The Best Entertainment Era

In mid-December, when the Academy of Motion Picture Arts and Sciences distributes Oscar nomination ballots on December 31, it is very close. The most confident Oscar candidates from all walks of life have appeared one after another, screening in Los Angeles one after another, in order to win the Oscar nominations. admission ticket.

This art, awards, money and PR game called the Oscars has entered its first phase of explosion.

Clint Eastwood's Million Dollar Baby opened in eight theaters and averaged $22,494 per theater in its opening weekend.

Crash, which was bought out by Embassy Films, also opened with five films with the lowest guarantee. Thanks to the current social situation, this film, which directly reflects racial conflict, has an average box office of more than 3 million in the first weekend in North America. Ten thousand U.S. dollars!

The new round of black affirmative action ignited across the United States has become the booster of Crash, and Los Angeles has never been peaceful. Although the ending of the film is too idealistic, the stories in the film happen in Los Angeles all the time. .

The Aviator, directed by Martin Scorsese and starring Leonardo DiCaprio, was the film with the most opening theaters in the same period. Among the 40 theaters, it won more than 85 million dollars at the box office.

Leonardo's appeal is as strong as ever.

And the character Howard Hughes is also very attractive. It is said that when Stan Lee created Tony Stark, his original source of inspiration was Howard Hughes.

Both Crash and Million Dollar Baby will continue to be screened at the current scale, but The Aviator is different. This film seems to be more commercial in nature. Starting next weekend, it will expand its screenings in North America to nearly 2000 theaters.

But in the middle of this week, all eyes turned to another film, a black biopic-When Happiness Knocks on the Door.

With Will Smith as the box office killer, Embassy Pictures won nearly 3,900 theaters for the film to open.

At present, the incident about Atlanta has become the focus of public opinion in the United States. The premiere of such a black film has invited many black actors and directors in the circle to attend.

Everything is rubbing heat.

Due to sufficient preparation, it is not difficult to pick up the heat.

Ronan didn't show up directly, and stayed in the theater for the premiere, watching the black stars walking on the red carpet, looking very calm.

This has nothing to do with personal standpoints. The expected future earnings of the two films determine Relativity Entertainment's publicity and promotion strategy.

The police in Atlanta are really assisting by God. Tom Cruise, who had already entered the theater, stood next to Ronan, looked at the journalists and black fans surging outside through the floor-to-ceiling windows, and said: The current society Under the circumstances, Hollywood must have something to say, especially since the Atlanta police never thought they made a mistake.

Ronan could see that it was Spike Lee who had just walked on the red carpet: The Atlanta police must not admit to making mistakes, so as to continue to maintain the heat of public opinion.

In the face of a close friend like Tom Cruise, he did not hide too much: It is said that the victim is about to appeal to the court.

Tom Cruise asked: Ronan, do you want the two officers to be found guilty or not guilty?

Ronan didn't answer, but asked instead, What do you think?

The two looked at each other and laughed tacitly because they had the same answer.

That's Georgia, that's Atlanta, and even if it goes through the legal process in the end, the result can be predicted.

Tom Cruise crossed his arms: It seems that Will, the best actor award, may be very big.

There are strong competitors. Ronan said simply: This awards season, Will is not the only black actor who intends to win the Oscar for Best Actor.

Tom Cruise nodded: Jamie Foxx in The King of Soul? I have worked with him in Borrowing a Knife. He is a very good actor, but in all aspects, he is far behind Will.

This is not just to help Will Smith win an award,

Best Actor can also effectively increase the income of When Happiness Comes Knocking and Crash, Ronan added: I hope other judges think the same way.

Going for the Oscars is not only about boasting about oneself, but also against competitors.

In the past two years, discrediting direct competitors has become less subtle than before, and many things have become almost semi-public.

For example, in the past two years, after being ignored for many years, the bad news of Roman Polanski was widely hyped in North America. Did the news media and the Department of Justice think of this wanted criminal?

Of course not, because The Pianist directed by Roman Polanski blocked the way of Miramax's Chicago.

Due to the natural advantage of skin color, the public relations team hired by Embassy Pictures did not foolishly discredit Jamie Foxx, which may bring some unexpected troubles.

What they've done is always just one thing, and they've been using media coverage to emphasize Jamie Foxx's status as a comedian.

Jamie Foxx must not be allowed to shed his comedian mantle.

Tom Cruise said at this time: Recently, on your Netflix sharing, many people have been reporting incidents of discrimination they have encountered.

Ronan shrugged slightly: Freedom of speech, freedom of the press. Netflix sharing only provides a platform, and I will not participate in it.

Netflix has actually benefited a lot from this incident. As the origin of related videos, many people have seen the convenience and immediacy of Netflix sharing. Ordinary people can also have their own voice channels, and more people have become Netflix. Registered users of Fly.

Just like the 9/11 incident for bloggers, the response speed of Netflix sharing far exceeds that of other media.

In less than a week, Netflix's total registered users exceeded 22 million, and it entered the markets of other English-speaking countries in one fell swoop.

Related versions in other languages ​​are also under development.

In addition, Netflix sharing has also allowed mobile phone manufacturers to fully appreciate the power of social networks. Nokia and Sony Ericsson have basically reached an agreement with Netflix.

The Netflix mobile client will become the pre-installed software of the four major mobile phone manufacturers.

Also, under Ronan's matchmaking, Netflix also started negotiations with Apple, hoping to become one of the pre-installed software for Apple computers and mobile products.

Social networks have begun to show their power.

Tom Cruise said: There have been a lot of bad things like Atlanta recently. I feel that there are too many bad things this month.

In fact, these bad things have never been less. Ronan said a fact: In the past, there was no equipment that was easy to shoot, and there was no media that was easy to speak out. Many things could only be spread within a very small range.

He smiled: But smartphones and Netflix sharing provide the greatest convenience for all of this. Tom, with the increase of Netflix sharing users and the popularity of smart mobile terminals, this kind of bad things that will be exposed in the future will only increase. many.

In the old words, for incidents like this, there are no pictures or videos to talk about, and even pictures alone are not enough. Videos are necessary to stir up speculation.

Tom Cruise nodded slightly: Your Netflix sharing is also a very good platform for Hollywood, it allows us to really make our voices heard.

In the past, even if a star held a press conference, his remarks would still be misinterpreted by many media with ulterior motives.

Ronan lowered his voice slightly, and asked, Tom, how is the plan I told you about?

About patients with ALS? Tom Cruise, who has seen the power of Netflix sharing, said, I can do it anytime.

Ronan is also not polite to him. This is a good thing for mutual benefit. Even Tom Cruise will have a huge halo effect for a long time: When I need it, I will call you in advance.

Of course Tom Cruise wouldn't say no: No problem.

Some publicity plans will be carried out in conjunction with Netflix's listing in the future, with the purpose of driving up Netflix's stock price.

Through the huge glass window, Ronan saw Will Smith walking the red carpet, which caused fans to go crazy.

Will Smith in this era is really a BUG level existence for the film market.

Does Will Smith's movie need a reason to be popular with moviegoers? By Will Smith this one will suffice.

Walking into the media area, Will Smith was interviewed by reporters, and kept trying to focus the topic on the current focus of public opinion.

Rubbing hot spots is a skill that Hollywood stars must master.

In the face of many cameras, Will Smith said righteously: This is a country of freedom and democracy. We are no different from other people except for the color of our skin. Like me, like George, like Harley, like Spike, and many people in Hollywood Black practitioners, as well as Chris Gardner, can prove one thing, as long as there is a normal and fair environment, black people can also achieve results and reach the heights that others can achieve.

He shouted: I want to tell my compatriots, if you have a dream, you must defend it! If you have an ideal, you must work hard to realize it!

At this moment, Will Smith was particularly contagious, no matter what his thoughts were, there was a round of warm applause around him.

The atmosphere was set up quite well, and the public relations expert gave Will Smith a wink, and some things had to be settled as soon as they were settled.

Will Smith was a smart man. With a serious face, he declined other questions from the reporters, walked towards the entrance of the theater, and hugged the black compatriots standing there one by one.

At this moment, the atmosphere on the scene was really touching.

It was as if all black people were united.

Since two thousand years later, black people in Hollywood have become a group that cannot be ignored.

This thick and sweet chicken soup is especially in line with the needs of today's social situation.

As many guests entered the theater, the premiere screening quickly kicked off, and the American Dream once again became the protagonist.

In this kind of film, you can basically guess the end when you see the beginning, but this is not important, what is important is the process of realizing your dream.

After all, chicken soup isn't out of date, it's on its way.

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