The Industrial Giant Reborn

In the original history, it only took a few years for Red Bull to be promoted in Europe from Matt Sitz to the shelves of European supermarkets, because he is the best way for wealthy people to replenish their energy and energy.

In countries with developed manufacturing industries, there are many such groups. Therefore, Germany, RB, and the United States are definitely the best markets for Red Bull. The price invited sports stars to endorse. As for Germany and RB, they are preparing to wait for some achievements in the United States before Xu Tu enters.

Qin Zhihao used the relationship between Midea Electronics and Toyota to directly enter the core of the RB manufacturing industry. To Chen Zhiwen's surprise, he really stepped into the RB market with this gimmick.

However, this kind of brand can only last for a short time, and it is not a formal channel. If it wants to last for a long time, it still needs to invest heavily in publicity to let the whole people know about this brand, and at the same time find a way to enter a large number of RB supermarkets.

"Yes, I know that Chen Sheng is planning to enter the US market first, but since RB has already done so, they should strike while the iron is hot." Qin Zhihao said.

"Okay, I agree. I'm looking for a rugby superstar to endorse in the United States. Who are you going to find for RB?" Chen Zhiwen asked. RB is a nation that doesn't like sports very much. It seems that it is not easy to take up sports. .

"I'm also thinking about this issue, but I don't have any clue yet." Qin Zhihao said with some embarrassment: "It's a pity that Li Xiaolong passed away, otherwise he would be the most suitable."

"Die young, there is no way." Chen Zhiwen also said with some regrets. In fact, after returning from time travel, he felt that if Li Xiaolong had not passed away, it would be of great help to his business layout. Looking for him to speak, the global market basically Both are useful.

It's just that he wasn't involved in the film industry. Although he spent a little time meeting Li Xiaolong, he couldn't interfere too much. Besides, the reason for his death might have been decided before Chen Zhiwen traveled.

"I'm going to go to RB and find some local consulting agencies for consultation. Maybe they have a suitable method." Qin Zhihao said.

"That's fine." Chen Zhiwen nodded and agreed. In terms of business details, Chen Zhiwen doesn't know much about what is the best way to enter a foreign market. Many times even the old foxes in the vertical and horizontal shopping malls often fall into the pit and look for Some local consulting agencies may be more effective.

At noon, Chen Zhiwen took several business department executives and administrators to a nearby restaurant to improve the food, which was a boost to morale, and then went to the hotel for a meeting.

In the evening, Chen Zhiwen returned home. At this moment, he was already a little sleepy. Although the plane was first class, he had enough sleep. When he arrived in Hong Kong in the morning, he went to the company. However, there is a time difference between Hong Kong and the United States. , It also avoided the confusion of the biological clock. After a few perfunctory words with my parents at home, I slept for twelve hours.

By the next morning, I was completely refreshed and felt energized.

"Come on, have a steamed stuffed bun. You can't eat this stuff in America, right?" Chen Tianfu said with a smile.

"It's okay if you can't eat it. Chinatown should have it, but I haven't been there, so I haven't eaten it." Chen Zhiwen took the buns and replied. This steamed stuffed bun was specially ordered from the Mandarin Oriental Hotel. Several nearby neighbors ordered it together. The money was in place. The hotel specially sent someone to deliver it every morning, and the taste was different every time.

"How was your stay in America?" Chen Tianfu asked while having breakfast.

"It's not bad, the business is basically done." Chen Zhiwen said with a smile, except for the failure to invest in Buffett, everything else has basically been done. Moreover, he has known Buffett, and there may be opportunities to cooperate in the future .

"That's good. Recently, Hong Kong's stock market has fallen again, and so has the land price. We don't know what to do." Chen Tianfu said.

"Buying land is still cost-effective, but you can't buy official auction land. The global economy is not good, and there is no strong good news. The Hong Kong market will always be sluggish." Chen Zhiwen said. In fact, if it weren't for the good news from the north in 1976, Hong Kong's real estate stock market and economy would not have recovered so quickly.

"Hoarding land requires paying interest. The more borrowing, the greater the pressure. If the leverage is too large, the land price will fall sharply, and the whole game will be lost." Chen Tianfu said.

"That's why I said there is an opportunity in a crisis." Chen Zhiwen smiled, and asked again: "Dad, what happened to the land certificate that I told you about the B-type official letter last time?"

"I have received more than one million yuan in goods." Chen Tianfu replied.

Chen Zhiwen said: "It's too little, buy it quickly, I will give you another 10 million Hong Kong dollars, and I will use it all this year."

The B-type official letter exchange land certificate is now at a very low price, which is the best time for acquisition. When the real estate market recovered in 1976, the development of Kowloon would soon be restricted due to aviation safety requirements. At that time, the New Territories would inevitably Become the target of real estate developers and speculators, and the B-type official letter exchange land certificate with the priority of land exchange is much more convenient than the land, and the process of buying land is much more complicated, as long as you have money to buy the land exchange certificate.

Whether it is to wait until the price soars in a few years to cash out before doing other businesses, or to wait until more than ten years before developing, it is very cost-effective. It is even more cost-effective than buying Cheung Kong shares, because Chen Zhiwen knows that in 1979 in history, when Cheung Kong acquired Hutchison, the market value was only 600 million Hong Kong dollars, but now it is about 300 million Hong Kong dollars, and the increase in five years is only two Times, he is not interested in investing, and it is not too late to wait until 1979 to invest. Besides, history will definitely change. Even if Li Jiacheng's ability is strong, he may not be able to reach the peak in history.

"Okay." Chen Tianfu nodded, and didn't ask any further questions. In fact, starting this year, the Five Tigers of Real Estate and other well-known Chinese-funded real estate companies have begun to stockpile a large amount of land, and some even raised funds from the stock market to stockpile land. Knowing that the current stock market is a big bear market, being able to operate like this is to be more optimistic about the future of the real estate industry.

"By the way, aren't you going to buy the Hilton Hotel? How about this matter? Did you go to the United States to meet the boss behind Hilton?" Wu Xiuling, the mother on the side, asked.

"No, HSBC is responsible for this matter. They are negotiating. I just need to know the progress. I have an appointment with Shen Bi, and we will meet to discuss this matter the day after tomorrow." Chen Zhiwen shook his head and said, bypassing the intermediary to meet directly is relatively taboo Not to mention that the middleman is HSBC. Chen Zhiwen is planning to establish a good relationship with HSBC, and he will have to make wool from them in the future. There is no need to be short-sighted because of such trivial matters now.