The Growth of the Richest Man
Chapter 225: go abroad
In June 2011, in the first month of sales of the Hammer 4 mobile phone, the Hammer 4 mobile phone achieved a monthly sales of 6 million units. Although this result has tripled compared to the 2 million sales of the Hammer 3s mobile phone in May, there is still a big gap between this achievement and the previous highest monthly sales of the Hammer mobile phone of 10 million units.
Perhaps this is because the Hammer 3s mobile phone has gradually cooled the popularity of the Hammer mobile phone, and many people have turned from fans to black. However, when 6 million Hammer 4 mobile phones entered the market in the first month. The use of these mobile phones in the hands of consumers is actually a good advertisement in itself. The various advantages of the Hammer mobile phone that could not be expressed through the conference, when consumers actually operate this mobile phone, they will discover the true and distinctive charm of this mobile phone.
In July, the sales volume of the Hammer mobile phone exceeded 10 million again, which was close to the historical peak of the previous monthly sales of the Hammer mobile phone. On the flip side, though, things haven't been so much better for Apple's phones.
Originally, in the first month, the sales of Apple 4s mobile phones were still very good. After all, the death of Steve Jobs made a very popular advertisement for Apple 4s mobile phones, which constantly occupied the front-page headlines of various media, newspapers and the Internet. However, due to the hasty release of the Apple 4s mobile phone, there is not much improvement over the Apple 4. In addition, the quality problems of the Apple 4s mobile phone caused by the rush to release and other reasons are also fermenting.
After a period of short-lived popularity, the sales of Apple's 4s mobile phones have experienced a sharp decline. It has even fallen below 10 million units in global sales. This number is already insufficient for even the sales of Hammer mobile phones. However, Apple's mobile phone still firmly controls the US market.
Because Zhang Yong once promised Jobs that as long as Jobs was alive for a day, the Hammer mobile phone would not land in the US market. Apple's new CEO, Cook, thought that Zhang Yong's promise was a promise to Apple, rather than a respect and commitment to Jobs himself, so he has never given Zhang Yong a promise to the US market, the home base of Apple's mobile phones. Hammer phone takes a defensive stance.
AT&T was once a monopolistic telecommunications company in the United States. It was founded in 1877 and had long monopolized the long-distance and local telephone markets in the United States. However, in recent decades, the company has slowly undergone several spin-offs and reorganizations, and its market share has become smaller and smaller. In order to reverse this trend, their boss came up with a way to introduce and sell the popular Chinese Hammer mobile phone.
The telecommunications company contacted Qian Chen with a request to import Hammer mobile phones. Qian Chen reported this situation to Zhang Yong. Zhang Yong thought about it carefully. Opening the international market and expanding the mobile phone business should rely on these companies. Unlike Chinese consumers who are used to buying mobile phones from shopping malls, American consumers are used to buying mobile phones from telecom operators, so it is a good idea to entrust the sales rights of mobile phones to such a former leading company. channel to open the market.
Cook once heard Jobs mention it to him, don't worry too much about the competition of Zhang Yong's company, because Zhang Yong promised him not to enter the US market, but now Zhang Yong has entered the US market, what's going on? When Zhang Yong made a promise to Jobs, there were several world celebrities present, such as Buffett and Soros, both of whom could testify to Zhang Yong's promise to Jobs at that time. Although Jobs is dead now, Zhang Yong's promise should not be voided, right?
Cook was very dissatisfied with Zhang Yong's actions, and contacted the American Telecommunications Association, wanting to impose sanctions on Zhang Yong's treachery. However, when Cook obtained the original video of the lunch from the beef restaurant where Zhang Yong and Jobs ate, and after watching the video of the lunch carefully, he found that Zhang Yong's promise at that time was just a promise When Jobs was alive, Zhang Yong would not enter the American market! Now that Mr. Jobs Joe has passed away, Zhang Yong does not breach the contract.
It seems that what a mess Mr. Jobs left me, Cook was very unhappy. At that time, Jobs did not carefully say that Zhang Yong's promise turned out to be valid.
Although I was very upset, Cook had no other way. Now that the production of Apple 4s mobile phones has started, it is not advisable to stop sales and be seized by Zhang Yong. So many products are piled up like a mountain. If they can't be sold, the loss will be even greater. Shortly after Steve Jobs became CEO, he made the decision to immediately cut the price of Apple's 4s mobile phone.
Want to fight a price war with Apple? Zhang Yong thought.
Originally, Zhang Yong had almost made up his mind and wanted to fight a price war with Apple~www.wuxiaspot.com~ to seize the US market. But a message made him stop such actions. After all, Zhang Yong's company is not an American company. Therefore, if Zhang Yong sells products sold in the United States at a low price, it may be classified as unfair competition or even dumping by the US Department of Justice.
The top officials of the US government have passed a message to Zhang Yong through Zhang Yong's old acquaintance Bruckheimer, hoping that Zhang Yong will not be able to sell low-priced products to them in the country by reducing prices.
Not just for this reason. Zhang Yong was still thinking, it's fine if I don't cut the price anyway, as long as I improve the performance of the mobile phone, am I afraid that it won't be sold? Although it seems that this country advertises democracy and justice, in fact, how many dark sides are there behind the disguise of justice? Zhang Yong didn't want him or his wife to become a man like Meng Wanzhou because of one of his business competitions.
However, although Zhang Yong's Hammer mobile phone has not been sold at a reduced price, and, according to his request, the price in the United States is more than double that in China, but such a good mobile phone, its sales are still It is very high. Because of the price gap, some people even take advantage of the opportunity to travel to neighboring Mexico and bring back a cheaper hammer phone from there to use.
This is like the previous life of China. Many Apple fans bought Hong Kong and US versions in order to get a cheap mobile phone. After all, the price of Hong Kong and US versions of Apple is cheaper than the national version. Many, now this situation has turned into Americans buying Mexican versions of mobile phones in order to get a cheap hammer mobile phone. It seems that this result is quite funny.
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