The Best Entertainment Era

Burbank, inside the studio of ABC TV, Good Morning America ​​is broadcasting live.

Have you been paying attention to charity recently? The host asked Tom Cruise opposite.

Yes. Tom Cruise said: I want to help as many people in need as possible.

The host then asked: But many media are questioning your original intention of launching these activities, thinking that you are just putting on a show.

Tom Cruise showed a charming smile and said: Regarding this point, Ronan once told me that some things can be effective as long as they are done, and it is better than doing nothing. So, After Ronan and I saw it once, we urgently wanted to do something, I didn’t know how to comfort them, I could only provide them with some material assistance as much as possible, and improve their medical conditions and recuperation environment.”

The host asked: Is this also the reason for launching the ice bucket challenge?

Tom Cruise said: I want more people to understand this group that is in urgent need of help and help this group that is in urgent need of help. One person's power is limited, and if the whole society participates, the effect will definitely be different.

The host nodded slightly: You called on Ronan Anderson, Will Smith and David Beckham to participate in the ice bucket challenge on Netflix?

Tom Cruise said directly: Actually, they responded yesterday to participate in this activity.

I know. The host said: Because we invited Will Smith.

Will Smith immediately came to the stage, hugged Tom Cruise and the host, said a few words briefly, and the topic came to the ice bucket challenge.

At the host's suggestion, Will Smith completed the ice bucket challenge on the show.

And invited the host, Michael - Bay and Charlize - Theron to participate in the ice bucket challenge.

From point to point, this ice bucket challenge spread rapidly.

In 1939, the famous baseball player Lou Gehrig retired due to illness. Because of this, ALS was also habitually called Lou Gehrig’s disease in the United States, which made it the first time to get people’s attention and attention. Just two years later, Gehrig died of illness.

More than two decades later, Stephen Hawking has once again brought ALS to the public's attention.

However, in the nearly two hundred years since the disease was first described in 1824, due to many reasons, such as the small number of patients and the lack of breakthroughs in research and clinical practice, ALS and its patient groups have always been ignored by the public.

A series of activities launched by Ronan and Tom Cruise brought ALS into the eyes of the public and mainstream public opinion.

Tom Cruise and Will Smith's challenge on the ace show Good Morning America, coupled with the promotion of the Internet, made the ice bucket challenge quickly popular across the United States.

With the popularization of the Internet, any subtlety on the Internet will be magnified and radiated thousands of times. Actions will eliminate all discourse presuppositions. Actions themselves are reshaping the right to speak. It has been killed in popular enthusiasm and movement, and ultimately has the effect of changing society.

After accepting the challenge invitation from Tom Cruise, Ronan completed the ice bucket challenge in New York, and at the same time sent invitations to Heitan, Bill Gates and William Windsor who had already communicated initially.

Needless to say, Bill Gates has always been enthusiastic about charity.

Today's Heitan has already begun to plan for that position in the White Room, which requires exposure, as well as the support of the audience and public opinion. Of course, it is no problem to participate in the Ice Bucket Challenge.

The candidate William Windsor was also carefully drafted by Ronan.

This allowed the Ice Bucket Challenge to spread out of North America, to Europe and around the world.

That afternoon, the video of the three accepting the ice bucket challenge was uploaded to their respective Netflix sharing accounts, and at the same time, new people were invited to participate in their respective network circles.

It can be said that all the celebrities who participated in the ice bucket challenge in the early stage were celebrities in entertainment, sports, culture, politics and business circles, and their every move attracted attention.

Since Tom Cruise's activities originated on Netflix, Netflix is ​​also the most suitable and almost unique platform, and latecomers have uploaded the video of the ice bucket challenge to Netflix.

I was not originally a Netflix sharing member, but I also registered as a Netflix user.

Those who paid attention were naturally attracted to Netflix and began to accept Netflix's business, and most of them chose registered users.

For the first time, ALS has truly entered the mainstream of society, and the Ice Bucket Challenge has also begun its explosive growth.

For example, in Heitan's line, after completing the challenge, he invited the little boy in the white room, who then invited his predecessor, Zippedton, and others.

On the British side, Crown Prince Charles and Prime Minister Blair have also completed the challenge.

Correspondingly, Hollywood has developed from celebrities to fans, and the ice bucket challenge has begun to spread among ordinary people. After ordinary people complete the ice bucket challenge, they will naturally share it on the Internet.

Currently, only Netflix Sharing is the most suitable platform, and due to the huge inertia, Netflix Sharing has also become the default platform for publishing Ice Bucket Challenge videos.

Like the ice bucket challenge, Netflix’s registered users have also shown explosive growth.

With the participation of celebrities and ordinary people, the Ice Bucket Challenge has become a mass sport without boundaries.

In July, the Ice Bucket Challenge automatically became the most popular phenomenon on the Internet.

Other charitable organizations have also joined in. Large charities such as the National Lost Firefighters Fund, the National Cancer Society and the United Way have also joined the ice bucket challenge.

These have further promoted the spread of the ice bucket challenge.

In just over a week, Netflix shared more than 8 million pieces of content related to the ice bucket challenge, of which 5 million were sent in the last five days.

Correspondingly, during this period of time, Netflix’s new registered users soared, with 6.77 million new users in North America and nearly 4 million new users overseas.

In less than ten days, Netflix added more than 10 million users.

While the activity is going on, the charitable effect achieved is equally remarkable.

Tom Cruise's ALS charitable foundation has received more than $14 million in donations.

Another ALS charity in Los Angeles received more than $1 million in charitable donations in less than two weeks.

This is 10 times the previous year's total donations.

Prior to this, they had raised only $130,000 in total this year.

Through this unprecedented viral campaign, ALS societies have raised unprecedented tens of millions of dollars.

More notably, ALS has attracted the attention of the whole society.

There's no question that the Ice Bucket Challenge has been a huge success this summer beyond anyone's initial expectations.

Behind the success, there are undoubtedly two people who have benefited the most.

The person who has benefited the most is Ronan.

The direct result of streaming new dramas and the Ice Bucket Challenge is that the number of Netflix users has skyrocketed.

These are all reflected in the stock market.

Netflix is ​​a popular star stock. Under the influence of a series of good news, the stock price is also growing rapidly. In just ten days after listing on Nasdaq, the single share price exceeded 170 US dollars.

This series of impacts is long-term. As time goes by, Netflix's new users and new paid users will maintain a relatively rapid growth rate.

The stock price will continue to rise accordingly.

Netflix's stock price has been rising all the way, which has also attracted more people's attention and attention.

The person who benefited the second most was Tom Cruise.

In itself, Tom Cruise raised funds from various sources. During the process of Netflix Internet financing and listing, he bought 50 million US dollars of Netflix shares. The rise in Netflix's stock price also made him worth a lot.

In addition, everyone and the media recognized that Tom Cruise was the first initiator of the Ice Bucket Challenge!

This has brought huge popularity to Tom Cruise.

In fact, never before in the history of the Internet has anything or anyone gained so much attention with such a simple action and achieved such significant social and economic outcomes.

However, as the Ice Bucket Challenge has aroused widespread dissemination and attention in the whole society, voices of doubt are also emerging.

For example, some media criticized that most people decided to pour ice water on their heads instead of donating to the related ALS association. I made myself so embarrassed.

But this is the key to the rapid spread of the ice bucket challenge.

Just like the photos and short video shows in the circle of friends, if you quietly donate money to relevant associations without publicizing it on social media, will your friends know that you are a good person? Of course not, they will only think you are selfish.

This is a phenomenal event. The technology, sports, and entertainment circles have never had such a concerted enthusiasm. This fire has spread from North America to the whole world.

The registered users of Netflix really started the mileage of globalization.

In Los Angeles, after Ronan returned from New York, he began to keep a low profile. With the listing of Netflix, he, a new billionaire, undoubtedly became the focus of media reporters.

But Ronan declined all media interviews after the listing bell.

To some extent, Ronan is also doing things in a high-profile manner while being a low-key person.

It's really genius and planning.

Tom Cruise admired it very much: I thought that this event might cause strong repercussions before, but I didn't expect it to become a national event.

Ronan said, I didn't expect that either.

Will Smith answered: The threshold is low and the participation is strong, so it is easy to succeed. He analyzed: The charity marathon requires the runners to have a good body, and the charity dinner is only an activity of the upper class. Compared with these , The threshold for the Ice Bucket Challenge is really too low, anyone can participate, and anyone can upload the video on the Internet.”

Tom Cruise said: We're all rich and famous.