The Industrial Giant Reborn

The time soon came to July 26, and in two days, the Olympic Games in Los Angeles will start. This is also one of the main purposes of Chen Zhiwen coming here. This is his first time to watch the Olympic Games live.

Although the Olympic Games have been held several times since coming to this world, this is indeed the first time that the mainland has participated. As for the previous two, the 1976 Canadian Olympics, although Hong Kong participated, it was simply impossible with that small population. There were no strong sports events when a gold medal was produced, so Chen Zhiwen naturally did not go to watch it. In 1980, it was even less likely that Chen Zhiwen would go to the Polar Bear event.

This Olympic Games can be said to be the most important in the history of human Olympics, because before this, any Olympic Games held in any place was a waste of money. Huge investments were made to build a large number of one-time Olympic venues and places for athletes to live. Although tourism will bring Some extra income was not enough to make a loss. This also led to the fact that when cities were selected for bidding for the 1984 Olympic Games, not many cities were interested.

In the end, Los Angeles won the Olympic Games, but the city government prohibited the use of financial funds to host this project. In order to continue the Olympic Games, the Olympic Committee invited a master who was proficient in business operations to take charge of the Olympic Games. This person lived up to his expectations and successfully obtained hundreds of millions of dollars in advertising fees before the Olympics through commercial means, thereby operating the entire Olympics normally.

Chen Zhiwen was not interested in how the Olympics was saved. However, the Olympics were also an opportunity to be exposed in front of the global public. After the Olympic Committee's business department was established a few years ago, Chen Zhiwen arranged for people to proactively contact and win the prize. It has exclusive advertising rights for beverages, household appliances and computers throughout the Olympic Games, as well as exclusive live broadcast rights in Hong Kong.

Although it cost more than 30 million US dollars, exclusivity means uniqueness. This is also the Olympic Committee's coup this time, because in the previous Olympic Games, as long as someone spent money, they could buy a spot, and any brand could be included. As a result, during the previous Olympic Games, there were too many advertisements, and because the number was too large, many advertising spaces were too small, and the audience could not see clearly during the live broadcast. Therefore, the advertising effectiveness was very poor, which in turn led to many brands not caring. Advertising for the Olympic Games has been reduced, and then the price of Olympic advertising fees has dropped, creating a vicious cycle.

This time, the rules set by the Olympic Committee are that only one merchant can receive advertising for a product. In subsequent competitions, these winning brand advertisements will also occupy a very large position, which will make TV viewers around the world It can be seen clearly, and because there are few advertisements, everyone has a good impression.

Therefore, the business value is extremely high, which is one of the fundamental reasons why the Olympic Games will be profitable in the future. However, opportunities in related industries have also been taken by Chen Zhiwen.

The place where Chen Zhiwen and others came is where mainland athletes currently live. Based on the principle of economy, the Los Angeles Olympic Committee has only prepared the most basic needs for athletes from all countries, such as normal meals, simple living places, etc. Etc., the various luxurious residences prepared by other countries like before do not exist.

Athletes from some developed countries immediately couldn't stand it and complained, especially since it's still summer in Los Angeles, it's very hot, and there are a lot of mosquitoes, but those in the mainland don't care. Even the United States has only made simple preparations, and it's better than what they had before in the mainland. The environment is a little stronger.

However, Chen Zhiwen still arranged for people to send some things, such as some common household appliances, such as fans, box air conditioners, refrigerators, etc. Fortunately, the Los Angeles Olympic Committee also considered that some countries would install their own appliances, and prepared the latest equipment. Basic electrical facilities.

When Chen Zhiwen arrived, Deputy Director Lin, who was sent by the General Administration of Sports of the Mainland to be in charge of the Olympic Games, quickly came to greet him with several of his subordinates.

"Hello, Mr. Chen, I am Lin Lanshan from the State Sports General Administration. On behalf of all the athletes and related personnel who came to participate in the Olympic Games, I would like to thank Mr. Chen very much for his help." Director Lin Lanshan said with a smile.

Although the General Administration of Sports only deals with sports and has little to do with foreign trade and commerce, Chen Zhiwen's reputation in the country is probably known to everyone with some social connections, let alone a deputy director.

While in the mainland, the domestic department also knew that Chen Zhiwen's branch in the United States would prepare some gifts for the athletes going to the Olympics this time. They also specially greeted Lin Lanshan, who was leading the team this time, and asked him to receive them seriously.

"Director Lin is very polite. As a Chinese, it is appropriate to make some contribution to the country's Olympic cause." Chen Zhiwen said with a smile.

In fact, it just provides some electrical appliances and some foreign exchange help. The electrical appliances are not given away. They can be taken back after the Olympics. They can be digested internally in the future, such as selling them to internal employees at a cheaper price, etc. It’s not that I’m reluctant to give it to them, but it’s just that I can’t take it back to the country if I give it to them.

As for foreign exchange, we did not give them money, but gave it to the Olympic Committee, asking them to prepare very sumptuous food for all mainland athletes and support staff to supplement their nutrition. This is also to avoid that after giving money directly, many people Might still save it.

If you don’t eat, the money is still gone.

This is also taking into account that the domestic foreign exchange is insufficient and the funds for the Olympic Committee may be limited. Furthermore, even if the more than 200 athletes participating in the competition do not go hungry when training domestically, they are definitely not as good as other countries with relatively good economies. For athletes, even short-term supplementation is good.

Besides, to win glory for the country, it’s okay for Chen Zhiwen to support a little food. There are also some Olympic gold medalists, especially Li Ning. It is still very possible for him or an Olympic gold medalist to cooperate.

"Haha, no matter what, I still want to thank Mr. Chen." Lin Lanshan said: "Mr. Chen, please come in and take a look."

"Okay." Chen Zhiwen agreed.

Subsequently, under the leadership of Lin Lanshan, Chen Zhiwen stayed in the Olympic Village where the mainland team stayed. This was also a requirement of the Olympic Committee a long time ago. Any Olympic Games organizer must prepare an Olympic Village for all athletes. At the same time, it is necessary to Ensure that each athlete has his own separate room to ensure that the athletes can get proper rest.

This is actually to protect the interests of some poor countries. Otherwise, many countries may not come if they don't have a place to live. Even if they come, it will definitely affect the rest of the athletes and the "fairness" of the Olympic Games because of funding. .

Lin Lanshan also introduced some athletes to Chen Zhiwen. These are relatively capable athletes that mainland officials believe are likely to win gold medals, including Li Ning of the gymnastics team.

Although he was quite interested in the future "Prince of Gymnastics", it was impossible for him to say anything on this occasion. After shaking hands, he moved away.

After walking around, he met the reporter team sent by CCTV to follow up the interview. Lin Lanshan did not introduce the people inside, but said: "Mr. Chen, after the Olympic Games start, when CCTV broadcasts the follow-up report, they will also We will bring some of your company’s products, including some pre-game interviews, and we will also film the surrounding environment, and the beverages and electrical appliance brands you sent will also be shown on CCTV.”

Many things are actually tacitly understood. If Chen Zhiwen gives them benefits, they naturally know how to repay them, not to mention that the person responsible for helping others also hinted at it.

"Okay, thank you very much." Chen Zhiwen nodded and said that he sent some household appliance brands, in fact, just to be exposed on CCTV.

You know, in this era, those who can watch TV in China are basically groups with good family conditions. Even if you can't afford an air conditioner, you can buy a refrigerator, a fan or a washing machine and other small appliances, and it should still be no problem. Currently, Midea's Products have also begun to be distributed domestically. Although it is not yet to the point where you can buy it whenever you want, partial supply is still possible. Besides, there are also many imported household appliances of other brands in China. As long as Midea's brand reputation increases, Now, if the people have needs, then it is not a problem to transport them from Shenhai City. There is no need for Midea to find a solution. Someone will solve this problem.

In this Olympics, the advertising invested by one's own capital in the Olympics is for the global market, while supporting domestic athletes alone is for the domestic market. Even Master Kong instant noodles have been shipped in batches. However, it is not possible for these things to be directly shown in the Olympics. But if someone eats some when reporters are covering the daily life of the Olympic Village, it will naturally be featured on CCTV.

Currently in China, CCTV is almost the first choice for most TV holders, and because of the lack of programs, even advertisements are good. But Chen Zhiwen remembers that when he was a child, he watched many advertisements with gusto, not to mention the daily life of Olympic athletes. Yes, many people will definitely watch it. At the same time, domestic officials will pay more attention to such a major event. It is estimated that domestic officials will also take a look when they have time.

"However, Mr. Chen, I have a question. One of the drinks delivered this time is called Jianlibao. This should be a domestic company, right?" Lin Lanshan paused and asked.

"Yes, it is a domestic enterprise, but I have also invested in it. It can be considered a joint venture. I also specially brought them to this Olympics." Chen Zhiwen nodded and said.

In fact, in the original history, Li Jingwei also sponsored the Olympic Games, and then became an instant success in China, attracting the attention of relevant leaders, and then solved the funding problem. Now that he has invested, he still needs Jianlibao to seize the opportunity of the Olympic Games. of.

Of course, Red Bull will also enter the Olympic Village, but Red Bull's positioning is too high-end. Even if it becomes famous, the mainland market is limited, while Jianlibao takes a mid-range route. Before the mainland's economy took off in 2000, Jianlibao was the most popular brand in China. There are more development opportunities.

"Oh, I see, that's no problem. If any athletes from our country win the championship, I will ask them to bring these drinks at the appropriate interview time." Lin Lanshan said.

"If they win the championship, will there be any rewards for the athletes in China?" Chen Zhiwen asked.

"There will be some, usually a house." Lin Lanshan replied. (End of chapter)