The Best Entertainment Era

As Juno won the audience's choice award at the Toronto International Film Festival, Embassy Pictures also took advantage of the opportunity to push this film to the theaters. However, such a relatively niche film has a limited promotion and distribution budget. It may be opened on a large scale like a commercial film.

Even if it is relative to entertainment, theater companies will not take risks easily.

The subject matter of Juno determines that its audience cannot be particularly wide.

Fortunately, the film also has the Audience Choice Award.

At the end of September, Juno began to be screened in 7 theaters across the United States.

This is the way that niche-themed films must go.

The premiere and the like, of course, are out of the question.

However, director Sofia Coppola, because of Lost in Translation, has somewhat of a box office appeal in North America, and the film promotion of Embassy Pictures is also focusing on the new work of Sofia Coppola.

The word-of-mouth of Juno was not as good as Ronan thought it would be. Many viewers who admired the film did not think highly of the film. After the release, the average score of IMDB viewers was only 7.5 points.

Ronan thought that once this movie was blown up by so many people, the average score of IMDB audience should be above 8.5 points.

In fact, this is not the case at all. The audience who bought tickets to enter the on-demand theaters were more interested in sensitive subjects such as teenage pregnancy, and did not rate the film too highly.

Of course, it is impossible to blow to the point of explosion.

For a film aimed at awards season, such audience reputation is actually not ideal at all.

But there is one thing, Juno did it, the controversial subject matter is too easy to attract attention under the promotion and marketing of the embassy film industry.

As we all know, the more controversial the movie, the less lack of audience.

On the first weekend of the screening, under the blessing of the super sensitive topic of teenage pregnancy, even if it did not have a burst of word-of-mouth, Juno still appeared to be full of theaters.

The total box office of seven theaters in the United States is nearly 420,000 US dollars, and the average box office of a single theater is 59,124 US dollars!

The screening of Juno delivered an impressive commercial performance.

There is no word-of-mouth praise, no unanimous praise, and it is impossible for the audience to watch this kind of film mesmerized. There is only controversy brought about by the sensitive subject of teenage pregnancy.

This has always been one of the more acute social problems in North America.

There are not too many teenage pregnancies in this country, and the debate over abortion or birth has not stopped for a moment.

This topic can even become political capital in the contest between donkeys and elephants, and become a bargaining chip for voters.

Public opinion is furiously arguing about this issue.

Society will eventually affect the film.

Juno is undoubtedly the best case.

This film, which attracts audiences with its themes, was screened in 40 theaters across the United States during the second weekend, and the huge debate brought Juno a steady stream of audiences.

Moreover, the word-of-mouth of the film is not very good, but it can be considered bad. IMDB audiences scored an average of 7.5 points, which is considered an average word-of-mouth among literary films during the awards season, but its level is far above the passing line.

Juno took another US$1.43 million in North America in its second weekend,

The average box office for a single hall is $35,686.

After ten days of screening, the cumulative box office of the film in North America has reached 2.16 million US dollars.

The most important thing is that Juno has triggered a huge degree of social discussion, and the issue of abortion has once again been placed in front of all media and audiences across the United States.

Pregnancy before marriage, the eyes of others, and young mothers, these seem to be unable to be understood and accepted by the mainstream culture about the cruelest pain in youth, and director Sofia Coppola uses a unique method of youth movies to carefully Describing it, it seems that the last oil painting has gradually become gorgeous.

The most sensitive topics and the most intense debates bring a steady stream of attention and enthusiasm.

These are placed in the hands of Embassy Pictures and Relativity Entertainment, and they become green bills one after another.

There are few things movie studios love more than money.

According to the survey data of the embassy film after the incident, among the audience of Juno, adults over the age of 25 accounted for an absolute majority, accounting for more than 60%, and the proportion of audiences under the age of 20 was relatively low. There is a lack of interest in this film among the teenage crowd.

This is also normal.

Probably in the eyes of teenagers in the United States, what happened to Juno is not a big deal, and it is not so cruel. It is worse than jumping into the fountain after taking too much drugs and stripping naked.

Although the investment of Juno is not very high, the total cost including production and publicity has exceeded 10 million US dollars. Now that the popularity is gradually increasing, the embassy pictures will naturally further expand the scale of screenings.

On the second weekend of October, the North American screening scale of Juno finally expanded to more than 1,000 theaters. Due to the relatively small subject matter of the film, the attendance rate after the expanded screening began to fluctuate violently.

This weekend, the film's single-house box office dropped from more than $35,000 to just over $10,000.

The inherent disadvantages in subject matter and investment are obvious.

Fortunately, maintaining a certain degree of heated debate can always bring a lot of viewers to Juno. After this weekend, the North American box office of the film has reached 22.15 million US dollars.

The North American box office alone is enough for Relativity Entertainment to recover all its investment.

Of course, while maintaining a certain degree of enthusiasm for release. Juno also has a lot of critical voices.

Among them, the most common criticism is that Juno is not serious enough and has turned this extremely serious subject into a fairy tale. Real pregnancy is not so easy and freehand, especially for girls who are unmarried and conceived first.

Roger Ebert said in the column: Juno is another beautiful lie fabricated by Hollywood.

There is nothing wrong with saying that, because Hollywood has always been best at dressing up all kinds of lies.

If in real life, according to the content of Hollywood movies as a guideline, not to mention the bloody head, it is difficult to save your life.

The most typical example is water in Hollywood movies.

In Hollywood movies, no matter the good or the bad, as long as it encounters water, all the laws of physics disappear invisible. Water is like a Tai Chi master, with the magical ability to protect the fragile flesh and blood from all kinds of destructive forces. devastated.

But the reality is extremely cruel. The water looks soft, gentle and harmless, but underestimating the power of water will make people pay a heavy price.

Diving is definitely not a joke. Maybe some curious people have tried it. Diving chest down in the swimming pool, the powerful impact is definitely unforgettable for a lifetime.

This is still the case for swimming by the pool, imagine the destructive force produced when falling into the water from a high altitude.

Under the rapid impact, the water surface will become as hard as cement, and even with Arnold Schwarzenegger's muscles, it will be torn and smashed mercilessly.

Ronan once had a classmate who once dived in the three-meter springboard in the swimming pool. He still entered the water with his feet first. Because when he entered the water, the gap between the two parts was a bit big, and the pain behind him was so painful that he had to go to the hospital to do it. examine.

It's not impossible for such a thing to happen.

Juno has been a much slower box-office hit than successful popcorn flicks, but the film's success lasts long enough.

According to the forecast of the Embassy Films...

After getting off the elevator of the Theory of Relativity Building, Jessica Felton said to Ronan while walking: The North American box office of Juno is very likely to exceed 100 million US dollars. If we can win several heavyweight awards during the award season Or key nominations, $120 million at the North American box office is also possible.

Ronan said directly: It is not easy to win awards during the awards season for such a controversial subject.

Jessica Felton nodded slightly: Yes, after all, mainstream entertainment is very cautious about this social reality.

In fact, before Juno went to the Toronto International Film Festival, it also participated in the competition unit of the Venice Film Festival, but unfortunately got nothing.

The theme of Juno is quite American. Jessica Felton sees it very clearly: The response in overseas markets is definitely much worse than that in North America.

Ronan was relatively relaxed, and said: The current box office figures are enough for us to recover all the investment, and the rest is all profit. This project is very successful.

Jessica Felton said: It's not so much a victory for the movie as it is a victory for the subject matter.

Hmm. Ronan fully agreed with her statement: Choosing the right genius that fits the social reality, even a niche type, may generate big profits.

The two walked while talking, and soon they left the main entrance of the Theory of Relativity Building, and the Ronan Rolls-Royce Phantom stopped at the entrance.

How do you get there? Ronan asked, Do you want a ride?

Jessica Felton didn't drive, and she also lived in Beverly Hills, so she and Ronan were on the way, so she immediately agreed, Okay.

She followed Ronan into the car, and the two continued the conversation: Can Juno win Oscars?

Ronan shook his head directly: It's difficult. First of all, the subject matter is not liked by the judges. In addition, the focus of Relativity Entertainment's operation this year is Martin Scorsese's The Departed.

Jessica Felton immediately understood what Ronan meant: Are you going to help Martin Scorsese win the Oscar?

Ronan said very seriously: This is not to help Martin Scorsese. Relativity Entertainment can only guarantee that The Departed will have enough influence and profit if it wins an award.

That's right. Jessica Felton said clearly, Oscar awards can be directly linked to commercial income.

Ronan smiled and said, Otherwise, why would we spend so much energy participating in this Oscar game?

The phone rang at this moment, and Jessica Felton swallowed the words she wanted to say. Ronan took out the phone and looked at it. The number displayed belonged to Will Smith.

He answered the phone, and Will Smith's loud voice rang immediately: Ronan! Where are you? God, I can finally get through to you! Come to St. Mary's Hospital in Beverly Hills quickly! Something happened! If you don’t come, you won’t see me again!”

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