The Best Entertainment Era

The sun turned to the west, and the crowd in the bustling Nokia Plaza gradually turned to the Nokia Theatre. A long red carpet stretched from the entrance of the theater, across the square, to the outside road.

At the beginning, there were guests walking on the red carpet one after another, and the personnel from Relativity Entertainment first appeared.

For example, producers such as Ronan and Kevin Fitch, as well as senior executives of Marvel Entertainment such as Stan Lee and Avi Allard also rushed over.

In this era without heroes, there has never been a shortage of fictional images that people admire. Hollywood comic heroes have stepped out of comic books and come to the big screen. Now Iron Man has finally flown to the big screen.

In the theater hall, Kevin Fitch looked at the scaled Iron Man model and said to Ronan: I believe this will be the beginning of a whole new movie era.

Ronan nodded slowly. Although he didn't say anything, he had great expectations that an era of superhero movies belonging to Marvel would start today!

Many guests came to the scene one after another, even Tom Cruise and Will Smith who were out of town also rushed over to cheer for Relativity Entertainment.

Ronan has always been the host, welcoming the guests in the front hall, and at the same time showing the importance he attaches to Iron Man!

Tom Cruise and Will Smith each patted Ronan on the arm: I wish you success.

When Jessica Felton came over, she said softly, Don't put too much pressure on yourself.

As one of the top executives in the production, she knew that this was a production plan that Ronan valued very much, and Relativity Entertainment also invested heavily in it.

If the acquisition of Marvel Entertainment and the capital injection in recent years are included, the total investment of Relativity Entertainment in the Marvel superhero movie project is estimated to reach 500 million US dollars.

This Iron Man, including the production budget and publicity investment, has a total cost of 270 million US dollars.

Ronan replied with a smile: Don't worry, Jesse, it will be successful.

Jessica Felton nodded slightly, said nothing more, and walked into the theater alone.

Chatted with Kevin Feige about the latest filming of Hulk, and that big fat Harvey Weinstein came over.

I watched your test screening. Harvey Weinstein smiled friendlyly at Ronan: It's a great plan. Ronan, I wish you success.

Ronan shook hands with him: Thank you.

Harvey Weinstein asked, By the way, what happened to the 'The Man From Earth' you bought? He explained, Richard Scheinkman also pitched me, but The asking price was too high and I declined.

Ronan said directly: There is no market for this kind of film in theaters. The Embassy Films tried it out, and it was shown in five theaters for a week in late April. To get back the cost, we still have to rely on the offline market.”

Harvey Weinstein was not surprised, and this was in line with his judgment. He asked curiously, How big is the offline market?

Ronan smiled: It's hard to say.

In fact, the embassy film industry has made an estimate. Because the cost is as low as 50,000 US dollars, let the people in the network department post a post on the movie recommendation website to speculate. If it relies on the operation of dvd, it is estimated that there will be dozens of million in related income.

In any case, it will definitely not be able to accompany Ben, and it can add a very gimmicky film copyright to the film library.

There was a constant flow of people, and Spielberg also came, but Jeff Katzenberg was unable to accept Ronan's invitation because he was on a business trip to the East.

The market on the other side of the Pacific has attracted more and more attention, not just Relativity Entertainment. Ronan heard that Jeff Katzenberg intends to cooperate with capital from the East to establish the Oriental DreamWorks Animation Studio.

In the past two years, the technology of the film industry over there has made great progress. Even some special effects productions in Hollywood have been outsourced to professional companies there. This will become a trend in the future.

There have been countless movies that have been criticized as special effects for 50 cents. In fact, it has little to do with technology, and it is more a matter of investment.

Things like special effects are made with money.

If you want to be magnificent and beautiful, you have to spend a lot of real money.

But in the final analysis, there is only one market for Eastern movies, and the real operation channel can basically only rely on the box office of theaters.

There are very few overseas markets and only a handful of peripheral income, so controlling the scale of investment has become a necessary option.

Fortunately, the market size of oriental movies is getting bigger and bigger, and it has also created many movies that can create miracles at the box office by relying on a single market.

Hi, Ronan.

Due to the relatively close cooperation between the two parties for the time being, Warner Bros. CEO Kevin Tsuhara personally came to the scene and shook hands with Ronan: I heard that your movie is amazing.

Ronan said with a smile: When it comes to shooting superhero movies, Theory of Relativity and Marvel Entertainment have to learn a lot from Warner Bros. and DC Comics.

Kevin Tsuhara asked deliberately: Didn't you accumulate enough experience in the Batman movie project?

Ronan replied calmly: DC Comics is the forerunner, and Marvel Entertainment is just the latecomer.

Kevin Tsuhara glanced at the Iron Man model behind Ronan and said, I wish you success.

Thank you. Ronan shook hands with Charles Rowan next to him again: Long time no see, what are you up to?

Charles Rowan: Watchmen with Zach.

Ronan nodded slightly: The style of this comic is very suitable for Zack Snyder.

Yeah. Charles Rowan laughed: Zac has exactly the same philosophy as the creators of DC Comics.

Ronan replied politely, I wish you success too.

Robert Downey Jr. and Susan Downey came over at this moment, and Kevin Tsujihara and Charles Rowan went straight into the theater.

Finding a seat, Kevin Tsuhara asked, Is this going to be a hit?

Charles Rowan told the truth: The response to the test screening was very good, and it is said that it is very entertaining, and... He sighed: The same question, according to the exact information I got, this will be Relativity Entertainment about Marvel Super The beginning of a series of plans for hero movies.

There have been many trial screenings of the movie. As a direct competitor of Marvel Entertainment, Warner Bros. has naturally received a lot of news. Kevin Tsuhara said: Ronan Anderson and Relativity Entertainment intend to make Marvel Entertainment still have the copyright. The superhero characters are placed in the same background worldview, shooting The Avengers.

Charles Rowan said: Yes, their plans are very long-term and their ambitions are very large.

Kevin Tsuhara asked: Do you think this plan will work?

It's hard to say if it's someone else. Charles Rowan pointed to the entrance of the theater: But with Ronan Anderson in control, the probability of success will increase by at least 50%.

Kevin Tsuhara was silent for a moment and said: We are behind and we have to deal with it.

Charles Rowan reminded: The filming of The Dark Knight has already been completed. Although it is a joint venture with Sandsea Entertainment, we also invested a huge amount of money. Before the new DC superhero movie, we need to consider the response of this movie. .”

Kevin Tsuhara asked directly: Your suggestion?

Charles Rowan said: The dark style of Beginning of War is very suitable for DC, and The Dark Knight will be further darkened. Let's first look at the market response of The Dark Knight, and then determine the style of the series...

Kevin Tsuhara said the most worrying point: But Christopher Nolan is a supporter of Ronan Anderson. I heard that the two of them have reached an agreement to cooperate in a new film after The Dark Knight. sci-fi movie.

It doesn't matter. Charles Rowan said: I have found a suitable replacement.

Kevin Tsuhara asked: You mean Zack Snyder? He... can do it?

Charles Rowan said in a low voice: There are two tests. The first is Three Hundred Warriors of Sparta, which is also released this summer, which is essentially a superhero movie adapted from comics. The second is that Watchmen. If those two movies are doing well, Zack Snyder would be the right guy.

Kevin Tsuhara thought for a while and said, Okay, let's see how successful these movies including Iron Man can be.

In the front hall of the theater, Scarlett Johansson deliberately stayed at the end and accompanied Ronan into the theater. There is Thor and Captain America ​​in the plan. Scarlett Johansson took Ronan's arm: Why not my independent film? Ronan said with a smile: There will be, Black The independent film Widow is already in early planning. Don't forget, your role is very important, an important person who connects all superheroes.  Scarlett Johansson leaned into his ear and said: After the premiere Wait for me.  Ronan nodded slightly: The old place.  The two entered the theater, Scarlett Johansson went to sit in the first row, and Ronan came to sit next to Kevin Fitch.  The time was just right, the lights on the ceiling went out at the same time, and the big screen was lit up at this moment, and the titles of Embassy Pictures and Marvel Entertainment appeared one after another.   Then, a black man in military uniform appeared on the screen.  The black actor Don Cheadle, who signed a long-term contract with Shahai Entertainment, played the role of the Iron Patriot, but at this time he was still Colonel Rhodes. Tony Stark, a dreamer, a genius, and a patriot, has been the son of the legendary weapons developer Howard Stark since he was a boy. With his intelligence, he quickly gained people's attention...  The beginning of the film is In explaining the character design of the protagonist, he is passionate, flamboyant, outgoing, intelligent, pushy, self-seeking, a playboy, plus he is a rich second generation, he will be the focus of the crowd wherever he goes, and there is never a shortage of women edge.