask her to come. I have your autograph and you can have a group photo too! You don't have to thank me, just thank Yang Director, it's all because of Director Yang's face that we have the opportunity to sit and eat and chat together, and tomorrow we will go our separate ways, so it will be difficult to see us together again!

Mu Jianmin was overjoyed, looked at Yang An again, Yang An also agreed with a smile, he was not pretentious, and said: Director Yang, Mr. Lu, you guys are taking too much face, eating, drinking and having fun today is all mine!

Celebrities are generally outgoing and friendly, and soon everyone chatted and laughed together. After Su Hui came in a hurry and added a set of tableware, a few women chatted, laughed and gossiped, and a few men drank and chatted.

soon,

The topic shifted to today's program recording.

Lu Xun said: It was not easy for Director Yang. With his own strength, he pulled Jianghu Tan back from the abyss of death and returned to glory. What is the ratings now?

Yang An said modestly: Mr. Lu has won the award, and now the audience rating is about 0.8%, and it can only rank fourth on Red Maple TV.

Lu Xun smiled and said, After our latest episode airs, how much do you think you'll be able to see?

Yang Andao: We advertised at the Mid-Autumn Festival Gala. Everyone sees the face of Teacher Lu and Sister Xintong. Why should the ratings break 1%? You have at least 50 million fans, very One of the people watching the show is enough!

Lu Xun laughed loudly, and said to Li Xintong: Xintong, when you get back, you will advertise your fan club and let them watch the show on Sunday!

Li Xintong smiled coquettishly: Where is the need to wait to go back? You can start promoting now. I will take a picture and send it to the space. Not to mention, at least 100,000 fans have forwarded and interacted with the message today. Feifei, you also take pictures One! I think you have hundreds of thousands of fans, as goddesses, we must prove our existence anytime and anywhere!

The girls giggled and laughed, and put their heads together, posing in various cute poses. They took countless pictures, and selected the most beautiful photos and sent them to the space. Even Su Hui took a few selfies excitedly. Save it well.

Lu Xun picked up the wine glass: Come on, let's wish Director Yang's ratings of this episode break 1% in advance!

Yang An didn't dare to talk, everyone left for a drink, Mu Jianmin got up and filled the crowd, serving him very well.

Mu Jianmin has been listening, talking less, everyone's chatting, jokes, intentional or unintentional narration, he can collect the information he wants to know from various channels, this is his business talent.

The facts are gradually becoming clear, Yang An's contacts are getting wider and wider, and Jianghu Joke has entered the channel of rapid development. Starting from this issue, many domestic first-line stars will gradually join the show. Today's What is the part of Laughing Mirror House is another trump card program that is not inferior to Slippery Talking. In the future, it will be normal for the program to maintain an overall rating of 1%, and it can even reach even higher!

Mu Jianmin couldn't wait any longer, so he found an opportunity and asked, Director Yang, I heard that you contracted Jianghu Joke, can I ask you, do you share with Taili or pay a fixed amount? ?”

The topic finally became sensitive. Yang An got a hint from Lu Xun and asked cautiously: Does this have something to do with my program?

Mu Jianmin knew that he would not be able to escape unscathed, and he came here today to make a quick decision, so he said directly: I personally appreciate Director Yang's talent very much, and I intend to become the title sponsor of Jiang Hu Tan. The vice president of the TV station has inquired that the property rights of Jianghu Joke were not clear in the past, and the relationship network in the TV station was very chaotic. Our sponsors were more or less worried about investing, and the enthusiasm was not very high. Now that Director Yang has contracted the show, I can rest assured Too many, I have a suggestion, Director Yang, listen to it.

President Mu, please tell me.

If a fixed amount is paid for each issue, such as 100,000 yuan for one episode, then Mu Heiya can use the highest advertising budget to name the show. If it is divided, Mu Heiya hopes to get a low naming fee, and Another investment channel to cooperate with Director Yang.

When Mu Jianmin said this, everyone understood that it was deliberately cooperating with Yang An to make more money and giving the TV station less money.

Lu Xun was very satisfied, Mu Jianmin really got on the road, this kind of discerning businessman is a very good partner, of course, the prerequisite is that Yang An can handle it well, and can be so strong that Mu Jianmin is reluctant to betray.

Yang An said: Mr. Mu is straightforward, so I won't hide it. I share the share with Taili, and I take the majority, so I agree with the method of low naming fee + other investment channels, but the naming fee is the lowest. There is a bottom line, I can't lower the level of the program, I hope President Mu understands.

Mu Jianmin hurriedly said: That is, that is, what is Director Yang's psychological price?

Yang An looked at Lu Xun, and asked, Mr. Lu, what is the general naming fee for a variety show with an audience rating of 1%?

Lu Xun gave a slap in the face: Ordinary TV stations, the general 1% ratings program starts at 5 million. Every time the ratings increase by 0.1 percentage points, continue to increase the ratings. If it exceeds 1.5%, the starting point is 10 million. If it is Zisong TV Station, CCTV It’s normal for a top-level TV station like that to double again.”

Mu Jianmin smiled wryly in his heart, because of a delay of a day or two, the business of 1.8 million reached at least 5 million, and he had the urge to fire Vice President Zhang when he turned around.

Yang An smiled: Mr. Mu, Mr. Lu also said that the price is the same in the circle, and I don't specialize it. If you think it is almost acceptable, we will discuss the cooperation details in some time. I can promise , within half a year, Jianghu Joke will keep the third, fight for the second, and hope for the first, surpassing the 1.2% of Happy Saturday, competing for the 1.3% of Chen Yu's Date, and catching up with the 1.45% of Lucky Wheel!

Lu Xun asked, Are you so confident?

Yang Andao: Of course, my revision is not over yet. In addition, I signed a contract with the station. As long as the ratings break 1%, Jianghu Joke will be transferred to the prime time every Friday night from 19:00 to 20:00 Play, the program can be extended to 2 hours.

Lu Xun suddenly realized, and said in shock: Aren't you a prime-time program now? Great, Director Yang, you are too good. If you really want to switch to a prime-time program, I dare say that 1.5% is not a problem!

Even if he is a layman, Mu Jianmin knows what it means to have a program with an audience rating of more than 1.5%. It is definitely a popular program nationwide!

Mu Hei Ya can't stick to Hongfeng's local area, it wants to go to the whole country...

This idea keeps circling in Mu Jianmin's mind. If his business empire wants to be reborn, become a dragon, and become a national famous from a local enterprise, then it is the best opportunity to get on the express train of Jianghu Jokes. I missed it today. , there will be no more in the future!

Su Hui, who was sitting by the side, coughed lightly. Mu Jianmin saw determination in her eyes. He raised his glass and said, Director Yang, it is my honor, Mu Jianmin, to be your partner!

Everyone laughed, Yang An felt relieved, and drank the wine in his glass: Tomorrow we can discuss the details, Mr. Mu, happy cooperation!

Happy cooperation!

In the next few days, the negotiation between Anran Film and Television Entertainment and Mu Hei Ya went smoothly. The naming fee of Jianghu Joke was 5 million in the first year, and it was re-signed in the second year. In addition to the book, Mu Hei Ya's network In the sales store, 2% of the turnover is owned by Yang An personally, and it is named after Yang An's mother Li Yufeng.

There are very few companies that sell cooked duck meat online. If the annual turnover exceeds 100 million yuan, Yang An can get 2 million yuan and does not need to share with the TV station. Of course, this money is comfortable!

Of course, if there is gain, there must be sacrifice. Needless to say, the advertisement placement in the Jianghu Talk program, all work clothes, sponsored food, gift bags, aisle billboards, etc., as long as they can be photographed, must be printed with Mu Hei Ya The name and logo of the two parties, the official promotional videos of both parties need to be re-shot, and the offline parties actively cooperate with in-depth promotion and so on.

Taking money to do things is justified. After signing the contract, Yang An quickly entered the working state.

On Friday, Song Xiaomei took this episode of the show and went to the station for trial.

...

PS: I try to write as little commercial content as possible, so don’t get entangled in the details, and vote for recommendation~~New book friends remember to join the bookshelf~

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