The Best Entertainment Era

It is basically confirmed that after Michael Bay directed Transformers, the preparation of this series has entered the fast lane. Due to the importance of serialization, Ronan will personally serve as the producer of the first part.

The production budget of the project is as high as 180 million US dollars, which is solved by the Pacific Investment Fund through financing.

Both sides are interested in cooperation, and the negotiation between Shahai Entertainment and Michael Bay went very smoothly, and they quickly reached an agreement on the important option of the director's salary.

Michael Bay's directing fee for Transformers is $13 million, excluding any post-production cuts.

This is also the inevitable result of the fiasco of Escape from Clone Island.

Earlier, when Michael Bay directed Pearl Harbor and Jedi Boys 2, the former received a salary of 25 million U.S. dollars, including the early film remuneration plus the post-production share, and the latter had an income of as much as 30 million U.S. dollars+.

There is always only one standard to measure the value of a commercial director. The fiasco of Escape from Clone Island also dragged down Michael Bay's worth.

In addition, Ronan, as the producer, also has a salary of 10 million U.S. dollars, as well as part of the post-production share stipulated by industry practice.

Ronan and Michael Bay will be the two highest paid people on the cast.

In terms of actors, another large salary expenditure, they will save money as much as possible.

Ronan has reached an agreement with Michael Bay to use new actors with certain performance experience as much as possible, and the personal salary of any actor shall not exceed 1 million US dollars.

The cost saved will all be used for special effects production.

Ronan understood that the audience wanted to see Transformers, Autobots and Decepticons. Now that Michael Bay was found, he must work harder on it.

There is no need to take care of the producer's godson like before, and there is no need to show so many plots showing the life of the American second-bill youth Shabi. The number of special effects shots must far exceed that of previous movies.

At the same time, Ronan asked Shahai Entertainment to sign a long-term contract for this series when choosing actors. Any actor who is unwilling to sign a long-term contract will not be considered.

As for Michael Bay's bad taste, such as the two big iron balls dangling under Hercules, it is even more impossible to appear.

actors,

From the very beginning, Ronan didn't think about Shia LaBeouf.

Even if Spielberg recommended Shia LaBeouf to him specifically for his son, Ronan still wouldn't consider it.

Don't worry about not being able to find actors.

What does Hollywood do the most? There are the most actors who want to stand out.

Quite a few actors are willing to pay an unimaginable price in order to become famous.

Shahai Entertainment has released an actor recruitment announcement on the actor union and related entertainment media, and the specific actor candidates will be resolved through auditions.

The big-name stars who are really famous generally don't consider this type of film, because they can tell at a glance that they are supporting robots.

But too many people in Hollywood are waiting for their chance.

In just three days since the announcement was made, Shahai Entertainment has already received hundreds of submissions from related actors.

Everyone knows that starring in a movie of Relativity Entertainment is almost equivalent to a guarantee of fame, and the producer is still Ronan.

Transformers has attracted much attention since its inception. Not to mention the joint promotion of Relativity Entertainment and Hasbro, the series itself has attracted the attention of many fans.

This is one of the most successful toy series in North America in the 1980s. Along with Special Forces and My Little Pony, it is listed as Hasbro's three trump cards, and it is also a childhood memory of countless people.

Many Hollywood movies have proved more than once that as long as it works properly, feelings can be equated with income.

Childhood killing is really powerful.

Of course, Childhood Kill also has another name, Destroying Childhood Series.

No matter how you shoot and how well you shoot, it will definitely destroy some people's good memories.

These memories, hidden in the heart and talked about on the lips, are always the most beautiful. Once they are visualized, the beauty will become a flaw.

As a former Transformers animation fan, Ronan understands this mentality very well. He will only take care of the feelings of most fans, but will not follow the requirements of die-hard fans.

A pure fan movie cannot support the global market of Transformers.

According to Ronan's plan, the production budget is as high as 180 million U.S. dollars, and the future publicity and distribution budget will not be less than 100 million U.S. dollars, even if Hasbro will bear a considerable part of it in order to rejuvenate its own Transformers toys The cost of publicity and promotion, the investment in Relativity Entertainment is still astronomical.

This determines that the film must be friendly enough to passers-by and audiences.

Also, Ronan focused on letting Michael Bay watch the Transformers movie launched by Hasbro in the 1980s.

Back then, this big movie was criticized by the media and fans, and it was even an inflection point in the Transformers series.

The reason is that Hasbro killed two of the series' most charismatic characters, Optimus Prime and Megatron, in the big movie.

The former died directly in battle, and the latter was transformed into Galvatron after his death.

Whether it is Hot Rod, who took over as the leader of the Autobots, or Rodimus; or Megatron's new-style Galvatron, the response is not very good.

Hasbro grossly underestimated the power of Optimus Prime and Megatron.

The Transformers cartoon is the same as Special Forces. It is an advertisement for Hasbro to sell toys. From the perspective of toy sales, there is nothing wrong with continuously launching new toys. After all, this can stimulate market consumption** .

It's just that Hasbro's action was too big, and it didn't leave fans any room to prepare, and let their two favorite characters die.

These are the lessons of the film.

Frankly speaking, it's okay for Galvatron to say that Hot Rod, as the successor of Optimus Prime, really has no charm at all.

In terms of the live-action movie series, as long as the audience can accept it, Optimus Prime and Megatron will love and kill each other forever.

After all, according to the setting of Hasbro's Cybertron Civil War, before the outbreak of the civil war, Optimus Prime and Megatron were as close as brothers.

Following Michael Bay's official signing with Shahai Entertainment, a press conference initiated by Sandhai Entertainment and participated by Ronan, Michael Bay and Hasbro was also held in the front hall of the Relativity Building.

Hundreds of journalists were on the scene.

On the small square in front of the Relativity Building, thousands of Transformers fans gathered, commonly known as wire.

Before the press conference, the reporters who had already arranged went deep into the fans and started the interview.

Ronan Anderson is going to adapt Transformers into a movie, are you looking forward to it? the reporter asked.

A white man in his thirties held up the limited edition Optimus Prime in his hand and said, I'm looking forward to it, I've been looking forward to this day for too long! I've always thought that Transformers could be made into a movie, but I was worried that the movie would destroy me. For the good memories of Transformers, now that Ronan Anderson is going to do it, I am full of expectations, he is a gold medal producer in Hollywood, and he will definitely succeed.

The reporter said: Ronan Anderson's movies have never failed.

The white man smiled, shook Optimus Prime at the camera, and shouted: I love Transformers! I love Optimus Prime!

Another person suddenly squeezed over, and the Megatron model in his hand took the position of Optimus Prime: I am Megatron! Decepticons, attack!

There was laughter all around, and many people were talking about Transformers.

Transformers is one of their fondest memories.

The press conference began. George Clint, who hosted the conference, first invited Ronan, Michael Bay, Hasbro CEO Brian Goldner, and... Peter Cullen.

Especially the latter, as soon as Pu opened his mouth, many Transformers fans at the scene went crazy, as if Optimus Prime was here.

George Clint also took advantage of the opportunity to announce that Peter Cullen will continue to act as the voice actor for Optimus Prime in the Transformers movie.

This immediately aroused fond memories of the steel wires, and instantly shortened the distance between the production company and the steel wires.

Subsequently, George Clint announced that the film crew will hold an event called Optimus Prime Line Contest, asking the wires to write lines for Optimus Prime in the movie, and the lines written by the final winner will appear in the film.

These interactions can effectively increase the engagement of the audience group and make them care more about the film.

In addition, starting from the second half of the year, Marvel Entertainment will publish new Transformers comics one after another.

These comics will be prequels to the film's story.

A series of other books will also be published to build momentum for future live-action films.

The hot sale of a movie requires a lot of publicity and promotion in the early stage, and the publicity and distribution expenses of Hollywood's first-line commercial productions are also increasing day by day.

Up to 100 million U.S. dollars in publicity and promotion expenses, to be honest, is not a lot, because it will cover nearly a hundred countries and regions around the world.

Although some areas do not require investment, there are more than 70 markets that require direct investment.

Relativity Entertainment is currently negotiating cooperation with nearly 200 companies in more than 70 countries and regions in order to facilitate the promotion of the film.

Propaganda and distribution are a huge project no less than filming.

At the end of the press conference, there was a routine questioning session, and the focus of the media reporters was on Ronan.

Mr. Anderson, the reporter from the Los Angeles Times was the first to ask, what led you to this project to bring Transformers to the big screen.

This time, Ronan is not talking nonsense, because he is a tightrope himself: I have always been a big fan of Transformers... I mean, I didn't make this movie just to please the market, because I was also Reading comic books about it, collecting models, I'm fascinated by the stories that spin off the series. Everything about 'Transformers' has the potential to be my personal collection, and I'm adamant that 'Hasbro' toy company Sooner or later it will be licensed to be made into a big summer blockbuster.

He smiled and said: Now, my goal has been achieved.