The Industrial Giant Reborn

Chapter 22 Saul Pierce

"What level does this price belong to in the United States?" Chen Zhiwen asked.

Ron thought for a while and said, "It's not the most cutting-edge, but the upper-middle level is there. Terry Bradshaw is one of the very famous stars in the football field. The price may only be a little more expensive." , Considering that Red Bull is not well-known, it is risky for a star to endorse such an advertisement, so looking at it, it is actually similar.”

"Okay, then 2 million dollars." Chen Zhiwen nodded and said.

Terry Bradshaw is the best football player in the United States, but it is not mainland or European football, but American football, which is rugby.

In the United States, rugby is the most popular game. Others include baseball and ice hockey. The NBA, which is relatively famous in China in later generations, is still not a popular sport. The real fame of the NBA began in the 1980s and reached Jordan in the 1990s. Lead to the top.

And this Terry Bradshaw will win consecutive championships in 1975 and 1976, win the American Football Conference (AFC) championship, and his name will enter the Professional Football Hall of Fame.

This year is still 1974. It is the most cost-effective to find him as an endorsement at this time. Besides, Terry Bradshaw is also very famous now.

Red Bull is a sports drink, and it is the best choice to find a well-known sports superstar to endorse.

When I have money in the future, I will play even bigger. Advertising is nothing, and it is more effective to directly buy the team's team.

"Then do you want to meet Mr. Chen?" Ron asked.

meet? Chen Zhiwen thought about it, and it seemed unnecessary, but he spent so much money anyway, so he said: "Okay, let's meet up, and I will go to see where there is his competition recently, and then I will make an appointment to meet him." Just one side."

As for American football, Chen Zhiwen had never watched it in his previous life. Now that he has come to the United States and is planning to sign a contract with a superstar, let's take a look at the charm of this football, which can attract the entire United States.

Ron said: "Okay, then I will arrange it. I will determine a few time slots, and Mr. Chen will decide here?"

"Okay." Chen Zhiwen nodded, and asked again: "Have you found the person I entrusted you to find?"

"I found it. Saul Pierce is currently in San Diego. He is the owner of several supermarket chains, but the information I found shows that his supermarket business is not very good." Ron replied.

"Okay, then, in the name of your law firm, make an appointment with him, and we'll go to San Diego to meet him." Chen Zhiwen said, "This matter is the most important right now."

Go to them directly, if you are a stranger, they will not ignore you, even if you see them, they will not be able to talk to you about any cooperation matters. Therefore, in the business activities in the United States, Chen Zhiwen is based on the legal affairs behind Ron Although it needs to pay a sum of money to guarantee the endorsement, it can save a lot of time and energy. This is also a necessary method for small companies to do business at present, and it can be regarded as a means of elimination. They can't even afford the endorsement of a law firm or a bank, so there is no need to talk about big business.

"I see, I'll go right away," Ron agreed.

Ron was entrusted to do what he was supposed to do, and Chen Zhiwen and his party had nothing else to do for the time being. The United States in the 1970s was full of golden opportunities, but basically they had to wait until 75 years later to become semiconductor workers. When it develops enough to support the emergence of personal computers, various influential figures will emerge as the times require, but now, there is no good investment direction. The United States is about to enter the era of high inflation, the Federal Reserve will continue to raise interest rates, and the stock market will also Entering the bear market, except for a few future giants, there is really nothing to invest in. Hong Kong is full of opportunities.

In his spare time, Chen Zhiwen also took his assistants to play around Los Angeles for a few laps, and also went to Hollywood to check in. Unfortunately, he doesn't know movies, and he can't make a movie like other novels in later generations to earn hundreds of millions of dollars. As for It is even more impossible to invest in filming. Hollywood even cheated Wall Street, and European capital did not know how many times it was cheated. If a Chinese capital went in, it is estimated that even the bones are gone.

Besides, even if it is Hollywood movies, Marvel of later generations, the wealth earned in decades is still not as good as a few buildings in Hong Kong, not to mention that in a few years, if you just invest in some future technology giants, you can easily blow up Hollywood all profits.

Three days later, Ron took Chen Zhiwen and his party to San Diego. He had already made an appointment with the person Chen Zhiwen wanted to meet: Saul Pierce.

The meeting was arranged in a quiet coffee shop in downtown San Diego. Before Starbucks swept the world, most coffee shops took the high-end route. Under normal circumstances, there were not many people in the whole coffee shop.

Under the leadership of Ron, Chen Zhiwen met Saul Pierce, the founder of a retail giant second only to Wal-Mart, who was unknown in the retail industry.

"Mr. Pierce, hello, I'm Ron." Ron extended his right hand and shook hands.

"Hello, Mr. Ron." Saul Pierce also shook hands and said, they had already contacted by phone before.

"This is Mr. Chen from Hong Kong." Ron introduced to Chen Zhiwen.

Chen Zhiwen also stretched out his right hand and said, "Hello, Mr. Pierce."

"Hello." Saul Pierce said politely, "Please sit down."

Pierce sat down with Chen Zhiwen, and Ron said tactfully, "The two may have business secrets to talk about. It's better for me not to be there. You can consult me ​​after you two make a decision."

"OK, thank you Mr. Ron." Chen Zhiwen nodded with a smile.

Seeing Ron leave, Pierce beckoned and called the service industry. After the two ordered their own coffees, Pierce asked, "Mr. Chen, I heard from Ron that you are looking for me to do business with me." Cooperation, I don’t know which aspect of cooperation it is?”

Chen Zhiwen nodded and said, "Yes, I want to invest in you."

"Investment?" Pierce was not surprised, and asked, "Mr. Chen is also in the retail business? I basically know all the well-known retailers in the United States. Are you in retail business in Asia?"

"No, I don't have a retail business, but I am optimistic about this industry, Mr. Pierce's warehousing model, and Mr. Pierce's management ability." Chen Zhiwen said with a smile.

"Fancy me?" Saul Pierce said with some self-mockery: "I ran my own company and almost went bankrupt."

"Mr. Pierce, your business ability is unquestionable. The current problems of FEDMART are actually the once open franchise system, the company's lack of group management, and the lack of extreme cost operations, which has led to problems in the current capital chain. But as long as you have With enough funds, everything can be restarted." Chen Zhiwen said calmly.