The Best Entertainment Era

At the beginning of a new week, every floor of the Theory of Relativity Building is filled with a thriving atmosphere. Everyone who works in this building knows that all the companies in it, like the Iron Man on the screen, are soaring into the sky.

On the top floor of the building, Ronan opened a bottle of wine, poured it into two glasses, and pushed one of them to Robert Iger.

This time Iron Man is a big box office hit in the first week, Ronan clinked glasses with Robert Iger: We deserve a drink to celebrate.

Robert Iger said with a smile: Congratulations to our superhero movies for opening a new era.

The two toasted and drank to celebrate the success of Iron Man.

The success of this one can speed up the progress of the follow-up plan. Robert Iger put down his glass and said, We strive to complete the first phase of the plan before 2010.

Ronan poured wine for the two of them again, and said: The actors for the first stage have been confirmed, and the directors have their own target choices. Hulk will be released next year, Iron Man 2, Thor and Iron Man 2 Captain America will also be completed in the next three years. As long as the first phase of the final chapter Avengers is successful, our follow-up plan will become very smooth. Even the lesser-known heroes of Marvel can also borrow It is likely to be adapted into a movie, and even become a blockbuster.”

Robert Iger said: There are too many superheroes under Marvel, enough for us to shoot and produce for many years. He reminded: But we must also pay attention to one thing. It will cause resentment in the market. There are also Warner Bros. and DC Comics. With the release of Iron Man, our plan is fully revealed. It is impossible for Warner Bros. and DC Comics to remain indifferent. In terms of the influence of comics alone, Justice League will More than the Avengers.

If things go well, there will be a relatively broad market for superhero movies in the next twenty years. Ronan said slowly: There are so many comic-adapted movies, it's inevitable that some movie fans will feel sick, and the comic-based movies are seriously skewed. Teenagers, as movie fans grow older, it is normal for fans to lose fans or even turn black.

He is not too worried: But let's not forget that while fans are getting old, a new generation of fans is also growing up. When these people who watched Iron Man and Captain America grow up can enter the theater alone, our movies may have become In the future, they will take over from their predecessors and become a new generation of consumers of manga movies.”

This situation is not an exaggeration, Ronan once had actual experience.

People like him who were born in the early 1980s do not know Iron Man, Captain America and the Avengers, but after 2015, the names and images of these superheroes have become common among teenagers Spread the word.

Like Captain America's schoolbag and Iron Man's pencil case, etc., quite a lot of people use it.

Although it is basically pirated without authorization on the other side of the Pacific Ocean, this does not prevent the spread of popularity.

Robert Iger immediately understood what Ronan meant: You mean, consumers should be cultivated from children?

Ronan nodded slightly: Yes. We not only shoot movies, but also do related children's animations, and launch a large number of children-oriented products in the surrounding market, etc.

Robert Iger answered: Good idea.

Ronan said: The specifics need to be planned and operated by you.

Robert Iger smiled: Don't worry, we can learn from Disney's experience.

As for the Justice League of Warner Bros. and DC Comics, the two just discussed casually. After all, this is the copyright of other companies, and the initiative is not in the hands of Relativity Entertainment.

Fortunately, Ronan has already made some preparations in advance. If all goes well, DC's superhero movies will inevitably be subject to many restrictions.

Ronan is very satisfied with Robert Iger. This man who has cultivated his skills in Disney is also constantly making reasonable use of Disney's successful experience to make Disney's future more difficult.

As for the strategy of cultivating fans to cut leeks, in fact, Hollywood uses a lot.

But any movie in the past, no series, can be released continuously like the Marvel Avengers series, and eventually become a super long big-screen series.

At this time, Ronan reminded: Bob, with the popularity of Iron Man, it is good to say that in the western market with stricter copyright control and laws and regulations, it is better to say that in some overseas markets that do not pay attention to copyright protection, there will inevitably be a large number of Pirated peripheral products.

Robert Iger said: Actually, it has already appeared. Several overseas distribution branches of the Embassy Pictures have reported that a large number of pirated Iron Man products have been found in the markets of many countries and regions.

Ronan thought for a while and said, Leave them alone for now.

I understand. Robert Iger made it clear: For the time being, we are unable to manage them. If we go to fight a transnational copyright lawsuit, the possibility of winning is extremely small. Even if we win, it is difficult to have actual gains. In a short period of time, these pirated The popularity of the product is conducive to spreading the popularity and spread of superhero characters.

Ronan said: Since there is no good solution for the time being, let's think more about the future.

As a former beneficiary of piracy, Ronan is well aware of the speed at which popular products without copyright protection will spread. For some markets, for a long time to come, there is no possibility of winning the battle against piracy. It is better to focus on future.

What Ronan thought of was the rumors about Microsoft on the Internet across the Pacific Ocean.

According to netizens, Microsoft defeated countless operating systems under development by letting go of XP piracy, and thus became the only one.

There is no way of knowing whether it is true or not, but Ronan has experienced the prosperity of XP piracy and Microsoft's laissez-faire attitude.

As a result, many related companies have changed from technology, industry and trade to trade, industry and technology.

Robert Iger said: The first phase plan is just a foreshadowing. We will have more profit potential in the future. I will let the following people formulate relevant promotion plans.

Ronan nodded slightly, and said another thing: Iron Man has achieved great success, and the voices of some conservative forces within Marvel Entertainment will be suppressed for the time being. This is a good opportunity. Bob, you Go to New York in person to solve the legacy issues of Marvel Entertainment.

I have already arranged it. This is what Robert Iger had already discussed with Ronan: I will go to New York next week.

Robert Iger is responsible for the company's internal management. Ronan doesn't need to personally come forward for the replacement of the CEO of Marvel Entertainment.

The person who is going to take over from Avi Allard, of course, will not be Kevin Feige, but Marvel Entertainment's Chief Creative Officer Ike Parmutter.

Ronan will give Kevin Feige a lot of power in the production of Marvel movies and even TV series, and Kevin Feige will be the president responsible for film and television production.

Ike Parmutter doesn't have a good relationship with Kevin Feige, and they belong to different factions within Marvel Entertainment.

Strictly speaking, Ike Palmet is also slightly inclined to conservatives, and is known for being stingy. He advocates suppressing the company's budget and expenditure as much as possible, reducing labor costs, etc. on the basis of ensuring the effect.

Kevin Fitch's film and television adaptation and Marvel Entertainment's comic creation are to some extent like a wild horse that has run wild. If you don't pay attention, it might fly into the waves. Mutter is one of Relativity Entertainment's reins on the wild horse.

The popularity of Iron Man caused quite a stir in the market, but the companies that really valued the most were Warner Bros. and DC Comics.

Burbank, Warner Tower, Kevin Tsujihara walking around his desk, Charles Rowan and DC Comics president Diego Harris all looking at last weekend's box office bulletins.

Let's talk. Kevin Tsuhara finally spoke up: About Iron Man, about the DC superhero movie adaptation, what do you think?

Diego Harris put down the documents in his hand and said: I thought that Iron Man would be successful, but I didn't expect it to be so successful. Its opening weekend box office is higher than that of Spider-Man. It's a surprise.

Charles Rowan answered: What's even more unexpected is that Iron Man is just the beginning of a huge series plan by Ronan Anderson.

Diego Harris sighed, and said: They want to bring the Avengers in the comics to the big screen. Once successful, all members of the Avengers may land on the big screen and then shoot independent movies. In this way, many superhero movie adaptations under Marvel Comics will be revived...

Kevin Tsuhara stopped and looked at the two subordinates: The Justice League is more famous and influential than the Avengers. Don't you have any ideas?

Diego Harris continued: The success of Iron Man proves that this model is feasible, and the market data of the past few years also proves that comic book adaptation films are becoming the mainstream of business. The vast market is handed over to Marvel, and we need to make plans and consider the adaptation of Justice League.

Well, that's my idea too. Kevin Tsuhara said: Iron Man is too successful, we can't wait any longer.

At the premiere, facing the enthusiastic audience, Kevin Tsuhara could still hold his breath, but the box office figures of Iron Man stimulated him to some extent, and he gradually developed a sense of urgency.

Which movie should we start with? he asked.

Charles Rowan has a better understanding of the film market, and said: This month, our Superman Returns will be released, Batman's latest movie The Dark Knight has already been filmed, and Wonder Woman is a woman, so it is not suitable for big investment. Want to To unify the film universe and worldview, it is necessary to redesign, and the objective conditions of these three films are here, and none of them are suitable as the beginning film.

If another version of the movie is started in a short period of time, it will inevitably conflict with these.

Superman Returns and The Dark Knight are also completely different worldviews, and it is impossible to put them in the same context.

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