The Best Entertainment Era

Emeryville, California, at the entrance of the Pixar Industrial Park.

Many well-informed reporters from the entertainment and business media arrived at the Pixar Industrial Park early in the morning, waiting patiently for the rumored big shot.

A reporter came late, and after getting out of the car, he quickly asked his colleagues: Is the news true? Michael Eisner really came to Pixar?

Of course it is true. The reporter answered with a serious face: I watched Michael Eisner enter Pixar with my own eyes this morning.

Someone interjected at this time: If, as rumored, Walt Disney acquires Pixar Studios, the landscape of Hollywood will change again.

The reporter who came late said: Maybe this is the beginning of Disney's animation renaissance.

A group of people are talking here, talking about everything, but everyone is very clear that if Walt Disney can acquire Pixar Studios, a new situation may emerge for the precarious Disney.

After waiting for nearly two hours, when the reporter got a little impatient, a black car stopped at the gate of the industrial park.

In the industrial park, an electric car slowly drove over.

A sharp-eyed reporter immediately saw the person sitting on the electric car and said, Come out! Michael Eisner is out!

Others also saw it, and surrounded it one after another, blocking the entrance of the Pixar Industrial Park.

Although the security personnel at the entrance of the Pixar Industrial Park tried their best to maintain order, dozens of reporters surrounded the moment Michael Eisner appeared at the entrance.

Michael Eisner did not get into the car immediately, and with the assistance of the entourage, he briefly accepted the interview.

Mr. Eisner, it is reported that you came to Pixar this time to discuss with Steve Jobs about Disney's acquisition of Pixar? The reporter who squeezed in the front quickly asked, Is this true?

Michael Eisner pressed his hands down, looking full of momentum, the scene quickly fell silent, he said with a smile: It's true, on behalf of the Walt Disney Group, I officially issued an acquisition invitation to Pixar Studios today.

There was an uproar at the scene. Rumors are one thing, but Michael Eisner's words are quite another.

Another reporter asked: But there are always conflicts between Disney and Pixar...

Disney and Pixar,

Steve and I don't have much conflict. Michael Eisner denied it categorically, and talked eloquently: In fact, since the first half of this year, I have met with Steve several times to discuss the matter of Disney's full acquisition of Pixar Studios. agree.

Speaking of this, Michael Eisner thought of the situation when he came back from Chicago and convened a meeting of the board of directors who supported him. He bought Pixar Studios and discussed cooperation with Relativity Entertainment, and immediately received full support from these people.

This also gave them hope.

Once Michael Eisner loses, Roy Disney must also liquidate them.

Moreover, the shareholder coalition headed by Roy Disney sued not only Michael Eisner, but also Walt Disney's board of directors in the Delaware Chancery Court.

Mr. Eisner! Another reporter asked, Why did Disney buy Pixar?

Michael Eisner said: Pixar Studios is a well-deserved leader in Hollywood animation production today. We have cooperated with Disney for ten years. Both parties know the basics and are willing to carry out more in-depth cooperation on the basis of the previous ones. Disney also needs Pixar. , to reproduce the glory of animation.

These reasons are very strong. Disney animation has declined, and if it wants to regain its glory, the acquisition of Pixar Studio is undoubtedly a shortcut.

Afterwards, Michael Eisner answered a few more questions, boarded the car and left the Pixar Industrial Park.

The online media headed by Netflix shared the relevant news almost ten minutes later, and the interview video of Michael Eisner also appeared in a very prominent position in the Netflix video.

That afternoon, when Steve Jobs left the Pixar Industrial Park, he also accepted an interview with reporters.

Pixar Studios accepted Disney's acquisition offer in principle. Steve Jobs said frankly: We are a content producer. If we want to have further development, we must have a wide enough marketing channel. As far as animation production is concerned, In other words, there is no company in Hollywood that can compare to Disney.

These words are very convincing, because everyone knows that Disney has the best animation distribution and sales channels.

Faced with the questions of many media reporters, Steve Jobs also answered a few key points: Disney needs Pixar's production, Pixar needs Disney's channels, and the two companies have joined forces. From next week, Pixar will cooperate with Disney. The process of officially starting negotiations on the acquisition may last for several months or even half a year, but I believe this is the right decision.

Walt Disney, this transaction passed the approval of the board of directors very smoothly. Some people in Disney thought more distantly, such as letting Pixar assist in rebuilding Disney Animation Studios.

It was even proposed that John Lasseter be the director of animation production for the entire Disney.

Both Pixar Studios and Walt Disney moved very quickly. The negotiating teams of both parties were quickly formed, and negotiations on the acquisition officially started.

At the same time, under the full promotion of Michael Eisner, Pixar Studio successfully recovered the copyright of related works.

Affected by the good news of Pixar, the investment market somewhat restored its confidence in Walt Disney. Many people believed that with the joining of Pixar Studios, Walt Disney would definitely be able to revive its basic animation film business.

Disney's stock price, which had been rising slowly due to the acquisitions of Roy Disney and Michael Eisner, reacted very quickly, and the stock price rose immediately. In just one week, the total increase was close to 5%.

The Michael Eisner faction, who were pessimistic about the prospects, suddenly felt that Walt Disney's future would still be under their control.

Michael Eisner's voice among Disney shareholders became louder again.

I know what's happened recently, but people have misunderstood me, thinking that I haven't done anything in the past few years, and Disney's development has stagnated.

At a cocktail party attended by many Disney shareholders, Michael Eisner was full of confidence and talked eloquently: But a lot of work is more important than saying it! I am not a person like Roy Disney, who always likes to boast. Talk. Me! Michael Eisner! I’m a man of action! Roy Disney has opened his mouth and sprayed people everywhere in the past year, thinking about fighting for power and profit! And I have been working hard for the future of Disney, and I have done a lot of work , you will see soon!

With the negotiation between Disney and Pixar as the background, the image of Michael Eisner in the eyes of shareholders is quietly changing. It seems that the megalomaniac they criticized before has become the Disney helmsman of the 1900s.

Frankly speaking, what a considerable number of shareholders care about most is not who sits in the positions of chairman and CEO, but investment income and the value of their stocks.

At the end of October, the traditional Halloween schedule is approaching, and The Purge 4 launched by Relativity Entertainment is another big success, continuing to demonstrate its strength in production.

Just entered November, the director and producer of Shahai Entertainment Animation Studio, Chris Leonard, officially revealed in an interview with the Hollywood Reporter that as the studio's ace animation character, Piggy From his birth to the present, in just a few years, Page has brought a total of more than 1 billion US dollars in huge revenue to Relativity Entertainment.

In the past few years, Pink Pig is the hottest children's animation image in the English five friends market, not one of them!

Chris Renard believes that if Relativity Entertainment is not a new company and there are many shortcomings in the marketing channels of animation peripherals, this sales figure will have a huge increase! In order to further expand the market, Relativity Entertainment is talking with Walt Disney about co-development of Peppa Pig.

As we all know, if Disney’s animation marketing and promotion channels are regarded as the second, no one would dare to recognize the first.

This good news was quickly confirmed by media reporters at Disney!

Michael Eisner claimed that Disney will start a comprehensive cooperation with Relativity Entertainment next year, and the two sides are currently negotiating.

Just three days later, Relativity Entertainment and Walt Disney jointly held a press conference. Michael Eisner and Robert Iger represented their respective companies and officially signed the licensing contract for Pirates of the Caribbean.

Relativity Entertainment officially authorized Walt Disney in the form of an early fee plus a later share. Disneyland can use any movie-related content or characters on the amusement project of the same name...

In addition, Robert Iger also disclosed a number of cooperations with Disney that are being discussed.

Since this contract has been signed, the credibility of the cooperation negotiations between Relativity Entertainment and Disney has increased infinitely.

Robert Iger mainly announced three aspects: Relativity Entertainment will jointly develop the peripherals of Minions and Piggy Page with Disney, and the two parties have opened preliminary negotiations; Walt Disney will authorize real-life Disney animated feature films to Relativity Entertainment Film shooting and production copyright, the two parties jointly develop this series, the gold medal producer Ronan Anderson is personally in charge, the total number of all live-action films that will be cooperated in the future may exceed 20; In order to lay the foundation for the next step of cooperation between the two parties.

These messages have all been confirmed by Michael Eisner.

The negotiating team between Disney and Relativity Entertainment is also being formed, and some personnel quickly made initial contacts.

With a series of good news, Walt Disney has attracted much attention. This long-sinking old company seems to be about to usher in a new life.

Facing the aggressive Roy Disney and facing the lawsuit that will lose if he loses all his strength, Michael Eisner has also shown enough determination while ensuring a certain bottom line.