The Best Entertainment Era

Relativity Entertainment gathers the strength of the entire company to promote public relations during the awards season, but at the same time, Ronan is also letting people control the speed of it, so as not to cause people's rebellious psychology due to excessive publicity, which will lead to a situation where the popularity will die.

In the past, there have been occasional upsets at the Oscars, but in general, the probability of upsets in the nearly eighty-year history of the Oscars is relatively small.

The Oscars are different from the Football World Cup, which is a frequent occurrence.

During the awards season, it is more likely that the popular seeded contestants are promoted all the way and finally get the corresponding awards.

The probability of winning an important Oscar award is often directly proportional to the popularity and exposure.

The ballots were distributed, and just entered 2005, the embassy film industry's pull meeting, Will Smith's party, one after another, the total public relations investment of the two films Crash and When Happiness Knocks on the Door has already over ten million dollars.

Of course, more investment is spent on When Happiness Comes Knocking on the Door, after all, this film is being released on a large scale in North America.

After the New Year, the cumulative North American box office of this film has reached 146.87 million US dollars.

This has also become the focus of many competitors' attacks. They have repeatedly spoken out in the media, saying that When Happiness Comes Knocking is too commercial and lacks artistic content.

With the box office here, it's hard to refute. Ronan can't deliberately give up the film's profits because of the Oscars, right?

What is the reason why Hollywood films rush for awards? In the final analysis, it is not commercial profit.

As the awards season enters the Oscar stage, the situation is gradually becoming clearer, and the popular seed players for each award are also fully revealed through the outpost awards.

Crash has won multiple Best Picture Awards, Will Smith is the number one favorite for Best Actor, Clint Eastwood is recognized as old and strong, and Hilary Swank has been playing since the release of Million Dollar Baby. After that, more than 80% of the best actress awards were taken away.

In terms of popularity and exposure, these four are the highest.

But the most popular entertainment news in North America is not the award-giving seed players, but the Netflix network!

Since the beginning of January, Netflix’s advertisements have spread all over the United States. No matter in traditional newspapers, magazines, TV stations, or the emerging Internet including Netflix Sharing, you can see the advertisements of Netflix’s new business——Netflix Streaming media!

Do you want to watch movies and TV shows without leaving home? Do you want to play high-definition movies and TV shows on your computer screen with the touch of a mouse? Netflix streaming media provides you with the most convenient video services.

After entering the new year, Netflix's advertisements began to bombard overwhelmingly. Except for the necessary working capital, all the income from the DVD rental business was used by Netflix to develop new businesses.

While the DVD business was at the right time, Ronan knew Netflix had to transform.

In the past year, Netflix has started to upload all offline DVD resource content to the online platform, officially starting the transformation of streaming media.

The massive content of 100,000 film and television works, personalized recommendations, a large number of users accumulated by Netflix's existing business, the driving effect of social sharing, and personalized recommendations have laid the foundation for Netflix's next development.

If it is a pure streaming media platform, even if Netflix-related business can be carried out smoothly, it will not be long before it will be in trouble.

In the past, Netflix developed rapidly, and content copyright owners and publishers all saw the huge market potential of online content consumption, and they either joined the battle or raised prices on the ground. At this time, Netflix discovered its biggest weakness. As a streaming media platform, content is the foundation of the platform's vigorous vitality. Once the supply of high-quality copyrighted content is cut off, the consequences will be disastrous.

At that time, Netflix decided to make a risky attempt in content self-production after various considerations. In 2013, Netflix spent 100 million US dollars to shoot a TV series House of Cards with only 13 episodes.

Netflix is ​​really involved in content production.

Due to the late start of content production, coupled with foreign companies belonging to Hollywood,

Netflix is ​​increasingly restricted in its content.

Even, many Hollywood companies refused to cooperate with Netflix at that time.

But now, the situation is completely different.

Relativity Entertainment has turned Netflix into Hollywood's own, an important peripheral sales channel for Hollywood, and even the key to many companies' DVD revenue.

In terms of production, Netflix is ​​supported by Relativity Entertainment. Ronan has prepared a large number of drama projects for Netflix streaming media. Even if Netflix still has to pay for Shahai Entertainment, the production of new content will no longer be a restrictive factor.

The most troubling copyright library, Ronan has prepared for a rainy day. When the streaming media business is still on the market and Hollywood basically doesn’t pay attention to it, he has already used the advantage of foresight and Netflix’s almost monopoly position in the DVD online rental business. Content copyright is integrated.

Of all the medium and large companies in Hollywood, only Paramount Pictures' film library has not authorized Netflix.

The others were all captured by Relativity Entertainment.

In the last few years of Ronan, Netflix paid a licensing fee of US$130 million for five years in order to obtain the exclusive Internet copyright of Seinfeld from Sony Columbia Pictures.

Now, not to mention Seinfeld, even the authorization of Friends is in Netflix's hands.

No one takes the online broadcasting of movies and TV seriously, and most of them regard it as a subsidiary business of Netflix DVD rental and sales.

Content richness is always one of the most critical factors for the development of streaming media business.

Ronan also made a special trip to San Francisco when Netflix's streaming business was about to go live, and once again convened a meeting with Netflix's top management.

For the specific professional business, Ronan is not proficient, but he proposed the goal of Netflix in the next stage.

Attract a larger number of users, especially paying users; establish a user database, guided by user needs; optimize network technology to provide faster and cheaper operation methods for all aspects of Netflix's business; optimize various business content services; continue to promote Global expansion, and every time it enters an overseas market, localization improvements must be made according to the specific conditions of the market.

The most important point is to increase business investment in smart mobile terminals.

Before leaving San Francisco, Ronan met with the head of the Goldman Sachs team stationed at Netflix. Now that it has entered 2005, the time for Netflix to be listed on Nasdaq is getting closer.

Whether Netflix's streaming media business can be carried out smoothly is directly related to the performance of the company's listing.

The two self-produced dramas provided by Shahai Entertainment for Netflix's streaming media business are also stepping up their promotion. Bell Grylls and Dwayne Johnson both maintain a high degree of exposure.

Netflix's goal, Wild Dead and Prison Break can add 1 million paid subscribers.

Due to the first-mover advantage and the advantages of providing richer content, the monthly payment plan launched by Netflix has been going smoothly. Today, there are nearly 14 million paying users, most of whom are monthly fee users of $12.99/month.

After the launch of the streaming media service, monthly fee users can directly watch online on-demand.

For the vast majority of people, especially those who can use computers to surf the Internet, this expenditure is very small, and they cannot even buy a genuine DVD of a movie.

The key to attracting users to pay depends on whether there is content they are interested in.

Therefore, no matter it was or is now, the key factor of Netflix's streaming media business is content copyright.

On January 11, 2005, after a year and a half of preparations, Netflix’s streaming media business was officially launched, including three major sections: Netflix Rental and Sales, Netflix Video, and Netflix Sharing, all of which were prominently recommended new business.

Especially for Netflix sharing, each piece of information is quickly forwarded, spreading across the space of 20 million users.

At the same time, the mobile clients of other Netflix businesses are all listed.

The new and optimized Netflix APPs constitute the largest customer service group software on the smart mobile terminal.

Not just North America.

Overseas, English-language five friends in other countries and Western Europe, Mexico and Brazil, the most important in Latin America, and Netflix are all listed and launched related businesses.

In the office of the Relativity Building, Ronan opened the Netflix website, chose the streaming video service, and the video homepage appeared.

Prison Break and Wild Dead occupy the most prominent positions, and other popular film and television dramas such as Pirates of the Caribbean, Bourne Shadow, Spider-Man and Friends, Emergency Room Stories also can be easily seen.

All kinds of film and television categories are clear at a glance, and the search for key items in the station is easy to use.

Ronan chose to search for World War II and epics, and films such as Pearl Harbor and Saving Private Ryan were quickly displayed on the page.

As for searching by actor or director, it can be done with ease.

Ronan chooses the director, chooses Peter Jackson in the P column, and films such as The Dead and The Lord of the Rings trilogy appear immediately.

As the owner of the company, Ronan is also a paying subscriber of Netflix, but he chose the highest package, which is the highest monthly fee user of $19.99 per month.

He opened the Return of the King interface, and there were two options for online playback and DVD. The former is naturally an online service that provides streaming media, and the latter is an online DVD rental business.

Ronan's office computer is not to say that it is the top-level configuration on the market, but it is also the first-class among common types. After opening The Return of the King, he directly chose the highest BD resolution. Due to sufficient bandwidth and hardware, the playback is very smooth. After watching it for nearly half an hour, there was no lag.

As for the clarity of the video, it's basically the same as a high-definition Blu-ray disc for a DVD player.

Ronan directly dragged the video to Minas Tirith's offensive and defensive battle. After buffering for about ten seconds, the playback was still smooth.

As long as the hardware and bandwidth are guaranteed, the clarity and fluency of the video provided by Netflix is ​​not a problem.

In addition to the highest BD, there are three resolutions to choose from below, and the lowest picture is played, which is roughly at the level of genuine videotapes.

A low-end computer and the most common dial-up Internet access can also guarantee the viewing effect.

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