The Industrial Giant Reborn

Chen Zhiwen continued: "In addition, I need you to pay attention to a special thing, that is, when different products are placed together, there will be any difference in their sales data. I need to study the general shopping habits of users."

"Shopping habits?" Pierce thought for a while and said, "I also know something before. Many supermarkets put beer and snacks together, put children's toys at the bottom of the shelf for children to see, and put chewing gum at the checkout. There has been a big sales boost."

"It's almost the same logic, but these are just a summary of experience. I need a lot of data, real data, and real statistics. In the future, we can use these as a basis to optimize the placement of supermarket products, thereby improving business. Efficiency." Chen Zhiwen said.

In later generations, big data controls everything. People’s most inconspicuous consumption habits actually have a big data law. As long as you master this data law, you can maximize the user’s shopping needs, because many times, consumers don’t know What they need, and if the supermarket has the data, it can inform consumers to the greatest extent.

Although it is not as good as the big data push of the Internet, it can actually greatly increase the turnover of supermarkets and meet the shopping needs of consumers.

"This is a very large amount of data, which requires a lot of statistics, and also requires a large computer to store it, and the cost will be very high." Pierce thought for a while and said.

"I know this. It's not something that can be done in a few years. Make a plan first and start to observe. When we have more supermarkets in the future, I will use a special fund to do this." Chen Zhiwen nodded Said.

At present, personal computers have not yet appeared, and large-scale calculators are commercially available, and the price is very expensive. When personal computers become popular in a few years or even 80 years later, they will be very suitable for supermarket data statistics.

And counting these data also requires a lot of labor, a lot of labor, and it will take several years. The cost is too high for Americans, and it is difficult to transfer people from Hong Kong, but as long as the mainland is reformed and opened up, I can do it myself. Finding a group of international students to do this can not only greatly reduce their own costs, but also help these people find a way to fill their stomachs.

As far as he knows, at that time, the students from the mainland who came to study in the United States had only a few dollars on them. Fortunately, American universities provided accommodation.

"Okay, I'll ask the employees to observe and record it." Pierce nodded and said, the easiest thing to find is the easy one, and it doesn't cost much.

Chen Zhiwen continued: "Mr. Pierce, after I return to Hong Kong this time, I will set up a trading company. You sort out the products that Fedmart and Costco need in the future, and mark the demand. I will let my trading company find suitable cheap and high-quality goods in Asia. Alternatives can then be sent over here for testing.

Start with ordinary clothing, ordinary hardware products, simple electronic products, small household appliances, snacks and drinks. "

Trading companies in Hong Kong naturally give priority to purchasing from Hong Kong, or the nearby Bay Bay, while Hong Kong's manufacturing industry is best at clothing, hardware products, and small electronic products.

Of course, Midea’s fan is also added, but it’s already August, and the summer in the United States is over. Both air conditioners and fans are out of season. The refrigerator will send some over. As for the radio, this thing can only be sold in the United States. For some homeless people, there is no market for it.

"I've prepared it a long time ago." Pierce smiled and said, "Before Mr. Chen said to purchase from Hong Kong, I sent someone to classify the products purchased by the company, and sorted out a list of materials suitable for export from Hong Kong."

"Okay, you're paying attention." Chen Zhiwen smiled, took the list, and glanced at it casually. The top item was clothing, men, women, and children, everything from socks, shoes, pants, clothes, and hats. At the same time, there are also some products such as bed sheets, ranging from tens of thousands of dollars to hundreds of thousands of dollars. The volume is not very large. After all, the current annual turnover of fedmart is only 180 million US dollars, and there are many varieties of clothing. , enough to feed many Hong Kong garment factories.

The following are some hardware products such as pliers and screwdrivers. American labor is expensive, and many things can only be done by yourself. Most families need a complete set of tools, so the sales of hardware tools in supermarkets are very large, but because they are not industrial products. , the quality requirements are not high, it is a low-end hardware product, and it is very suitable for those small hardware companies in Hong Kong.

There are not many more after that. Any supermarket is very cautious when it comes to electrical products. One is that it is troublesome if it is broken, and then it is related to safety. Even if it is a supplier designated by the boss, it must be carefully reviewed to confirm that there is no problem Try to put it on the shelves in small batches, or if something goes wrong, it will be very troublesome. Besides, if you don't have a certain reputation, no one will buy it.

After accepting the list, Chen Zhiwen chatted with Pierce about the operation of the supermarket. Although Chen Zhiwen had no experience in the supermarket retail industry in his previous life, with the help of the Internet, his understanding of many things far exceeds that which can only be relied on. People in an era where TV newspapers can only understand other things.

"Based on the user's buying habits, classify the users and predict the products they need to buy in advance?" After hearing some insights from Chen Zhiwen, Pierce thought for a while and said: "When we provided services to large customers before, we would also have such Awareness, but for each customer, this number is too much, right?"

"Of course not for every customer, but roughly based on the type of goods purchased by the customer, to determine his daily shopping habits and economic strength, divide them into several or dozens of categories, and then send them different advertisements Leaflets, the effect will be much better." Chen Zhiwen explained.

Big data is difficult to mature in this era, but classification can still be done barely. At present, European and American supermarkets often send leaflets to customers during promotional periods, but the leaflets are exactly the same for each customer.

There are not only the limitations of the times, but also the trouble of a wide variety of products, but warehouse supermarkets are much simpler because there are not many types of products. At the same time, because customers are stuck with membership fees, the number of customers is not as good as that of Wal-Mart. Ordinary supermarkets, which make targeted publicity possible.

This can be regarded as the most basic data analysis. In the 1980s, Wal-Mart spent a lot of money on data reform, which was also one of the main reasons for its success. Although it is a bit early now, Costco’s special business model determines it. The data to be processed is much smaller than that of normal supermarkets. Even the simplest classification of users into three or five categories is more effective than sending advertising leaflets without distinction.

Do a rough analysis first and make basic preparations. When personal computers appear in a few years and the cost of supercomputers drops sharply, they will be able to carry out the digital revolution a few years ahead of Wal-Mart.

"You can try it, but I can't figure out how to operate it." Pierce said with a frown.

"It's not in a hurry, take your time." Chen Zhiwen smiled and said, "The most important thing now is to find a suitable venue for our new storefront."