The Industrial Giant Reborn

"By the way, there is one more thing." Chen Zhiwen asked again: "Dad, you have a good network in Hong Kong. Do you know some bosses of clothing and hardware manufacturing factories? I have a batch of overseas orders in my hand. Find people who can cooperate in quality, scale, and integrity."

"Clothing, hardware?" Chen Tianfu thought for a while and said, "I don't know a lot about hardware. You may not know that there are not many hardware companies in Hong Kong that can develop to a large scale. They are all small workshops." In terms of clothing, there are some quite large-scale ones, and I know a few of them. If it is the most suitable for cooperation, I recommend one person, Zeng Xianzi, but his company only produces ties, called Goldlion."

"Goldlion? I seem to have heard of it." Chen Zhiwen said subconsciously. This brand has a lot of fame in later generations. In the 1980s, Zeng Xianzi was a famous tie king in Hong Kong. One of the manufacturing companies in the 21st century. Its initial product was ties, and later it began to expand to men's ready-to-wear, shoes, leather goods, accessories, etc., and it still took a high-end route, which is extremely rare in Hong Kong.

"I'll look for it." Chen Tianfu stood up, went to the back of the desk, took out the leather bag from the drawer, rummaged for a while, took out a business card, handed it to Chen Zhiwen who also came to the side, and said, "This is the bag." You keep his business card first, and I will call him tomorrow, and then you two will make an appointment?"

"Okay." Chen Zhiwen nodded and said.

"Also, there are a few more here. They are all made of clothing. You take them first. You can arrange for someone to contact you. I only have the business cards of these people, and I don't know them very well." Chen Tianfu handed over a few more. business card.

"Shoes, socks, underwear? It's quite complete." Chen Zhiwen said with a smile.

Chen Tianfu said: "From head to toe, there is nothing Hong Kong's clothing industry can't do, but most of them are OEMs for foreign brands, and a few are their own brands, and these are also low-end routes. It is also controlled by outsiders."

"Normally, as long as a garment factory has an order, it doesn't cost much to invest, but building a brand requires substantial capital-heavy investment." Chen Zhiwen said with a smile.

In the history of the development of global apparel brands, there is no one that does not need to build their own terminals. Adidas, Nike, and Uniqlo abroad, and domestic Heilan Home, Anta, Bosideng, etc. in the future, all need to open a large number of stores, which requires massive capital investment. At least in the early days, on the contrary, when you have a reputation and can choose to join, you don’t need to invest heavily in assets, but it’s only compared to opening your own store. In fact, even if you adopt the franchise system, you need a lot of investment in publicity. There is not much investment in advertising, and no one will join.

"How did you get the orders from the overseas clothing industry?" Chen Tianfu asked casually.

Chen Zhiwen shrugged and said, "It's nothing, just bought a supermarket in the United States."

Then, Chen Zhiwen described the general situation of the acquisition of fedmart, but did not go into details about the too complicated operation mode of the supermarket.

"You are really courageous. You dare to invest in the retail industry in the United States. Although the materials in Hong Kong are indeed cheaper than in the United States, the risk is still too great." Chen Tianfu said with some concern.

"I've considered all of these, and it's one of the risks, but it shouldn't be a big problem. I will ask three parties to audit the company's financial situation once a quarter. Even if there are problems, as long as the general direction is correct, a little loss is acceptable. Within range." Chen Zhiwen nodded and said.

Not to mention that supermarkets are far away in the United States, even in Hong Kong, there will be moles inside. As long as high-intensity supervision measures are adopted to suppress the number of moles, it doesn’t need to be completely zero, as long as the company’s business direction is okay. Besides, it is normal for many capable people to have gray income. This is an industry rule. As long as it does not affect the company's interests too much, most bosses will turn a blind eye. Human nature dictates that no one is a saint. If you don't give up some benefits properly, who will give you a good job? At the same time, isn't this a good way to control people and manage the balance of your subordinates.

"That's fine, you decide on your own affairs, and I don't have to worry about it." Chen Tianfu said with a light smile, it's useless to worry, the scale of his son's business has far surpassed his, and the management method and vision are completely different , his so-called decades of experience in shopping malls are of little use.

The two talked about some property acquisitions in Hong Kong. At present, the father and son together own 12 industrial office buildings, with different sizes and high and low floors. The total area of ​​the industrial office buildings in China exceeds 2 million square feet. It can be said that in the field of industrial office buildings, the area held by the Chen family is enough to rank among the top three in Hong Kong.

The current annual rental income alone exceeds 15 million Hong Kong dollars, but the corresponding debts are also very heavy. This rent can only barely meet the interest of the bank, but it is enough. After two or three years, the price will double. Just switch hands and go out.

The next day, Chen Zhiwen came to the headquarters of Galaxy Holdings. One year after its establishment, this place has the same prospects as other office buildings. All kinds of white-collar workers are very busy. At present, whether it is Red Bull or Midea, they are mainly overseas. The market requires a lot of manpower to be responsible for communication, so the headquarters has also recruited a lot of corresponding personnel.

The boss came back, and the bosses of various departments and branches also rushed over. After such a long time, it was necessary to inform the boss of the company's development.

Chen Zhiwen also listened carefully to everyone's reports. In the half month since he left, the overseas market has not changed much, and there are many orders. The biggest problem in Hong Kong is the lack of production capacity, especially Red Bull, which is not very popular in the United States. , but this market is too big, and the demand far exceeds the production capacity in Hong Kong. It is too late to refit all the previous production lines of United Soda to produce Red Bull.

"Two production lines from RB have come over. After debugging last week, they are now in small-scale production. If there is no problem, it is estimated that they will be able to produce at full capacity at the beginning of next month. There will be another ten production lines in the future, which will be completed within the next six months according to the contract date. Sent to Hong Kong." Qin Zhihaohui, general manager of Red Bull Company, reported.

Chen Zhiwen nodded and said: "Sales in the United States are very good. Next, Europe will be the market we want to develop. In terms of production capacity, we need to continue to improve. In addition to the purchase of production lines, staffing must be cultivated from now on. When I’m idle, I want the equipment to arrive, and I can immediately produce at full capacity.”

Labor in Hong Kong is very cheap now. Red Bull’s current industrial treatment is not bad. The monthly salary of workers is only 300 Hong Kong dollars. At present, a bottle of Red Bull can make a net profit of 1 Hong Kong dollar. The demand in the United States is now very high. That's 100,000 bottles a day, and the number is steadily rising.

However, this profit is only the gross profit rate of individual products, and does not include the advertising costs spent in the United States. In fact, Red Bull is very profitable, but it spends money quickly. For a long time to come, at least half or even all of Red Bull’s profits will be invested in advertising. In the future, we must establish the brand globally within the next few years.

Otherwise, the two giants Coca-Cola and Pepsi definitely have a chance to overtake. And once the brand image is erected, it can be said to be lying down and making money. After all, Liangle has many beverage businesses of various types, and it is impossible to waste money for an energy drink market that is unlimited and already dominant Red Bull.

Qin Zhihao replied: "Chen Sheng, I have sent someone to Germany to ask about a local brand Krones. They have the most advanced automatic filling production line in the world and are also an equipment supplier for Coca-Cola. A production line can fill 15,000 bottles per hour. The bottle, but the price is a bit expensive, asking for $300,000."