The Best Entertainment Era

Glendale, Los Angeles, DreamWorks Industrial Park.

Steven Spielberg walked across the campus' gravel road toward the post-production building, accompanied by Horford, DreamWorks' director of distribution.

The movie over at Relativity Entertainment is successful again? Spielberg wondered, why bother?

Horford returned: The response of Hellboy is not as good as last month's The Devil Wears Prada. According to the current situation, it is not bad to have a profit of about 20 million U.S. dollars in the short term.

Spielberg asked rhetorically: The production cost is 45 million U.S. dollars. It is not bad to have such a profit? When will DreamWorks' medium-scale films have such an average profit margin?

Horford didn't know how to answer for a while, so he could only slander in his heart. Not everyone can compare with Ronan Anderson, okay?

The production department is not strong enough to produce high-quality works. What can the distribution department do?

Spielberg glanced at him, as if he had guessed Horford's thoughts, and said: Ronan Anderson has an extraordinary vision in selection, and I am far inferior to him. But the distribution operation of the Embassy Pictures is also the key to the success of the film. heavy.

He emphatically reminded: Horford, read more about the distribution cases of the Embassy Pictures, and learn how they market and promote movies.

Horford would not be an idiot if he could sit in this position. He nodded slightly and said, We are stepping up our research. There are many promotional cases of the embassy film industry, which can be used as a textbook for movie promotion and distribution.

In this regard, the distribution department of DreamWorks is far inferior to Embassy Pictures.

In particular, the publicity and marketing methods of Embassy Pictures have repeatedly broken the industry's lowest limit. This kind of shameless, shameless, and shameless spirit is worth learning from other companies in the industry.

We've got people to keep an eye on the embassy film industry. Horford said again: the summer vacation is coming soon. If the embassy film industry has a promotional and marketing case worth learning from, we can know it as soon as possible, and conduct analysis and research to see if it is Can be used by DreamWorks.

Spielberg quite recognized: Relativity entertainment is a good learning object.

The two walked into the post-production building, where several DreamWorks crews were doing film post-production, and Spielberg's voice subconsciously lowered a lot: I feel old when I see Ronan Anderson, The current Ronan Anderson reminds me of George when he was young, who succeeded in starting a business and made the company bigger.

Horford knew that Spielberg was referring to George Lucas, who had built a studio worth more than three billion dollars from nothing.

Thinking about it again, I feel that Ronan Anderson is stronger than the young George Lucas. After all, Lucasfilm has no distribution channels. When facing the six major companies, they also need to hand over the film to the big companies for distribution. In exchange for development space.

In addition, Ronan Anderson also created an Internet star company, and Netflix shared that social software, which is really easy to use.

Yes, there is also Netflix's streaming media business, the online video service launched, which is so convenient.

The summer vacation is coming. Spielberg's question broke Horford's cranky thinking: Are you ready?

Horford said: Everything is ready,

We will put our main resources on the two projects of War of the Worlds and Escape from Clone Island.

Spielberg said very seriously: At least one of these two films must be successful, otherwise DreamWorks will have a lot of trouble.

Horford swears: Escape from Clone Island is placed in mid-May, specifically avoiding Bourne Shadow 3 in the first weekend of May and Revenge of the Sith on Memorial Day. opened in June, a week after Mr. and Mrs. Smith and Pirates of the Caribbean 2, both released by Embassy Pictures.

Spielberg nodded slightly, Mr. and Mrs. Smith is okay to say, the success or failure is unknown, the male protagonist Brad Pitt's commercial appeal is average, and the female protagonist Angelina Jolie has already encountered Tomb Raider 2 and Alexander one after another. The Great Emperor failed twice, and it's hard to say how many viewers will buy her account.

But Bourne Shadow 3 and Pirates of the Caribbean 2 are the most watched movies of the 2005 summer file.

It is estimated that no one is willing to start painting on the same schedule as these two films.

There is also a weekend between Escape from Clone Island and Bourne Shadow 3. Spielberg remembered one thing: Which movie is released in the middle?

The summer schedule is too crowded, and almost every weekend there are heavyweight movies released.

Horford replied: Kingdom of Heaven at 20th Century Fox.

Spielberg nodded slightly. It turned out to be the epic war movie shot by Ridley Scott.

It is said that Twentieth Century Fox has approved a prehistoric epic film project by Roland Emmerich, is also preparing for a live-action version of Prince of Egypt, and intends to adapt the story of Robin Hood again...

The investment of epic war movies is very high, and it is estimated that these are all big productions with an investment of more than 100 million US dollars.

Twentieth Century Fox is messing with epic war movies.

It's okay if the liver is successful, but it's a failure...

It's best to fail! Spielberg immediately thought that if 20th Century Fox, DreamWorks would have one less opponent.

Secretly suppressing DreamWorks, Twentieth Century Fox did a lot.

Spielberg and Horford walked into a post-production room, and Bay greeted them immediately.

When will post-production be done? Spielberg asked.

Michael Bay has a long horse face: Before the end of the month, we can finish it all! He seemed to be very excited: Steven, Escape from Clone Island will be a masterpiece, a work similar to my previous works. Different great movie!

Although Spielberg is the first producer of Escape from Clone Island, he gave Michael Bay the greatest power in the shooting and production of the project. Michael Bay is not only the director and producer, but also Owns nearly complete rights to the final cut.

Michael Bay's achievements in business in the past also deserve Spielberg's trust in him.

Spielberg said: Michael, I also believe that you can bring a successful work to DreamWorks.

Michael Bay said with a smile: This is the most enjoyable shooting and production since I started filming, and it will definitely be a success.

Without the various restrictions of Jerry Bruckheimer, Michael Bay finally felt the taste of freedom.

Escape from Clone Island will also be the beginning of his transformation!

Michael Bay also didn’t want to be an explosive maniac all his life, and he didn’t want to make movies with a rhythm of bang bang bang bang bang forever, and he didn’t want everyone to continue to say that the reason why Michael Bay was successful was because the producer was called Jay Ray Bruckheimer!

He wants to prove himself, leaving Jerry Bruckheimer, Michael Bay will still be successful! In addition to explosions, Michael Bay's filming of humanistic thinking and profound themes is also not a problem.

Isn't it film art, isn't it humanistic thinking? It's the same as who can't shoot.

When an explosion maniac considers how to combine the explosion with humanistic thinking after the explosion, the power it produces far exceeds that of Mars hitting the earth.

Once, this directly sank a Hollywood giant company.

To be more precise, it was the trigger that DreamWorks had to sell itself.

Michael Bay accompanies Spielberg into the pull room to watch the first third of the film, which has already been fully produced.

After watching this part of the clip, Spielberg is very satisfied. It is indeed different from previous Michael Bay films. The opening plot about cloning is quite humanistic and not lacking in highlights...

Even, this style does not feel like a Michael Bay movie.

After the release, it is estimated that it will give the outside world a big surprise.

This part is better than Michael Bay's previous Pearl Harbor and Bad Boys 2.

Spielberg was more relieved, and took Michael Bay and Horford to the office next to them, and held a three-person meeting to discuss some matters during the promotion and release.

After the meeting, Michael Bay walked into the post-production room with his head held high. Horford revealed to him that the attention of the outside world to Escape from Clone Island is very good.

Just because it's Michael Bay's new work!

Success after success has brought Michael Bay extreme confidence: it feels so cool to shoot a movie and everyone calls it the biggest movie of the year!

Although it is only March, the list of movies that will be released this summer has already been placed on Ronan's desk. Tenth Century Fox's Fantastic Four.

This superhero movie based on the Marvel comic of the same name will hit North American theaters in a few months.

Ronan recently had a series of phone calls and video conferences with the top management of Marvel Entertainment. Marvel Entertainment will soon deliver a fatal blow to the Fantastic Four through free access to comics and the Internet.

In the comics, the Fantastic Four, who have become super villains and do all kinds of crimes, will soon usher in the end issue.

The comic creation of the ending is in progress, and the group of four will be terminated by justice.

Ronan had read the script in advance and did not express any opinion on it.

Because everything the comics do, they target the 20th Century Fox movies.

The contradiction between Marvel Entertainment and 20th Century Fox has been put on the table.

The final manga has not yet been published, and Ronan welcomed a heavyweight director who came to visit in the Relativity Building.

Guillermo del Toro, who has cooperated with Sandsea Entertainment several times in succession, brought his new film project and another idea, and wanted to seek Ronan's support.

The success of Hellboy gave Guillermo del Toro more confidence and confidence.